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WASHINGTON
Auburn Tourism Board Meeting
March 15, 2018 —10:00 AM
Auburn City Hall Council Chambers
MINUTES
CALL TO ORDER
Roll Call —The meeting was called to order at 10:02 AM.
Board Members present: Chair Rebecca Frisch; Board Members Kacie Bray, Ronnie
Roberts, Rachael McAlister, Carina Saucedo, Jim Wilson.
Excused absence: Ting Phonsanam, Julie Krueger, Vice Chair Ashley Mohoric, Tonia
Jones.
Staff Present: Lorraine Chachere, Tourism Coordinator; Doug Lein, Economic
Development Manager.
APPROVE FEBRUARY MEETING MINUTES
Board Member McAlister motioned to approve the February meeting minutes. Board
Member Bray seconded the motion.
MOTION PASSES UNANIMOUSLY 6-0.
OLD BUSINESS
1) Smarthouse Creative
Tourism Map —The final draft of the tourism map was reviewed
before sending it to the printers. Due to the number of draft
revisions already met as outlined in the SOW, any changes other
than misspellings or geographical placement for accuracy would
entail additional tourism funds spent for procurement. A deadline
for any feedback to be provided to Coordinator Chachere was given
as Friday, March 16" at noon.
• Marketing Update —An audit of existing branding was provided by
Smarthouse Creative with suggestions of improvement.
Chairwoman Frisch requested:
-Some Suggested Next Steps
-Top 3-5 Focuses to work on
-Accompanying Timeline
-To See a Media Buy Plan
Port of Seattle Tourism Development Grant Programs —
Smarthouse Co -Founder & Principal Wilke revealed the image to be
used for Auburn's ad placement at Concourse D at Sea-Tac
International airport as a recipient of the Port's Spotlight Advertising
program. Coordinator Chachere indicated she had applied for the
other Tourism Development Grant Program offered by the Port of a
matching grant for tourism development of up to $10,000.
Coordinator Chachere mentioned recipients would be notified 3-4
weeks after submitting their application.
2) Tourism Updates
Budget Update —The financials for January 2018 was provided. Additionally,
a Budget Amendment #5 was submitted to Finance for the $61,000 of the
Unrestricted Reserve to be allocated to the Marketing (Professional
Services) line item for 2018 as requested in the ATB's November 16, 2017
meeting and as approved in the LTAC's February 6, 2017 meeting. An
additional BA#5 was requested to carry forward $35,600 that had been
reallocated to the Marketing (Professional Services) line item for 2018 in
BA#3 that was not used in 2017 as a marketing agency had not yet been
engaged with tourism.
Highway Signage and City Requirements - Based on interest expressed at a
previous Tourism Board meeting as well as at the LTAC and BIA Rate Payer
Board meetings about improving and expanding signage to generate
awareness what services are available and to entice motorists to make a
stop in Auburn, Coordinator Chachere researched the cost, requirements of
highway signage and created a summary. As for possible opportunities, the
Northwest Regional Representative for WADOT indicated said research
would not be initiated unless applications from interested businesses are
submitted. Should any business wish to be featured on a Lodging or Food
sign, please consult with Coordinator Chachere for more information.
SHCA Hospitality Tradeshow —Coordinator Chachere will have a booth for
Auburn Tourism at the 2018 Seattle Hotel Concierge Hospitality
Tradeshow. The tradeshow is aimed at bringing in offerings from around
the Seattle DMA to give the Hotel Concierges options to suggest to their
guests who wish to explore outside of the Downtown Seattle core. Auburn
will be represented to inform Seattle Concierges that we could definitely be
a gateway stop before returning to the airport or as visitors continue with
their regional exploration of the PNW. Manager Lein showed the Board the
convention booth and explained panels for tourism could be purchased to
swap out the manufacturing related ones.
IV. NEW BUSINESS
Social Mixer with ADA, BIA, LTAC —To continue outreach efforts with other
organizations that have common goals and promote further collaboration
and interaction, Chairwoman Frisch inquired if the Tourism Board wished to
have a mixer to meet more businesses and partner stakeholders in an
informal setting. All Board Members present agreed it would be a
worthwhile endeavor to undertake.
V. NEXT MEETING
The next meeting will be on Thursday, April 19th at 10AM in Council Chambers
VI. ADJOURNMENT
There being no more business to discuss, the meeting was adjourned at 11:29AM.
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RAECCA FRISCH, CHAIR
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