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HomeMy WebLinkAbout11-21-2005 ITEM VIII-B-8k p R_* CITY OF WASHINGTON AGENDA BILL APPROVAL FORM Agenda Subject: Resolution 3944 Date: Economic Development Strategies 11-21-05 Department: Attachments: Resolution 3944 Budget Impact: Planning Economic Development Strategies Booklet Administrative Recommendation: City Council adopt Resolution No. 3944. Background Summary: The Planning and Community Development and Public Works Committees have reviewed the Economic Development Strategies and Areas outlined in the Economic Development Strategies Brochure. The Planning and Community Development Committee recommended the addition of two new strategy areas, the A Street Corridor and the Greenbelt Industrial Area adjacent to the Auburn Environmental Park. The Public Works Committee asked for two additional strategy areas, the Auburn Golf Course and the Mary Olsen Farm. The revised strategies incorporate the suggestions of the Planning and Community Development Committee along with those of the Public Works Committee. The Economic Development Strategies and Areas were initially those developed and recommended by a task force of local citizens, business and community leaders. 03.4.1.6 Reviewed by Council & Committees: Reviewed by Departments & Divisions: ❑ Arts Commission COUNCIL COMMITTEES: ❑ Building ❑ M&O ❑ Airport ❑ Finance ❑ Cemetery ❑ Mayor ❑ Hearing Examiner ❑ Municipal Serv. ❑ Finance ❑ Parks ❑ Human Services ® Planning & CD ❑ Fire ❑ Planning ❑ Park Board ®Public Works ❑ Legal ❑ Police ❑ Planning Comm. ❑ Other ❑ Public Works ❑ Human Resources [-]Information Services Action: Committee Approval: ❑Yes []No Council Approval: ❑Yes ❑No Call for Public Hearing —/—/— Referred to Until_I_I_ Tabled Until _/_/_ Councilmember: Norman Staff: Krauss Meeting Date: November 21, 2005 1 Item Number: VI11.B.8 AUBURN* MORE THAN YOU IMAGINED RESOLUTION NO. 3 9 4 4 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF AUBURN, WASHINGTON, ADOPTING THOSE ECONOMIC DEVELOPMENT STRATEGIES CONTAINED IN THE CITY OF AUBURN ECONOMIC DEVELOPMENT STRATEGIES BROCHURE WHEREAS, the City brought together a representative group of local residents, business owners, and community leaders, and WHEREAS, this group of concerned citizens collaborated with the Mayor and City staff to identify areas within the City of Auburn capable of sustaining economic development, and WHEREAS, this dedicated group continued to work in partnership to propose strategies and actions intended to stimulate economic development opportunities within the City of Auburn, and WHEREAS, those areas and strategies developed by those representative of the economic development interests in the Auburn community are contained in the Economic Development Strategies document, and WHEREAS, it is deemed to be in the public interest to officially adopt the Economic Development Strategies and undertake actions in the future to bring them to fruition. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF AUBURN, WASHINGTON, IN A REGULAR MEETING DULY ASSEMBLED, HEREWITH RESOLVES THAT: Resolution No. 3944 November 17, 2005 Page 1 of 3 Section 1. Adoption. The City Council of the City of Auburn hereby adopts those Strategy Areas, Strategies and Logistics contained in the Economic Development Strategies document dated November 14, 2005 attached hereto marked as Exhibit "A" and incorporated herein by this reference. Section 2. Utilization. The adopted Economic Development Strategies Document is to provide direction to the City of Auburn for economic development activity in the future. Section 3. Effective Date. This Resolution shall take effect and be in full force upon passage and signatures hereon. DATED and SIGNED THIS DAY OF CITY OF AUBURN PETER B. LEWIS MAYOR Resolution No. 3944 November 17, 2005 Page 2 of 3 2005. ATTEST: Danielle E. Daskam, City Clerk City Attorney Resolution No. 3944 November 17, 2005 Page 3 of 3 ECONOMIC DEVELOPMENT STRATEGIES Auburn: More Than You Imagined. Economic Development Strategy Areas m -1 ar;�ct l.,ucannr.� • Area Economic Development Strategies • Logistical Implementation Date: 11/14/05 Mayor Pete Lewis INTRODUCTION Auburn has great potential. That refrain has been heard for as long as anyone around here can remember. Unfortunately, most of what Auburn has had has been potential. That unrealized potential has been as ethereal as the dreams it surrounded. However, today, that is no longer true. Auburn's untapped potential is turning into opportunity. More importantly, it is turning into re- sults. Private sector development, coupled with public sector invest- ment, is beginning to flow into the downtown. Auburn Regional Medical Center has expanded and is now planning to expand once again. There is a new Justice Center and new commuter rail station and transit hub in the downtown. After years of effort, Green River Community Col- lege will now locate in downtown Auburn. Safeway has located its new, state of the art regional distribution facility in Auburn. Zones, the software reseller, has located its corporate headquarters here. Dozens of smaller, less heralded businesses, have opened their doors in Auburn, providing jobs for our citizens and generating revenue to support the community's government and the services it provides. Yet, there is more work to be done and we as a community can not rest on our laurels. Eco- nomic development is essential for our community. It provides the jobs people need, the reve- nue our government must have to operate and the local access to the goods and services our citizens want. Other communities also want these jobs and revenues. The larger communities around us are in the planning stages for new and impressive projects. Auburn must take the initiative now or be prepared to continue to dream about its potential. As a first step, we have brought together a focus group of diverse business and community in- terests in Auburn. A group of people that have a stake in Auburn turning its potential into results and the ability to provide the leadership needed to turn potential into reality. This group has identified four Economic Development Strategy Areas in our community that need our attention now. Combined with these four areas are recommended economic development strategies and the actions needed in order to effect necessary change. The implementation of these strategies provides our community with the ability to unleash that potential that we have all heard so much about for so long. The following pages detail the Strategy Areas, Targets within the Strategy Areas, the economic development strategies for those areas and the steps for implementation. Now is the time to get onboard, the time to get involved. If we are all willing to work together, we can turn underde- veloped areas into the kinds of areas we all want to have and redevelopable areas into areas in which we want to work, play, shop and live. It's really up to all of us. We have the potential. Table of Contents Mayors Message Table of Contents North End Strategy Area Robertson Property Airport Emerald Downs Drive I Street Corridor Auburn Way North North End Strategy Area Map Golden Triangle Strategy Area Golden Triangle Strategy Area Map Urban Center Strategy Area Urban Carrier Strategy Area Map 15th St. SW & C St. SW Strategy Area SuperMall Boeing & General Services Administration West Valley 15th St. SW & C St. SW Overerohing Strategies 15th St SW & C St. SW Strategy Area Map A Street SE Corridor Strategy Area A Street SE Corridor Strategy Area Map AEP Green Zone Strategy Area REP Green Zone StmtegyArea Map 5 6 7 8 9 10 10 11 12 13 14 15 DRAFT Front Cover In this Circa 1914 photograph, an unknown rider stands atop a railroad cat in Auburn's Northern Pacific Rail yard. In the back- ground is the Northern Pacific Viaduct, a wooden bridge which spanned the rail yard will) access at 6th Street SE and somewhere between 15th St. SIX and 24th St. SW. Included among the recommendations on page 6 is reestablishing the corridor over the rail yard. NORTH END STRATEGY AREA and TARGET AREAS STRATEGY AREA The North end Economic Development Strategy Area Is bordered on the north by 277th Street, on the south by 15th Street Northwest, on the west by West Valley Highway and on the east by I Street. Within that large and diverse area, the City has Identified 5 distinct target areas, each requiring an Individual course of action. ROBERTSON PROPERTY STRATEGY Attract People from Surrounding Communities as well as Auburn. AIRPORT STRATEGY Create an Environment that Attracts Businesses to the Area. EMERALD DOWNS DRIVE STRATEGY Capitalize on Daytime Volumes. I STREET CORRIDOR STRATEGY Coincide Logistics with I Street Extension. AUBURN WAY NORTH STRATEGY Redevelopment of Underutilized Properties on Key Parcels. Logistics • High-end Casual Dining. • Bookstores. • Stores Selling Electronics. • Music Stores. • Retail and Office Space. Logistics • Mod -Price Restaurant. • Airport Related Services. • Office Space at the SW Corner of the Airport. • Aerospace Related Light Manufacturing Retail and Office Space. Logistics • Mod -Price Restaurant. • Enhance Daytime Population with Commercial/Industrial Uses. Logistics • Lunch Cafes and Services. • Enhance the Daytime Population with Commercial Uses. Logistics • Identify Compatible Uses. Amongthe additional actions that have been suggested to impact the influence of the I Street expansion are: • Auburn Way to go one direction and I Street the other at Harvey Road • Zone the east side of I Street in a manner that promotes the development of residential, office., and retirement homes. Creating a buffer for residential development to the east. Suggestions that have also been offered to improve the airport are: • A new Main Entrance to the Airport • The possibility of extending the runway to allow for the take -off of heavier aircraft. • The possibility of an instrument approach in the future. 5 247th m ST TIP. wm eaeassrnx«utt rM.m. eeirp. w::eW me..�es-y.smn:ee e e.esaee, iMtYk Xee.mukfbn.nlXl.Mdf� m.a a L 44th ST (3 EBBTH Bt`/ � ST = a 42nd ST a e BMm C.W:::K{JXm MM1amv..M V d 1 I ci 4 2 3 6 m a 35th d$ ie m vnaq� 4paF mDMb. Ww,, oM..nv.Xm..w M Xnn. ber.vnmYr vn. IW�:MivWiM.44 W.. VIe1MiM. 1nrt LLyXx MnSp�a Xbwmmilb XM1M BAm LNIn. RP�MM1tv:�meO1RW WM. 4.WW P YdaDFI e � /YpinbbGerw, .awa.NXN idr mn:lauuq(..u.,Ne ,[ eeeB A S F 26ty AUBU o a taw sT g�4 Bth Q � k W q MUNICI 24 ST a sT a O w < R C :0th. ST 22nd 3T IRPOR 0 F t 16th ST ST 18th S 4tp x r 15th T taw 4th Sf w 14th ST NORTH AUBURN. µ GOLDEN TRIANGLE STRATEGY AREA STRATEGY AREA The Golden Triangle Economic Development Strategy Area Is bordered on the north by Highway 7$, on the south and west by Auburn Way South, and on the east by Dogwood. To promote economic development within that area, the City has Identified 4 strategies to be coupled with a series of logistical efforts intended to reinvigorate the area's business climate. GOLDEN TRIANGLE STRATEGIES Attract Pass Through Commuters. Cluster Complimentary Businesses and Services. Establish a Central Commercial Area. Enhance Les Gove Park Logistics • Partnering Between the Public and Private Sector. • Strategic Plan for the Area. • Participation of Existing Business in Implementation and Business Recruitment. • Reestablishment of an Elevated Corridor Over the Rail Yard, Possibly Between 6th St. SE and 15th St. SW. • Promote New Businesses—such as a First Class Hotel, Grocery Store, Bowling Alley. • M Street Underpass Development. • Utilize Les Gove Park as the Community's "Central Park". • Expand Les Gove Park out to the boulevard, making it more accessible. Among the additional actions that have been offered to impact the Golden Triangle Strategy Area are: • Creation of a zoo at Les Gove Park. • The use of inclusionary zoning to disperse low-income housing and avoid clustering. • Better access to Les Gove Park from the East side of the park. Auburn Way South provides a thoroughfare for thousands of commuters each day. This "pass through" traffic represents thou- sands of potential customers for the businesses in this area. The challenge is to create an area that encourages potential consum- ers to take the time to patronize the businesses in this area, either through stopping during their commute or returning during lei- sure time hours. - In addition to traffic volumes, the community does have several notable assets. An enhanced Les Gove Park has the potential to attract a variety of people from throughout the community. An improved park could also serve as a catalyst for the redevelopment of several properties. One significant benefit of an enhanced park would be the encouragement of the development of high-end, owner occupied homes, which could also provide a stable customer base for businesses in the area. Since the area encompasses a variety of commercial and residential zoning it is well positioned to take advantage of the strategies proposed for the improvement of the area. VY l4 Hq NSA FULMFP 164h 7/�'c�, \ \\t /SL NLx M£MOJH ]LiE �( sister I m r.»I r sem' NC ena�c w p PARK h� 4th 91 zF� IF HIO - 4 d NEwF� �1(JDLrIJ L 2 V 1 tt'—1' '. y zl NES ti J'PHOOL ,I � sr_Ne E -A191--- �Sf 41N E –� 'f=:I _ m MAIN 51 g y � o( I F� l'I LES COPE � HITE "A 4 I Y� ;E area Potential Mrr Potential Development Commercial Qui tors \ SOfi�N C4 S7NO 21 �r A =j_ -r �LNFS— se i 29th S'I. SE o een T s PrARIYiOLDBJ TRIANGLE 5` —{ zac CITY 29th l ST S 51 n Cluster'�nPlemente ract p,,as through bumuters. - z cen 1 ry smesses and sannees, creating a y ze I I n rciai area to attract South �t shepPers and Lpgistl6: Partaedng n for t n Public and private sectors � ate9ic Plan for the area and dP oef ung business in hnpianentatOn h+nert. Bring in businesses pss 1 grocery store' bMMlo a le a first doss Hotel, y. Attract high end condanims. 36TH 5V L--� G'I eatz s1 Sr L-{` aim GOLDEN TRIANGLE !- * Note: MIT is an acronym for Muckleshoot Indian Tribe Development. URBAN CENTER STRATEGY AREA STRATEGY AREA The Urban Center Strategy Area Includes the downtown area, roughly bordered by Sid Street on the north, Highway 18 on the south, H Street Northwest on the west and F Street on the east while also Including the North Auburn Business District. The North Auburn Busi- ness District abuts the downtown area and is more or less bordered by 15th Street Northwest on the north, the BNSF tracks and C Street on the west and Auburn Way North on the East side. URBAN CENTER STRATEGY Attract Consumers to the Downtown by Serving as a Place to Congregate. Logistics • Quality Restaurants/Outside Dining. • A Place to Congregate in the Downtown. • Specialty Shops Decide and Focus on What is the Auburn "Brand." • Night-time Activities. • Hospital—Community Partnerships. • Parking Needs, Parking Garages Included in Planned development. • Bring together Disparate Groups with an Interest in downtown Resurgence. • Consolidate and Redevelop Properties where Possible. • Extend the City Hall Plaza at the intersection of Main and Division to create a community gathering place and downtown reference point. Among the additional actions that have been suggested to enhance the Urban Center Strategy Area Business Environment are: • Enough Uses to attract people and have them spend time. • Something that causes people to gather in the Urban Center. • Eliminate parking requirements in the downtown. • Induce the multiple property owners of a block to collaborate on redeveloping the block. • Draw Traffic on 16, Auburn Way and 167 into the Urban Center. • Use the model Tacoma has developed to merge education and the arts in Auburn. • The City to collaborate with another Government entity to acquire properties in the Urban Center and take the risks associated with redevelopment. • Where possible, the City should look at the acquisition of property for downtown redevelopment. _TS�SrNW w m h URBAN CENTER ¢ 1st St N Strategy: Attract consumers to the downtown by serving as a place to congregate. Logistics: 1. Consolidate Property, whole blocks where MAJOR possible. P RWEVMOPMENT a. south of Safeway to Cross SITE b. Key Bank Block c. Noth of J.C.Penney Apts 12th St NE 2. Expand bus service between GRCC and downtown 3. Keep college in mind when developing language services 4. Quality restaurents/outside dining lot St N 5. Quality restaurents and place to congregate in the downtown 6. Specialty shops decide and focus on what is the Auburn 'Brand" 7. Night - timeactivities 8. osp'al/community partnerships 6th St NE 9. arking needs, parking garages included in > pl nned development 10 Bring together disparate �t�oupwith an inte t x St N in owntown resurgen 6th St N rn m U N POST - 0 DICE 4t St NE z v, x W c 3r I St NE 3 2nd St NW N m a c ¢ a F y 2nd St qE 3—> m z o 65 rEwn o sPITa z Q z z `n 0 N R z rENnA ELOP r lstsf E W ` St t Nw w aln Sf TENTIA ITY LL MOP NT Main St N AJC l3 3 OMM 0J ACE y ' UJ rz RANSI T ATI LL W RFTN W 2 2nd SE h 3rd SW 2nd St SE m W W2 W Sr S m M3rd TENT R MO TE IA O ® - ELOP ENT ¢ W LL 15TH ST. SW & C ST. SW STRATEGY AREA and TARGET AREAS STRATEGY AREA The 15th Street South West and C Street South West Economic Development Strategy Area represents a large area that Is economi- cally diverse with differing land uses. The area Is bordered by 15th Street South West on the north, on the south by Boundary Boule- vard,1st Avenue North and Ellingson Road, and on the west by West Valley Highway as well as Perimeter Road. To promote economic development within that area, the City has identified four target areas in conjunction with four strategies and a series of logistical efforts Intended to augment the area's business climate. SUPERMALL STRATEGY Enhance the SuperMall Area. BOEING & GSA STRATEGY Attract New Businesses to the Area. WEST VALLEY STRATEGY Develop the area with uses Creating an Administrative, Professional and Residential Environment. Logistics • Develop a Mall Parking Garage. • Zone Both Sides of 15th Street SW Commercial. • Improve Highway 1S and C Street Intersection. • Target Businesses Such as Kohl and Target. • A Mid-range Restaurant, Such as Olive Garden. Logistics • Manufacturing Rather Than Warehousing for Boeing/GSA Space. Ma • Office, Professional and High Density Housing along West Valley Highway. 15TH ST. SW & C ST. SW Logistics STRATEGY • Focus on the Area at C Street and 8th Street SW. Redevelop the Area With Productive Uses that Improve the Area and Offer New Opportunities. OVERARCHING STRATEGIES Several overarching strategies have been suggested that would be applicable to all the economic strategy areas, these include: • Reduce parking requirements if a development will do structured parking. • Bring together bankers and developers to facilitate financing surrounding potential projects. • The economic strategy decisions made that will affect the Auburn community must take place within the next 18 — 24 months. 3rd SW 4th St Si f �z x�SUPF,RMAU, ST '! ,'rn mm�IWes ei 7 loth q AA'E N � 10th AVE N� S �, I 9th z AVE � N '.. t V V L Hih a 9CE"i i, �� X BOEiA'G ' 'th� AVE ' N i aaonnw 6ttf IAT S7'R/iiL o 3rd r -`AVE, N 1 m 'w 2nd AVE e' Iw ` a( �- 3 1st � AVE' � � iAVX v 1` o- SUPERMAWBOEING/65A sitra"T Atbact New Busiresses. K Logistics: 1. Enhance the Sup"all Area a.Devekip a Mall Parking Garage n, b1one Both S cleg of 15a' St SW Commeldal c, ! clmprove Hwy. IS and G St. interseQbn. d.Target businesses such as Kahl, Target e.Mid-range restaurant, like Olhm Garden. 2. Manufacturing rather than warehousing for Boeing/GSA arm �V 3. Office, professional and high density, housing along West Valley. 1 SUPERMALL, .BOEING, GSA 4.11 .I A ST. SE CORRIDOR STRATEGY AREA STRATEGY AREA The A Street Southeast Economic Development Strategy Area represents a large area that includes office, retail and Industrial uses. The area Is bordered by Highway 1S on the north, on the south by the City's municipal boundary, on the east by D Street SE extended to the City's southern most boundary and on the west by the railroad yard and the boundaries of other local Jurisdictions. To promote economic development within that area, the City Is proposing several meaningful Initiatives Including: neighborhood involvement, strengthening residential areas, expanding commercial areas and unincorporated area annexation. A STREET SOUTHEAST CORRIDOR STRATEGY Enhance the economic vitality of the A Street Southeast corridor. A Street is a largely commercial corridor with the west side dominated by the rail yard. The east side is dominated by commercial and residential uses of mixed quality.; Recognizing that A Street is already a high volume traffic corridor, additional traffic should not be used as a rationale to preclude development. Traffic mitigation efforts should be focused on the enhancement of safety along the corridor, not capacity. Logistics • Protect the area's interior residential neighborhoods using: buffers, traffic calming and cul-de-sacs of residential streets. • Engage the neighborhood in a collaborative effort to determine where the dividing line should be for existing residential and commercial/industrial uses and future commercial development. • Enhance the commercial vitality of the area through changing the zoning and comp plan designations for the RMHP zoned area and portions of the industrial area to one supporting multHamily and town homes. • Promote the creation of a landscape buffer and trail corridor along the A Street right of way. • Deal with the traffic congestion along the corridor. • Advocate the commercial redevelopment of properties along the A Street Southeast corridor. • Change the heavy industrial zoning to heavy commercial. • Encourage the commercial development of the south end of the rail yard. • Facilitate and expedite the sale of any property the railroad wishes to sell for commercial development. • Encourage a concentrated expansion of the commercial node in the vicinity of 6th St. and A St. SE. • Separate the commercial development of Terrace View from the residential portion of the area. • Annex those areas and islands along the corridor that should be within the City to provide unified planning. • Investigate obtaining the right of way needed to transform the Segale Haul Road into a secondary arterial and/or trail when the usefulness of the road has ended. • Prioritize the commercial development of Terrace View. A Street Corridor Economic Development Strategy Area AEP GREENZONE STRATEGY AREA STRATEGY AREA The Auburn Environmental Park Greenbelt Strategy Area represents a large area that includes office and environmentally sensitive Industrial uses. Roughly, the area is bordered on the north by a line from the end of Clay Street to the Rail Road tracks, a line from Western to Clay, and West Main to 167, on the south by Highway 18, H Street on the Fast with 167 and the Auburn Environmental Park on the West. To promote economic development within that area, the City Is proposing changes in the area's industrial zoning requirements that would result In an atmosphere inviting environmentally compatible uses. ENVIRONMENTAL PARK GREENBELT STRATEGY Create an economically enhanced area that complements the Auburn Environmental Park and sustains environmentally sensitive industries. Logistics • Bring AEP improvements out to the Boulevard, enabling the community and visitors to be aware of the AEP. • Change residentially zoned areas to industrial. • Initiate design standards making new development compatible with the AER • Structure the M-1 zoning requirements for the district to encourage the attraction of environmentally sensitive Industries while making. existing development non- conforming. • Extend Main Street improvements to the area, including: Street Improvements Landscaping Trail Corridor • Upgrade the infrastructure of the area. • Manage the area's drainage using a regional methodology. • Prepare for a second phase In more densely developed but underutilized areas adjacent to AEP Greenbelt Strategy Area. Auburn Environmental Park Greenzone Strategy Area