HomeMy WebLinkAbout11-08-1999,(
Auburn Arts Commission
Monday, Nov. 8, 1999
MINUTES
Commissioners present: Herman Arising, Paul Dodsworth, Bonnie Egbert, Don Gardner,
Cheryl Hosking, Lynn Norman, Barbie Sharrard, Para Smith, John Stanphill
Commissioners absent: Bobby Medina, Steve LePenske and Gertie Sprenger (all excused)
Staff present: Susan Saga~va, cultural programs manager, Lori Corso, cultural programs
specialist
Chair Lynn Norman called the meeting to order at 4:35 p.m.
I. Introductions and approval of minutes
Chair Norman asked that the October minutes be approved as mailed. Paul Dodsworth moved
that the minutes be approved. Bonnie Egbert seconded the motion.
~ MOTION APPROVED
II. Update on BRAVO!
A. Sales and marketing for the Auburn Symphony
Attendance at the Auburn Symphony Orchestra performance, Saturday, Oct. 23, was 500, and
304 people attended the Sunday, Oct. 24, concert for a total of 804. The $5 balcony tickets
were popular. Staff sold a total of 167 balcony tickets to both shows. Balcony sales included
a group of students and faculty from West Auburn High. The symphony presented a music
education program at the school the previous week. Chair Norman asked commissioners to
think about how the arts commission can inspire local arts organizations to sell more tickets
to their BRAVO!-presented events.
Loft Corso passed around a packet of press clippings related to the Auburn Symphony
performance. The clippings included favorable reviews by the Tacoma News Tribune and
the Seattle Post-Intelligencer. She announced KING 98.1 FM is a media sponsor for the
BRAVO! series. The sponsorship is valued at $17,000 and includes on-air ticket giveaways,
30-second public service announcements and listings on the stations Web page. An ad
featuring several BRAVO! events will appear in the Eastside Encore program (November
through January). Staff is working on a flyer announcing the BRAVO! Kids series to
distribute in the schools and at service clubs. Staff also plans to market BRAVO! gift
certificates for the holidays through ads in the South County Journal and flyers. Chair
Norman said she will i:nake an announcement at the chamber luncheon, Monday, Nov. 15.
Ms. Corso will distribute BRAVO! information, promote a 20-percent discount to members
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November Arts Commission minutes
Page 2 '
of the Employee Activity Association and market holiday gift certificates at the City of
Auburn's employee benefits fair, Monday, Nov. 15. Staff also sends out e-mails to city
employees announcing upcoming BRAVO! events. Ms. Sagawa will share a table with
Puget Sound Musical Theatre (PSMT) to promote "A Christmas Carol" and BRAVO!
holiday gift certificates at the Auburn SuperMall's "Magical Night of Giving," Sunday,
Nov. 21, 7 to 10 p.m.
Commissioners discussed advertising in a Tacoma Encore program and expanding coverage
to include the Puyallup, Sumner, Lakeland Hills and Bonney Lake areas. A brief discussion
about billboards and billboard advertising throu~ the school district ensued. Commissioners
agreed billboards are cost prohibitive. Ms. Saga~va said Dick Deal, parks director, has
suggested banners across Main Street announcing BRAVO! events as a possibility for next
season. Chair Norman suggested strengthening ties with Auburn Regional Medical Center
and pursuing listings in the hospital's in-house newsletter. Pat Bailey may be the best initial
hospital contact. The commission also discussed placing an ad in the Miss Auburn Pageant
program. The January event sells out the Performing Arts Center. Commissioner Pam Smith
will get John Lynch's (a pageant contact) phone number to staff.
Due to poor visibility, PSMT will place a sandwich sign at both sides of the street leading up
to Auburn Riverside Theatre on performance nights. Chair Norman reported Concession
sales for the Auburn Symphony Guild were $325 at the symphony performances.
III. Follow-up session on retreat
Ae
Discussion of panel recommendations
"How to sell more BRAVO! tickets"
· Commissioner Herman Ansingh discussed the need for an arts commission Web site. The
city's Web site is outdated. Ms. Sagawa will follow-up with Dick Deal, parks director, on
the protocol for developing a commission Web site. She said BRAVO! presenters, such as
Bronn Journey, Encore Playhouse and PSMT, have asked to link to the commission's Web
site. Commissioner Don Gardner will research start-up costs (approx. $300 to $400) and a
domain name. Commissioner pam Smith Will talk with the school district Web designer,
who is developing 'sites for PAC and Auburn Riverside Theatre. She will also get Web
addresses for the Kirkland and Highline performing arts centers. Commissioner John
Stanphill will research the possibility of working with Boeing loaned executives on Web
design and ongoing support.
· Commissioners discussed utility bill stuffers, however the city no longer includes stuffers in
bills, just a line or two printed on the statement. Calico Cat, a local business, publishes a
newsletter and has an extensive mailing list. Commissioners discussed getting information
out with Calico Cat's assistance.
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November Arts Commission minutes
Page 3
Commissioners talked about repeating BRAVO! information in an upcoming on-line
employee newsletter and the Boeing News, a regional publication. Commissioner Stanphill
will follow-up at Boeing.
IV. Other Business
Be
Performance surveys
The commission will develop surveys for each performance. At the end of the season,
staff will send a comprehensive season survey to subscribers and single ticket buyers.
Those who return their surveys could receive a discount on a 2000-2001 season
subscription. Symphony surveys were positive, many mentioned a desire for more
classical music programming.
Uniquely Auburn
Uniquely Auburn will present "Faces of Auburn," Sunday, Dec. 5. The event will
showcase eight volunteers that have given to the Auburn community. At its Nov. 22
meeting, Uniquely Auburn will select the volunteers it will recognize. Commissioners
discussed nominating a few BRAVO! volunteers and the founding members of the arts
commission. Commissioner Barbie Sharrard brought a nomination form.
How to encourage outside arts organizations to sell more BRAVO! tickets
Commissioners discussed various methods and incentives. PSMT gives a complimentary
ticket for every 15 tickets sold. At Seattle Opera, board members pay for the tickets they
don't sell. Ms. Sagawa will attend a special Auburn Symphony board meeting tomorrow,
Nov. 9, at 5:30 p.m. in the Mayor's office. The agenda includes a discussion of how the
symphony can better market itself, develop and generate revenue. Ms. Sagawa said
revenue from the October symphony concerts totaled $7, 500, half of the $15,000 fee.
Local Arts Agency Meeting
The next meeting of the King County Local Arts Agency Coordinators is Thursday,
Nov. 18, 9:30 a.m. to 12:30 p.m. at the Chinese Room atop the Smith Tower in
downtown Seattle. The agenda includes a roundtable discussion of media coverage of
LAA activities. Panelists are Doug Kim, arts editor of the Seattle Times, and Sue Kidd,
arts writer for the Eastside Journal and South County Journal.
Skate Park dedication
Commissioner Steve LePenske took photos at the dedication, Friday, Oct. 29. The artists
over-secured the bolts while installing the piece. Some of the bearings crimped so the
planes don't move in the wind, Ms. Sagawa reported. The artists plan to loosen the bolts
and make any necessary adjustments to ensure the wind sculpture moves as intended/
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NOvember Arts Commission
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Studio tour at Nancy Mee and Dennis Evans'
Commissioners agreed the studio visit on Nov. 1 was fabulous. The artists' 60-foot long,
mixed-media piece will be installed at the new Auburn Regional Library in March. Ms.
Sagawa will follow-up with a videographer who filmed the artists while they worked on
an installation at the Port Angeles library. The documentary film could be shown as a
film loop in the Auburn library. Commissioners agreed capturing the artistic process
would be an important educational tool.
Planning meeting for City Council presentation, Dec. 6
Commissioners will meet at 1:30 p,m., Wednesday, Dec. 1, to discuss the BRAVO!
presentation to City Council members.
He
1-695
Ms. Sagawa said in the wake of the passage ofi-695, city officials have met to discUss
budget options.~ The King County Office of Cultural Resources will absorb a $42,000
internal budget, however, granting funds fi:om the county won't be affected. A brief
discussion followed on the potential affects ofi-695 on the Sound Transit station art,
plans for a pedestrian overpass and a parking garage.
There was no other business. The meeting adjourned at 5:55 p.m. The next regular meeting is
Monday, Dec. 13, 4:30 p.m. in Conference Room 1.