HomeMy WebLinkAbout05-18-2017 Tourism Board Meeting MinutesAUBURN
CALL TO ORDER
A. Roll Call
Meeting was called to order at 10:09am
Auburn Tourism Board Meeting
May 18, 2017 — 10:00 AM
Auburn City Hall Council Chambers
MINUTES
Board members present: Kacie Bray, Rebecca Frisch, Tonia Jones, Rachael McAlister,
Ashley Mohoric, Ronnie Roberts, Jim Wilson
Board members absent: Julie Krueger, Reggie Matto, Nicole Thissell
Staff Present: Doug Lein, Lorraine Chachere, Holly Ferry
II. APPROVE APRIL MEETING MINUTES
A. Board Member Mohoric motioned and Board Member McAlister second to approve
the April 20, 2017 minutes.
III. TOURISM PROJECTS UPDATE
A. The tourism videos were debuted. Doug reminded the Board that we own the rights
to all seven hours of the broadcast -quality film. It was agreed that on the initial
video there should be more prominence given to the hotels, depending on the
market, and a little less time given to the casino and golf course. The goal is to have
many different ads showcasing unique venues in Auburn and around the area, as
well as City -sponsored events and activities within Auburn at different times of the
year, reaching all demographics.
Board members discussed the importance and benefit of having the hotel's
representation at meetings to share their expertise and insight and how it would
complement what the other members of the board are trying to do in regards to
tourism.
A survey will be sent to the Board members with suggestions for auxiliary shots.
B. The Board reviewed the tourism website and suggested improvements. Lorraine will
send a link to the Board members so they may study it and give suggestions. It was
mentioned that it needs to be asked what content we can and cannot change on the
back -end of the website and what content we cannot change that is the framework
that we do not have access to. We will need the capability to change photos on the
main page, content in the drop -down menu, and the addition of widgets or 1-frame
into a page.
C. Kacie presented several examples of tourism logos. She suggested that, though the
website looks great, the present Explore Auburn logo looks a little dated and asked
that the Board consider whether it is new and fresh enough or has the look and feel
that the Board wants. Lorraine presented an updated font and some different color
schemes. Kacie explained to the group that a tourism logo has a different look and
feel than a city logo —they are not usually the same.
IV. DISCUSSION ITEM
A. Members contributed and discussed their short- and long-term goals for the ATB.
(Attachment)
V. REVIEW OF BUDGET
A. Rebecca proposed that review of budget be discussed at the next meeting.
VI. NEXT MEETING: THURSDAY, JUNE 22, 10:00AM IN CONFERENCE ROOM #3
A. Rebecca requested that members get quotes from media -buying agencies to be
reviewed at the next meeting.
B. It was decided to have City of Auburn attorney, Dan Heid, come to the June meeting
to advise the Board on the legalities and responsibilities of participating on a City
board.
VII. OLD BUSINESS
A. An offer on the domain name "Explore Auburn" has been made for $1,850. It will
come out of Economic Development's budget.
Vill. ADJOURNMENT
There being no further business to come before the Board, the meeting adjourned at
12:15pm.
APPROVED this 22nd day of June, 2017.
REBECCA FRISCH, CHAIR HOLLY FERRY, BOARD SECRETARY