HomeMy WebLinkAboutBonneville Seattle 4 Y
C CITY
July 30,2012 c�C QA-
TO: Kristy Pachciarz j
City of Auburn
Fr: Jenette Warne
Bonneville Seattle
Re: 2012 City of Auburn Veterans Day Parade
Bonneville International Corporation("Bonneville")operates News Talk 97.3 KIRO FM
("KIRO")and AM 770 KTTH ("KTTH").The Stations are excited to join with the City
of Auburn for the 2012 Veterans Day Parade(the"Parade") on November 10th Once
signed by both parties,this memorandum sets forth the terms of the agreement
between Bonneville and the City of Auburn in connection with the promotion of the
Parade.
1. Descriution
The Parade will be held November 10th,2012 in Auburn,Washington. The Stations
will be the exclusive radio stations sponsoring the Parade and will promote the Parade
with live and produced promotional announcements as described in Attachments A
and B. Ii
The Stations will be the exclusive radio stations sponsoring the Parade. In addition no
other commercial radio stations(other than Bonneville-owned radio stations)or on-air
talent employed by any other non-Bonneville radio station will have any sponsorship
arrangement with the City at or in connection with the Parade.Any presence of a non-
Bonneville radio station that is known to the City of Auburn and is requested at the
events(this includes any on-site presence,recognition or exposure at the events and
excludes general media coverage of the event)will be approved by Bonneville Seattle.
3. Insurance•
i
Notwithstanding anything to the contrary contained in this Section, the below
mentioned insurance and self-insurance requirements of this Section 3 may be met by
the City's membership in the Washington Cities Insurance Authority("WCIA"),a
municipal insurance pool. So long as the City is providing the insurance required
hereunder through the WCIA,the City will not be required to provide policies or
�t)
,z
i
— I
,aS�A I
I
certificates of insurance,and will not be required to name the Stations as an"additional
insured","additional named insured","named insured," "loss payee," or any similar
designation. The City shall,prior to the Commencement Date,and subsequently upon j
the Stations request therefore,provide reasonable evidence of the City's continued
participation from time to time thereafter in the WCIA. The coverage afforded the
Stations sha11 not be reduced or diminished by reason of the use of such self insurance
program. During the Parade(including set-up and break-down),the City of Auburn J
shall maintai4 and pay for commercial general liability insurance in an amount no less
than$1,000,000 per occurrence naming"Bonneville International Corporation and its
affiliated companies" as additional insureds. The above policy must be underwritten
by a reputable insurance carrier rated A-VIll or better by the A.M. Best Company A
certificate evidencing coverage must be delivered to Bonneville at least two (2)weeks
prior to the Parade. The failure to deliver a certificate of insurance will in not relieve I
the City of Auburn from its obligations hereunder. In addition, the City of Auburn
shall maintain Worker's Compensation insurance covering all of its respective
employees working at the Parade as required by state Iaw
4. 2012 Parade: �
ff the City of Auburn intends to conduct a Veterans Day Parade,in 2013(the"2013
Parade'), the City of Auburn agrees to negotiate exclusively with Bonneville in good
faith in connection with the commercial radio presenting sponsorship for the 2013 j
Parade. If the parties have not signed an agreement for the 2013 Parade by April 3O,
2013,the City of Auburn may negotiate with other radio stations,but the City of
Auburn will not enter into any agreement with.any third party radio station or group
for the 2013 Parade without first giving Bonneville the right to match the material
terms of any competing offer within ten(10)business days of the City of Auburn's fl
notification to Bonneville of the material terms of the alternate offer. If Bonneville
agrees to match the materials terms of th e alternate offer, Bonneville and the City of
Auburn will enter into a new agreement under the same general terms as the alternate
offer. If Bonneville does not agree to match the material terms of the alternate offer,the
City of Auburn will not accept any offer less favorable to the City of Auburn than the
terms previously presented to Bonneville without giving Bonneville another
Opportunity to match the materials terms of the alternate offer under the same
conditions and procedures set forth above. In addition,Bonneville and the City of
Auburn will discuss sponsorships for Veterans Day Parades beyond 2013.
Mworthwest.1
i
5. Other Terms:
This memorandum is the entire agreement between the parties with respect to
sPonsors"6P of the Parade. The Parties intend to be legally bound by this
memorandum and the signatories below represent that they have the authority to bind
and act on behalf of their respective entities. No changes may be made to this -
memorandum except in writing and executed by both parties. This memorandum
shalL be construed in accordance with the laws of the State of Washington. If any party
waives any provision of this memorandum on any one Or more occasions,the waiver
shall not be deemed to be a waiver of that prOVISica"or any other provision on any
ortheroccasion.
CITY OF AUBURN BONNEVILLE INTERNATIONAL
CORPORATION
Name: �A
Title: Title'( Name
Date.
® 710-0 ))
MMIthwest.@
ATTACHMENT
SPONSOR BENEFITS AND COMMITMENTS KMO FM
973 KIRO FM would be pleased to provide the following promotional support to the city of
Auburn Veterans Day Parade on November 10,2012.
News Talk 97.3 KIRO FM to iprovidL-
• Thirty five(35) :30 pre-produced promotional announcements(to air three weeks
prior to the Event)
• Thirty five(35):30 pre-produced promotional announcements to rim on the KIRO
audio stream at MyNorthwest.com
• Five(5)LIVE mentions regarding the Parade(show placement pending final
programming approval)
• Exposure on www.mynorthwest.com with logo/hotlmk for(4)four weeks prior to
the Event in conjunction with KTTH on the"Events and Contests"page
• Inclusion in a minimum of(5)station emails the week leading up to the Parade
Distribution Of Event materials at all non-competing 973 KIRO FM events during
the month of October(pending event approval)
• Logo to be used on banners and print materials created by the City of Auburn for
the parade
Station banners/slgnage for display along parade route,pending City approval.
• Complete recap of sponsorship support
Bonneville Seattle host to act as Parade emcee(mutually agreed upon host),
pending talent availability and talent fee to be mutually agreed upon by both
parties
• (1)News story regarding the Parade(pending programming approval)
* (1)Event announcement via the official 97.3 KIRO FM Facebook page
City of Auburn to VMjde•
• A minimum of four(4)PA announcements regarding Bonneville Seattle's Fisher House
building campaign during the Official Parade hours
• Copy points for on air and website,including official Parade logo(due to station by
Septerhber 21•t,2012)
• One(1)10'x10'boot-h space along the Parade route,location to be mutually agreeable,
including access to a power outlet,at no charge to KIRO,for a n-Lininuml of two(2)
hours prior to the Parade and during the Parade- (pending)
• Opportunity to incorporate information regarding Bonneville Seattle's Fisher House
building campaign into the Promotions booth
• Mention on the City of Auburn website with logo and link to www.MyNorthwest.com
for a minimum of two(2)weeks prior to the Parade
4ERD f 710AM))
NAW4
AMDfthwwt.1
ENT
I
• All entrance fees waived
• Parking pass for the KIRO Station vehicle and emcee vehicle(if applicable)
• Inclusion of KIRO logo and mention of sponsorship in all print materials related to the
Parade(must be approved by KIRO prior to print)
• Opportunity for a minimum of(1)KIRO banner along the Parade route,exact location
TBD
• Talent fee for Parade Emcee,pending talent participarion confimaation
• Opportunity to discuss further incorporation of the Bonneville Seattle Fisher House
building campaign into the Veteran's Day weekend events in the City of Auburn,
including the Parade
ESTIMATED PROMOTIONAL VALUE FOR THIS PACKAGE:$27,600
i
I
i
i
i
MmorthYMU
'].X47,'
ATTACHMENT B
SPONSOR BENEFITS AND COMMITMENTS-KTTH
AM 770 KTTH would be pleased to provide the following promotional support to the City of
Auburn Veterans Day Parade on November 10,2012
KITH to provide:
• A minimum of(60):30 pre-produced promotional announcements regarding the
Parade(to air four weeks prior to the event)
• A minimum of(60) :30 pre-produced promotional announcements regarding the
Parade to air through the online stream at MyNorthwestcom(commencing four weeks
prior to the Parade)
(10)Live mentions regarding the Parade during"The David Boze Show" (M-F,3pm) i
• Exposure on www.miyndrthwest.com with logo/hotlink fox(4)four weeks prior to the
Event in conjunction with 97.3 KIRO FM on the"Events and Contests"page
• Distribution of Parade materials at all non-competing KTTH events during the months
of October and November(pending event approval)
• A ndnimum of one(1)3'x10'KTTH banner to hang along Parade route,pending j
approval by the City of Auburn
• The KTTH promotions team will be on-site for the Parade with a staffed 10 x 10
promotions tent and an on-site activity(pending the availability of the KTTH
Promotions Department)
• Logo for banners and print materials created by the City of Auburn for the Parade
• Complete recap of sponsorship support
• (1)Event announcement via the official AM 770 KTTH Facebook page I
f
City of Auburn to provide-
• Copy points for on air and website,including official Parade logo (due to station by
September 21-� 2011)
• One(1)10'x10' booth space along the Parade route,location to be mutually agreeable,
including access to a power outlet,at no charge to KTTH,for a minimum of two(2)
hours prior to the Parade and during the Parade(pending)
• Opportunity to incorporate information regarding Bonneville Seattle's Fisher House
building campaign into the Promotions booth
• Mention on the City of Auburn website with logo and link to www.MyNorthwest.com
for a minimum of two(2)weeks prior to the Parade
All entrance fees waived
Parking pass for the KTTH vehicle(if applicable)
• Inclusion of KTTH logo and mention of sponsorship in all print materials related to the
Parade(must he approved by KTTH prior to print)
! ! °°''MWorthwest.@
!M
• Opportunity for a minimum of(1)KITH harmer along the Parade route,exact location
TBD
• Opportunity for the KTTH vehicle to"appear"As a Parade entry(pending)
• KITH will be recognized as co-sponsor and receive all benefits associated with sponsor
level
ESTIMATED PROMOTIONAL VALUE FOR THIS PACKAGE.$16,000
II
4THE 1 LIOAMI)
Kk MyNorffivmd.1
PARADE RULES & REGULATIONS
The purpose of Auburn's Veterans Day Parade is to positively focus on honoring,our country's veterans and active military
personnel. Through our parade,we focus recognition on congressionally-recognized Veteran Service Organ izanoris'aFd their
auxiliaries,the military and reserve military;National Guard and ROTC. Those applications that get approved will mastclosely meet
thegoalsand purpose of Auburn's Veterans Day Parade.
1. Parade applications must.be,received by Friday,October 11. Animal units must provide their own waste removal
7,2011. Late applications will not be accepted. system.
2. All entries must be approved before entering the line of 12. The American flag must be displayed in an appropriate
march.
manner.
3. Veterans Day Parade protocol is as follows for marching
order: active military leads the parade,the state 13. Entries are required to check-in with the Seafair Parade
commander from each veterans service organization Marshals between 9:30am-10:30am Latecomers are
is followed by theirveteran service organization's placed in parade at random.or may be held out-of the
representatives,followed by other veteran groups, parade. Approved entries will be mailed complete event
invited political dignitaries and community groups.
information in late October. Line-up information is
4. Parade participation is limited to military entries,veteran posted online at www:aubirrnwa.gov.
service organization entries,veteran groups, invited
dignitaries,Auburn service clubs,Auburn scouting 14. Parade floats must meet code compliance. Call 253-931-
groups,high school bands,drill teams,municipal entries, 3060 for additional information.
car clubs and other invited groups. If your group/
organization does not fit this criteria,please consider 15. All vendors must have a displayed business and
participating in the Curb{ompetition -another great solicitor's license. Call 253-931-3020 for additional
way to honor our veterans! vendor information or vendor process.
5. No entries may invite other units/participants to join
their approved entry into the parade unless approved in 16. All food vendors rnJst complete the Veterans Day food
advance by the City of Auburn. vendor application form. Call 253=931-3043 for more
6. Parade participation is not open to commercial entries. information.
Approved entries may not display commercial material 17. All non-profit fundraisers need apermit for day-of
of any kind. fundraising. Call 253-931-3020.
7. Parade participation is not open to entries comprised of
one individual,, finless invited by the City of Auburn. 18. The City of Auburn reserves the right to cancel any
8. Auburn scouting,groups will march as one combined accepted.entry at any time should it be determined the
group (e.g.Auburn,BoyScouts,Auburn Girl Scouts, entry represents a controversial issue detracting from
Campfire,etc.) the;purpose of the•Veterans Day Parade.lh honoring our
.9. No materials(gifts,candy,merchandise,'literature; country's veterans.
bubbles or other) may be handed out;orthrown"from 19. The C ty,.of Auburn-or the Seattle"Seafair Parade
participants in the parade. This policy will be strictly
enforced by the Seafair ParadeMarshals. Marshals reserve the-right to bar or remove from the
1'0. Any nianeuvenng;countermarchingorother action parade any'entry who refuses to.follow the:parade
delaying the forward progress of the parade beyond a rules and%or the instruction-and direction from the
reasonable time.is:prohibited. Parade Marshals or 4 b"urn Police.