HomeMy WebLinkAbout4809RESOLUTION NO. 4 8 0 9
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
AUBURN, WASHINGTON, AUTHORIZING THE
ACCEPTANCE OF A GRANT FROM KING
CONSERVATION DISTRICT AND AUTHORIZING THE
MAYOR AND CITY CLERK TO EXECUTE THE
NECESSARY AGREEMENTS TO ACCEPT SAID FUNDS
WHEREAS, the City of Auburn International Farmer's Market, on behalf of the
City of Auburn, submitted an application to King Conservation District; and
WHEREAS, the City has been advised that it has been approved to receive a
grant from said program in the amount of Twenty Thousand and No/100s Dollars
($20,000.00); and
WHEREAS, acceptance of the grant will benefit the citizens of Auburn.
NOW, THEREFORE, THE CITY COUNCIL OF AUBURN, WASHINGTON,
HEREBY RESOLVES as follows:
Section 1. Acceptance of Grant and Authorization of Agreement. The City
Council hereby accepts the King Conservation District grant, in the amount of Twenty
Thousand and No/100s Dollars ($20,000.00), and authorizes the Mayor and City Clerk
to execute the Agreement with King Conservation District in substantial conformity with
the Agreement marked as Exhibit "A" attached hereto and incorporated herein by this
reference.
Section 2. Implementation. The Mayor is further authorized to implement
such administrative procedures as may be necessary to carry out the directions of this
Resolution No. 4809
March 27, 2012
Page 1
legislation, including assuring that the grant fund appropriation is included in the
appropriate budget documents of the City.
Section 3. Effective Date. That this Resolution shall take effect and be in full
force upon passage and signatures hereon.
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SIGNED and DATED this �� day of «�' 2012.
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PETER B. LEWIS, MAYOR
ATTEST:
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Danielle E. Daskam, City Clerk
APP OVE AS TO FORM:
Daniel B. Heid, City Atto
Resolution No. 4809
March 27, 2012
Page 2
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AGREEMENT FOR AWARD
OF KING CONSERVATION DISTRICT MEMBER JURISDICTION GRANT
City of Auburn
This Agreement is made between the King Conservation District Number 9, a municipal
corporation in King County, Washington, located at 1107 SW Grady Way, Suite 130, Renton,
WA 98057 (referred to herein as "District"), and the City of Auburn, a municipal corporation in
King County, Washington, located at 910 9�' St SE, Auburn, WA 98002-6200 (referred to herein
as "Recipient"), for the purposes set forth herein.
SECTION 1. RECITALS
l.l Whereas, the District is a special purpose district organized and existing under
authority of Chapter 89.08 RCW which engages in certain activities and programs to conserve
natural resources, including soil and water, which activities are declared to be of special benefit
to lands; and
1.2 Whereas, pursuant to RCW 89.08.400, King County has authorized and imposed a
system of assessments to finance the activities and programs of the District; and
1.3 Whereas, pursuant to RCW 89.08.220, RCW 89.08.341 and/or Chapter 39.34
RCW, the District is authorized to enter into agreements with municipal entities and agencies
(governmental or otherwise), or their designees, in order to carry out and facilitate the activities
and programs of the District to conserve natural resources; and
1.4 Whereas, the District has reviewed the grant application submitted by Recipient
and has determined that the application meets the requirements of Chapter 89.08 RCW and the
District's policies and procedures for awarding grants; and
1.5 Whereas, the District and Recipient desire to enter into this Agreement for the
purpose of establishing the terms and conditions relating to the District's award of a grant to
Recipient.
SECTION 2. AGREEMENT
2.1 The District agrees to award Recipient a grant in the total amount of Twenty
Thousand Dollars ($20,000.00) from 1994-97, 2010 and 2011 assessments. Grant funds shall be
used by Recipient solely for the performance of the work described in Exhibit A which is
attached hereto and incorporated herein by this reference. The District shall pay the grant funds
to Recipient in accordance with the District's policies and procedures, including but not limited
to, the policies and procedures contained in the Member Jurisdiction & WRIA Forum Grant
Application Instructions and Policies, provided that such funds have been collected and received
by the District.
Page 1 of 4
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, .
2.2 Recipient represents and warrants that it will only use the grant funds for the work
described in Exhibit A, which may be amended by the parties pursuant to Paragraph 3.3 of the
Agreement. Recipient shall be required to refund to the District that portion of any grant funds
which are used for unauthorized work. Further, Recipient agrees to return to the District any
grant funds that are not expended or remain after completion of the work covered by this
Agreement.
2.3 Recipient acknowledges and agrees that the grant funds may only be expended on
work which shall be entirely within the District's jurisdictional boundaries. The following
municipal entities are not within the District's jurisdictional boundaries: Enumclaw, Federal
Way, Milton, Pacific, and Skykomish. Recipient shall be required to refund to the District that
portion of any grant funds which are used for work performed outside the District's jurisdictional
boundaries.
2.4 In the event the scope of work authorized by this Agreement includes the use of
grant funds to purchase houses located on real property within a flood hazard area, Recipient
acknowledges and agrees that grant funds may only be used for such purposes if the houses to be
purchased were constructed before floodplain mapping or sensitive areas regulations were in
place for that area. Recipient shall be required to refund to the District that portion of any grant
funds which are used for unauthorized purposes.
2.5 Recipient shall be required to provide the District with biannual financial and
project progress reports, along with an annual summary report. Financial and project reports
shall be due June 30 and November 30 each year. The Recipient shall also be required to submit
to the District a final report which documents the Recipient's completion of the work in
conformance with this Agreement within thirty (30) days after the completion of the work. The
final report shall, among other things, summarize the project's successes and shall address the
regional benefits accomplished by the work. The final report shall also identify any obstacles or
challenges which were encountered during the work, along with general recommendations
regarding ways to avoid such obstacles or challenges in the future. If requested, Recipient agrees
to provide the District with additional financial or progress reports from time to time, at
reasonable intervals.
2.6 Recipient's expenditures of grant funds shall be separately identified in the
Recipient's accounting records. If requested, Recipient shall comply with other reasonable
requests made by the District with respect to the manner in which project expenditures are
tracked and accounted for in Recipient's accounting books and records. Recipient shall maintain
such records of expenditures as may be necessary to conform to generally accepted accounting
principals and to meet the requirements of all applicable state and federal laws.
2.7 Recipient shall be required to track project expenses using the Budget Accounting
and Reporting System for the State of Washington ("BARS").
Page 2 of 4
2.8 The District or its representative shall have the right from time to time, at
reasonable intervals, to audit the Recipient's books and records in order to verify compliance with
the terms of this Agreement. Recipient shall cooperate with the District in any such audit.
2.9 Recipient shall retain all accounting records and project files relating to this
Agreement in accordance with criteria established in the Revised Code of Washington and the
Washington State Archivist.
2.10 Recipient shall ensure that all work performed by Recipient or its employees,
agents, contractors or subcontractors is performed in a manner which protects and safeguards the
environment and natural resources and which is in compliance with local, state and federal laws
and regulations. Recipient shall implement an appropriate monitoring system or program to
ensure compliance with this provision.
Z.11 Recipient agrees to indemnify, defend and hold harmless the District, its elected
or appointed officials, employees and agents, from all claims, alleged liability, damages, losses to
or death of person or damage to property allegedly resulting from the negligent or intentional acts
of the Recipient or any of its employees, agents, contractors or subcontractors in connection with
this Agreement.
2.12 Recipient agrees to acknowledge the District as a source of funding for this
project on all literature, signage or press releases related to said project.
SECTION 3. GENERAL PROVISIONS
3.1 This Agreement shall be binding upon and inure to the benefit of the parties
hereto and their respective successors and assigns.
3.2 This Agreement constitutes the entire agreement between the parties with respect
to the subject matter hereof. No prior or contemporaneous representation, inducement, promise
or agreement between or among the parties which relate to the subject matter hereof which are
not embodied in this Agreement shall be of any force or effect.
3.3 No amendment to this Agreement shall be binding on any of the parties to this
Agreement unless such amendment is in writing and is executed by the parties. The parties
contemplate that this Agreement may from time to time be modified by written amendment
which shall be executed by duly authorized representatives of the parties and attached to this
Agreement.
Page 3 of 4
3.4 Each party warrants and represents that such party has full and complete authority
to enter into this Agreement and each person executing this Agreement on behalf of a party
warrants and represents that he/she has been fully authorized to execute this Agreement on behalf
of such party and that such party is bound by the signature of such representative.
DISTRICT:
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P William Knutsen
Board Chair, King Conservation
'I District
Date �-l--Z�-�.ol'j�,
Approved as to Form:
DISTRICT LEGAL COUNSEL:
By
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Name 'i � L �"'(� � }�y'v �-
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Name 1" e�`�`e-� f�. _�-� � S
Title �- �- �/ � �'
Date APR 6 2012
Approved as to Form:
RECIPIENT'S ATTORNEY:
By
Name__ ������! J��1 G'�"
Date � 'S � ��
Page 4 of 4
Exhibit A
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King Conservation District
Project Title: Auburn International Farmers
Demonstrations - 2012 Season
Applicant: City of Auburn, WA
Principal Partners (if any):
Total Project Cost: $62,600
KCD Funding Requested: $20,000
Project Start Date: January 2012
Project End Date: October 2012
Member Jurisdiction
& WRIA Forum Grant Program
Grant Appiication
(AIFM) — Marketing, Education and
Contact: Joanne Macnab
Title: Auburn International Farmers Market
Manager
Address:
City of Auburn Parks, Arts & Recreation
910 — 9"' ST SE
Auburn, WA 98002-6200
Phone: 253 266-2726
Fax: 253 931-4005
E-mail: jmacnab@auburnwa.
1. Project Description — provide a brief description of the project that summarizes
what you will do, how you will do it, and why you will do it. Consider the following in
the answer to this question: what pressing need will be addressed by the project or
what promising opportunity will be capitalized on? Who or what will benefit or be
positively and negatively affected?
The Auburn International Farmers Market (AIFM) was organized to provide a venue
where local farmers could supply local buyers with farm fresh produce and
opportunities to learn more about sustainable agriculture. The market is open on
Sundays from mid-June through the end of September and serves as a weekend
destination for Auburn's downtown core. The market is located on the Sound Transit
station plaza that serves both commuter rail and metro bus hub. The market began
its planning in 2007 and opened its 1 S` season in June 2009. To assist the market the
first year, a volunteer group was formed and a market manager was hired by the City
of Auburn, Parks Department to oversee market activities. Start-up supplies were
purchased and vendor recruitment and training commenced. The market established
a brand identity. It also invested in general advertising, including newspaper ads,
banners, a-frame signage, postcards, posters and other media to promote the
market to both customers and other vendors. The City of Auburn and the community
embraced this opportunity to re-vitalize the city identity as a viable farming
community.
The 1 st season of the Auburn International Farmers Market attracted 50 Washington
farmers; 75% of them were full time farmers. The farm vendors provided 20,000
market shoppers an opportunity to learn where their food was produced, thereby,
attaining the Auburn International Farmers Market first year goals. The market
proved to be a valuable contribution to the downtown revitalization.
In the second season (2010), the AIFM partnered with Farm Fresh to educate the
public on the variety of apples grown in Washington State. The market developed a
coalition of local agencies that brought about awareness of farming and included the
Member Jurisdiction & WRIA Forum Grant Program, Application • December 16, 2011 • Page 1 of 7
following: Women, Infant and Children (WIC); Auburn Food Bank; Auburn
Community Garden; Auburn School District (four local schools); City of Auburn;
Washington State University Extension; City of Auburn 4-H; Kiwanis; Soroptimists;
Optimists; Lions; Rotary; YMCA; King County Library; Readers to Eaters and local
churches.
In the third season, the AIFM expanded the focus to improve community service and
community outreach by providing complementary market booths to service
agencies/organizations including:
• The Valley Regional Fire Authority which serves the communities of Algona,
Auburn and Pacific
• The Susan G. Komen Foundation
• The Seattle Humane Society
• The Auburn, Algona-Pacific and Muckleshoot Libraries
In the 2011 season, the AIFM had 24 farmer/producer vendors. These are full time
farmers that are dependant on markets to keep their businesses going. Some do as
much as 80% of their sales at a farmers market. The King County Agriculture
Program is researching the produce/product actually grown in King County through
market surveys. At the AIFM, the Counties of Douglas, Island, Pierce, Skagit and
Yakima made up 42% of those farmer/producer vendors, while 58% were from King
County.
Many partnerships have been formed since the inaugural year to assist in the
success of the Auburn International Farmers Market. Sound Transit, a regional rail
and bus authority, provides the location and site for the Market on an in-kind basis.
The Cities of Algona and Pacific provide in-kind resources to assist with market
logistics and local service clubs, churches and area businesses have been
supportive by spreading the word about the market. In the past three seasons, the
AIFM farmers have donated approximately 8,000 pounds of food to the Auburn Food
Bank.
For 2012, the Auburn International Farmers Market seeks to expand its marketing
and promotion plan by reaching a broad community of shoppers for the market.
Advertising and marketing over the past two years has been via grass-roots efforts,
and utilizing as many free marketing outlets as possible. For 2012, the market is
seeking additional funding for paid advertisements and mailings — including two
separate postcard mailings to customers surrounding the market, a series of social
media ads through Facebook, and a sponsorship with the Auburn Reporter to run
consistent ads at a reduced rate.
Additionally, the market is seeking funds to expand its education and demonstration
component by creating partnerships with the King County Department of Health,
Washington State University Extension Programs, Community Gardening, NW chefs,
and other entities to provide informational sessions or demonstrations for customers
to learn about the importance of healthy eating, sustainability, and the impact of local
farms to the regional economy.
With all the efforts invested in developing and operating the market over nearly five
years, it is the right time to focus on creating a large shopper/customer base to
create a sustainable and self-supporting market.
The AIFM would also be pleased to have KCD at the AIFM as a part of this grant. A
booth would be made available for KCD each Sunday for the sixteen week season,
MemberJurisdiction & WRIA Forum Grant Program, Application • December 16, 2011 • Page 2 of 7
from June 10 through September 23, 2012. Please advise what dates would be best
suited for KCD.
2. Natural Resource Improvement Actions — describe how the project will address a
minimum of one of the natural resource improvement actions described on page 1 of
the application instructions. Consider the following in your answer to this question:
What natural resources will be improved? What are the known needs, gaps or
deficits that will be addressed? What are the known benefits to soil, water, air,
plants, fish and wildlife, landowners?
Industrialization in the region, in conjunction with the continuing expansion of
warehousing and distribution in the community, has had a substantial negative
impact on agricultural activity over the years.
Ninety-one percent of America's fruit and seventy-eight percent of our vegetables are
grown near metro regions, where they are in the path of development.
Local farmers consider their enterprise a primary livelihood. Typically, small local
family farmers (as opposed to "factory" farmers) are more invested in the land, more
concerned with conserving water, wasting less, reducing packaging, and depleting
less topsoil through proper crop rotation and management. Small family farms are
less likely to use large amounts of pesticides, hormones, or antibiotics, whose
residues impact our water supply and environment, i.e., pesticides in fish and
subsequently in humans. In addition, local sustainable farming conserves topsoil
mineral wealth to a much greater extent than "factory" farming.
Farmers from around the state depend on markets to keep their businesses going.
Some do as much as 80% of their sales at a farmers market. This keeps local
agriculture lands in production and strengthens the local economy. According to
research conducted by Sustainable-Seattle, for every dollar spent at farmers
markets, 62 cents is re-spent locally!
The grant to fund the AIFM — Marketing, Education and Demonstration will address
King Conservations Districts Education and Outreach Natural Resource
Improvement Action — to raise awareness, deepen knowledge and change behavior.
As part of the education and demonstrations incorporated into the 2012 market
season, the AIFM will work with King County Health Department, Washington State
University Extension Programs, Washington State Farmers Market Association and
other agencies to raise awareness, deepen knowledge and work to change
behavioral patterns through educational sessions and demonstrations showcasing
that buying local farm fresh products helps improve the economy, improves health
and the state of our environment. In addition, the AIFM will help educate and
demonstrate that these purchasing practices can help reduce energy and
transportation costs.
Member Jurisdiction & WRIA Forum Grant Program, Application • December 16, 2011 • Page 3 of 7
3. Project Activities and Measurable Results — using the table below, list specific
project activities to be completed, the timetable for the activities, and the deliverables
associated with those activities. Consider the following in your answer to this
question: What actions, interventions, programs, services will be deployed?
Activit Descri tion Deliverables Timeline
1. Beginning of season postcard . Create season-opening June 2012
mailing postcard
• Mail to carrier routes
surrounding market
announcing schedule of
events durin the season
2. Advertising through Auburn • Create a series of weekly June 2012-
Reporter advertisements in the local September
newspaper that showcase 2012
market events,
demonstrations, and
educational sessions
throughout the season
• Promote the market weekly
to gain attendance and
sho ers
3. Mid-Season Postcard Mailing . Create mid-season August 2012
postcard mailing to inform
customers/potential
shoppers of on-going
opportunity to attend
market demonstrations,
and educational sessions
throughout the season
• Mail to carrier routes
surrounding market to
remind shopper of
remaining season and
events
4. Facebook Advertising . Create a series of June 2012-
Facebook ads that promote September
different market events and 2012
track social media
responses; market
attendance patterns; and
revenue in relation to ads
run
5. Other paid advertising . Investigate other paid June 2012-
opportunities advertising opportunities September
that may help entice 2012
shoppers to the market
durin the season
6. Education and Demonstration . Work with the King County June 2012-
Sessions Health Department, September
Washington State 2012
Universit Extension
Member Jurisdiction & WRIA Forum Grant Program, Application • December 16, 2011 • Page 4 of 7
Programs, Washington
State Farmers Market
Association and others to
provide educational
sessions and
demonstrations to
showcase how buying local
helps improve the
economy, improves health,
and improves the state of
our environment.
• Farming Presentations
• Master Gardeners
• Monthly and Weekly
Themed Celebrations of
Farming
• Chef demonstrations
• Community Gardening
• Chef Presentation
• Health De artment
4. Effectiveness (see page 2 of application instructions for definition) — describe how
the project will effectively implement the natural resource improvement measures
identified in question No. 2 above. Consider the following in your answer to this
question: Why is the primary applicant the best entity to deliver the proposed
program/service/intervention? What is the capacity of the primary applicant to deliver
fhe proposed program/service/intervention? What too/s, services and partners will be
brought to bear?
The cities o� Algona, Auburn and Pacific make up the partnership, where, the City of
Auburn is the lead entity and have a successful record of delivering an effective and
popular product to the area. Over the course of the past three market seasons, the
market has established effective lines of communication with farmers, other markets
throughout the area, the Washington State Farmers Market Association, Cascade
Harvest Coalition, and will continue to build our weekly shopper base.
In 2012, the plan is to increase the customer base for the Auburn International
Farmers Market, thereby establishing a self-sustaining market for the community and
buyers for the farmers. The increase of shoppers will stem from an aggressive
marketing and promotion plan (see attached plan); as well as a series of educational
sessions and demonstrations that serve to inform shoppers about the benefits of
buying local, farm fresh product, healthy eating, sustainability practices, and
environmental awareness.
5. Efficiency (see page 2 of application instructions for definition) — describe how the
project will efficiently implement the natural resource improvement measures
identified in question No. 2 above. Consider the following in your answer to this
question: How will the proposed program/service/intervention engage in conjunction
with related efforts? How does your strategy best leverage resources?
The AIFM is a member of the Washington State Farmers Market Association, whose
guidelines state that all farm-grown produce must be grown in Washington State.
Member Jurisdiction & WRIA Forum Grant Program, Application • December 16, 2011 • Page 5 of 7
Farmers at the market sell quality, fresh produce and the market will ensure that
local farmers are selling fresh picked produce for the season. Vendors participating
in the market must comply with limited pesticide/chemical use; adherence to organic
growing if/when possible; and water table conservation/protection farming practices.
In working with the agencies and associations that will provide educational sessions
and demonstration, the market will create an environment that is fun and inviting for
shoppers to learn about the importance of community farmers markets, healthy
eating, sustainability, supporting local farmers and improving the economy by
sustaining the agricultural opportunities for local Washington State farmers. The
sessions will be presented in an easy to understand, creative way that encourage
customers to learn more, ask questions, and change behaviors through educational
awareness.
6. Equity (see page 2 of application instructions for definition) — describe how the
project will equitably implement the natural resource improvement measures
identified in question No. 2 above. Consider the following in your answer to this
question: In what part of the District will the proposed program/service/intervention
occur? Who is the target audience and what demographic section of the community
will be affected?
The 2012 Marketing and Promotion Plan targets families, adults, seniors and youth
within Algona, Auburn, Pacific and the region with the goal of building public
awareness about the Auburn International Farmer Market, and drawing shoppers to
the Market each week during market season.
Messaging and marketing surrounding the Auburn International Farmers Market will
be created to support farmers and local agriculture; promote access to fresh, vitamin-
rich produce; showcase access to greater diversity of produce and flowers; work to
revitalize and support the community; promote the experience of a community-wide
social event; promote a unique shopping experience; and showcase how customers
can enjoy music, entertainment and healthful demonstrations during the market
season.
7. Evaluation of Intended Results — describe the evaluation mechanisms you will use
to track, document, and report that the project has achieved the intended results
described in questions 1- 3.
The Auburn International Farmers Market will submit regular program reports to King
Conservation District. The Market will use the following metrics to evaluate the
performance of the advertising and education/demonstration elements as they relate
to shoppers at the Auburn International Farmers Market:
1. Market Surveys: ongoing surveys of consumers to identify how they heard about
the Market and what economic effect the Market had on downtown Auburn
2. Number of customers attending the demonstration sessions
3. Number of customers attending the market
4. Number of vendors (farmers) supplying the Market
5. Accounting of weekly vendor sales
Member Jurisdiction & WRIA Forum Grant Program, Application • December 16, 2011 • Page 6 of 7
8. Project Budget 8� Expenses
Budget Item KCD Funds Other Funds Other Funds Total
(City of (Arts Grant)
Auburn
Salaries and Benefits $33,000 $33,000
Travel/Meals/Milea e $200 $200
Office/Field Su lies $1,500 $1,500
Contracted/ $2,900 $1,000 $3,900
Professional Services
Marketin $15,000 $3,000 $18,000
Education and $5,000 $1,000 $6,000
Demonstrations
$20,000 $41,600 $1,000 $62,600
TOTAL
$15,000 of the grant will be used to pay for postcard mailings, paid advertising in various
media publications, on-line sources, and other marketing pieces that promote the
Auburn International Farmers Market. $5,000 of the grant funds will be used for
contracUprofessional services to bring in different demonstrations and educational
sessions that help teach and educate the public. All expenses will outline the above
expenditure categories, provide a general description of the service provided, the date of
service, cost associated with service and the vendor. Using the City of Auburn financial
software, EDEN, we will be able to apply special coding to the KCD funded items
purchased/contracts that would be paid for from the grant and track those items
separately from the AIFM non-funded KCD budget items.
9. KCD Acknowledgement - Describe how the KCD will be acknowledged as a source
of funding for the proposed program/service/intervention (see Grant Program
Overview & Policies, General Grant Program Policies, #6).
KCD funding will continue to be acknowledged in the following ways:
1. Inclusion of the KCD logo or name on all Auburn International Farmers
Market paid advertisements; name or logo highlighted in other promotional
material
2. Acknowledged during Opening Day Ceremony and at each week during the
market through signage.
3. Press releases to area media.
4. Auburn International Farmers Market website:
www.AuburnFarmersMarket.org
5. City of Auburn Government Access Channel 21, DVD.
6. Power point Presentations to area service clubs and other community groups
� �� �
12116/2011
Member Jurisdiction & WRIA Forum Grant Program, Application • December 16, 2011 • Page 7 of 7
Daryl Faber
Director, Parks Arts and Recreation
City of Auburn
Date
Member Jurisdiction & WRIA Forum Grant Program, Application • December 16, 2011 • Page 8 of 7
2011 Farmers Market Statistics
13 Markets Reporting Comparision of the same markets reporting in 2011
and 2009 (8 markets reporting)
2011
Number of daily shoppers (10)* 25,056
Annual Shopper Count (10) 430,089
Vendor Sales (12) $3,598,299.00
Gross Farmer sales (10) $1,719,398.00
Total # of Vendors (13) 1615
Total # of Farmers (13) 625
Lbs. Food Donated to Food Banks 20,773
7
SNAP Dollars received (3) $3,530.00
FMNP dollars received (4) $30,523
# Volunteer Hours (8) 6,652
2009 2011
13,325 19,448
270,781 341,381
$1,812,430 $2,857,509
Not reported $1,218,673
418 900
204 278
Not reported 18137 (5)*
Not re orted $3,570.00 2
Not reported $29,750.00 (3)
1,620 (4) 3,424 (4)
*= The number in () are the number of markets that answered the question
C:\Documents and Settings\SEvans\Desktop\FM 2011 Statistics Auburn
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2011 Farmers Market Statistics
Auburn Farmers Market Data 2011
Number of dailv shoqpers
Vendor Sales
Gross Farmer sales
Total # of Vendors
Total # of Farmers
Lbs. Food Donated to Food Banks
2011
1,200
19,785
i127,508.00
$74,287.00
80
24
2.235
2009
1,000
20,000
$160, 000.00
Not Reported
40
25
Not Reported
C:\Documents and Settings\SEvans\Desktop\FM 2011 Statistics Auburn
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Event Profile
The Auburn International Farmers Market is a seasonai market offering fresh, local
produce, flowers, prepared foods and handcrafted items directly to the south King and
north Pierce county community. Launched in 2009, the Market hosts a wide range of
family and nutritional programs, including live entertainment, chef demonstrations,
master gardener consultations and youth activities.
Target Audience: Families, adults, seniors, and youth within Auburn, Algona and Pacific
Promotion Goals: To build public awareness about the Auburn International Farmers
Market, to draw shoppers each week during market season
Messaging: To support farmers and local agriculture; access to fresh, vitamin-rich
produce; access to greater diversity of produce and flowers; to help revitalize and support
the community; to experience a community-wide social event; to promote a unique
shopping experience; to enjoy music, entertainment and healthful demonstrations
Attendance Goals: 20,000+ shoppers throughout the season
Date and Time: Sundays, June 10-September 23, 9 a.m. - 2 p.m.
Location: Auburn's Sound Transit Plaza, 23 A Street SW
Transportation: Free parking for shoppers, served by Sound Transit and Metro Bus routes
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Auburn International Farmers Market 2012 Marketing Pla��� �
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Paid Advertisement & Mailings: $17,500
Research advertising opportunities in all mediums in consideration of impact
to Auburn International Farmers Market and available budget
• Auburn Reporter (Sound Publishing) Everything Auburn 2012 Resident
Guide - Circulation 24,325 (25,000 Resident Guides printed) -$250
• Negotiate a sponsorship with Auburn Reporter to run ads at a reduced rate
to promote Auburn International Farmers Market each week in the Auburn
Reporter (Sound Publishing) during the season - Circulation 24,325 -$5,000
estimated
• Paid insert in Chamber Newsletter (June) - 600 circulation -$250 per issue
• Two separate postcards mailed to select carrier routes in Auburn, Algona
& Pacific (one prior to the season opening, and one at mid-season) - reach
30,000 individuals twice during the market season -$10,500 estimated
• Targeted Facebook advertising to Auburn, Algona, & Pacific residents - 8
week campaign - every other week -$2,000 estimated
Website - www.auburnfarmersmarket.org
• Unique URL for Auburn Farmers Market (www.auburnfarmersmarket.org)
• Spotlight section of City of Auburn's website to feature market information
• Market information on special events section of City of Auburn's website
• List on Algona and Pacific website with link
• Market season featured on calendar section of City of Auburn's website
Social Media
• Auburn International Farmers Market Facebook and Twitter accounts
• Auburn Parks, Arts & Recreation E-Newsletter - over 11,000 subscribers
- monthly newsletter that includes messages about Auburn International
Farmers Market during the season.
• City of Auburn Twitter & Facebook account - in tandem with market social
media sites to promote market further
Banners & Signage
• Farmers Market information banners on Transit Center Garage, city-owned
fencelines in various neighborhoods, over Main Street and along the Auburn
Way Rail Bridge
• Farmers Market A-Frame directional signage surrounding the market every
Sunday to provide directions to the market
- Farmers Market 10x10 canopies to use at special events and during the
Market season to advertise Auburn International Farmers Market.
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' '��uburn International Farmers Market 2012 Marketing Plan
Promotional Options
City ofAuburn Parks, Arts & Recreation Guide & e-newsletter
• General information and advertisement included in Spring/Summer and
Fall 2012 editions of recreation guide (38,000 households)
• Brief information about Farmers Market (May-September editions) deliv-
ered to 11,000 subscribers
City Utility Bi1! Stuffers
• Include information related to Auburn International Farmers Market (May,
June, July, August, September)
Posters
• Delivered to business locations around Auburn, Algona and Pacific
Kids Mail
• Create Y� page flyer and deliver to Auburn School District elementary
schools - 8,000+ students
Bookmarks
• Featuring special events, special guests and general market information
City Phone Message Recordings/Announcements
• Submit Market information for on-hold message (May-Sept.)
Cable Channel 21
• Government channel video during Farmers Market Season
• Add to Algona/Pacific if they have these resources
City of Auburn Mayor's weekly message
• Market information included in update each week
Auburn Area Chamber of Commerce Newsletter
• Submit briefs for newsletter and e-newsletters
Media Relations:
• General press releases or pitch specific stories to media contacts related to
news about the Auburn International Farmers Market - as applicable (i.e.
- Vendor recruitment, volunteer recruitment, Opening Day, Special events,
awards, special guests/demonstrations, new vendors, etc.)
• Create general fact sheet for any press inquires about Auburn International
Farmers Market
• Investigate and submit information about Auburn International Farmers
Market to specialty publications, websites and other sources that accept
free information
Community Outreach
• Service Clubs
• Community events - have a booth at Kids Day, 4th of July and Good OI'
Days to promote market - participate in parades as available
• FraternalOrganizations
• Auburn Area Chamber of Commerce monthly lunch meetings
• The Auburn Downtown Association
• Neighborhood Associations
• Cultural Roundtables
• Churches
KING CONSERVATIUN DISTRICT
HING COUNTY, WASHINGTON
RESULUTION N0.12-001
A RESOLUTION OF THE BOARD OF SUPERVISORS OF THE KING
CONSERVATION DISTRICT, KING COUNTY, WASHINGTON, REVISING
THE DISTRICT'S MEMBER NRISDICTION GRANT PROGRAM POLiCIES
AND PROCEDURES.
WHEREAS, the Board of Supervisors of the King Conservation District must revise the grant program
policy and procedures as a result of the recent Supreme Court ruling in the Mason/Carey case, pending legal
challenges and the resulting budget shortfall; and
WHEREAS, the Board of Supervisvrs recognizes the importance of its partner grant program and
relationships developed with Member Jurisdictions and nonprofit organizations and would like to ensure �hat
naturai resource improvement projects continue to be implemented; now, therefore
BE IT RESOLVED by the Board of Supervisors of the King Conservation District, King County,
Washington, as follows:
Reimbursement: As of the date of this resolution, a11 existing and future grant payments associated with
approved grant agreements will be made on a reimbursement basis. Grantees will provide adequate
documentation demonstrating the completion of stated deliverables in the grant application, including but not
limited to in�•oices, in order to request payment of approved grant project expenses as detailed in the application
budget. Request for payment must be submitted at least 30 days prior to the day payment is needed by. Ten
percent of the grant award will be held by the District until all reporting and expense documentation is
submitted and approved and the close out process is complete.
Grant Close Out: District grant staffwill continue to perform the close out review of completed grant
projects and the District will remit the ten percent of the grant award due once the close out process as
completed. The grant close out process includes a review of all documentation submitted in order to determine
that a11 deliverables stated in the grant application have been met, review and approval of expense
docunnentation, and in some cases a site visit. The grant subcommittee will review the grant close out form
signed by the grantee and will determine the grant is closed witb signature from the subcommittee. Then a copy
of the signed close out form will be sent to the grantee with the check for the final award amount.
Grant Amendments: Amendment requests to existing grant agreements will be considered on a case by
case basis.
All District resolutions, policies and procedures are hereby modified, amended and superseded to be in
accordance with this Resolution.
ADOPTED by the Board of Supervisors at a regular c}�en�p�uSbl��i� i�eeti�held on APri123rd, 2012.
�a� ���,�. -.��..
B�Knutsen, Chair
CERTIFICATE
I� 1Vf�,¢�� �i2 � ws �uditor of the Board of Supervisors, King County, Washington, do hereby
certify that the foregoing resolurion is a true and correct copy of Resolutio . 12-001 of such Board, duly
adopted at a regular meeting thezeof hetd on Apri123rd, 2U12 ^
Ma�c Prinsen, Auditor
*
CIT'Y OF * *
BT T��1 � T Parks, Arts & Recreation
U v ��
� WASH1NGTON 910 Ninth Street SE � Auburn WA 98002-6200 � www.auburnwa.gov * 253-931-3043
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April 19, 2012
Michael S. Jones
King Conservation District
1107 SW Grady Way Suite 130
Renton, WA 98057
Dear Michael,
Enclosed are two signed copies of an Agreement for award of a King Conservation
District Member Jurisdiction Grant for the Auburn International Farmers Market- 2012
Season project.
After obtaining the required signatures from King Conservation District representatives,
please forward a signed original for our records.
Sincerely,
� /�►
1��� �/� / `�����'
`,r, �9 L�� v l
Daryl Faber �oanne Macnab
Director, Parks, Arts and Recreation AIFM Manager
Enclosures (2)
AUBURN * MORE THAN YOU IMAGINED
�
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King Conservation District
1107 SW Grady Way, Suite 130 • Renton, WA 98057 • Phone (425) 282-1897 • Fax (425) 282-1898 • E-mail districtC�?kingcd.org
April 30, 2012
Joanne MacNab
City of Auburn
910 - 9th St SE
Auburn, WA 98002-6200
Dear Joanne,
Enclosed, for your records, is a signed Agreement for award of a King Conservation
District Member Jurisdiction Grant far the Auburn International Famer's Market-
Marketing, Education and Demonstrations 2012 Season project. This grant is funded with
King Conservation District Special Assessment funds allocated to the City of Auburn.
On behalf of the Board of Supervisors I want to thank you for your patience and
understanding during this challenging budget transition with which we are all
grappling. This letter will reiterate that a King Conservation District Member
Jurisdiction grant in the amount of $20,000 was awarded on February 13, 2012.
Shortly thereafter, King CD grant staff notified you of this award by electronic mail.
King CD considers that notification of award as notice to proceed on the scope of work
approved. While the award has been approved, the way the District makes grant
payments has changed.
The Board of Supervisors recently approved a resolution revising the Member Jurisdiction
grant program that states that "all existing and future grant payments associated with
approved grant agreements will be made on a reimbursement basis. Grantees will provide
adequate documentation demonstrating the completion of stated deliverables in the grant
application, including but not limited to invoices, in order to request payment of approved
grant project expenses as detailed in the application budget. Request for payment must be
submitted at least 30 days prior to the day payment is needed by. Ten percent of the grant
award will be held by the District until all reporting and expense documentation is
submitted and approved and the close out process is complete." This is to replace the
current process of paying 90% of the grant award upfront.
This policy change was made by the Board of Supervisors as a result of the Supreme Court
ruling in the Mason/ Carey case, pending legal challenges, and the resulting budget
shortfall. We understand that because of the above situation, we have delayed the return of
KCD Ref: 12-072-JoannMcNab_Auburn_Reimbursement_Agmt_FarmersMarket
the grant agreement and apologize for any inconvenience and/or delay this caused the
project.
Thank you for your patience and cooperation during this delay. We also greatly appreciate
your willingness to work with us and come up with solutions. The Board looks forward to
the successful implementation of this project. We are hopeful that this policy change will
enable our jurisdiction partners to continue implementing natural resource improvement
projects in spite of the challenging situation.
You can find the forms to use when submitting progress reports and expense reports,
and forms for use when requesting a revision to your grant agreement on our webpage,
at kingcd.org/pro�ra.htm. We have not yet created forms to submit to request
reimbursement payment, please submit an invoice along with supporting
documentation to my attention and please bear with me while we get the process
worked out for payments.
I'd like to call attenHon to a number of paragraphs in the Agreement. Detailed in
paragraph 2.5 are guidelines on submitting biannual financial and progress reports on
the grant. Detailed in paragraphs 2.6 through 2.7 are instructions on accounting for the
expenditure of the grant funds. Detailed in paragraph 2.12 are guidelines on
acknowledging the District as a source of funding for the project. Upon request, you can
receive by email several file formats for the KCD logo to be used when recognizing the
District as a contributor of funding to your project. I am available to answer any
questions you may have about these requirements and also any questions concerning
accounting and financial reporting. Please do not hesitate to contact me at any time.
Sincerely,
/' ,
�._. 1�C� "�
�
.
r��essica Saavedra
Grant Program Manager
Member Jurisdiction & WRIA Forum Grant Program
Enclosures (1)
Cc:
KCD Ref: 12-072-JoannMcNab_Auburn_Reimbursement_Agmt FarmersMarket