HomeMy WebLinkAbout5839RESOLUTION NO. 6839
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
AUBURN, WASHINGTON, APPROVING THE LODGING
TAX GRANT DISBURSEMENTS RECOMMENDED BY THE
AUBURN LODGING TAX ADVISORY COMMITTEE AND
AUTHORIZING THE MAYOR TO EXECUTE ASSOCIATED
AGREEMENTS FOR THE PURPOSE OF TOURISM
WHEREAS, pursuant to RCW 67.28, on June 4, 2001 the Auburn City Council
adopted Ordinance 5554 which established Chapter 2.76 of the Auburn City Code and
the Lodging Tax Advisory Committee (LTAC); and
WHEREAS, the purpose of the LTAC was to consider the creation and imposition
of lodging tax and to provide recommendations to City Council on how lodging taxes that
are collected will be spent; and
WHEREAS, pursuant to RCW 67.28 and RCW 82.02, on August 6, 2001 the
Auburn City Council adopted Ordinance 5561 which established Chapter 3.58 of the
Auburn City Code and the authority to levy a special excise tax of one percent on the sale
of or charge made for the furnishing of lodging in Auburn; and
WHEREAS, lodging taxes collected under Chapter 3.58 of the Auburn City Code
are placed in a special fund to be used solely for the purpose of paying all or any part of
the cost of tourist promotion, acquisition or tourism -related facilities, or operation of
tourism -related facilities or to pay for any other uses authorized in RCW 67.28; and
WHEREAS, the scope of services set forth in Attachments A, B, C, D, E, F, G, H
and I were presented to the LTAC through Lodging Tax Grant Fund Applications for Fiscal
Year 2026 during a publicly noticed meeting that occurred on Wednesday, November
12th, 2025; and
Resolution No. 5834
June 2, 2025
Page 1 of 2
WHEREAS, the LTAC cast a majority vote in support of the City entering into
contracts to fund professional services, advertising, marketing and sponsorship; and
WHEREAS, the contracts are fully funded through lodging taxes that are collected
and held in the special fund established in Chapter 3.58 of the Auburn City Code.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF AUBURN,
WASHINGTON, RESOLVES as follows:
Section 1. The Mayor is authorized to execute an Agreement between the City
of Auburn and the parties identified in the attachments.
Section 2. The Mayor is authorized to, implement those administrative
procedures necessary to carry out the directives of this Resolution.
Section 3. This Resolution will take effect and be in full force on passage and
signatures.
Dated and Signed this 1st of December, 2025.
ATTEST:
Shawn Campbell, MMC, City Clerk
Resolution No. 5834
June 2, 2025
Page 2 of 2
CITY OF AUBURN
NANCY BACI 8, M �YOR
D AS TO F
Jason Whalen, City Attorney
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PROFESSIONAL SERVICES AGREEMENT
FOR 2026 VISITOR AND TOURISM FOR
THE AUBURN AREA CHAMBER
This Professional Services Agreement ("Agreement") made and entered into the 1st day of
January, 2026, by and between the City of Auburn, a Washington municipal corporation
("City"), and the Auburn Area Chamber ("Contractor"). The City and the Contractor (together
"Parties") are located and do business at the below addresses which shall be valid for any notice
required under this agreement.
Auburn Area Chamber of Commerce City of Auburn
268 E Main Street 25 W Main Street
Auburn WA 98002 Auburn, WA 98001 (253) 833-0700 (253) 931-3000
The Parties agree as follows:
1.TERM. The term of this Agreement shall commence upon the effective date of this
Agreement, which shall be the date of mutual execution, and shall continue until the
completion of the Work, but in any event no later than December 31, 2026. ("Term").
2.SERVICES. The Contractor shall perform the services more specifically described
in Exhibit "A", attached hereto and incorporated by this reference ("Services"), in a
manner consistent with the accepted professional practices for other similar services
within the Puget Sound region in effect at the time those services are performed, performed
to the City's satisfaction, within the time period prescribed by the City and pursuant to
the direction of the Mayor or his or her designee. The Contractor warrants that it has
the requisite training, skill, and experience necessary to provide the Services and is
appropriately accredited and licensed by all applicable agencies and governmental entities,
including but not limited to obtaining any applicable City of Auburn business license.
Services shall begin immediately upon the effective date of this Agreement. Services shall
be subject, at all times, to inspection by and approval of the City, but the making (or failure
or delay in making) such inspection or approval shall not relieve Contractor of
responsibility for performance of the Services in accordance with this Agreement,
notwithstanding the City's knowledge of defective or non-complying performance, its
substantially or the ease of its discovery.
3.TERMINATION. Either party may terminate this Agreement, with or without
cause, upon providing the other party 90 days written notice at its address set forth above.
The City may terminate this Agreement immediately if the Contractor fails to maintain
required insurance policies, breaches confidentiality, or materially violates Section 12;
and such may result in ineligibility for further City agreements.
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4. COMPENSATION.
4.1 Amount. In return for the Services, the City shall pay the Contractor an amount
not to exceed a maximum amount and according to a rate or method as delineated in Exhibit
B attached hereto and incorporated by this reference. The Contractor agrees that any hourly
or flat rate charged by it for its services contracted for herein shall remain locked at the
negotiated rate(s) for the Term. Except as otherwise provided in Exhibit B, the Contractor
shall be solely responsible for the payment of any taxes imposed by any lawful jurisdiction
as a result of the performance and payment of this Agreement.
4.2 Method of Payment. On a monthly basis, the Contractor shall submit a
voucher or invoice in the form specified by the City, a digital version (pdf) including
a description of what Services have been performed, the name of the personnel
performing such Services, any hourly labor charge rate for such personnel, and the purchase
order number (PO#). The Contractor shall also submit a final bill upon completion of all
Services. Payment shall be made on a monthly basis by the City only after the Services
have been performed and within thirty (30) days after receipt and approval by the
appropriate City representative of the voucher or invoice. If the Services do not meet the
requirements of this Agreement, the Contractor will correct or modify the work to comply
with the Agreement. The City may withhold payment for such work until the work meets
the requirements of the Agreement.
4.3 Non-Appropriation of Funds. If sufficient funds are not appropriated or
allocated for payment under this Agreement for any future fiscal period, the City will not
be obligated to make payments for Services or amounts incurred after the end of the
current fiscal period, and this Agreement will terminate upon the completion of all
remaining Services for which funds are allocated. No penalty or expense shall accrue to
the City in the event this provision applies.
5. INDEMNIFICATION.
5.1 Contractor Indemnification. Contractor shall defend, indemnify and hold the
City, its officers, officials, employees and volunteers harmless from any and all claims,
injuries, damages, losses or suits including attorney fees, arising out of or resulting from
the acts, errors or omissions of the Contractor in performance of this Agreement, except
for injuries and damages caused by the sole negligence of the City.
Should a court of competent jurisdiction determine that this Agreement is subject
to RCW 4.24.115, then, in the event of liability for damages arising out of bodily injury to
persons or damages to property caused by or resulting from the concurrent negligence of
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the Contractor and the City, its officers, officials, employees, and volunteers, the
Contractor's liability, including the duty and cost to defend, hereunder shall be only to the
extent of the Contractor's negligence. It is further specifically and expressly understood
that the indemnification provided herein constitutes the Contractor's waiver of immunity
under Industrial Insurance, Title 51 RCW, solely for the purposes of this indemnification.
This waiver has been mutually negotiated by the parties. The provisions of this section
shall survive the expiration or termination of this Agreement.
5.2 Industrial Insurance Act Waiver. It is specifically and expressly understood
that the Contractor waives any immunity that may be granted to it under the Washington
State industrial insurance act, Title 51 RCW, solely for the purposes of this indemnification.
Contractor's indemnification shall not be limited in any way by any limitation on the
amount of damages, compensation or benefits payable to or by any third party under
workers' compensation acts, disability benefit acts or any other benefits acts or programs.
The Parties acknowledge that they have mutually negotiated this waiver.
5.3 Survival. The provisions of this Section shall survive the expiration or
termination of this Agreement with respect to any event occurring prior to such expiration or
termination.
6. INSURANCE. The Contractor shall procure and maintain for the duration of the
Agreement, insurance against claims for injuries to persons or damage to property which may
arise from or in connection with the performance of the work hereunder by the Contractor, its
agents, representatives, or employees.
6.1. No Limitation. Contractor's maintenance of insurance as required by the
agreement shall not be construed to limit the liability of the Contractor to the coverage
provided by such insurance, or otherwise limit the City’s recourse to any remedy available
at law or in equity.
6.2. Minimum Scope of Insurance. Contractor shall obtain insurance of the types
and coverage described below:
a. Automobile Liability insurance covering all owned, non-owned, hired and
leased vehicles. Coverage shall be written on Insurance Services Office (ISO)
form CA 00 01 or a substitute form providing equivalent liability coverage.
b. Commercial General Liability insurance shall be at least as broad as ISO
occurrence form CG 00 01 and shall cover liability arising from premises,
operations, stop-gap independent contractors and personal injury and
advertising injury. The City shall be named as an additional insured under the
Contractor's Commercial General Liability insurance policy with respect to the
work performed for the City using an additional insured endorsement at least as
broad as ISO CG 20 26.
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c. Workers' Compensation coverage as required by the Industrial Insurance laws
of the State of Washington.
d. Professional Liability insurance appropriate to the Contractor's profession.
6.3. Minimum Amounts of Insurance. Contractor shall maintain the following insurance
limits:
a. Automobile Liability insurance with a minimum combined single limit
for bodily injury and property damage of $1,000,000 per accident.
b. Commercial General Liability insurance shall be written with limits no less than
$1,000,000 each occurrence, $2,000,000 general aggregate.
c. Professional Liability insurance shall be written with limits no less than
$1,000,000 per claim and $1,000,000 policy aggregate limit.
6.4 Other Insurance Provision. The Contractor's Automobile Liability and
Commercial General Liability insurance policies are to contain, or be endorsed to contain
that they shall be primary insurance as respect the City. Any Insurance, self-insurance, or
self-insured pool coverage maintained by the City shall be excess of the Contractor's insurance
and shall not contribute with it.
6.5 Acceptability of Insurers. Insurance is to be placed with insurers with a current
A.M. Best rating of not less than A:VII.
6.6 Verification of Coverage. Contractor shall furnish the City with original
certificates and a copy of the amendatory endorsements, including but not necessarily
limited to the additional insured endorsement, evidencing the insurance requirements of the
Contractor before commencement of the work.
6.7 Notice of Cancellation. The Contractor shall provide the City with
written notice of any policy cancellation within two business days of their receipt of
such notice.
6.8 Failure to Maintain Insurance. Failure on the part of the Contractor to
maintain the insurance as required shall constitute a material breach of contract, upon
which the City may, after giving five business days' notice to the Contractor to correct
the breach, immediately terminate the contract or, at its discretion, procure or renew such
insurance and pay any and all premiums in connection therewith, with any sums so
expended to be repaid to the City on demand, or at the sole discretion of the City, offset
against funds due the Contractor from the City.
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6.9 City Full Availability of Contractor Limits. If the Contractor maintains higher
insurance limits than the minimums shown above, the City shall be insured for the full available
limits of Commercial General and Excess or Umbrella liability maintained by the Contractor,
irrespective of whether such limits maintained by the Contractor are greater than those
required by this contract or whether any certificate of insurance furnished to the City evidences
limits of liability lower than those maintained by the Contractor.
6.10 Survival. The provisions of this Section shall survive the expiration or
termination of this Agreement.
7. WORK PRODUCT. All originals and copies of work product, including plans,
sketches, layouts, designs, design specifications, records, files, computer disks, magnetic
media or material which may be produced or modified by Contractor while performing
the Work shall belong to the City upon delivery. The Contractor shall make such data,
documents, and files available to the City and shall deliver all needed or contracted for work
product upon the City's request. At the expiration or termination of this Agreement, all
originals and copies of any such work product remaining in the possession of Contractor shall
be delivered to the City.
8. BOOKS AND RECORDS. The Contractor agrees to maintain books, records, and
documents which sufficiently and properly reflect all direct and indirect costs related to the
performance of the Work and maintain such accounting procedures and practices as may
be deemed necessary by the City to assure proper accounting of all funds paid pursuant
to this Agreement. These records shall be subject, at all reasonable times, to inspection,
review or audit by the City, its authorized representative, the State Auditor, or other
governmental officials authorized by law to monitor this Agreement.
9. INDEPENDENT CONTRACTOR. The Parties intend that the Contractor shall be
an independent contractor and that the Contractor has the ability to control and direct the
performance and details of its work, the City being interested only in the results obtained
under this Agreement. The City shall be neither liable nor obligated to pay Contractor sick
leave, vacation pay or any other benefit of employment, nor to pay any social security or
other tax which may arise as an incident of employment. Contractor shall take all necessary
precautions and shall be responsible for the safety of its employees, agents, and
subcontractors in the performance of the contract work and shall utilize all protection
necessary for that purpose. All work shall be done at Contractor's own risk, and Contractor
shall be responsible for any loss of or damage to materials, tools, or other articles used or
held for use in connection with the work. The Contractor shall pay all income and other
taxes due except as specifically provided in Section 4. Industrial or any other insurance
that is purchased for the benefit of the City, regardless of whether such may provide a
secondary or incidental benefit to the Contractor, shall not be deemed to convert this
Agreement to an employment contract. If the Contractor is a sole proprietorship or if this
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Agreement is with an individual, the Contractor agrees to notify the City and complete any
required form if the Contractor retired under a State of Washington retirement system and
agrees to indemnify any losses the City may sustain through the Contractor's failure to do so.
10. CONFLICT OF INTEREST. It is recognized that Contractor may or will be
performing professional services during the Term for other parties; however, such performance
of other services shall not conflict with or interfere with Contractor's ability to perform the
Services. Contractor agrees to resolve any such conflicts of interest in favor of the City.
Contractor confirms that Contractor does not have a business interest or a close family
relationship with any City officer or employee who was, is, or will be involved in the
Contractor's selection, negotiation, drafting, signing, administration, or evaluating the
Contractor's performance.
11. EQUAL OPPORTUNITY EMPLOYER. In all services, programs, activities, hiring,
and employment made possible by or resulting from this Agreement or any subcontract,
there shall be no discrimination by Contractor or its subcontractors of any level, or any of
those entities' employees, agents, subcontractors, or representatives against any person
because of sex, age (except minimum age and retirement provisions), race, color, religion,
creed, national origin, marital status, or the presence of any disability, including sensory,
mental or physical handicaps, unless based upon a bona fide occupational qualification in
relationship to hiring and employment. This requirement shall apply, but not be limited to
the following: employment, advertising, layoff or termination, rates of pay or other forms of
compensation, and selection for training, including apprenticeship. Contractor shall comply
with and shall not violate any of the terms of Chapter 49.60 RCW, Title VI of the Civil Rights
Act of 1964, the Americans With Disabilities Act, Section 504 of the Rehabilitation Act of
1973, 49 CFR Part 21, 21.5 and 26, or any other applicable federal, state, or local law or
regulation regarding non-discrimination.
12. GENERAL PROVISIONS.
12.1 Interpretation and Modification. This Agreement, together with any attached
Exhibits, contains all of the agreements of the Parties with respect to any matter covered or
mentioned in this Agreement and no prior statements or agreements, whether oral or written,
shall be effective for any purpose. Should any language in any Exhibits to this Agreement
conflict with any language in this Agreement, the terms of this Agreement shall prevail. The
respective captions of the Sections of this Agreement are inserted for convenience of reference
only and shall not be deemed to modify or otherwise affect any of the provisions of this
Agreement. Any provision of this Agreement that is declared invalid, inoperative, null and
void, or illegal shall in no way affect or invalidate any other provision hereof and such
other provisions shall remain in full force and effect. Any act done by either Party prior to
the effective date of the Agreement that is consistent with the authority of the Agreement and
compliant with the terms of the Agreement, is hereby ratified as having been performed under
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the Agreement. No provision of this Agreement, including this provision, may be amended,
waived, or modified except by written agreement signed by duly authorized representatives of
the Parties.
12.2 Assignment and Beneficiaries. Neither the Contractor nor the City shall
have the right to transfer or assign, in whole or in part, any or all of its obligations and
rights hereunder without the prior written consent of the other Party. If the non-assigning
party gives its consent to any assignment, the terms of this Agreement shall continue in
full force and effect and no further assignment shall be made without additional written
consent. Subject to the foregoing, the rights and obligations of the Parties shall inure to the
benefit of and be binding upon their respective successors in interest, heirs and assigns. This
Agreement is made and entered into for the sole protection and benefit of the Parties
hereto. No other person or entity shall have any right of action or interest in this Agreement
based on any provision set forth herein.
12.3 Compliance with Laws. The Contractor shall comply with and perform the
Services in accordance with all applicable federal, state, local, and city laws including,
without limitation, all City codes, ordinances, resolutions, regulations, rules, standards and
policies, as now existing or hereafter amended, adopted, or made effective.
12.4 Enforcement. Time is of the essence of this Agreement and each and all of
its provisions in which performance is a factor. Adherence to completion dates set forth in
the description of the Services is essential to the Contractor's performance of this
Agreement. Any notices required to be given by the Parties shall be delivered at the
addresses set forth at the beginning of this Agreement. Any notices may be delivered
personally to the addressee of the notice or may be deposited in the United States mail,
postage prepaid, to the address set forth above. Any notice so posted in the United States
mail shall be deemed received three (3) days after the date of mailing. Any remedies
provided for under the terms of this Agreement are not intended to be exclusive, but shall
be cumulative with all other remedies available to the City at law, in equity or by statute.
The failure of the City to insist upon strict performance of any of the covenants and
agreements contained in this Agreement, or to exercise any option conferred by this
Agreement in one or more instances shall not be construed to be a waiver or
relinquishment of those covenants, agreements or options, and the same shall be and
remain in full force and effect. Failure or delay of the City to declare any breach or default
immediately upon occurrence shall not waive such breach or default. Failure of the City to
declare one breach or default does not act as a waiver of the City's right to declare another
breach or default. This Agreement shall be made in, governed by, and interpreted in
accordance with the laws of the State of Washington. If the Parties are unable to settle any
dispute, difference or claim arising from this Agreement, the exclusive means of resolving
that dispute, difference, or claim, shall be by filing suit under the venue, rules and
jurisdiction of the King County Superior Court, King County, Washington, unless the
parties agree in writing to an alternative process. If the King County Superior Court does
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not have jurisdiction over such a suit, then suit may be filed in any other appropriate court
in King County, Washington. Each party consents to the personal jurisdiction of the state
and federal courts in King County, Washington and waives any objection that such courts are
an inconvenient forum. If either Party brings any claim or lawsuit arising from this
Agreement, each Party shall pay all its legal costs and attorney's fees and expenses incurred
in defending or bringing such claim or lawsuit, including all appeals, in addition to any other
recovery or award provided by law; provided, however, however nothing in this paragraph
shall be construed to limit the Parties' rights to indemnification under Section 5 of this
Agreement.
12.5 Execution. Each individual executing this Agreement on behalf of the City
and Contractor represents and warrants that such individual is duly authorized to execute and
deliver this Agreement. This Agreement may be executed in any number of counterparts, each
of which shall be deemed an original and with the same effect as if all Parties hereto had
signed the same document. All such counterparts shall be construed together and shall
constitute one instrument, but in making proof hereof it shall only be necessary to produce
one such counterpart. The signature and acknowledgment pages from such counterparts may
be assembled together to form a single instrument comprised of all pages of this Agreement
and a complete set of all signature and acknowledgment pages. The date upon which the last
of all of the Parties have executed a counterpart of this Agreement shall be the "date of mutual
execution" hereof.
12.6 Background Check. The Contractor must provide a Washington State Patrol
Criminal Background Check, incompliance with RCW 43.43.830 et seq., for themselves
and/or their employees where any person may have unsupervised access to children under
sixteen years of age or to developmentally disabled person, or vulnerable adults during the
course of his/her contractual involvement with the City. If the City chooses to perform a
background check, the Contractor will provide its full cooperation with the conducting of any
check.
The City may terminate this agreement if, in the opinion of the City, a background check
shows that the Contractor, its contractor, officer, employee, volunteer, or agent is unsuitable
to provide the scope of work for this agreement.
[Signature page follows]
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IN WITNESS, the Parties hereto have caused this agreement to be executed the day
and year first above written.
CITY OF AUBURN AUBURN AREA CHAMBER OF
COMMERCE
________________________ _____________________________
Nancy Backus, Mayor Kacie Bray, Executive Director
________________________ _____________________________
Date Date
ATTEST:
________________________
Shawn Campbell, City Clerk
APPROVED AS TO FORM:
_______________________________
Jason Whalen, City Attorney
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EXHIBIT A
SERVICES
The Service Provider shall implement a marketing promotion program in 2026 for the
City of Auburn which shall include:
The $150,000 is earmarked as follows:
Auburn Lodging Tax funds will support the marketing and tourism efforts for the City of
Auburn.
See 2026 Explore Auburn Tourism Plan for additional details.
Not more than 10% of any lodging tax grant will be reimbursed for items bought by the
contractor and subsequently kept by organization members, planners, organizers, promoters,
or others. These items could include all types of clothing, hats, and/or other objects.
The City shall have the right to review and make suggestions to advertisements, banners,
questionnaires and other materials and services provided in connection with this Contract.
The Service Provider shall provide the City with copies of all materials developed pursuant to
this Contract. The copies of these materials shall meet the requirement of City ownership of
work product as referenced in Section 7 of this contract. All material will be printed no later
than December 26, 2026.
The Service Provider shall provide a written summary report of the work completed in 2026
as well as any and all other reports, documents and receipts requested by the City no later
than December 31, 2026.
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EXHIBIT B
COMPENSATION
The City shall pay to the Service Provider, as compensation for the services described above,
a total amount of not to exceed One Hundred Fifty Thousand Dollars payable upon receipt of
reimbursable receipts. Compensation will be completed through reimbursement for approved
services, and final payment may be held by the City until all reports are received. Requests for
reimbursement may be made on a monthly basis, but must be received by the City no later
than December 26, 2026. Only those services rendered within the term of the contract and
received by December 26, 2026 are reimbursable.
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EXHIBIT B
2026 TOURISM PLAN
Tourism Key Objectives
•Covert Day Trip Visitors to Overnight Visitors
•Extend Visitor Stays to Drive Incremental Overnight Visitation and Revenue
•Increase Occupancy during off season
•Influence Long term development of the Destination and the Explore Auburn Brand
Key Components will be grounded on two principles:
#1. Communications and messaging will hinge around the City of Auburn’s unique brand made
up by the city’s diverse demographic, attractions, and geographic location. Brand point of view
will feature why Auburn is unique, valuable, and worth visiting. We will convey this through
taking an authentic approach that emotionally attracts travelers through current tourism trends.
#2. Maximize the impact of every dollar. Auburn is a smaller player, budget-wise, competing in a
highly competitive space. We, therefore, need to adopt an operating principle of: FEWER,
BIGGER, BETTER: We will ensure that we stretch our budget as much as possible by focusing
on what will have the biggest impact on our business goals.
•Primary Objective: Increase overnight bookings, the most efficient way to increase
revenue for all Explore Auburn constituents.
•Secondary Objective: Drive day visitors to convert to overnight.
GEOGRAPHIC FOCUS
In order to meet our objectives, we need to shift priority of who we target, organizing around
targeting consumers that have highest propensity to stay overnight in Auburn. Based on our
analysis, through Explore Auburn digital analytics and WA State Tourism data we have
developed the following target prioritization for 2026:
Long Drive Market | Focusing on Idaho, Oregon, and parts of Montana
Fly Market | Focus on key direct fly routes consisting of Hawaii, California, Arizona, Utah, and
Colorado
International Market | British Columbia and parts of Asia
The Short Drive Market | Eastern Washington & Portland, Oregon, along with other key cities
that are outside 50 plus miles from Auburn
TRAVELER FOCUS
Almost every industry in every sector prioritizes consumer loyalty and customer lifetime value
over everything else. From a travel perspective, that means repeat visitation and travel
recommendation is a core priority to our long-term success. To do this we look at who the
current traveler is to our area and additionally to Washington state. Using city, state and country
and international travel data over the last year we are focusing on the following audience:
EXHIBIT C
Community Driven Tourist
Attract repeat visitors that want to feel like they are a part of the community and culture.
Business Event Organizations
Attract universities, research institutions and advanced/creative industries to better attract
high-value business events and conferences.
Recreational Tourist
Attract recreational and sporting groups and events that continue to drive return hotel nights
stays year after year.
The above traveler focuses are identified for the ability to impact hotel night stay more
frequently. However, there will be other tourism audiences impacted by our tactical plan. Which
will benefit the hotels in capturing additional hotel night stays.
TACTICAL PLAN
Objective 1: Increase awareness and consideration of Auburn, Washington as a
destination for recreational and business travel.
STRATEGIES:
• Develop a new, strategic ad campaign and targeted media plan to reach key
audiences effectively and efficiently.
• Produce collateral and compelling content that serve to differentiate Auburn and our
hotels apart from other nearby cities.
• Leverage paid media spend through grant recipient’s ad buys to additionally brand
Explore Auburn as a destination.
• Create an email database that will provide local attraction and tourism information.
Segmented by tourism profile and interest.
• Ensure consistent positioning and messaging across all communication tactics –
including traditional and non-traditional advertising, publishing, social media and
public relations efforts.
SUCCESS METRICS:
• Advertising impressions.
• Unique website visitors and social media engagement/followers.
• Visitor Guide circulation
• Email database open and conversion rate.
Objective 2: Drive incremental overnight visitation and revenue
STRATEGIES:
• Develop tactical programs, tailored messaging and promotions during need periods
specifically focused on driving incremental overnight visitation.
• Evaluate and prioritize drive vs. fly target markets to focus media investments on
those markets that have a higher propensity for overnight stays.
• Explore partnerships and collaborate with select drive market destination marketing
• organizations on strategic programming/promotions to capitalize on visitors traveling
through the area.
• Explore development of new materials and messaging to reach primary target
audience.
• Work with hoteliers, restaurants, and area attractions to create unique multi-day
packages and discounts for hotel guests.
• Explore nimble advertising solutions that allow for quick adjustments to creative and
messaging based on occupancy trends and transient occupancy tax collections.
• Provide marketing services and solutions that enhance the visitor experience and
thereby, encourage and solicit sharing with friends, family, and influencers.
• Partner with regional event venues and partners outside of Auburn to find ways to
capture additional hotel night stays from regional events.
SUCCESS METRICS:
• Benchmark and track activity, engagement and redemption of executed programs,
packages, and promotions.
• Benchmark and track increase patterns in occupancy tax collections through city
reporting.
• Track increased brand awareness and new partnerships on a regional level.
Objective 3: Utilize ExploreAuburn.com to convert the “Undecided Traveler” to choose
Auburn as their next travel destination.
STRATEGIES:
• Utilize tools within the new site to continually provide strong visuals and authentic
storytelling, inspiring travelers to select Auburn as their destination of choice.
• Highlight captivating, destination specific visuals so visitors get a true sense of the
destination.
• Develop unique and compelling content that differentiates Auburn from other nearby
cities.
• Create and leverage fresh itineraries on an ongoing basis as fuel for potential visitors
to imagine what a weekend or season stating in Auburn would look and feel like.
• Create in-language inspirational itineraries for top non-English speaking tourist that
can be located on our website.
• Create a robust SEO strategy to target and direct consumers to our website for those
looking to decide on a vacation destination.
SUCCESS METRICS:
• Increased traffic from international markets.
• User engagement - including traffic to, average time on, and scroll depth to bottom of
page on key pages and areas of the site.
• Ongoing monitoring and optimizing of site SEO & keywords for maximum
performance across search engines.
Objective 4: Utilize ExploreAuburn.com to extend visitor stays (day trippers and those
already planning to overnight in Auburn).
STRATEGIES:
• Increase the conversion of “Trip Extenders” in the area by showcasing that there is
simply too much to do to stay for less than 1-2 days.
• Focus content on itinerary building and niche categories to ensure Auburn appeals to
diverse demographics and interests.
• Ensure that all signature and noteworthy events are added to the Calendar of
Events.
SUCCESS METRICS:
• Creation of 1 article per month focused on what’s happening in our “Stay Golden
Auburn” Blog, to provide visitors inspiration to extend their stay.
• Minimum creation of 4 seasonal itineraries/ideas per year with the intent to show
visitors why they need to extend their stay in Auburn.
• Increased traffic in unique visitors and unique pageviews.
• Increased number of referrals to partner websites for additional trip planning,
community, and regional information.
• Event page click-throughs for more information.
Objective 5: Utilize social media platforms to extend visitor stay and convert day trippers
into overnight visitors.
STRATEGIES:
• Independent of the brand campaign, Explore Auburn social media channels will have
an increased focus on fly markets and large group events and conferences.
• Social channels will promote local favorites, events, meeting and convention spaces.
• Focus on an integrated approach that utilizes social media extensions dedicated to
help amplify new ad campaign messaging.
• Social media campaign extensions will incorporate fly market cities and segments
beyond geography to increase awareness.
• Explore partnerships with state and sports tourism organizations for expanded social
presence.
SUCCESS METRICS:
• Increased fan growth in Fly Markets.
• Increased fan growth in International Markets.
• Increased traffic from partnering sites.
• Additional success will be measured by number of impressions from social platforms
utilized within a campaign.
Objective 6: Drive occupancy during off season utilizing social media.
STRATEGIES:
• Create seasonally shifted content, advertising and promotional campaigns dedicated
to increasing visitation during key need periods.
• Create “value for experience” messaging that targets the price conscious consumer
that tends to travel during off peak seasons.
• Focus on local interest and events to attract drive market users to make a weekend
trip to Auburn.
• Leverage Facebook events platform to promote local happenings and encourage
attendance interest.
• Identify key social media influencers within drive markets to extend campaign reach
and amplify messaging.
SUCCESS METRICS:
• Creation of new content/platforms for real-time engagement to drive interest and
awareness to target markets during need periods.
• Partnerships with influencers in key markets engagement statics.
• Increased video views across all platforms.
• Newly created Explore Auburn Tik Toc account growth and engagement.
• Additional success will be measured by number of impressions from social platforms
utilized within the campaign.
Objective 7: Grow group meeting, conventions, and sporting group opportunities for
Auburn hotels and event spaces.
STRATEGIES:
• Develop and execute targeted action plans in group verticals.
• Explore development of a group advertising campaign that targets Corporate,
Association Incentive & Third-Party meetings audiences.
• Create and employ prospecting tools to identify prospective list of targets.
• Incentivize groups to extend conference/meeting stays through tactical promotions
and actives.
• Market and grow Explore Auburn grants to new applicants.
SUCCESS METRICS:
• Creation of digital event space guide for Auburn.
• Creation and growth of group travel organizations and contact database.
• Creation of online inquiry for group travel, meeting, and events spaces to provide
Auburn locations event booking referrals.
• Increased grant application submissions.
Objective 8: Continue and strengthen a tourism relationship with the Muckleshoot Resort
& Tribe. Growing a partnership with them as their gaming and consumer amenities
evolve as a regional tourism asset to our community.
STRATEGIES:
• Be a point of contact for the Muckleshoot Resort & Tribe for tourism information and
resources.
• Explore the development of a group advertising campaign.
• Foster a relationship that will result in monthly or quarterly meetings and/or tourism
board involvement.
• Find ways to work together for the benefit of both organizations resulting in more
hotel night stays and sales revenue.
SUCCESS METRICS:
• Successful partnership and collaboration meetings.
• Creation and growth of comarketing.
• Providing website and social media metrics on all promotions of Muckleshoot
amenities amongst Explore Auburn assets.
• Leads produced and provided to Muckleshoot or leads from Muckleshoot to hotels
and other Auburn meeting spaces to provide customers options and opportunities in
Auburn.
1
PROFESSIONAL SERVICES AGREEMENT
FOR 2026 VISITOR AND TOURISM FOR
Pacific Raceways Track LLC
This Professional Services Agreement ("Agreement") made and entered into this 1st day of
January 2026, by and between the City of Auburn, a Washington municipal corporation ("City"),
and Pacific Raceways Track LLC ("Contractor"). The City and the Contractor (together
"Parties") are located and do business at the below addresses which shall be valid for any notice
required under this agreement.
Pacific Raceways Track LLC City of Auburn
31001 144th Ave SE 25 W Main Street
Kent, WA 98042 Auburn, WA 98001
(253) 639-5927 (253) 931-3000
The Parties agree as follows:
1.TERM. The term of this Agreement shall commence upon the effective date of this
Agreement, which shall be the date of mutual execution, and shall continue until the
completion of the Work, but in any event no later than December 31, 2026. ("Term").
2.SERVICES. The Contractor shall perform the services more specifically described
in Exhibit "A", attached hereto and incorporated by this reference ("Services"), in a
manner consistent with the accepted professional practices for other similar services
within the Puget Sound region in effect at the time those services are performed, performed
to the City's satisfaction, within the time period prescribed by the City and pursuant to
the direction of the Mayor or his or her designee. The Contractor warrants that it has
the requisite training, skill, and experience necessary to provide the Services and is
appropriately accredited and licensed by all applicable agencies and governmental entities,
including but not limited to obtaining any applicable City of Auburn business license.
Services shall begin immediately upon the effective date of this Agreement. Services shall
be subject, at all times, to inspection by and approval of the City, but the making (or failure
or delay in making) such inspection or approval shall not relieve Contractor of
responsibility for performance of the Services in accordance with this Agreement,
notwithstanding the City's knowledge of defective or non-complying performance, its
substantially or the ease of its discovery.
3.TERMINATION. Either party may terminate this Agreement, with or without
cause, upon providing the other party 90 days written notice at its address set forth above.
The City may terminate this Agreement immediately if the Contractor fails to maintain
required insurance policies, breaches confidentiality, or materially violates Section 12;
and such may result in ineligibility for further City agreements.
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4. COMPENSATION.
4.1 Amount. In return for the Services, the City shall pay the Contractor an amount
not to exceed a maximum amount and according to a rate or method as delineated in Exhibit
B attached hereto and incorporated by this reference. The Contractor agrees that any hourly
or flat rate charged by it for its services contracted for herein shall remain locked at the
negotiated rate(s) for the Term. Except as otherwise provided in Exhibit B, the Contractor
shall be solely responsible for the payment of any taxes imposed by any lawful jurisdiction
as a result of the performance and payment of this Agreement.
4.2 Method of Payment. On a quarterly basis, the Contractor shall submit a
voucher or invoice in the form specified by the City, a digital version (pdf) including
a description of what Services have been performed. The Contractor shall also submit
a final bill upon completion of all Services. Payment shall be made on a quarterly basis
by the City only after the Services have been performed and within thirty (30) days after
receipt and approval by the appropriate City representative of the voucher or invoice. If
the Services do not meet the requirements of this Agreement, the Contractor will correct
or modify the work to comply with the Agreement. The City may withhold payment for
such work until the work meets the requirements of the Agreement.
4.3 Non-Appropriation of Funds. If sufficient funds are not appropriated or
allocated for payment under this Agreement for any future fiscal period, the City will not
be obligated to make payments for Services or amounts incurred after the end of the
current fiscal period, and this Agreement will terminate upon the completion of all
remaining Services for which funds are allocated. No penalty or expense shall accrue to
the City in the event this provision applies.
5. INDEMNIFICATION.
5.1 Contractor Indemnification. Contractor shall defend, indemnify and hold the
City, its officers, officials, employees and volunteers harmless from any and all claims,
injuries, damages, losses or suits including attorney fees, arising out of or resulting from
the acts, errors or omissions of the Contractor in performance of this Agreement, except
for injuries and damages caused by the sole negligence of the City.
Should a court of competent jurisdiction determine that this Agreement is subject
to RCW 4.24.115, then, in the event of liability for damages arising out of bodily injury to
persons or damages to property caused by or resulting from the concurrent negligence of
the Contractor and the City, its officers, officials, employees, and volunteers, the
Contractor's liability, including the duty and cost to defend, hereunder shall be only to the
extent of the Contractor's negligence. It is further specifically and expressly understood
that the indemnification provided herein constitutes the Contractor's waiver of immunity
under Industrial Insurance, Title 51 RCW, solely for the purposes of this indemnification.
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This waiver has been mutually negotiated by the parties. The provisions of this section
shall survive the expiration or termination of this Agreement.
5.2 Industrial Insurance Act Waiver. It is specifically and expressly understood
that the Contractor waives any immunity that may be granted to it under the Washington
State industrial insurance act, Title 51 RCW, solely for the purposes of this indemnification.
Contractor's indemnification shall not be limited in any way by any limitation on the
amount of damages, compensation or benefits payable to or by any third party under
workers' compensation acts, disability benefit acts or any other benefits acts or programs.
The Parties acknowledge that they have mutually negotiated this waiver.
5.3 Survival. The provisions of this Section shall survive the expiration or
termination of this Agreement with respect to any event occurring prior to such expiration or
termination.
6. INSURANCE. The Contractor shall procure and maintain for the duration of the
Agreement, insurance against claims for injuries to persons or damage to property which may
arise from or in connection with the performance of the work hereunder by the Contractor, its
agents, representatives, or employees.
6.1. No Limitation. Contractor's maintenance of insurance as required by the
agreement shall not be construed to limit the liability of the Contractor to the coverage
provided by such insurance, or otherwise limit the City’s recourse to any remedy available
at law or in equity.
6.2. Minimum Scope of Insurance. Contractor shall obtain insurance of the types
and coverage described below:
a. Automobile Liability insurance covering all owned, non-owned, hired and
leased vehicles. Coverage shall be written on Insurance Services Office (ISO)
form CA 00 01 or a substitute form providing equivalent liability coverage.
b. Commercial General Liability insurance shall be at least as broad as ISO
occurrence form CG 00 01 and shall cover liability arising from premises,
operations, stop-gap independent contractors and personal injury and
advertising injury. The City shall be named as an additional insured under the
Contractor's Commercial General Liability insurance policy with respect to the
work performed for the City using an additional insured endorsement at least as
broad as ISO CG 20 26.
c. Workers' Compensation coverage as required by the Industrial Insurance laws
of the State of Washington.
d. Professional Liability insurance appropriate to the Contractor's profession.
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6.3. Minimum Amounts of Insurance. Contractor shall maintain the following insurance
limits:
a. Automobile Liability insurance with a minimum combined single limit
for bodily injury and property damage of $1,000,000 per accident.
b. Commercial General Liability insurance shall be written with limits no less than
$1,000,000 each occurrence, $2,000,000 general aggregate.
c. Professional Liability insurance shall be written with limits no less than
$1,000,000 per claim and $1,000,000 policy aggregate limit.
6.4 Other Insurance Provision. The Contractor's Automobile Liability and
Commercial General Liability insurance policies are to contain or be endorsed to contain
that they shall be primary insurance as respect the City. Any Insurance, self-insurance, or
self-insured pool coverage maintained by the City shall be excess of the Contractor's insurance
and shall not contribute with it.
6.5 Acceptability of Insurers. Insurance is to be placed with insurers with a current
A.M. Best rating of not less than A:VII.
6.6 Verification of Coverage. Contractor shall furnish the City with original
certificates and a copy of the amendatory endorsements, including but not necessarily
limited to the additional insured endorsement, evidencing the insurance requirements of the
Contractor before commencement of the work.
6.7 Notice of Cancellation. The Contractor shall provide the City with
written notice of any policy cancellation within two business days of their receipt of
such notice.
6.8 Failure to Maintain Insurance. Failure on the part of the Contractor to
maintain the insurance as required shall constitute a material breach of contract, upon
which the City may, after giving five business days' notice to the Contractor to correct
the breach, immediately terminate the contract or, at its discretion, procure or renew such
insurance and pay any and all premiums in connection therewith, with any sums so
expended to be repaid to the City on demand, or at the sole discretion of the City, offset
against funds due the Contractor from the City.
6.9 City Full Availability of Contractor Limits. If the Contractor maintains higher
insurance limits than the minimums shown above, the City shall be insured for the full available
limits of Commercial General and Excess or Umbrella liability maintained by the Contractor,
irrespective of whether such limits maintained by the Contractor are greater than those
required by this contract or whether any certificate of insurance furnished to the City evidences
limits of liability lower than those maintained by the Contractor.
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6.10 Survival. The provisions of this Section shall survive the expiration or
termination of this Agreement.
7. WORK PRODUCT. All originals and copies of work product, including plans,
sketches, layouts, designs, design specifications, records, files, computer disks, magnetic
media or material which may be produced or modified by Contractor while performing
the Work shall belong to the City upon delivery. The Contractor shall make such data,
documents, and files available to the City and shall deliver all needed or contracted for work
product upon the City's request. At the expiration or termination of this Agreement, all
originals and copies of any such work product remaining in the possession of Contractor shall
be delivered to the City.
8. BOOKS AND RECORDS. The Contractor agrees to maintain books, records, and
documents which sufficiently and properly reflect all direct and indirect costs related to the
performance of the Work and maintain such accounting procedures and practices as may
be deemed necessary by the City to assure proper accounting of all funds paid pursuant
to this Agreement. These records shall be subject, at all reasonable times, to inspection,
review or audit by the City, its authorized representative, the State Auditor, or other
governmental officials authorized by law to monitor this Agreement.
9. INDEPENDENT CONTRACTOR. The Parties intend that the Contractor shall be
an independent contractor and that the Contractor has the ability to control and direct the
performance and details of its work, the City being interested only in the results obtained
under this Agreement. The City shall be neither liable nor obligated to pay Contractor sick
leave, vacation pay or any other benefit of employment, nor to pay any social security or
other tax which may arise as an incident of employment. Contractor shall take all necessary
precautions and shall be responsible for the safety of its employees, agents, and
subcontractors in the performance of the contract work and shall utilize all protection
necessary for that purpose. All work shall be done at Contractor's own risk, and Contractor
shall be responsible for any loss of or damage to materials, tools, or other articles used or
held for use in connection with the work. The Contractor shall pay all income and other
taxes due except as specifically provided in Section 4. Industrial or any other insurance
that is purchased for the benefit of the City, regardless of whether such may provide a
secondary or incidental benefit to the Contractor, shall not be deemed to convert this
Agreement to an employment contract. If the Contractor is a sole proprietorship or if this
Agreement is with an individual, the Contractor agrees to notify the City and complete any
required form if the Contractor retired under a State of Washington retirement system and
agrees to indemnify any losses the City may sustain through the Contractor's failure to do so.
10. CONFLICT OF INTEREST. It is recognized that Contractor may or will be
performing professional services during the Term for other parties; however, such performance
of other services shall not conflict with or interfere with Contractor's ability to perform the
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Services. Contractor agrees to resolve any such conflicts of interest in favor of the City.
Contractor confirms that Contractor does not have a business interest or a close family
relationship with any City officer or employee who was, is, or will be involved in the
Contractor's selection, negotiation, drafting, signing, administration, or evaluating the
Contractor's performance.
11. EQUAL OPPORTUNITY EMPLOYER. In all services, programs, activities, hiring,
and employment made possible by or resulting from this Agreement or any subcontract,
there shall be no discrimination by Contractor or its subcontractors of any level, or any of
those entities' employees, agents, subcontractors, or representatives against any person
because of sex, age (except minimum age and retirement provisions), race, color, religion,
creed, national origin, marital status, or the presence of any disability, including sensory,
mental or physical handicaps, unless based upon a bona fide occupational qualification in
relationship to hiring and employment. This requirement shall apply, but not be limited to
the following: employment, advertising, layoff or termination, rates of pay or other forms of
compensation, and selection for training, including apprenticeship. Contractor shall comply
with and shall not violate any of the terms of Chapter 49.60 RCW, Title VI of the Civil Rights
Act of 1964, the Americans With Disabilities Act, Section 504 of the Rehabilitation Act of
1973, 49 CFR Part 21, 21.5 and 26, or any other applicable federal, state, or local law or
regulation regarding non-discrimination.
12. GENERAL PROVISIONS.
12.1 Interpretation and Modification. This Agreement, together with any attached
Exhibits, contains all of the agreements of the Parties with respect to any matter covered or
mentioned in this Agreement and no prior statements or agreements, whether oral or written,
shall be effective for any purpose. Should any language in any Exhibits to this Agreement
conflict with any language in this Agreement, the terms of this Agreement shall prevail. The
respective captions of the Sections of this Agreement are inserted for convenience of reference
only and shall not be deemed to modify or otherwise affect any of the provisions of this
Agreement. Any provision of this Agreement that is declared invalid, inoperative, null and
void, or illegal shall in no way affect or invalidate any other provision hereof and such
other provisions shall remain in full force and effect. Any act done by either Party prior to
the effective date of the Agreement that is consistent with the authority of the Agreement and
compliant with the terms of the Agreement, is hereby ratified as having been performed under
the Agreement. No provision of this Agreement, including this provision, may be amended,
waived, or modified except by written agreement signed by duly authorized representatives of
the Parties.
12.2 Assignment and Beneficiaries. Neither the Contractor nor the City shall
have the right to transfer or assign, in whole or in part, any or all of its obligations and
rights hereunder without the prior written consent of the other Party. If the non-assigning
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party gives its consent to any assignment, the terms of this Agreement shall continue in
full force and effect and no further assignment shall be made without additional written
consent. Subject to the foregoing, the rights and obligations of the Parties shall inure to the
benefit of and be binding upon their respective successors in interest, heirs and assigns. This
Agreement is made and entered into for the sole protection and benefit of the Parties
hereto. No other person or entity shall have any right of action or interest in this Agreement
based on any provision set forth herein.
12.3 Compliance with Laws. The Contractor shall comply with and perform the
Services in accordance with all applicable federal, state, local, and city laws including,
without limitation, all City codes, ordinances, resolutions, regulations, rules, standards and
policies, as now existing or hereafter amended, adopted, or made effective.
12.4 Enforcement. Time is of the essence of this Agreement and each and all of
its provisions in which performance is a factor. Adherence to completion dates set forth in
the description of the Services is essential to the Contractor's performance of this
Agreement. Any notices required to be given by the Parties shall be delivered at the
addresses set forth at the beginning of this Agreement. Any notices may be delivered
personally to the addressee of the notice or may be deposited in the United States mail,
postage prepaid, to the address set forth above. Any notice so posted in the United States
mail shall be deemed received three (3) days after the date of mailing. Any remedies
provided for under the terms of this Agreement are not intended to be exclusive, but shall
be cumulative with all other remedies available to the City at law, in equity or by statute.
The failure of the City to insist upon strict performance of any of the covenants and
agreements contained in this Agreement, or to exercise any option conferred by this
Agreement in one or more instances shall not be construed to be a waiver or
relinquishment of those covenants, agreements or options, and the same shall be and
remain in full force and effect. Failure or delay of the City to declare any breach or default
immediately upon occurrence shall not waive such breach or default. Failure of the City to
declare one breach or default does not act as a waiver of the City's right to declare another
breach or default. This Agreement shall be made in, governed by, and interpreted in
accordance with the laws of the State of Washington. If the Parties are unable to settle any
dispute, difference or claim arising from this Agreement, the exclusive means of resolving
that dispute, difference, or claim, shall be by filing suit under the venue, rules and
jurisdiction of the King County Superior Court, King County, Washington, unless the
parties agree in writing to an alternative process. If the King County Superior Court does
not have jurisdiction over such a suit, then suit may be filed in any other appropriate court
in King County, Washington. Each party consents to the personal jurisdiction of the state
and federal courts in King County, Washington and waives any objection that such courts are
an inconvenient forum. If either Party brings any claim or lawsuit arising from this
Agreement, each Party shall pay all its legal costs and attorney's fees and expenses incurred
in defending or bringing such claim or lawsuit, including all appeals, in addition to any other
recovery or award provided by law; provided, however, however nothing in this paragraph
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shall be construed to limit the Parties' rights to indemnification under Section 5 of this
Agreement.
12.5 Execution. Each individual executing this Agreement on behalf of the City
and Contractor represents and warrants that such individual is duly authorized to execute and
deliver this Agreement. This Agreement may be executed in any number of counterparts, each
of which shall be deemed an original and with the same effect as if all Parties hereto had
signed the same document. All such counterparts shall be construed together and shall
constitute one instrument, but in making proof hereof it shall only be necessary to produce
one such counterpart. The signature and acknowledgment pages from such counterparts may
be assembled together to form a single instrument comprised of all pages of this Agreement
and a complete set of all signature and acknowledgment pages. The date upon which the last
of all of the Parties have executed a counterpart of this Agreement shall be the "date of mutual
execution" hereof.
12.6 Background Check. The Contractor must provide a Washington State Patrol
Criminal Background Check, incompliance with RCW 43.43.830 et seq., for themselves
and/or their employees where any person may have unsupervised access to children under
sixteen years of age or to developmentally disabled person, or vulnerable adults during the
course of his/her contractual involvement with the City. If the City chooses to perform a
background check, the Contractor will provide its full cooperation with the conducting of any
check.
The City may terminate this agreement if, in the opinion of the City, a background check
shows that the Contractor, its contractor, officer, employee, volunteer, or agent is unsuitable
to provide the scope of work for this agreement.
[Signature page follows]
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IN WITNESS, the Parties hereto have caused this agreement to be executed the day
and year first above written.
CITY OF AUBURN PACIFIC RACEWAYS TRACK LLC
_______________________ _____________________________
Nancy Backus, Mayor John Ramsey, General Manager
________________________ ____________________________
Date Date
ATTEST:
________________________
Shawn Campbell, City Clerk
APPROVED AS TO FORM:
_______________________________
Jason Whalen, City Attorney
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EXHIBIT "A"
SERVICES
The Service Provider shall implement a marketing promotion program in 2026 for the City of
Auburn which shall include:
The $100,000 is earmarked as follows:
Auburn Lodging Tax funds will support Pacific Raceways Track LLC using digital and
traditional advertising for the NHRA Nationals, on-site promotion, social media messaging,
newsletter creation and distribution, and assistance with scenic B-roll video to be viewed on
Fox Television Network. Funding is for marketing promotions, advertising, and support
administration and operations of the Pacific Raceways Track LLC.
See proposal for additional details.
Not more than 10% of any lodging tax grant will be reimbursed for items bought by the
contractor and subsequently kept by organization members, planners, organizers, promoters,
or others. These items could include all types of clothing, hats, and/or other objects.
The City shall have the right to review and make suggestions to advertisements, banners,
questionnaires and other materials and services provided in connection with this Contract.
The Service Provider shall provide the City with copies of all materials developed pursuant to
this Contract. The copies of these materials shall meet the requirement of City ownership of
work product as referenced in Section 7 of this contract. All material will be printed no later
than December 26, 2026.
The Service Provider shall provide a written summary report of the work completed in 2026
as well as any and all other reports, documents and receipts requested by the City no later
than December 31, 2026.
ACKNOWLEDGEMENT OF LODGING TAX FUNDING:
All advertising must include an acknowledgement that "The advertising is made possible, in
part, by a City of Auburn Lodging Tax Grant."
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EXHIBIT "B"
COMPENSATION
The City shall pay to the Service Provider, as compensation for the services
described above, a total amount of not to exceed One Hundred Thousand
Dollars ($100,000) payable upon receipt of reimbursable receipts.
Compensation will be completed through reimbursement for approved
services, and final payment may be held by the City until all reports are
received. Requests for reimbursement may be made on a monthly basis, but
must be received by the City no later than December 31st, 2026. Only those
services rendered within the term of the contract and received by December
31st, 2026 are reimbursable.
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EXHIBIT E
EXHIBIT F
EXHIBIT G
EXHIBIT H