HomeMy WebLinkAbout10-09-2017 Meeting Notesthat the Board will need to specify how funds will be spent in 2017, as part of the
request.
Board Member Krueger motioned and Member Bray second to reissue the RFP and
repost it within one week's time and to have all bids deliverable by the end of the
month.
MOTION CARRIED UNANIMOUSLY. 7-0
III. PROPOSALS RECEIVED FOR TOURISM MAP
Since the Board had decided on a tear -off map at the September 21 meeting,
Coordinator Chachere went back to the companies who had submitted proposals
and asked them to send a revised proposal with a cost breakdown to fit that need.
She provided copies of the proposals that she received from four companies to the
Board: DEI Creative, Design Maps, Sun Press (a local company) and Alpha Graphics.
The idea of having the hotel front desk people fill out a survey that would give input
as to what people are looking for was discussed. These things could be included on
the map, and the map would always be evolving to stay relevant. It would not be to
scale, but it would show quickly, easily and visually that they don't need to leave
Auburn to find what they are looking for.
It was discussed that Board Members should send their favorite tourism maps as
examples to Coordinator Chachere by Wednesday to provide examples as a guide of
a potential Auburn tourism map.
The Board decided to have the Graphic Design department students at Green River
College compete in designing a map, with a Board -funded $500 prize awarded to the
winner. Coordinator Chachere will talk with Andy Orr, the IT Program Manager at
GRC. Along with Coordinator Chachere, Member Bray volunteered to be part of the
conversation with the professor of the graphics class.
Chair Frisch asked that the hotels represented give feedback to Coordinator
Chachere about destinations in Auburn that are usually requested so that they may
be included on the map. The map would be completed this year.
IV. MEDIA BUY PARTNERSHIP
A. Tourism, BIA, Economic Development
Coordinator Chachere reported that she asked the theater's ad agency if the
Board could get a discount for cinema advertising, and they came back with an
offer of nearly a 30% discount to run the 60-second video from mid -October
through mid -January. There was a concern that there would be no way to track
the return on investment. After discussing, it was decided that the money would
be better spent on a digital campaign on multiple platforms. The digital
campaign could start right away. The videos could be marketed to specific
demographics, and the return on investment could be easily tracked. Manager
Lein and Coordinator Chachere will present the digital marketing partnership
proposal to the BIA.
Board Member Krueger motioned and Member Wilson second to spend $2,500
on a digital platform with the BIA and Economic Development each contributing
$2,500 for a broader campaign digitally so we can target specific populations
with different ads in the 41h quarter, but Tourism should spend its own $2,500 on
a digital platform, no matter what.
MOTION CARRIED UNANIMOUSLY. 7-0
V. ADJOURNMENT
There being no further business to come before the Board, the special meeting adjourned
at 12:06 p.m.
REBECCA FRISCH, CHAIR HOLLY FERRY, BOARD SECRETARY