HomeMy WebLinkAbout5577 RESOLUTION NO. 5577
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
AUBURN, WASHINGTON ADOPTING A 2021-2024
STRATEGIC BUSINESS PLAN FOR THE AUBURN
MUNICIPAL AIRPORT
WHEREAS, the Airport Advisory Board 'Board: adopted its first Strategic Business
Plan on December 19, 2016 by Resolution No. 5264 for the period of 2017-2020; and
WHEREAS, as identified in that plan, it is intended to be a living document and
updated as needed; and
WHEREAS, the Board completed a Strengths, Weaknesses, Opportunities and
Threats "SWOT" analysis in Spring 2020. This SWOT analysis helped guide the Board in
its development of an updated, successor Airport Strategic Business Plan to cover the
2021-2024 time period ; and
WHEREAS, on December 16, 2020, the Board unanimously voted to recommend
that the City Council adopt the 2021-2024 Airport Strategic Business Plan "The Plan"
by Resolution; and
WHEREAS, the City Council finds it to be in the public health, safety and welfare
to adopt The Plan for the Auburn Municipal Airport.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF AUBURN,
WASHINGTON DOES HEREBY RESOLVE AS FOLLOWS:
Section 1. The Auburn Municipal Airport 2021-2024 Strategic Business Plan
for the Auburn Municipal Airport (Exhibit "A") is hereby adopted by the Auburn City
Council.
Section 2. The Mayor is authorized to implement such administrative
procedures as may be necessary to carry out the directives of this legislation.
Section 3. This Resolution shall be in full force and effect on passage and
signatures.
Resolution No. 5577
December 21, 2020
Page 1
SIGNED and DATED this 16th of February, 2021
CITY OF AUBURN
1:CCY , Mayor
ATTEST:
Shawn Campbell, City Clerk
APPROVED AS TO FORM:
Kendra Comeau, City Attorney
Resolution No. 5577
December 21, 2020
Page 2
EXHIBIT A v
2021 -2,024
STRATEGIC BUSINESS PLAN
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Auburn Municipal Airport
City of Auburn, Washington
Adopted via Resolution No. 5577(February 16, 2021)
AUBURN
MUNICIPAL r-
CD r
111 AUBURN , WASHINGTON
ACKNOWLEDGMENTS
Mayor:
Nancy Backus
City Council:
Claude DaCorsi
Bob Baggett
Yolanda Trout-Manuel
Larry Brown
James Jeyaraj
Chris Stearns
Robyn Mulenga
Airport Advisory Board:
Deanna Clark
Danielle Butsick
Sean Marrow
Joe Nesse!
Wayne Osborne
Andrea Prasse
Dennis Decoteau
City of Auburn Staff:
Ingrid Gaub, Public Works Director
Tim Mensonides, Airport Manager
TABLE OF CONTENTS
EXECUTIVE SUMMARY 1
GUIDING PLAN PRINCIPLES 2
STRATEGIC PLAN ANALYSIS 4
KEY RESULT AREAS 7
APPENDIX A- BACKGROUND INFORMATION 11
'AUBURN,MUNICIPAL AIRPORT: 2021`-2024 {
EXECUTIVE SUMMARY
In 2016, the Airport Advisory Board completed its first Strategic Business Plan and recommended
adoption to the City Council of Resolution 5264, which was adopted on December 19, 2016. The
original plan was for a 4-year period from 2017 to 2020. In 2019, the Board began working on an
update-of the plan for the next 4-year period of 2021 to 2024. This included a Strength,
Weaknesses, Opportunities and Threats(SWOT) analysis to assess opportunities that the Airport
is positioned now or in the future to capitalize on and to manage and/or eliminate threats that
could limit current or future successes. From the SWOT analysis, the Board identified key result
areas (KRA's) on which to focus the updated plan and developed the specific goals and priorities
of that plan. The goals within each KRA are intended to be specific work projects or programs
that can be implemented within the time frame of the Strategic Plan. This helps guide the Board,
City Council and staff in strategic decision-making for current and future development and
operations of the Airport.
The Key Result Area's (KRA's) for this plan are as follows:
1. Facility and Infrastructure
. The Facility and Infrastructure KRA is focused on maintaining and developing sustainable
facility and infrastructure improvements that maintain and enhance airport operations,
strengthen the airport's economic vitality and ensure fiscal stewardship. In addition, this
area provides for a balancing of new construction with the ability to effectively maintain
and operate current assets in a cost effective and safe manner. This includes goals such
as continued hangar development, identifying potential emerging technologies, and
development potential of the middle ramp.
2. Economic/Community Development
The Economic/Community Development KRA is focused on planning for ongoing and
enhanced sustainable economic development at the Auburn Municipal Airport through
understanding the market needs and opportunities and how to maximize development of
available space on the Airport. This includes goals such as completing the zoning
regulation update, updating the marketing plan as needed, pursuing partnerships and
preliminary work to expand the Airport and pursuing relationships with aviation
educational programs.
3. Operations Enhancement/Expansion
The Operations Enhancement/Expansion KRA is focused on planning for sustainable
airport business operations through optimal and cost-effective airport management and
development and implementation of airport marketing and branding plans. This includes
goals such as changing the night restrictions, identifying a viable instrument approach,
implementing on-Airport wayfinding, exploring broadband services, and continuing to
pursue the next phase of the runway extension.
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AUBURN'MUNICIPAL AIRPORT:- 2021=2024QSTRATEGIC`BUINESS'PLAN 1'-
GUIDING PLAN PRINCIPLES
The development and implementation of the Auburn Municipal Airport Strategic Business Plan
is guided by the following City of Auburn principles pertaining to the governance and operation
of the City of Auburn:
CITY VISION STATEMENT -
Your Premier Community with Vibrant Opportunities - -
CITY MISSION STATEMENT
To provide a service-oriented government that meets the needs of
our residents, citizens and business community.
CITY CORE VALUES
• Innovative
• Respectful
• Dedicated
• Hard-Working
• Ethical; Fair
• Environmentally Sensitive
• Trustworthy
• Financially Responsible
• Charitable
• Safe
• Transparent
• Engaged
▪ Responsive
• Supportive of the Arts
• Supportive of Life-Long Learning
• Embrace Diversity (Pluralistic)
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AIRPORT VISION STATEMENT
Provide our community superior aviation facilities, custom solutions, and continued and
sustainable economic development as judged by our customers and community.
AIRPORT MISSION STATEMENT
Our Mission is to:
• Be a gateway to Auburn and the Puget Sound Region (1)
• Promote Aviation at the airport and within the community (2)
• Provide a high level of operational excellence (3)
• Be environmentally and economically responsible (4)
• Provide safe and secure aviation facilities(5)
*Note.the numbering provided above is not by order of priority but to provide a reference within the KRA goals to the Airport
mission.
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AUBURN MUNICIPAL' AIRPORT; 2021-2024 '
STRATEGIC PLAN ANALYSIS
This Strategic Business Plan is intended to be a "living document."While working within a four(4)-
year planning horizon, it is anticipated and expected that all parties will have the opportunity to
utilize, assess and modify the Plan as needed to ensure that it is providing valuable guidance on
policies, strategies, actions and expenditures relating to the growth and operation of the Airport.
The Plan covers a four(4)-year period from 2021 to 2024 that aligns with the City of Auburn's
biennial budget cycle. This alignment is purposeful and is intended to allow City Council, the
Airport Advisory Board and City staff to address needed actions and desired expenditures within
the framework of the adopted budget for the Airport Enterprise Fund. The Airport Enterprise Fund
within the City of Auburn's governmental financial model is a type of proprietary fund in which the
direct beneficiaries pay for all costs of the fund through fees and leases. The Public Works
Department, which is responsible for the management of the Airport, periodically reviews
revenues and expenses and adjusts priorities to ensure that the Airport remains sustainable.
The Airport Advisory Board completed a Strengths, Weaknesses, Opportunities and Threats
analysis which identified many elements both positive and negative for the Airport's future
sustainability. Following this analysis, the Board refined the goals of the plan to determine the
key areas that would provide the most potential benefit to the long-term success of the Airport
balanced with the ability of the airport to resource and fund the needs identified. The Key Results
Areas (KRAS) and goals identified in the next section are the result of this process. Each KRA
was identified for a specific purpose to provide the Airport with the revenues to meet the service
needs of the tenants and businesses located on the Airport while ensuring continued safe
operations of the Airport in a sustainable way. An additional element included how to leverage
the current market and changes in operations at other local airports that are affecting the general
aviation industry in the Puget Sound area so that Auburn is positioned to benefit.
The Auburn Municipal Airport is advantageously located within the Puget Sound Region on 110
acres in North Auburn. The Airport is located one mile north of the downtown Auburn urban
center, has easy access to Highway 167, U.S. Interstate 5, and Highway 18. It is bordered by
major arterial roadways on its south and north ends (15th Street N.E. and 30th Street N.E.) and
is surrounded by commercial and industrial developments. Some surrounding areas are currently
underutilized and have the opportunity to redevelop in the future. The City has some ability to
influence any redevelopment to enhance compatibility with the Airport.
The Auburn Municipal Airport has been directly operated by the City as an Enterprise Fund since
its inception in 1969. By the end of 2020, with the final payment of an interfund loan for a hangar
enclosure, the Airport is debt-free and fully financed from self-generated revenues and grants.
The Airport currently has several commercial tenants providing aircraft maintenance or other
services, and Airport Management staff provides on-site operations, facilities management and
aircraft fueling.
The Airport's annual revenue generated from fees for services and leases is approximately $1.4
million. Annual operating expenditures are approximately $1.0 million, though each year has
some variation depending on maintenance needs. The remaining revenues are used for capital
and major facility maintenance projects.
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# ;, e , , AIRPORT; 2021-2024'STRATEGIC
Capital projects are funded through a combination of Federal and/or State grants and Airport
revenues or solely by the Airport revenues. The Federal Aviation Administration and the
Washington State Department of Transportation Aviation Division provide grants typically for
projects which support airport infrastructure that do not directly produce revenue; examples
include runway/taxiways and airfield lighting. Grants through these programs are also very
competitive as there is not enough funding to complete all projects requested by qualifying
airports. Therefore, funding for facilities such as hangars, offices, security, parking and utilities
are not eligible forgrant funding and must be paid for solely by Airport revenues. This means that
the Airport must have a financially sustainable plan for maintenance of its existing facilities and
for how it develops opportunity areas to ensure that revenues collected continue to pay for
operations and ongoing facility maintenance needs.
According to recent Airport Management records, the airport currently has 330 based aircraft with
140,000 total annual operations(takeoff or landing). The Airport's current fleet mix includes single-
engine piston aircraft, multi-engine piston aircraft and helicopters. The Airport does not anticipate
a significant change in the fleet mix in the near future and has seen an increased demand for
hangar space due to regional shifts away from serving smaller and nonbusiness aircraft at airports
such as Boeing Field and Renton. However, to maintain the Airport's sustainability, the Airport
needs a healthy mix of airport-based businesses and general aviation tenants. Currently, the
Airport's hangar spaces are fully occupied with a significant waitlist for new tenants that can take
up to two (2) years for them to achieve a space at the Airport. This high demand has been in
place for several years, and even during the 2020 pandemic the Airport has seen little reduction
in this demand. This is a driving force behind the need to develop more hangar spaces to meet
the growing demand. In addition, as the based aircraft numbers increase there will continue to
be an increased demand for more aviation services to be located at the Airport to meet these
needs.
The Airport has one runway that was extended to 3,841 feet in 2020. It was last slurry sealed in
2014 and has a current Pavement Condition Index of 68 and 71 out of 100. The PCI is a rating
that determines what type of preservation work may be needed to keep the runway functioning
sufficiently for safe aircraft operations. A rating of 68 and 71 indicates that the pavement is in
need of rehabilitation work in the next few years to maintain operations.
The Airport has one instrument approach that allows pilots to descend to 920 feet by flying solely
on reference to instruments inside their aircraft. The approach is currently not authorized at night
due to 33 obstructions in the vicinity of the Airport. Once the obstructions are mitigated, the night
restrictions will be removed. To increase access to the Airport in poor weather visibility conditions,
an approach with the ability to descend to a lower altitude is needed. The FAA has determined a
redesigned approach could allow aircraft to descend to 600 feet.
Auburn Municipal Airport does not have an automated weather observation system located on
the airport, one is planned to be installed in 2025. The airport does have an unofficial
"SayWeather" system which provides altimeter setting, wind data, temperature, dew point and
density altitude.
Auburn Municipal Airport accommodates a wide variety of aeronautical activity, including small
single and multi-engine aircraft, civilian helicopters, and occasional business class turbine aircraft.
Auburn Municipal Airport is classified as a Reliever airport in the National Plan of Integrated
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e AUBURN<MUNICIPAL AIRPORT; 2021-2024
Airport Systems (NPIAS) defined by the Federal Aviation Administration (FAA). Reliever airports
are intended to provide additional general aviation capacity to nearby commercial service airports.
The existing and future design aircraft identified in the Airport Master Plan is a multi-engine
aircraft. In addition to the typical range of general aviation activity, the potential exists for Auburn
Municipal Airport to accommodate small cargo aircraft. Several of these aircraft fall into the FAA
defined category of "small airplanes with 10 or more seats." The FAA runway length model
indicates that 4,060 feet is required to accommodate small airplanes with 10 or more seats at the -
Auburn Municipal Airport. The Master Plan currently identifies a potential runway extension to
4,118 feet from the current 3,841 feet; however, 30'h Street NE is located within what would be
the Runway Safety Area for the fully extended runway, and more coordination with the FAA on
how to accomplish this future extension is needed to determine its true viability. - -
Moving forward, a substantive planning effort to update the Strategic Business Plan should begin - -
in the third year of the Plan to allow for adequate opportunity to engage key external stakeholders,
complete needed investigations and analyses, coordinate with City Administration, City Council
and appropriate City Departments and prepare, review and finalize the Plan update. This
substantive effort should be completed by no later than the end of the fourth (4) year.
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:AUBURN'MUNICIPAL AIRPORT; 2021-2024 STRATEGIC BUSINESS PLAN.':
KEY RESULT AREAS
KRA 1: Facility and Infrastructure
-- -With .input from the Airport Advisory-Board,-City-Council-and community stakeholders, Auburn-will-
plan for sustainable facility and infrastructure improvements that maintain and enhance Airport
operations, strengthen the Airport's economic vitality and ensure fiscal stewardship of the Airport
Enterprise Fund balancing new construction with the ability to effectively maintain and operate current
assets in a cost-effective and safe manner.
Goal# Key Result Narrative Description Airport Anticipated Anticipated
Area/Goals Mission Start Date Completion
Date
1-1 Continued Hangar This program will continue to seek out 1, 2, 5 2022 On-going
Development and develop additional opportunities
for New Hangar Development beyond
the hangars already under design in
2020 in order to address the continued
high demand for hangar space and to
meet the needs of our individual and
business tenants.
1-2 Emerging Technologies As development of facilities occurs on 3, 4, 5 On-going On-going
the Airport, incorporate improvements
where feasible and affordable to allow
for potential new technologies being
developed in the aviation industry.
1-3 Middle Ramp This project would be the development 1, 2, 3, 5 2022 2026
Development or redevelopment of the middle ramp
area of the Airport to accommodate
Airport offices, improved access and
parking. There are additional
opportunities to seek partnerships
with those seeking to develop spaces
for business or restaurant uses.
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AUBURN MUNICIPAL AIRPORT; ` 2021-2024.STRATEGIC-BUSINESS-PLAN" -'
KRA 2: Economic/Community Development
With input from the Airport Advisory Board, City Council and community stakeholders, Auburn will
plan for ongoing and enhanced sustainable economic development at the Auburn Municipal Airport
through: a) a comprehensive understanding of the Airport's market niche and growth opportunities;
- -- - b)-implementing-short-term-and-long-term-strategic airport economic-development-actions; c)-
positioning of existing development sites to maximize future return on investment potential; and d)
gaining understanding of opportunities and limitations for future on-Airport growth. These efforts
will maintain and enhance airport operations, strengthen the Airport's economic vitality and ensure
fiscal stewardship of the Airport Enterprise Fund.
Goal # Key Result Narrative Description Airport Anticipated Anticipated
Area/Goals Mission Start Date Completion
Date
2-1 Airport Zoning Coordinate with Community Dev. 1, 2,4 2020 2021
Regulations Update to assess and potentially
implement new zoning regulations
amendments to current City zoning
standards for the Airport and
surrounding properties to address
operational needs or requirements
and support current and future
economic development efforts.
2-2 Airport Marketing Plan Prepare an annual marketing plan 1, 2 On-going On-going
that will act as a communication
and implementation tool to achieve
the goals established for the
Airport each year and be
responsive to changing market
conditions and needs with a focus
on marketing and leasing the two
on-airport development sites
approved in the approved Airport
Master Plan to prospective tenants
and developers. Other areas of
focus are emerging technologies,
alternative fuels, recruitment of on-
airport Businesses, and better
incorporation of the Airport into
other City events. Current focus for
on-airport business development
includes expanded flight training,
permanent maintenance facility,
expansion of avionics and
restaurant opportunities.
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(``-`::'AUBURN MUNICIPALAIRPORT; 2021-2024STRATEGIC:BUSINESS PLAN ( F:
KRA 2 (Continued): Economic/Community Development
With input from the Airport Advisory Board, City Council and community stakeholders, Auburn will
plan for ongoing and enhanced sustainable economic development at the Auburn Municipal Airport
through: a) a comprehensive understanding of the Airport's market niche and growth opportunities;
b) implementing short-term and long-term strategic airport economic development actions; c)
- • -- • positioning of existing development sites to-maximize future return on investment potential; and-d)-
gaining understanding of opportunities and limitations for future on-airport growth. These efforts
will maintain and enhance airport operations, strengthen the Airport's economic vitality and ensure
fiscal stewardship of the Airport Enterprise Fund.
2-3 Airport Expansion Pursue opportunities for physical 1, 2, 5 On-going On-going
Areas growth of the Airport consistent
with the approved Airport Master
Plan including opportunities for
Partnerships for both on-airport
and adjacent property
development.
2-4 Airport West Side Conduct an environmental analysis 4, 5 2020 2020
Environmental of the west side development area
Analysis to confirm the location and extent
of wetlands/environmental
resources, potential mitigation
strategies and anticipated
mitigation costs
2-5 Build Relationships Strengthen and Develop 1, 2 On-going On-going
with Education Opportunities with aviation
Programs in the Puget programs at Green River College,
Sound Region Auburn School District and possibly
Federal Way or Kent School
Districts for use of Auburn Airport
in their programs.
2-6 Recommendations - Working with the Board and City 1, 2, 3 On-going On-going
City's 10-Year Administration, evaluate and
Economic implement recommendations of
Development Strategic the City's 10-Year Economic
Plan Development Strategic Plan
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'1.-AUBURN`MUNISIPAL AIRPORT; 2021-2024-STRATEGIC BUSINESS PLAN
KRA 3: Operation Enhancement/Expansion
With input from the Airport Advisory Board, City Council and community stakeholders, Auburn
will plan for sustainable airport business operations through optimal and cost-effective airport
management, focused work efforts for the Board, and Airport management, development and
_ _ implementation of Airport marketing and branding.plans. _ - - _- _ _ - _ . _
Goal # Key Result Narrative Description Airport Anticipated Anticipated
Area/Goals Mission Start Date Completion
(Not in Pnonty Date
Order)
3-1 Night Work with adjacent properties and the 3, 5 2019 2020
Restrictions FAA to address obstructions and allow a
change to the night restrictions that
exist at the Airport.
3-2 Viable Work with FAA to determine the steps 3, 5 2020 2024
Instrument and work necessary to create a viable
Approach instrument approach for the airport.
3-3 On-Airport Continue improvements to on-airport 3, 5 2021 2021
Wayfinding signage to improve information for
Improvements airport users to find amenities and
businesses on the airport
3-4 Airport Extend City's Municipal Broadband 2, 3 2021 2021
Municipal service to the Airport. Currently, the
Broadband City's high-speed fiber optic network
Service has been extended to the Airport.
Building off of this network, wireless
broad band services will be installed at
the Airport for use by tenants,guests
and visitors to provide a valuable user
experience.
3-5 Airport Continue to pursue the necessary 1, 2, 3, 4, 5 On-going On-going
Runway approvals from the FAA to extend the
Extension runway to the ultimate length as shown
in the 2015 Airport Master Plan.
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I '-''AUBURN MUNIGIPALAIRPORT; 2021-2024"STRA€GIC`BUSINESS PLAN-lt?:
APPENDIX A — BACKGROUND INFORMATION
City of Auburn Information:
The City of Auburn is an incorporated city of approximately 82,000 persons located in Southwest
King County and a small area of Northeastern Pierce County, approximately 26 miles south of
Seattle and 13 miles northeast of Tacoma. Auburn is bordered by the cities of Kent, Federal Way,
•Pacific, Sumner and Algona, and unincorporated King and Pierce Counties. The Muckleshoot
Indian Reservation is located near the southeastern corner of the Auburn city limits. Within the
Puget Sound region, King County is bordered by Snohomish County (north) and Pierce County
(south). Kitsap, Kittitas, and Chelan counties also border King County to the west and east.
The City of Auburn was incorporated in 1891. The City is organized as a non-charter code city
retaining the council-mayor plan of government under which the city is presently operating, as
provided in RCW 35A.02.030 of the Optional Municipal Code for the State of Washington. The
Mayor is the Chief Administrative Officer for the City. There are currently seven (7) major
Departments of the City comprised of Administrative Services, Community Development and
Public Works, Finance, Innovation and Technology, Human Resources/Risk Management, Legal,
Parks, Arts and Recreation, and Police.
Auburn Municipal Airport Background:
The Auburn Municipal Airport (S50) iS a municipal airport owned and operated by the City of
Auburn, Washington. Beginning in 1974 and continuing to the present, the Auburn Airport
Advisory Board has provided advisory support to the Auburn City Council and the Mayor or Chief
Administrative Officer for the City on Airport planning and operations.
All existing landside development (hangars, aircraft parking, etc.) is located on the east side of
the airport. An undeveloped area (approximately 23 acres) is located near the southwest corner
of the airport.
As described in the 2015 Airport Master Plan Update, the Airport's current mix of based aircraft
is projected to become more diverse reflecting growth in turbine aircraft (turboprop, very light jet,
business jet), helicopters, and light sport aircraft. It is recognized that runway length limits the
larger aircraft that can be accommodated at the Airport on a regular basis.
In Spring 2015, the City of Auburn completed an update of the Airport Master Plan that was
previously updated in 2002. The 2002 Airport Master Plan provided the primary airport planning
guidance for the Airport for over ten years. The recent Master Plan update was completed in
cooperation with the Federal Aviation Administration to address the Airport's needs over a
twenty(20)-year planning period and provide specific guidance in making the improvements
necessary to maintain a safe and efficient airport that is economically, environmentally, and
socially sustainable.
The purpose of the Airport Master Plan is to define the current, short-term and long-term needs
of the Airport through a comprehensive evaluation of facilities, conditions and FAA airport
planning and design standards. The study will also address elements of local planning (land use,
transportation, environmental, economic development, etc.) that have the potential of affecting
the planning, development and operation of the Airport.
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AUBURN'MUNIG-IPALAIRPORT; 202t-2024 STRATEGIG BWSINEISS"PLAN ''`
Key Result Area Background:
Within the Plan there are several Key Result Areas (KRAs). The KRAs are broad-based goals
and are re-evaluated annually and incorporated within the four-year Strategic Business Plan.
Each KRA has a mission statement that describes the intent of each area. Additionally, each KRA
has various goals which describe in greater detail the elements of each KRA, including the priority,
a narrative description, and estimated start and completion dates. The KRAs are organized by
subject matter and are listed in the order of priority. It is expected that the Board and staff will
utilize the goals specified in each of the KRAs for the development and implementation of annual
work plans.
The development of the Key Result Areas has been based in part of the application of the SMART
model' for goal setting as described below:
Specific—simple, straightforward, compelling (without specificity, a goal can never truly be
reached).
Measurable—tangible, able to be tracked (an effective goal requires a statement of the tangible
evidence that the goal has been reached).
Attainable—possible, yet challenging enough to be motivating. If a goal requires an organization
to reach beyond its true self, the goal will become burdensome and ultimately detrimental to the
process. However, the goal should be challenging enough to cause the Airport's policymakers, -- •
management, and staff to "rise up" to achieve it.
Relevant—important to stakeholders and connected to the organization's values. Goals that are
explicitly connected to values are motivational and, generally, easier to achieve as a result.
Time Bound—includes a beginning and ending point. Identifying start and end dates provides
the "race-track" needed to keep the organization on course with a clear finish line to pursue.
1 Source:Airport Cooperative Research Program (ACRP),ACRP Report 77, Guidebook for Developing General
Aviation Business Plan, 2012
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