HomeMy WebLinkAbout06-26-2003Lodging Tax Advisory Committee
Draft Meeting Minutes
June 26, 2003
Opening:
The meeting of the Lodging Tax Advisory Committee was called to order at 2:35 p.m. on
June 26, 2003 in the Board Room of the Regional Enterprise Center.
Committee Members Present:
David Kwok, Mike Morrisette, Wilma Pickle, Sue Singer
Staff: A1 Hicks
Guests: None
A. Approval of Agenda
The agenda was approved as distributed.
B. Approval of Minutes
The minutes were approved as read.
C. Open Issues
Newspaper Ads The Committee opened the meeting by discussing the planned ad
campaign. Mike Morrisette indicated that the cost for the Yakima HeraM is now
anticipated to be $8,200 rather than $ 7, 400 because of changes the advertising dates.
The Wenatchee Worm is anticipated to cost $6,3 78.
David pointed out that the ad does not include the Tri-Cities but that he felt that Yakima,
Tri-Cities, Spokane, Moses Lake, Wenatchee, Walla Walla could well prove to be the
final market.
He went on to point out that there was also a need to intercept travelers from Portland
and Spokane.
Wilma and David each indicated that they were getting bookings "around" the
amphitheater.
C. New Business
Funding Requests' The Committee is now being asked by other entities to recommend
the use of Lodging Tax funds to support activities undertaken by those entities.
The Committee established the following Committee Policy and Procedure for
responding to requests for recommending the use of Lodging Tax funds.
L
II.
IlL
Any invitations for an in-person presentation will come from the Chair
following approval for such a presentation by the Committee.
Requests for funds must come in the form ora written request to the Chair.
To be considered for funding by the Committee a written presentation must be
submitted to the Committee concerning the project. At a minimum, the written
proposal should demonstrate.
a. A use of funds that emphasizes increasing overnight stays' in Auburn.
b. A use of funds that will support the Committee's adopted marketing plan.
ADA Funding Request The Committee discussed the funding request from the Auburn
Downtown Association for funds to support radio advertisements' in the local area.
It was the decision of the Committee that while the activity was one compfimentary to the
activities undertaken by the Committee, the activity would not likely increase lodging
stays' nor was it consistent with the agreed upon marketing effort being undertaken.
The Committee directed staff to write a letter indicating that the proposal was not
consistent with the strategy to increase overnight stays' and to concentrate on advertising
outside oft he commuting area.
D. Agenda for Next Meeting
It was the consensus of those present that the Committee shouM meet again on August
28, 2003 at 2:00p. m..
The next general meeting is scheduled for 2:00 p.m. on Thursday, August 28, 2003 in
Conference Room 3 at Auburn City Hall.
Adjournment:
Meeting was adjourned at 4:00 p.m.
Minutes submitted by: A1 Hicks
Approval Date: