HomeMy WebLinkAbout12-13-2017 MinutesU ►..
Manager Lein stated that staff would look at the After Event Report and make suggestions
for edit for the Committee to consider at the April meeting. Member Sohal suggested that
for future applications, previous grant award winners be given a report showing a
breakdown of how the 2017 funds that were allocated and what the effect was for the
applying organization. The LTAC would reconvene at a Special Meeting at the end of
January or beginning of February to review the application materials again.
Committee member Cho motioned and Faltenberger seconded to award Tough Mudder
$5,000, contingent on the listing of all Auburn hotels prior to contracted hotels on the
Lodging page at least six months prior to the event, as well as giving the Committee detailed
plans on the following year's application of how the money would be spent; Seattle Parrot
Expo $2,000, with the same contingency; Veterans Day Parade $3,500; and Pet Palooza
$3,500, for a grand total of $14,000, all with the same stipulation. All 2018 applicants will
be given 30 days to submit this addendum for consideration of funds. Not providing this
information would render the application incomplete and would not be considered.
MOTION CARRIED UNANIMOUSLY. 4-0
V. REVIEW OF BUDGET
A. YTD — October 2017
Coordinator Chachere gave the 2017 budget report to the Committee.
B. 2019-2020 Budget Draft
Committee Member Satpal motioned and Member Cho second to increase the line item
for grants by $10,000 to $20,000 for the 2019 and 2020 budget.
MOTION CARRIED UNANIMOUSLY. 4-0
C. Auburn Tourism Board's 2019 — 2020 Budget Recommendation
Coordinator Chachere gave background information on how the marketing agency was
chosen, explaining that it would involve a scope of work that would produce a unified,
cohesive message, which was identified in the 10-year Economic Development Strategic
Plan. She said that she would also like to develop a scope of work and a contract for
Tourism alone.
Manager Lein stated that there is funding in the Economic Development budget to cover
the basic branding, and Tourism would do more of the direct media buy that has an
impact on the shoulder seasons. He explained that Tourism would have much more
information available at the next meeting, including the agency work to that point, the
media buy timeline for the 12 months, some product produced from the creativity side,
as well as a clearer picture of what Tourism's needs will be. He asked that the Board give
authority to pull open dollars from the reserve account into the Tourism budget.
i
Coordinator Chachere indicated the Tourism Board voted unanimously at their last
meeting to recommend to the LTAC to request $61,000 from the Unrestricted Reserve
Balance to add to the 2018 Marketing budget.
Committee Member Fraser motioned and Member Faltenberger seconded for
Coordinator Chachere to apply for $61,000 to be moved from the Unrestricted Reserve
Balance to the Marketing when the City's Finance puts out the call, to increase the 2018
Tourism Marketing budget from $37,995 to $98,995.
MOTION CARRIED UNANIMOUSLY. 4-0
VI. TOURISM PROJECTS UPDATE
A. 41h Quarter Marketing Plan
Coordinator Chachere explained that Tourism, BIA, and Economic Development
allocated $2,500 each to do digital marketing, and she shared the holiday video that was
made entirely in-house by the City's Multimedia Department as a result of this
marketing collaboration. It has been viewed 33,000 times so far and highlights the
downtown area and holiday happenings in Auburn. She also presented the 60-second
Auburn video, with an introduction by Mayor Backus, that is playing at the movie
theater and was paid for by the Economic Development department.
B. Recommendation for Marketing Agency
Manager Lein is working with the top scoring agency to secure a contract. Should they
decline for some reason, the second highest recommended agency would be
approached.
C. Auburn Tourism Board's 2018 Business Plan
Coordinator Chachere presented the planning and strategies of the Tourism Board for
the coming year and what their accomplishments were in the past year.
VII. 2018 MEETING SCHEDULE
A. Wednesday, April 11th at 10AM in Council Chambers
B. Wednesday, November 14th at 10AM Room TBD
VI. ADJOURNMENT
There being no further business to come before the Committee, the meeting adjourned at 12:14
P.m.
APPROVED this 13th day of December, 2017.
MAYOR NANC ACKUS, CHAIR
HOLLY FERRY, CITY STAFF