HomeMy WebLinkAbout08-17-2017 MinutesCITY OF
" AURN
N
VvASH I NGTC)i
X11111 a 11OX01:1
A. Roll Call
Auburn Tourism Board Meeting
August 17, 2017 — 10:00 AM
Auburn City Hall Council Chambers
MINUTES
Meeting was called to order at 10:00 a.m.
Board Members present: Chairwoman Rebecca Frisch, Tonia Jones, Reggie
Matto, Ashley Mohoric, Jim Wilson, Ronnie Roberts.
Excused absence: Board Members Rachael McAlister, Kacie Bray, Julie Krueger
Staff Present: Doug Lein, Economic Development Manager; Lorraine Chachere,
Tourism Coordinator; Holly Ferry, Board Secretary
APPROVE JULY MEETING MINUTES
Board Member Roberts and Member Mohoric second to approve the July 20, 2017
meeting minutes.
MOTION CARRIED UNANIMOUSLY. 6-0
NEW BUSINESS
A. Tourism Hashtag - Kalyn Brady, Communications Coordinator for Mayor
Coordinator Brady gave an update on social media, hashtags, and the Auburn
Proud endeavor. After discussion, the Board decided to primarily use
#ExploreAuburn and to use #AuburnAdventure as a secondary option. She also
informed the Board that the press releases for the new Tourism website went
out the previous week.
B. Tourism Updates — Lorraine Chachere, Tourism Coordinator
Tourism Logo
With the feedback given, Sarah St. George, the City's Multimedia Design
Technician, will need more time to work on the Tourism logo. Coordinator
Chachere will send her samples via email to the Board for review. Opportunity
will be given to discuss them at the September meeting.
Citv Council Studv Session Presentation
On Monday, August 14, Coordinator Chachere and Economic Development
Manager Doug Lein gave an overview to City Council of where the board is at
and where it is heading, based on the 10-Year Economic Development Strategic
Plan that Council approved. They also prepared Council for a future request for
funding for a Tourism marketing campaign and messaging.
Hotel Concierge Fam
Tourism, in conjunction with Emerald Downs, White River Valley Museum,
Vinifera, and the Outlet Collection, will be hosting a fam event on Wednesday,
September 27, for hotel front -desk staff from all seven hotels to make sure they
are familiar with Auburn's attractions and venues and to give the stakeholders
the opportunity to shape the messaging of what they would like hotel staff to
communicate to visitors.
Mardi Gras Parade and Pa
The development of a Mardi Gras parade and party, in conjunction with The
Quarters restaurant and Geaux Brewery, will be a fun event for local residents
and will encourage overnight visitors. The hope is to get it going and then
eventually have the Auburn Downtown Association and other entities absorb it
and see it through and to make it an annual event. The goal is to increase foot
traffic and allow people to experience downtown Auburn and to also engage
other businesses along Main Street in conjunction with the parade and after -
party going on. The first event will be Saturday, February 10. A second event will
occur on July 14, which would bring people back to downtown, benefit
downtown businesses and most likely offer better weather. Manager Lein
explained the method New Orleans uses to promote their event and how the
businesses cross -market one another. Coordinator Chachere will provide a
proposal in September.
City Email Addresses Issued to Board Members
Manager Lein informed the Board that City email addresses will be issued to all
Board Members to separate communications from their work and personal
email addresses and so doing eliminate the possibility of public records requests
being made by the public on their personal email addresses.
2018 LTAC Grant Application
Coordinator Chachere informed the Board that she has finished the applications
for the 2018 LTAC Grant and has posted them on the Tourism website. She will
be announcing it via the Auburn Reporter and will be sending email
announcements to previous applicants and recipients of LTAC Grant Awards. The
last day to submit applications is December 1. The LTAC is scheduled to meet
December 13, when they will decide which candidates to interview and then
possibly select in January.
MEDIA BUY PROPOSAL
Coordinator Chachere will present to BIA and ATB for 4 1h quarter media buy.
Economic Development will also be a possible collaborator in the project.
IV. OLD BUSINESS
A. Rules & Procedures (Action Item)
Coordinator Chachere and Manager Lein explained the City's (State statute -
governed) process for board member selection.
Board Member Roberts motioned and Member Wilson second to approve the
Rules & Procedures as stated.
MOTION CARRIED UNANIMOUSLY. 6-0
A. Request for Proposal (Discussion Item)
Chair Frisch requested that anyone who would like to share any thoughts or
opinions regarding the Request for Proposal should email or call Coordinator
Chachere. Chair Frisch and Coordinator Chachere will work together and finalize
a Request for Proposal and send it out for Board review and then discussion at
the September meeting.
Manager Lein will have Retail Coach pull hotel guests' credit card charges to find
out where they are coming from.
V. NEXT MEETING: THURSDAY, SEPTEMBER 211t AT 10:OOAM IN COUNCIL CHAMBERS
V1. ADJOURNMENT
There being no further business to come before the Board, the meeting adjourned at 11:12
a. m.
1114,
I T-- T
REBEGGAFRISEI 1, El IAIR— HOLLY FERRY, BOARD SECRETARY
RAc4+AL- L WA L I STE-K)
V(CC-- CHAIR