HomeMy WebLinkAbout07-19-2018 MinutesAa'ry0r_ --� i Auburn Tourism Board Meeting
JULY 19, 2018 —10:00 AM
�—✓ WASH INGTON Auburn City Hall, Room #3
MINUTES
CALL TO ORDER
The meeting was called to order at 10:09am by Vice Chairwoman Mohoric.
Board Members present: Vice Chair Ashley Mohoric (via phone); Board
Members Kacie Bray; Rachael McAlister; Julie Krueger; Ronnie Roberts;
Malia Dale; Karrie Schofield; Chantelle Herburger
Excused absence: Chair Rebecca Frisch; Jim Wilson
Staff Present: Lorraine Chachere, Tourism Coordinator; Sarah St. George, M
Multimedia Specialist.
II. APPROVE JUNE MEETING MINUTES
Board Member Schofield motioned to approve the June meeting minutes.
Board Member Krueger seconded the motion.
MOTION PASSES UNANIMOUSLY 8-0.
III. OLD BUSINESS
1) Tourism Updates
• Budget Update
The financials through May 2018 were presented. The financials for
the month of June have not become available from Finance yet.
Tourism Logo Discussion
Specialist St. George presented a draft of logos based on Board
feedback Coordinator Chachere presented her, all previous logo drafts
provided by Smarthouse, preferred logos of other destinations
presented by some Board Members and Coordinator Chachere of how
the logo best reflects the destination.
The top two logo candidates were selected. Specialist St. George
inquired if a third option was desired, none was offered. Within the
next two weeks, mock ups with color would be provided to the Board
via email to Coordinator Chachere well in advance of the August
meeting.
■ Tourism Map
Coordinator Chachere shared the updated draft that Smarthouse
Creative came up with. There are still edits that need to be made. The
map will have some color and icon updates, spacing corrections,
addition of more relevant businesses, a GIS review with regards to the
placement of streets, as well as the inclusion of The Downtown
Association logo are among the changes in the next round. Specialist
St. George will make the final round of edits to ensure it is aligned with
branding and messaging before going to print.
2) Film Festival Proposal
The proposal for an Auburn Adventure Film Festival was revisited with
discussion and concerns around the time of the year of the event, hotel
slow season/occupancy, cost, likelihood of sponsorships, cross
partnerships and promotions, cost benefit, and having a unique event
to Auburn to bring another demographic to the city.
Board Member Herburger motioned to authorize up to $22,000 to
finance the event. Board Member McAlister seconded the motion.
MOTION PASSES 7-0-1.
IV. NEW BUSINESS
1) Slick Watts Sponsorship Request from Auburn Area Chamber of Commerce
Dustin Henderson, Communications and Events Director for the AACC
requested a $1,000 Sponsorship from Tourism for the inaugural Slick Watts 3
on 3 event to be held at The Outlet Collection on August 18 —19. The Board
explained community grants are allotted at a specific time of the year, and
encouraged the Chamber to apply for a Lodging Tax Grant for 2019. The
merits of having a Tourism table at the event was weighed and dependent on
Coordinator Chachere's capacity and cost. Board Member Bray will provide
those details to Coordinator Chachere.
2) Meetings/Groups Business Plan
Coordinator Chachere presented a Q3 and Q4 business plan and strategy on
Meetings and Groups which comprised of developing the necessary
collateral, partner stakeholder engagement, tradeshow participation, and
website development of online resources.
Based on her research, Coordinator Chachere requested funds for
participation in the Small Market Meetings Conference September 23 — 25,
with a focus on second tier cities, small to medium markets. Aside from
Bellevue, Auburn would be the only other destination in the PNW
represented. There would be the opportunity to have one -on ones with
meeting planners for corporate, government, non-profit, faith travel groups.
Additionally, Coordinator Chachere identified the NW Event Show —October
16 as a strategic event to develop potential leads in the Seattle DMA.
Board suggestions of focusing on just one show for the full preparation,
mechanisms to lure conference goers to Auburn Tourism, sharing the cost of
a booth were discussed.
Board Member Schofield motioned to approve the cost of the entrance to the
NW Event show for $3,195 and for Coordinator Chachere to return with a
proposal items needed for participation at a future meeting. Board Member
Bray seconded the motion.
MOTION PASSES UNANIMOUSLY 8-0.
V. NEXT MEETING
Next ATB Meeting: Thursday, August 161h at LOAM in Room ##3, 2"a Floor
VI. ADJOURNMENT
There being no more business to discuss, the meeting was adjourned at
12:04PM.
REBECCA FRISCH, C AIR
LO RAINE CHACHER RISM COORDINATOR