HomeMy WebLinkAboutITEM IV-CCITY OF * 3"
BURN
WASHINGTON
Memorandum
Planning and Development Dept.
To: Councilmember Lynn Norman, Chair, Planning and Community Development
Committee
Councilmember Nancy Backus, Vice- Chair, Planning and Community Development
Committee
Councilmember John Partridge, Member, Planning and Community Development
Committee
From: Kevin Snyder, AICP, Director of Planning and Development
Elizabeth Chamberlain, AICP, Planning Manager
cc: Mayor Pete Lewis
Date: April 6, 2011
Re: Five Strategy Areas for Population, Business, and Employment
Background
At the November 9, 2010 Committee meeting, staff presented an initial discussion piece on 5
Strategy Areas for Population, Building, and Employment within the City. These 5 strategy areas
initially came out of the City Council's discussion at its retreat in October 2010. t and are based in
part on the City's current Economic Development Strategies (November 2005). The Committee
reviewed the 5 strategy areas at the November 9, 2010 PCDC meeting and provided the
following feedback to staff:
• The Committee expressed concern with the West Valley area particularly the feasibility of
developing higher density residential housing in this corridor that has been substantially
built out for light manufacturing and distribution/warehouse purposes;
The Committee discussed possibly looking at adding as an additional strategy area the
portion of Lea Hill around Green River Community College as an area for
business/employment/population growth; and,
• Specific to the Urban Center Strategy Area, the Committee discussed how to establish
"satellite" relationships between the Urban Center and other areas in the City - Les Gove
Community Campus was the discussed example - without adding to the boundaries of the
Urban Center. The Committee identified ideas for establishing satellite relationships
including signage, transportation connections and branding/marketing.
Page 1 of 3
AUBURN- MORE THAN YOU IMAGINH)
Discussion
At the Committee's April 25th regular meeting, staff would like to brainstorm with the Committee
on its general and specific vision for the 5 Economic Development Strategy Areas. The Council
at its October 2010 retreat and the Committee more recently had discussed decentralizing some
portion of the planned population/business/employment density and land use intensity for the
urban center to appropriate economic development nodes. As part of this discussion, staff
would also like to know if the Committee is interested in having staff analyze other potential
locations for the receipt of planned population/business/employment density and land use
intensity.
The Committee's feedback on the following questions will help staff begin to analyze potential
changes in the City's current Comprehensive Plan during this year's annual update cycle to lay
the policy foundation for future assignment of planned population/business/employment density
and land use intensity to these areas. Please note that for consistency to the City's Economic
Development Strategies document, the Area designations used in this document are also used
below:
1. North End Strategy Area and Target Areas :
• For purposes of creating increased land use intensity and density through
population/business employment, the Auburn Way North Corridor - one of the Target
Areas in the North End Strategy Area - seems to be the most appropriate location for
this mixture, intensity and density of uses given its proximity to major transportation
corridors, availability of urban services and limited environmental issues. Does the
Committee concur?
• If the Committee concurs with the focus on the Auburn Way North Corridor, what is the
Committee's general or specific vision of the built (e.g. 4-5 mixed use structures
constructed at the property line on Auburn Way North) and non-built environment that
might comprise this Corridor?
2. Golden Triangle Area
What is the Committee's general or specific vision of the built and non-built
environment that might comprise this Area? How should Les Gove Community
Campus integrate and/or drive the redevelopment of this Area?
Is multi-family residential an appropriate consideration within the Area and more
specifically along Auburn Way South?
3. Urban Center Strategy Area
How should the proposed Healthcare District Overlay - located in the North Auburn
Business District highlighted in blue on the Economic Development Strategies map for
this Strategy Area - tie in with Area?
Does the Committee still want to seek to preserve the existing lower density residential
character of the existing neighborhoods located east of the Justice Center?
What is the Committee's vision of the portion of the Urban Center Strategy Area
bordered on the east by C Street SW, on the west by G Street SW, on the north by
Page 2 of 3
AUBURN- MORE THAN YOU IMAGINH)
West Main Street and on the south by Highway 18 - currently characterized by older
stock/lower density residences?
4. AEP Green Zone Strategy Area
• The Committee has previously expressed support for the concept of mixed use
residential uses in the Green Zone. Is this still the case?
• What is the Committee's opinion on the possible expansion of the Green Zone to the
area immediately east of the current Green Zone boundaries that is referred to as
"Possible Phase 2" in the City's Economic Development Strategies document?'
5. 15th Street SW & C Street Strategy Area and Target Areas
The West Valley Target Area Strategy that is part of this overall Strategy Area
envisions an area characterized by a combination of office, professional and high
density housing along West Valley Highway. Does the Committee concur with this
vision?
In addition to the Areas discussed above, there are other potential areas that could be considered
for the receipt of planned population/business/employment density and land use intensity. These
areas could include:
• The A Street SE Corridor Strategy Area
• The SuperMall site
• The area northwest of the C Street SW/151h Street SW intersection
• The 312th Street/1241" Avenue SE area on Lea Hill near Green River Community College
What is the Committee' opinion on each of these potential areas?
Attachment:
1. Economic Development Strategies (November 2005) Document
1 This area is currently zoned Central Business District (C-2) and encompasses a portion of the existing non-residential
area north of
Page 3 of 3
AUBURN- MORE THAN YOU IMAGINH)
Attachment 1
4*
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Economic Development Strategy Areas
* !!Ica Economic L)eNclopflicnt'mfa(etixcs
• Logistical Implementation
ECONOMIC
DEVELOPMENT
STRATEGIES
Aubutw: More Tball Yo/// klgghled.
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Page 2
Mayor Pete Lewis
01restions? Call- 2>3 93 9 3090
INTRODUCTION
Auburn has great potential. That refrain has been heard for as long
as anyone around here can remember. Unfortunately, most of
what Auburn has had has been potential. That unrealized potential
has been as ethereal as the dreams it surrounded.
However, today, that is no longer true. Auburn's untapped potential
is turning into opportunity. More importantly, it is turning into re-
sults. Private sector development, coupled with public sector invest-
ment, is beginning to flow into the downtown. Auburn Regional Medical Center has expanded
and is now planning to expand once again. There is a new Justice Center and new commuter
rail station and transit hub in the downtown. After years of effort, Green River Community Col-
lege will now locate in downtown Auburn.
Safeway has located its new, state of the art regional distribution facility in Auburn. Zones, the
software reseller, has located its corporate headquarters here. Dozens of smaller, less heralded
businesses, have opened their doors in Auburn, providing jobs for our citizens and generating
revenue to support the community's government and the services it provides.
Yet, there is more work to be done and we as a community can not rest on our laurels. Eco-
nomic development is essential for our community. It provides the jobs people need, the reve-
nue our government must have to operate and the local access to the goods and services our
citizens want.
Other communities also want these jobs and revenues. The larger communities around us are
in the planning stages for new and impressive projects. Auburn must take the initiative now or
be prepared to continue to dream about its potential.
As a first step, we have brought together a focus group of diverse business and community in-
terests in Auburn. A group of people that have a stake in Auburn turning its potential into results
and the ability to provide the leadership needed to turn potential into reality. This group has
identified four Economic Development Strategy Areas in our community that need our attention
now. Combined with these four areas are recommended economic development strategies and
the actions needed in order to effect necessary change. The implementation of these strategies
provides our community with the ability to unleash that potential that we have all heard so
much about for so long.
The following pages detail the Strategy Areas, Targets within the Strategy Areas, the economic
development strategies for those areas and the steps for implementation. Now is the time to
get onboard, the time to get involved. If we are all willing to work together, we can turn underde-
veloped areas into the kinds of areas we all want to have and redevelopable areas into areas in
which we want to work, play, shop and live. It's really up to all of us. We have the potential.
Crty of A~rb~rr7z
Table of Contents
Mayor's Message
2
Table of Contents
3
North End Strategy Area
4
Robertson Property
Airport
Emerald Downs Drive
I Street Corridor
Auburn Way North
North End Strategy Area Map
5
Golden Triangle Strategy Area
6
Golden Triangle Strategy Area Map
7
Urban Center Strategy Area
8
Urban Center Strategy Area Map
9
15th St. SW & C St. SW Strategy Area
10
SuperMall
Boeing & General Services Administration
West Valley
15th St. SW & C St. SW
Overarching Strategies
10
15th St. SW & C St. SW Strategy Area Map
11
A Street SE Corridor Strategy Area
12
A Street SE Corridor Strategy Area Map
13
AEP Green Zone Strategy Area
14
AEP Green Zone Strategy Area Map
15
Front Cover
Page 3
ground is the Northern Pacific Viaduct, a wooden bridge which spanned the rail yard with access at 6th Street SE and somewhere
between 15th St. SW and 24th St. SW.
Included among the recommendations on page 6 is reestablishing the corridor over the rail yard.
Page 4
NORTH END STRATEGY AREA and
TARGET AREAS
STRATEGY AREA
011restiolls? Call- 2 5 3 931 3090
The North end Economic Development Strategy Area is bordered on the north by 277th Street, on the south by 15th Street Northwest, on
the west by West Valley Highway and on the east by I Street. Within that large and diverse area, the City has identified 5 distinct target
areas, each requiring an individual course of action.
ROBERTSON PROPERTY
STRATEGY
Attract People from Surrounding Communities as well as
Auburn.
Logistics
• High-end Casual Dining.
• Bookstores.
• Stores Selling Electronics.
• Music Stores.
• Retail and Office Space.
AIRPORT
Logistics
STRATEGY
• Mod-Price Restaurant.
Create an Environment that Attracts Businesses to the
• Airport Related Services.
Area.
• Office Space at the SW Corner of the Airport.
• Aerospace Related Light Manufacturing Retail and Office
Space.
EMERALD DOWNS DRIVE
Logistics
STRATEGY
• Mod-Price Restaurant.
Capitalize on Daytime Volumes.
• Enhance Daytime Population with Commercial/Industrial
Uses.
I STREET CORRIDOR
Logistics
STRATEGY
• Lunch Cafes and Services.
Coincide Logistics with I Street Extension.
• Enhance the Daytime Population with Commercial Uses.
AUBURN WAY NORTH
Logistics
STRATEGY
• Identify Compatible Uses.
Redevelopment of Underutilized Properties on Key Parcels
Among the additional actions that have been suggested to impact the influence of the I Street expansion are:
• Auburn Way to go one direction and I Street the other at Harvey Road
• Zone the east side of I Street in a manner that promotes the development of residential, office, and retirement homes. Creating a
buffer for residential development to the east.
Suggestions that have also been offered to improve the airport are:
• A new Main Entrance to the Airport
• The possibility of extending the runway to allow for the take-off of heavier aircraft.
• The possibility of an instrument approach in the future.
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Page 5
Page 6
GOLDEN TRIANGLE STRATEGY AREA
STRATEGY AREA
011restiolls? Call- 2 5 3 931 3090
The Golden Triangle Economic Development Strategy Area is bordered on the north by Highway 18, on the south and west by Auburn
Way South, and on the east by Dogwood. To promote economic development within that area, the City has identified 4 strategies to be
coupled with a series of logistical efforts intended to reinvigorate the area's business climate.
GOLDEN TRIANGLE
STRATEGIES
Attract Pass Through Commuters.
Cluster Complimentary Businesses and Services.
Establish a Central Commercial Area.
Enhance Les Gove Park
Logistics
• Partnering Between the Public and Private Sector.
• Strategic Plan for the Area.
• Participation of Existing Business in Implementation and
Business Recruitment.
• Re-establishment of an Elevated Corridor Over the Rail
Yard, Possibly Between 6th St. SE and 15th St. SW.
• Promote New Businesses-such as a First Class Hotel,
Grocery Store, Bowling Alley.
• M Street Underpass Development.
• Utilize Les Gove Park as the Community's "Central Park".
• Expand Les Gove Park out to the boulevard, making it
more accessible.
Among the additional actions that have been offered to impact the Golden Triangle Strategy Area are:
• Creation of a zoo at Les Gove Park.
• The use of inclusionary zoning to disperse low-income housing and avoid clustering.
• Better access to Les Gove Park from the East side of the park.
Auburn Way South provides a thoroughfare for thousands of commuters each day. This "pass through" traffic represents thou-
sands of potential customers for the businesses in this area. The challenge is to create an area that encourages potential consum-
ers to take the time to patronize the businesses in this area, either through stopping during their commute or returning during lei
sure time hours.
In addition to traffic volumes, the community does have several notable assets. An enhanced Les Gove Park has the potential to
attract a variety of people from throughout the community. An improved park could also serve as a catalyst for the redevelopment
of several properties. One significant benefit of an enhanced park would be the encouragement of the development of high-end,
owner occupied homes, which could also provide a stable customer base for businesses in the area.
Since the area encompasses a variety of commercial and residential zoning it is well positioned to take advantage of the strategies
proposed for the improvement of the area.
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* Note: MIT is an acronym for Muckleshoot Indian Tribe Development.
Page 8
URBAN CENTER STRATEGY AREA
STRATEGY AREA
01restions? Call- 2>3 93 9 3090
The Urban Center Strategy Area includes the downtown area, roughly bordered by 3rd Street on the north, Highway 18 on the south, H
Street Northwest on the west and F Street on the east while also including the North Auburn Business District. The North Auburn Busi-
ness District abuts the downtown area and is more or less bordered by 15th Street Northwest on the north, the BNSF tracks and C
Street on the west and Auburn Way North on the East side.
URBAN CENTER
STRATEGY
Attract Consumers to the Downtown by Serving as a Place
to Congregate.
Logistics
• Quality Restaurants/Outside Dining.
• A Place to Congregate in the Downtown.
• Specialty Shops Decide and Focus on What is the Auburn
"Brand."
• Night-time Activities.
• Hospital-Community Partnerships.
• Parking Needs, Parking Garages Included in Planned
development.
• Bring together Disparate Groups with an Interest in
downtown Resurgence.
• Consolidate and Redevelop Properties where Possible.
• Extend the City Hall Plaza at the intersection of Main and
Division to create a community gathering place and
downtown reference point.
Among the additional actions that have been suggested to enhance the Urban Center Strategy Area Business Environment are:
• Enough Uses to attract people and have them spend time.
• Something that causes people to gather in the Urban Center.
• Eliminate parking requirements in the downtown.
• Induce the multiple property owners of a block to collaborate on redeveloping the block.
• Draw Traffic on 18, Auburn Way and 167 into the Urban Center.
• Use the model Tacoma has developed to merge education and the arts in Auburn.
• The City to collaborate with another Government entity to acquire properties in the Urban Center and take the risks associated
with redevelopment.
• Where possible, the City should look at the acquisition of property for downtown redevelopment.
Of A111b111.11 Page 9
7~t~ S
URBAN CENTER
Strategy: Attract consumers to the downtown b
serving as a place to congregate.
Logistics:
1. Consolidate Property, whole blocks where
possible.
a. south of Safeway to Cross
b. Key Bank Block
c. Noth of J.C.Penney Apts
2. Expand bus service between GRCC and
downtown
3. Keep college in mind when developing
language services
4. Quality restaurentsloutside dining
5. Quality restaurents and place to congregate
in the downtown
6. Specialty shops decide and focus on what is
the Auburn "Brand"
Night - timeactivities
8. ospitallcommunity partnerships
9. arking needs, parking garages included in
pl nned development
14 Bring together disparate R~oups with an int(
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Page 10
15TH ST. SW & C ST. SW STRATEGY AREA and
TARGET AREAS
STRATEGY AREA
01restions? Call- 2>3 93 9 3090
The 15th Street South West and C Street South West Economic Development Strategy Area represents a large area that is economi-
cally diverse with differing land uses. The area is bordered by 15th Street South West on the north, on the south by Boundary Boule-
vard, 1st Avenue North and Ellingson Road, and on the west by West Valley Highway as well as Perimeter Road. To promote economic
development within that area, the City has identified four target areas in conjunction with four strategies and a series of logistical
efforts intended to augment the area's business climate.
SUPERMALL
Logistics
STRATEGY
• Develop a Mall Parking Garage.
Enhance the SuperMall Area.
• Zone Both Sides of 15th Street SW Commercial.
• Improve Highway 18 and C Street Intersection.
• Target Businesses Such as Kohl and Target.
• A Mid-range Restaurant, Such as Olive Garden.
BOEING & GSA
Logistics
STRATEGY
• Manufacturing Rather Than Warehousing for Boeing/GSA
Attract New Businesses to the Area.
Space.
WEST VALLEY
Logistics
STRATEGY
• Office, Professional and High Density Housing along West
Develop the area with uses Creating an Administrative,
Valley Highway.
Professional and Residential Environment.
15TH ST. SW & C ST. SW
Logistics
STRATEGY
• Focus on the Area at C Street and 8th Street SW.
Redevelop the Area With Productive Uses that Improve the
Area and Offer New Opportunities.
OVERARCHING STRATEGIES
Several overarching strategies have been suggested that would be applicable to all the economic strategy areas, these include:
• Reduce parking requirements if a development will do structured parking.
• Bring together bankers and developers to facilitate financing surrounding potential projects.
• The economic strategy decisions made that will affect the Auburn community must take place within the next 18 - 24
months.
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SUPERMALLIBOEING/GSA
Strategy: Attract New Busingssgs.
Logistics- 1. Enhance the SupcrMall Arco
a. Develop a Mall Parking Garage
U, Zone Binh 5ides ur 15"' SL $w Cur rlmerdol
c. Improve Hwy. IS and C St. intersection.
d. Target husine55es such as Kohl, Target
e. Mid-range restaurant, like Olive Ga rden.
2. Manufacturing rather than warehousing for
Soeinq}GSA area
3. Office, professional and high density housing
along West Valley.
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Page I I
Page 12
A ST. SE CORRIDOR STRATEGY AREA
STRATEGY AREA
01restions? Call- 2>3 93 9 3090
The A Street Southeast Economic Development Strategy Area represents a large area that includes office, retail and Industrial uses.
The area is bordered by Highway 18 on the north, on the south by the City's municipal boundary, on the east by D Street SE extended
to the City's southern most boundary and on the west by the railroad yard and the boundaries of other local jurisdictions. To promote
economic development within that area, the City is proposing several meaningful initiatives including: neighborhood involvement,
strengthening residential areas, expanding commercial areas and unincorporated area annexation.
A STREET SOUTHEAST CORRIDOR
STRATEGY
Enhance the economic vitality of the A Street Southeast
corridor.
A Street is a largely commercial corridor with the west side
dominated by the rail yard. The east side is dominated by
commercial and residential uses of mixed quality. ;
Recognizing that A Street is already a high volume traffic
corridor, additional traffic should not be used as a rationale
to preclude development. Traffic mitigation efforts should
be focused on the enhancement of safety along the
corridor, not capacity.
Logistics
• Protect the area's interior residential neighborhoods
using: buffers, traffic calming and cul-de-sacs of
residential streets.
• Engage the neighborhood in a collaborative effort to
determine where the dividing line should be for existing
residential and commercial/industrial uses and future
commercial development.
• Enhance the commercial vitality of the area through
changing the zoning and comp plan designations for the
RMHP zoned area and portions of the industrial area to
one supporting multi-family and town homes.
• Promote the creation of a landscape buffer and trail
corridor along the A Street right of way.
• Deal with the traffic congestion along the corridor.
• Advocate the commercial redevelopment of properties
along the A Street Southeast corridor.
• Change the heavy industrial zoning to heavy commercial.
• Encourage the commercial development of the south end
of the rail yard.
• Facilitate and expedite the sale of any property the
railroad wishes to sell for commercial development.
• Encourage a concentrated expansion of the commercial
node in the vicinity of 6th St. and A St. SE.
• Separate the commercial development of Terrace View
from the residential portion of the area.
• Annex those areas and islands along the corridor that
should be within the City to provide unified planning.
• Investigate obtaining the right of way needed to transform
the Segale Haul Road into a secondary arterial and/or
trail when the usefulness of the road has ended.
• Prioritize the commercial development of Terrace View.
Crty of Arrburrr
Page 13
A Strut Corridor
Economi:c Development
Strategy Area
Page 14
AEP GREENZONE STR ATE(; AREA
STRATEGY AREA
01restions? Call- 2>3 93 9 3090
The Auburn Environmental Park Greenbelt Strategy Area represents a large area that includes office and environmentally sensitive
Industrial uses. Roughly, the area is bordered on the north by a line from the end of Clay Street to the Rail Road tracks, a line from
Western to Clay , and West Main to 167, on the south by Highway 18, H Street on the East with 167 and the Auburn Environmental
Park on the West. To promote economic development within that area, the City is proposing changes in the area's industrial zoning
requirements that would result in an atmosphere inviting environmentally compatible uses.
ENVIRONMENTAL PARK GREENBELT
STRATEGY
Create an economically enhanced area that complements
the Auburn Environmental Park and sustains
environmentally sensitive industries.
Logistics
• Bring AEP improvements out to the Boulevard, enabling
the community and visitors to be aware of the AEP.
• Change residentially zoned areas to industrial.
• Initiate design standards making new development
compatible with the AEP.
• Structure the M-1 zoning requirements for the district to
encourage the attraction of environmentally sensitive
industries while making existing development non-
conforming.
• Extend Main Street improvements to the area, including:
Street Improvements
Landscaping
Trail Corridor
• Upgrade the infrastructure of the area.
• Manage the area's drainage using a regional
methodology.
• Prepare for a second phase in more densely developed
but underutilized areas adjacent to AEP Greenbelt
Strategy Area.
City o fA11b111,11
Page 15
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Auburn Environmental Park
Greenzene Strategy Area
CITY Of ~
AAjBURN
WASHINGTON
Primary Business Address
25 West Main
Auburn, WA 98001
Contact: The City of Auburn Department of Planning
Phone: 253-931-3090
Fax: 253-804 - 3114
AUBURN *>>'10RE THAN YOU 11-4AGINED