HomeMy WebLinkAboutPlacer.ai, Permit Analytics Services, Placer Labs Inc., 20231
PLACER LABS, INC.
ORDER FORM
City of Auburn, WA (“Customer”)Placer Labs, Inc. (“Placer”)
Address:25 W Main Street
Auburn, WA 98001
Address: 440 N Barranca Ave., #1277
Covina, California 91723
Contact Person:Jeff Tate Contact Person Bryce Brill
Email:jtate@auburnwa.gov Billing Contact Person: Melissa Anderson
Phone:253-931-3080 Billing Email*: billing@placer.ai
Billing Contact Email:jtate@auburnwa.gov Billing Phone*:415-228-2444
*Not for use for official notices.
1. Services.
The services provided under this Order Form (the “Services”) include:
Access, via Placer Venue Analytics Platform (“Placer’s Platform”), to all major venues within the United States
Access, via Placer’s Platform, to reports, including Visits, Trade Areas, Customer Journey, Customer Insights,
Dwell Times, and Visitation by Hour/Day
Actionable insights include:
o Accurate foot traffic counts and dwell time
o True Trade Areas displaying frequent-visitors-density by home and work locations
o Customers’ demographics, interests, and time spent at relevant locations
o Where customers are coming from and going to, and the routes they take
o Benchmarking of Foot Traffic, Market Share, Audiences, and other key metrics
o Competitive insights
o Void Analysis Reports
Access to Xtra reports per ad hoc needs; in Excel, KML, Tableau, and other formats: Quarterly Maximum of 65
credits; Annual Maximum of 260 credits
Premier Customer Support
o Regular meetings with Placer's Customer Success Team
o Live, Virtual Training support as reasonably needed
Access to STI Demographics Bundle + Mosaic Data Set. The applicable Advanced Demographics and
Psychographics are generated using the Input Datasets from the data vendors as set forth below:
Access to additional data sets mentioned hereunder, via Placer’s Marketplace initiative. The applicable data
sets are generated using the Input Datasets from the data vendors as set forth below (such data vendors, the
“Marketplace Vendors”):
Description Input Datasets Used
PopStats
Spending Patterns
Workplace
STI Demographics Bundle
Market Outlook
Experian Mosaic Mosaic Segmentation
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The foregoing are referred to as “Marketplace Services.” Marketplace Services and Marketplace Data are
governed by, and Customer and Placer agree to, the Marketplace License Agreement located at
https://www.placer.ai/placer-marketplace-license-agreement/ (the “Marketplace Agreement”).
Capitalized terms in this section have the meaning set forth in the Marketplace Agreement.
Description Input Datasets Used
AGS Behavior & Attitudes Segmentation
AGS Business Counts
AGS Non-Resident Population Accommodations
Events
Aviation Pack
Spatial Geoweb
2. Permitted Uses
The data, information and materials accessible via the Services are referred to as “Placer Data”. Customer may use
Placer Data solely for the following purposes (“Permitted Uses”): (a) Customer may use Placer Data for Customer’s
internal business purposes; and (b) Customer may incorporate Placer Data into Research Data, as described and
subject to the restrictions below.
“Research Data” means datasets and other materials created by Customer that result in any part from Customer’s
use of Placer Data. The Customer may share Research Data with current and potential customers, and in marketing
materials; provided that the Customer shall cite Placer as a provider of such information (for such purpose only,
Placer grants Customer the rights to use the Placer.ai name and logo, provided that any such use of the Placer.ai name
and logo must clearly indicate that Placer is the provider of data only, and is not involved in any analysis, conclusion,
recommendation). Customer shall not, directly or indirectly, resell, distribute, sublicense, display or otherwise
provide Placer Data to any third parties, except that Customer may display Placer Data as part of Research Data.
3. Term and Termination.
Initial Term: The initial term of this Order Form will begin as of the last signature date set forth below, and will
continue for 24 consecutive months thereafter (the “Initial Term”). Each renewal or additional term, if any, is
referred to as “Additional Term,” and the Initial Term and any Additional Terms are referred to collectively as the
“Term.”
Additional Term: Following expiration of the Initial Term, this Order Form shall be automatically renewed for
additional periods of the same duration as the Initial Term, unless either party provides written notice of non-renewal
at least thirty (30) days prior to the expiration of the then-current term.
Termination: Either party may terminate this Order Form upon thirty (30) days’ notice if the other party materially
breaches any of the terms or conditions of this Order Form or the Agreement (as defined below), and the breach
remains uncured during such thirty (30) days. In addition, Placer may immediately suspend Customer’s access to the
Services, or terminate the Order Form, in the event of non-payment by the Customer or breach by Customer of any
restrictions regarding usage of the Services.
4. Fees.
$34,000/year. Fees for the 24-month Initial Term are $68,000. Fees will be invoiced: Annually, Year 1
will be invoiced in full upon signing this Order Form.
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Invoice sent electronically to Customer’s billing contact email via NetSuite.
Customer shall pay the fees set forth above in this Order Form.
Unpaid amounts are subject to a finance charge of 1.5% per month on any outstanding balance, or the maximum
permitted by law, whichever is lower, plus all expenses of collection.
Customer is responsible for all applicable taxes arising directly from the Services other than U.S. taxes based on
Placer’s net income.
If Customer believes that Placer has billed Customer incorrectly, Customer must contact Placer no later than sixty
(60) days after the closing date on the first billing statement in which the error or problem appeared in order to receive
an adjustment or credit. Inquiries should be directed to Placer’s customer support department at support@placer.ai.
In the event of any termination, Customer will pay in full for the Services.
Placer may increase the fees any time following the Initial Term (but not more frequently than once in any twelve (12)
month period). The amount of such annual increase will equal the greater of CPI or five percent (5%) per annum.
All billing will be sent via electronic invoice to the Customer contact indicated above. Customer shall pay all fees
within thirty (30) days of the invoice date.
5. Support.
Placer will use commercially reasonable efforts to provide customer service and technical support in connection with
the Services on weekdays during the hours of 9:00 A.M. through 5:00 P.M. Pacific Time, with the exclusion of
federal holidays. For any such support, please contact us at support@placer.ai.
6. Mutual NDA.
Each party (the “Receiving Party”) understands that the other party (the “Disclosing Party”) has disclosed or may
disclose business, technical or financial information relating to the Disclosing Party’s business (hereinafter referred
to as “Proprietary Information” of the Disclosing Party). Proprietary Information of Placer includes, without
limitation, non-public information regarding features, functionalities and performance of, and pricing for, the
Services. The Receiving Party agrees: (i) to take reasonable precautions to protect such Proprietary Information, and
(ii) not to use (except in performance of the Services or as otherwise permitted by the Agreement) or disclose to any
third party any Proprietary Information. The foregoing shall not apply with respect to any information that the
Receiving Party can document (a) is or becomes generally available to the public, (b) was in the possession of or
known to the Receiving Party, prior to disclosure thereof by the Disclosing Party, without any restrictions or
confidentiality obligations, (c) was rightfully disclosed to it, without any restrictions or confidentiality obligations,
by a third party, (d) was independently developed without use of any Proprietary Information of the Disclosing Party,
or (e) is required to be disclosed by law, provided that the Receiving Party provides the Disclosing Party with prompt
written notice of such requirement and reasonably cooperates with the Disclosing Party to limit or challenge such
requirement. These provisions regarding Proprietary Information shall apply in perpetuity and shall survive any
termination of the Order Form or the Agreement.
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7. Miscellaneous.
All notices under the Order Form and the Agreement will be in writing and will be deemed to have been duly given
(a) upon delivery by a recognized delivery service (e.g., FedEx) with delivery confirmation, (b) upon receipt, if sent
by U.S. certified or registered mail, return receipt requested, or (c) when sent via email, if sent during normal business
hours of the recipient, and on the next business day if sent after normal business hours of the recipient. Notices shall
be sent to the addresses set forth in the Order Form, which addresses may be subsequently modified by written notice
given in accordance with these provisions.
Customer grants Placer the right to use Customer’s company name and company logo, for Placer’s promotional
purposes.
This Order Form is entered into by and between Customer and Placer effective as of the date of the last signature below. This
Order Form and use of the Services are governed by, and Customer and Placer agree to, the License Agreement located at
https://www.placer.ai/placer-license-agreement/ (the “Agreement”); provided, however, that in the event of any conflict
between this Order Form and the Agreement, this Order Form shall control. Unless otherwise defined in this Order Form,
capitalized terms herein have the same meaning as in the Agreement.
“Customer”“Placer”
City of Auburn, WA Placer Labs, Inc.
By: By:
Name: Name: Vernell Wisdom
Title: Title: Head of Contract Management
Date: Date: 7/14/2023
Jeff Tate
7/14/2023
Director of Community Development