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HomeMy WebLinkAboutBonneville Seattle 4 Y C CITY July 30,2012 c�C QA- TO: Kristy Pachciarz j City of Auburn Fr: Jenette Warne Bonneville Seattle Re: 2012 City of Auburn Veterans Day Parade Bonneville International Corporation("Bonneville")operates News Talk 97.3 KIRO FM ("KIRO")and AM 770 KTTH ("KTTH").The Stations are excited to join with the City of Auburn for the 2012 Veterans Day Parade(the"Parade") on November 10th Once signed by both parties,this memorandum sets forth the terms of the agreement between Bonneville and the City of Auburn in connection with the promotion of the Parade. 1. Descriution The Parade will be held November 10th,2012 in Auburn,Washington. The Stations will be the exclusive radio stations sponsoring the Parade and will promote the Parade with live and produced promotional announcements as described in Attachments A and B. Ii The Stations will be the exclusive radio stations sponsoring the Parade. In addition no other commercial radio stations(other than Bonneville-owned radio stations)or on-air talent employed by any other non-Bonneville radio station will have any sponsorship arrangement with the City at or in connection with the Parade.Any presence of a non- Bonneville radio station that is known to the City of Auburn and is requested at the events(this includes any on-site presence,recognition or exposure at the events and excludes general media coverage of the event)will be approved by Bonneville Seattle. 3. Insurance• i Notwithstanding anything to the contrary contained in this Section, the below mentioned insurance and self-insurance requirements of this Section 3 may be met by the City's membership in the Washington Cities Insurance Authority("WCIA"),a municipal insurance pool. So long as the City is providing the insurance required hereunder through the WCIA,the City will not be required to provide policies or �t) ,z i — I ,aS�A I I certificates of insurance,and will not be required to name the Stations as an"additional insured","additional named insured","named insured," "loss payee," or any similar designation. The City shall,prior to the Commencement Date,and subsequently upon j the Stations request therefore,provide reasonable evidence of the City's continued participation from time to time thereafter in the WCIA. The coverage afforded the Stations sha11 not be reduced or diminished by reason of the use of such self insurance program. During the Parade(including set-up and break-down),the City of Auburn J shall maintai4 and pay for commercial general liability insurance in an amount no less than$1,000,000 per occurrence naming"Bonneville International Corporation and its affiliated companies" as additional insureds. The above policy must be underwritten by a reputable insurance carrier rated A-VIll or better by the A.M. Best Company A certificate evidencing coverage must be delivered to Bonneville at least two (2)weeks prior to the Parade. The failure to deliver a certificate of insurance will in not relieve I the City of Auburn from its obligations hereunder. In addition, the City of Auburn shall maintain Worker's Compensation insurance covering all of its respective employees working at the Parade as required by state Iaw 4. 2012 Parade: � ff the City of Auburn intends to conduct a Veterans Day Parade,in 2013(the"2013 Parade'), the City of Auburn agrees to negotiate exclusively with Bonneville in good faith in connection with the commercial radio presenting sponsorship for the 2013 j Parade. If the parties have not signed an agreement for the 2013 Parade by April 3O, 2013,the City of Auburn may negotiate with other radio stations,but the City of Auburn will not enter into any agreement with.any third party radio station or group for the 2013 Parade without first giving Bonneville the right to match the material terms of any competing offer within ten(10)business days of the City of Auburn's fl notification to Bonneville of the material terms of the alternate offer. If Bonneville agrees to match the materials terms of th e alternate offer, Bonneville and the City of Auburn will enter into a new agreement under the same general terms as the alternate offer. If Bonneville does not agree to match the material terms of the alternate offer,the City of Auburn will not accept any offer less favorable to the City of Auburn than the terms previously presented to Bonneville without giving Bonneville another Opportunity to match the materials terms of the alternate offer under the same conditions and procedures set forth above. In addition,Bonneville and the City of Auburn will discuss sponsorships for Veterans Day Parades beyond 2013. Mworthwest.1 i 5. Other Terms: This memorandum is the entire agreement between the parties with respect to sPonsors"6P of the Parade. The Parties intend to be legally bound by this memorandum and the signatories below represent that they have the authority to bind and act on behalf of their respective entities. No changes may be made to this - memorandum except in writing and executed by both parties. This memorandum shalL be construed in accordance with the laws of the State of Washington. If any party waives any provision of this memorandum on any one Or more occasions,the waiver shall not be deemed to be a waiver of that prOVISica"or any other provision on any ortheroccasion. CITY OF AUBURN BONNEVILLE INTERNATIONAL CORPORATION Name: �A Title: Title'( Name Date. ® 710-0 )) MMIthwest.@ ATTACHMENT SPONSOR BENEFITS AND COMMITMENTS KMO FM 973 KIRO FM would be pleased to provide the following promotional support to the city of Auburn Veterans Day Parade on November 10,2012. News Talk 97.3 KIRO FM to iprovidL- • Thirty five(35) :30 pre-produced promotional announcements(to air three weeks prior to the Event) • Thirty five(35):30 pre-produced promotional announcements to rim on the KIRO audio stream at MyNorthwest.com • Five(5)LIVE mentions regarding the Parade(show placement pending final programming approval) • Exposure on www.mynorthwest.com with logo/hotlmk for(4)four weeks prior to the Event in conjunction with KTTH on the"Events and Contests"page • Inclusion in a minimum of(5)station emails the week leading up to the Parade Distribution Of Event materials at all non-competing 973 KIRO FM events during the month of October(pending event approval) • Logo to be used on banners and print materials created by the City of Auburn for the parade Station banners/slgnage for display along parade route,pending City approval. • Complete recap of sponsorship support Bonneville Seattle host to act as Parade emcee(mutually agreed upon host), pending talent availability and talent fee to be mutually agreed upon by both parties • (1)News story regarding the Parade(pending programming approval) * (1)Event announcement via the official 97.3 KIRO FM Facebook page City of Auburn to VMjde• • A minimum of four(4)PA announcements regarding Bonneville Seattle's Fisher House building campaign during the Official Parade hours • Copy points for on air and website,including official Parade logo(due to station by Septerhber 21•t,2012) • One(1)10'x10'boot-h space along the Parade route,location to be mutually agreeable, including access to a power outlet,at no charge to KIRO,for a n-Lininuml of two(2) hours prior to the Parade and during the Parade- (pending) • Opportunity to incorporate information regarding Bonneville Seattle's Fisher House building campaign into the Promotions booth • Mention on the City of Auburn website with logo and link to www.MyNorthwest.com for a minimum of two(2)weeks prior to the Parade 4ERD f 710AM)) NAW4 AMDfthwwt.1 ENT I • All entrance fees waived • Parking pass for the KIRO Station vehicle and emcee vehicle(if applicable) • Inclusion of KIRO logo and mention of sponsorship in all print materials related to the Parade(must be approved by KIRO prior to print) • Opportunity for a minimum of(1)KIRO banner along the Parade route,exact location TBD • Talent fee for Parade Emcee,pending talent participarion confimaation • Opportunity to discuss further incorporation of the Bonneville Seattle Fisher House building campaign into the Veteran's Day weekend events in the City of Auburn, including the Parade ESTIMATED PROMOTIONAL VALUE FOR THIS PACKAGE:$27,600 i I i i i MmorthYMU '].X47,' ATTACHMENT B SPONSOR BENEFITS AND COMMITMENTS-KTTH AM 770 KTTH would be pleased to provide the following promotional support to the City of Auburn Veterans Day Parade on November 10,2012 KITH to provide: • A minimum of(60):30 pre-produced promotional announcements regarding the Parade(to air four weeks prior to the event) • A minimum of(60) :30 pre-produced promotional announcements regarding the Parade to air through the online stream at MyNorthwestcom(commencing four weeks prior to the Parade) (10)Live mentions regarding the Parade during"The David Boze Show" (M-F,3pm) i • Exposure on www.miyndrthwest.com with logo/hotlink fox(4)four weeks prior to the Event in conjunction with 97.3 KIRO FM on the"Events and Contests"page • Distribution of Parade materials at all non-competing KTTH events during the months of October and November(pending event approval) • A ndnimum of one(1)3'x10'KTTH banner to hang along Parade route,pending j approval by the City of Auburn • The KTTH promotions team will be on-site for the Parade with a staffed 10 x 10 promotions tent and an on-site activity(pending the availability of the KTTH Promotions Department) • Logo for banners and print materials created by the City of Auburn for the Parade • Complete recap of sponsorship support • (1)Event announcement via the official AM 770 KTTH Facebook page I f City of Auburn to provide- • Copy points for on air and website,including official Parade logo (due to station by September 21-� 2011) • One(1)10'x10' booth space along the Parade route,location to be mutually agreeable, including access to a power outlet,at no charge to KTTH,for a minimum of two(2) hours prior to the Parade and during the Parade(pending) • Opportunity to incorporate information regarding Bonneville Seattle's Fisher House building campaign into the Promotions booth • Mention on the City of Auburn website with logo and link to www.MyNorthwest.com for a minimum of two(2)weeks prior to the Parade All entrance fees waived Parking pass for the KTTH vehicle(if applicable) • Inclusion of KTTH logo and mention of sponsorship in all print materials related to the Parade(must he approved by KTTH prior to print) ! ! °°''MWorthwest.@ !M • Opportunity for a minimum of(1)KITH harmer along the Parade route,exact location TBD • Opportunity for the KTTH vehicle to"appear"As a Parade entry(pending) • KITH will be recognized as co-sponsor and receive all benefits associated with sponsor level ESTIMATED PROMOTIONAL VALUE FOR THIS PACKAGE.$16,000 II 4THE 1 LIOAMI) Kk MyNorffivmd.1 PARADE RULES & REGULATIONS The purpose of Auburn's Veterans Day Parade is to positively focus on honoring,our country's veterans and active military personnel. Through our parade,we focus recognition on congressionally-recognized Veteran Service Organ izanoris'aFd their auxiliaries,the military and reserve military;National Guard and ROTC. Those applications that get approved will mastclosely meet thegoalsand purpose of Auburn's Veterans Day Parade. 1. Parade applications must.be,received by Friday,October 11. Animal units must provide their own waste removal 7,2011. Late applications will not be accepted. system. 2. All entries must be approved before entering the line of 12. The American flag must be displayed in an appropriate march. manner. 3. Veterans Day Parade protocol is as follows for marching order: active military leads the parade,the state 13. Entries are required to check-in with the Seafair Parade commander from each veterans service organization Marshals between 9:30am-10:30am Latecomers are is followed by theirveteran service organization's placed in parade at random.or may be held out-of the representatives,followed by other veteran groups, parade. Approved entries will be mailed complete event invited political dignitaries and community groups. information in late October. Line-up information is 4. Parade participation is limited to military entries,veteran posted online at www:aubirrnwa.gov. service organization entries,veteran groups, invited dignitaries,Auburn service clubs,Auburn scouting 14. Parade floats must meet code compliance. Call 253-931- groups,high school bands,drill teams,municipal entries, 3060 for additional information. car clubs and other invited groups. If your group/ organization does not fit this criteria,please consider 15. All vendors must have a displayed business and participating in the Curb{ompetition -another great solicitor's license. Call 253-931-3020 for additional way to honor our veterans! vendor information or vendor process. 5. No entries may invite other units/participants to join their approved entry into the parade unless approved in 16. All food vendors rnJst complete the Veterans Day food advance by the City of Auburn. vendor application form. Call 253=931-3043 for more 6. Parade participation is not open to commercial entries. information. Approved entries may not display commercial material 17. All non-profit fundraisers need apermit for day-of of any kind. fundraising. Call 253-931-3020. 7. Parade participation is not open to entries comprised of one individual,, finless invited by the City of Auburn. 18. The City of Auburn reserves the right to cancel any 8. Auburn scouting,groups will march as one combined accepted.entry at any time should it be determined the group (e.g.Auburn,BoyScouts,Auburn Girl Scouts, entry represents a controversial issue detracting from Campfire,etc.) the;purpose of the•Veterans Day Parade.lh honoring our .9. No materials(gifts,candy,merchandise,'literature; country's veterans. bubbles or other) may be handed out;orthrown"from 19. The C ty,.of Auburn-or the Seattle"Seafair Parade participants in the parade. This policy will be strictly enforced by the Seafair ParadeMarshals. Marshals reserve the-right to bar or remove from the 1'0. Any nianeuvenng;countermarchingorother action parade any'entry who refuses to.follow the:parade delaying the forward progress of the parade beyond a rules and%or the instruction-and direction from the reasonable time.is:prohibited. Parade Marshals or 4 b"urn Police.