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HomeMy WebLinkAbout2677 (2) ORGAIR 1 RESOLUTION NO. 2 6 7 7 2 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF AUBURN, 3 WASHINGTON, APPROVING THE PROPOSED BUSINESS IMPROVEMENT AREA BUDGET AMENDMENT 4 5 WHEREAS, City of Auburn Ordinance No 4293 , approved July 6 5, 1988 , established the Auburn Central Business District 7 Business Improvement Area (BIA) and set in place a mechanism 8 for collecting and depositing BIA assessments in a special 9 fund reserved for BIA use; and 10 WHEREAS, Ordinance No 4686 reaffirmed the establishment 11 of the BIA, and 12 WHEREAS, Section 4 of Ordinance No 4293 , as required by 13 RCA 35 87A, requires that the BIA budget be approved each year 14 by the City Council; and 15 WHEREAS, the City and the Washington SuperMall Interests 16 L P entered into an agreement on December 21, 1994 ; and 17 WHEREAS, SuperMall Interests agreed to pay a sum of 18 $194 , 600 to assist the Auburn Downtown Association over a 19 period of five years for enhancement of the Downtown as a 20 mitigation; and 21 WHEREAS, the first year' s installment of $57 , 720 has been 22 received by the City; and 23 WHEREAS, the BIA Committee of Ratepayers has prepared a 24 proposed budget, agreed upon by the SuperMall Interests, the 25 City, and the Auburn Area Chamber of Commerce; and 26 Resolution No. 2677 November 14. 1995 Page 1 1 WHEREAS, City Council conducted a public hearing on the 2 proposed budget on November 20, 1995 3 NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF AUBURN, 4 WASHINGTON, IN A REGULAR MEETING DULY ASSEMBLED, HEREWITH 5 RESOLVES AS FOLLOWS 6 Section 1. The proposed amended 1995/96 budget of the 7 Auburn Central Business District Business Improvement Area 8 (BIA) , also known as the Auburn Downtown Association (ADA) , is 9 hereby approved by the City Council of Auburn A copy of said 10 budget is attached hereto, denominated as Exhibit "A" and 11 incorporated herein 12 Section 2 . The Mayor is hereby authorized to 13 implement such administrative procedures as may be necessary 14 to carry out the directives of this legislation. 15 DATED and SIGNED this 20th day of November, 1995. 16 17 CITY OF AUBURN 18 19 20 l �2, 21 CHARLES A BOOTH MAYOR 22 23 24 25 26 Resolution No 2677 November 14 1995 Page 2 1 ATTEST 2 4 Robin Wohlhueter, City Clerk 5 6 7 APPROVED AS TO FORM: 8 9 10 MichaeliJ •eynolds, City Attorney 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Resolution No. 2677 November 14, 1995 Page 3 Attachment A SuperMall Funds 1st Installment Allocation 1995-96 DESIGN Design Assistance Program $ 7,000 BUSINESS RECRUITMENT PACKAGE $10,000 BUSINESS RETENTION/ ENHANCEMENT $ 6,000 PROMOTIONS $11,500 DOWNTOWN IMAGE BUILDING $ 7,220 PART-TIME STAFF $12,000 ANNUAL REPORT & INFO PIECES $ 2,000 OFFICE EQUIPMENT Computer $ 2,000 TOTAL $57,720 Exhibit "A" Resolution 2677 Attachment B SUPERMALL/AUBURN DOWNTOWN ASSOCIATION 1st Installment Allocation BEFORE REVISED DESIGN BOOK $7,000 DESIGN -Design Assistance Program $7,000 BUSINESS SURVEY $7,000 BUSINESS RECRUITMENT MARKETING PIECE $12,000 PACKAGE $10,000 Total $26,000 BUSINESS RETENTION/ ENHANCEMENT $6,000 Total $23,000 Benefits: -Upgrade facdes -Design Assistance -Provide direction for business owner/ operator -Attractive package for recruiting targeted businesses -Education, consulting, needs analysis, Exhibit "A" Resolution 2677 1st Installment Allocation cont. BEFORE REVISED PROMOTIONS PROMOTIONS Sidewalk Sale Sidewalk Sale -Music $2,000 -Advertising $1,000 -T-shirts $850 -Advertising $3,500 -Posters $500 Total $6,850 Christmas Christmas -Entertainment $1,000 -Advertising $2,000 -Banners $4,500 -Lights/Decorations $6,000 -Advertising $2,000 -Lights $70 Total $8,000 Recommendations: Total $7,570 -Downtown needs to look and feel more festive during the holiday season to encourage additional shoppers. -White lights for"gateways"to downtown(A Street/ Auburn Ave;Auburn Way,East and West Main St.) Halloween Halloween -Entertainment $400 -none allocated -Candy $200 -Advertising $200 Total $800 Good 01'Days Good 01' Days -ADA Promotion $2,500 -ADA Promotion $2,500 DOWNTOWN IMAGE BUILDING DOWNTOWN IMAGE BUILDING -None allocated -Future promotions, eg Spring Festival -Farmers' Market expansion -Image Campaign Development first year -Image Campaign Implementation 2-5 Total $7,220 Exhibit "A" Resolution 2677 1st Installment Allocation Cont. BEFORE REVISED PART-TIME STAFF $12,000 PART-TIME STAFF $12.000 NEWSLETTER $2,000 ANNUAL REPORT AND INFORMA- TIONAL PIECES $2,000 -Friend of Downtown Program -Association window stickers OFFICE EQUIPMENT OFFICE EQUIPMENT -None allocated -Computer $2,000 WISH LIST WISH LIST -None allocated -Winter banners 0 -Speaker system with in downtown 0 Total $57,720 Total $57,720 Exhibit "A" Resolution 2677 Attachment C Program Improvements Using SuperMall Funds 1995-96 DESIGN: Design Assistance Program Modeled after similar programs throughout the country, the Design Assistance funds will be used to assist business and property owners to upgrade the facades of their buildings. Matching funds will be provided for uses such as paint, signage, and awnings. BUSINESS RECRUITMENT PACKAGE. The ADA has been very successful throughout the past year in recruiting new businesses. They also serve as an information source to potential new businesses concerning available properties. There is a need for a concise and competitive package to inform prospective businesses about the unique qualities of downtown Auburn. The envisioned Business Recruitment Package will provide detailed demographic and marketing information that businesses need to make relocation decisions. BUSINESS RETENTION and ENHANCEMENT: These funds will be used to directly benefit our existing businesses by offering opportunities for further education, and consulting on issues relative to downtown. An example of this might be informing small businesses of their opportunity to compete globally on the Internet. PROMOTIONS: The Promotions Committee has identified the need for our streets to look and feel more festive during the holiday season to create a greater sense of pride in our community and encourage additional shoppers. The majority of the first year's promotions funds will be dedicated to purchasing winter season banners and holiday lights. Other funds will be used for established promotional events such as the Sidewalk Sale and Good 01' Days. DOWNTOWN IMAGE BUILDING: In the first of the five years of payments by the SuperMall developers, the ADA will work to develop a five year image building campaign. This might encompass identifying and employing specialized advertising techniques, new promotions, and expansion of existing promotions to draw greater exposure for all downtown businesses. Exhibit "A" Resolution 2677 PART-TIME STAFF There has long been a need for clerical support for the ADA Executive Director This staff member will take over many of the day to day tasks, and will enable the staff and volunteers to direct more of their time toward member services and community outreach. ANNUAL REPORT, INFORMATIONAL PIECES and OFFICE EQUIPMENT: Purchase of a new computer will enable the staff to produce in-house many of the documents that must now be produced elsewhere. The funds will also be used to generate interest in the Friends of Downtown program which is designed to increase membership and contributions to our efforts. Exhibit "A" Resolution 2677 Gib'of ��- CITY ADMINISTRATION CHARLES S A. BO TH, M 25 WEST MAIN, AUBURN, WA 98001-4998 AllibUrn CHARLES A. BOOTH, MAYOR (206) 931-3041 4sh ; STATE OF WASHINGTON) ss COUNTY OF KING I , Robin Wohlhueter, the duly appointed, qualified City Clerk of the City of Auburn, a Municipal Corporation and Code City, situate in the County of King, State of Washington, do hereby certify that the foregoing is a full, true and correct copy of Resolution No. 2677 of the resolutions of the City of Auburn, entitled "RESOLUTION NO " I certify that said Resolution No 2677 was duly passed by the Council and approved by the Mayor of the said City of Auburn, on the 20th day of November, 1995 Witness my hand and the seal of the City of Auburn this 19th day of December, 1995 Robin Wohlhueter City Clerk City of Auburn