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HomeMy WebLinkAboutITEM 1 Buxton' IDentifying Customers ~~ CommunitylD@ 2651 South Polaris Drive Fort Worth, TX 76137-4479 Tel: 817-332-3681 Toll Free: 888-2BUXTON Fax: 817-332-3686 Web: www.buxtonco.com July 7,2006 Dave Baron Economic Development Manager City of Auburn 25 W Main St Auburn, WA 98001 Dear Dave: Many thanks for your time. Per our discussion, I have enclosed a Community/LJID proposal for your review. There are two bound copies and one loose leaf - feel free to make copies and distribute as you see fit. If you have any questions regarding the content of the proposal, please let me know. Thanks again and we look forward to hearing from you. 1eSl regards, Amyt!i Vice President, Western Region Community/LJID Division AW/mm Enclosures ~. CommunitylD@ Proposal Presented to: City of Auburn July 7,2006 Prepared by: Expiration Date: Amy Wetzel July 7, 2006 ~ Community/D. TABLE OF CONTENTS ---~ - Executive Overview 2 Scope of Services 3 Schedule of Services 5 Fee for Services 6 Signature Page 7 Appendix A: Project Requirements 8 Buxton" IDentifying Customers 1 r-. Community/D. EXECUTIVE OVERVIEW ------ Buxton appreciates the opportunity to propose its services to the City of Auburn. The objective of this proposal is to summarize and outline the comprehensive scope of work Buxton will provide as the City of Auburn pursues its retail attraction and expansion goals. Please note that in this proposal the term "retail" is inclusive of restaurants. Utilizing data, methods and proprietary technologies developed specifically for matching retailers with communities; Buxton will assess the potential for the City of Auburn to recruit and expand its retail sector, and will identify and provide marketing packages for specific retail targets. Buxton's initial analysis of up to three (3) distinct retail locations, selected by the City of Auburn, will yield a recommendation of the site best positioned for retail recruitment. With that recommendation, the City of Auburn will make a final determination of the retail site to be selected for retail matching. Once the site for retail matching is determined, Buxton will compare the site's trade area with the established locations of individual retailers. This analysis results in a preliminary list of matched retailers. Only retailers with locations in trade areas similar to the City of Auburn's trade area will be identified as potential matches. The preliminary match list is then refined by Buxton on the basis of other retail location criteria to yield a final list from which up to twenty (20) can be selected by the City of Auburn for the development of marketing packages. Buxton will provide the list of matched retailers to the City of Auburn for review and discussion. A marketing package will be prepared for each targeted retailer. The marketing packages are intended for presentation to retailers, as well as developers, potential franchisees, or other persons in a position to support the City of Auburn's retail goals. Each marketing package is unique to the specific targeted retailer, providing compelling and precise information that demonstrates the City of Auburn's qualifications as a location. Additionally, Buxton will contact each targeted retailer on behalf of the City of Auburn Buxton will notify the retailer that the City of Auburn has been identified as a potentially viable location. Following is an outline of the scope of work for this project. Buxton is pleased to propose its support and looks forward to identifying retail opportunities for the City of Auburn. Buxton" IDentifying Customers 2 ~ Community/D. SCOPE OF SERVICES RETAIL POTENTIAL AND RETAIL SITE DETERMINATION I. Establishment of retail trade areas for each site based upon drive times 2. Analysis of the suitability of each site and its trade area. Factors considered include but are not limited to: a. Psychographic analysis of households b. Demand for retail goods and services c. Existing retail and retail trends in the trade area and surrounding region d. Site setting, situation and configuration e. Growth plans and relevant developments f. Retail goals of the community 3. Buxton recommendation of the retail site and trade area with the most potential 4. Discussion and approval of a site with which to proceed to retail matching IDENTIFICATION OF RETAIL MATCHES FOR SELECTED SITE I. Comparison of site trade area with existing retail location trade areas 2. Identification of preliminary target list of matching retailers 3. Additional analysis of preliminary targets 4. Determination of recommended list of matching retailers 5. Discussion and approval of final list of matching retailers for which marketing packages will be prepared Buxton" IDentifying Customers 3 r-A1 Community/D. PUBLISHING OF RETAIL MARKETING PACKAGES Buxton will assemble individual marketing packages for each targeted retailer. Additionally, the client will receive a reference binder that includes information provided in the retailer marketing packages. Each marketing package contains: 1. Map of the retail site and trade area 2. Electronic copy of the trade area map 3. Map of potential customers for the retailer 4. Retail match report that compares the site's trade area characteristics with the retailer's similar existing locations 5. Demographic and psychographic analysis of the trade area 6. Explanation of Buxton's methodology Buxton" IDentifying Customers 4 ~ Community/a SCHEDULE OF SERVICES This schedule is sequential and cumulative. It is based from the day following the project launch meeting. The project launch meeting is usually a conference call between the client and Buxton teams. The project launch meeting occurs after a contract and initial payment is received, and after Buxton receives requested and necessary information from the client (such as the three sites selected for study). This schedule is nominal, and does not account for periods during which the client reviews Buxton's recommendations. The schedule does not consider additional or custom research that may be required, or other unusual circumstances. 1. Delivery of large map and with sites and trade area 5 business days (includes an electronic copy of the trade area map) 2. Retail site determination 5 business days 3. Recommended list of matching retailers 15 business days* 4. Retail marketing packages 10 business days *It is strongly suggested that client makes their retail selections within 60 days from receipt of the Retail Match List (RML). If the amount of time between Buxton providing the RML and selection of retailers exceeds 60 days, Buxton reserves the right to invoice the project. All deliverables will be furnished as contracted upon receipt of the retail selections. Buxton" IDentifying Customers 5 r'1I Community/D. FEE FOR SERVICES The cost of CommunityID is $70,000; payable as follows: 1. $35,000 due upon execution of this agreement 2. $25,000 due upon determination by the client of the site for retail matching 3. $10,000 due upon delivery of retail marketing packages The City of Auburn is eligible to receive a ten (10) percent discount if this agreement is executed within sixty (60) days from the date of this proposal; for a discounted price of $63,000. The City of Auburn agrees to pay Buxton the pre-arranged, mutually agreed actual cost of travel associated with services rendered. This does not include travel associated with the presentation or negotiation of this agreement. It only includes travel costs incurred by Buxton at the request of the City of Auburn; such as for a community presentation or workshop following completion of the project. For services specifically requested by the City of Auburn and performed by Buxton outside the scope of this agreement, an hourly rate of $200 will apply. For additional copies of a retailer marketing package or reference binder, a fee of $200 will apply. Additional Research Services (post analysis) 1. Requested Retail Match Analysis for Specific Retailer 2. Retail Marketing Package (2 copies) $1,000 per retailer $1,500 per retailer Buxton" IDentifying Customers 6 r1l Community/D' SIGNATURE PAGE This agreement is between the City of Auburn and Buxton (the "Parties") for the performance of services described in this proposal. The Parties agree that an independent contractor/employer relationship is created as a result of this agreement. Buxton will not be considered an agent or employee of the City of Auburn for any purpose. The term of this agreement is one (1) year. This agreement may be terminated by either party at any time upon written notice of thirty (30) days. If this agreement is terminated, Buxton will be paid for services performed up to the date the written notice is received. This agreement shall be administered and interpreted under the laws of the State of Texas. In order to avoid paying State of Texas Sales and Use Tax, the City of Auburn may be required to provide Buxton with a certificate indicating it is a non-profit corporation and not subject to Texas Sales and Use Tax. Agreed and accepted this day of ,2006. Pete Lewis Mayor City of Auburn 25 W Main Street Auburn, WA 98001 Phone: 243-931-301 Fax: 253-288-3132 David Glover Chief Financial Officer The Buxton Company 2651 S. Polaris Drive Fort Worth, TX 76137 Phone: 817-332-3681 Fax: 817-332-3686 (Signature) (Signature) Buxton" IDentifying Customers 7 ~ Community/D' APPENDIX A: PROJECT REQUIREMENTS In order to effectively engage and complete the scope of work, the following is requested by Buxton: Proiect Liaison . The City of Auburn will designate a project manager who will serve as Buxton's primary contact during the project. Information and Reports . Logo (electronic version) . Addresses and descriptive information for up to three (3) sites that will be evaluated . Current traffic count data . Digital street data . List of major, national or regional retailers present in the community . List of planned retail, either proposed or in development, in the community . List of major, national or regional retailers that have left the community . List of planned residential developments . Housing start information . Zoning and comprehensive plan documents . General community marketing data and reports Buxton" IDentifying Customers 8