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HomeMy WebLinkAbout06-21-2007. ~K CITY OF * ~ UB.UR`N WASHINGTON Meeting Notes AUBURN TOURISM BOARD June 21, 2007 Muckleshoot Indian Casino 1:30-3:30 p.m. Members Present: Board: Sue Singer (Chair), Nancy Wyatt, Jeffrey Sabree, Khara Nixon, Debbie Luce, Bob Dunn, Sarah Bonds, Dave Aust and Ronnie Roberts Staff: Kirsten Reynolds, Jeremy Chevalier, Duanna Richards, Dave Baron, Patricia Cosgrove, Julie Brewer Other Attendees: Red Circle Agency members -Eric Gerold, Karen Bromberg and Carrie Beaudette Opening: Chair Sue Singer called the Auburn Tourism Board meeting to order at 1:30 p.m. on June 21, 2007 at the Muckleshoot Indian Casino. 1. Housekeeping • Approval of Minutes from May, 21 2007 o Nancy Wyatt moved to accept the minutes as presented and Debbie Luce seconded, the minutes were accepted. 2. Updates: • Tourism Coordinator -money was expedited from the City to the Chamber to hire for the position. This expenditure was an addendum to the Chamber's current contract. The goal is to get someone hired by early August. Map Brochure -the map project is now completed and the press proof was handed out for review. Everyone really liked the testimonials on the map. A quarter million maps will be printed and delivered on July 28t". Distribution will be handled by the sub-committee, who will decide where the maps are distributed. Chair Singer, Duanna Richards, Bob Dunn, Debbie Luce and Jeremy Chevalier volunteered to serve on this sub-committee. Discussion took place around having the maps distributed free this year, then possibly next year charging for distribution to help cover the costs. Website -Bob Dunn reported that the website is still a work in progress. There are some links on the site that have great articles. Debbie Luce offered to take some photos around town and Jeremy Chevalier volunteered his family to be models. The pictures will be fun and active shots. Bob Dunn moved to require businesses to provide their own photos and information for the website; motion was seconded by Debbie Luce. It was decided by the Tourism Board that businesses will need to provide their own photos and other information if they want to be published on the website. Website statistics were reviewed and discussed; the homepage, shopping and restaurants pages were most popular. Discussion took place on how the website statistics could serve as a tool to show effective measurements. The Tourism Coordinator can also help track the website; this will be added to the job description as a new task. • Arts Festival -Julie Brewer and Chair Singer reported that the art walk brochure is still being worked on by the City and will be distributed soon. The suggestion was given to add the three pieces of art in the Museum. ATB will have a stronger focus for next year's festival. • Latino Festival -July 21St is the same day as the sidewalk sale as well as an event at Emerald Downs. Three partnerships could potentially happen that weekend. Dave Aust reported there will be two Latino concerts coming up this summer, 2007. Next year the ATB will focus on getting these types of summer events coordinated and promoted. WIAA -West Central District III -Chair Singer met with the WIAA President about a potential promotion partnership with the Tourism Board. The WIAA currently has Baseball, Basketball, Bowling, Dance, Track, Tennis, Volleyball and Wrestling events, some of which are two-day events that bring thousands of people to the area!!! The WIAA does ask for sponsors to support these athletic events in the Auburn schools. 3. Action Items: • Prioritize Tactics -this agenda item was put on hold until everyone could review the binders. This will be examined at the next meeting. • Auction Policies -discussion took place around future participation in auction activities. The Board decided it would only. be of benefit if people are drawn from outside areas. A suggestion was made to partake in a maximum of two auctions a year and target areas such as Yakima and/or Portland. The group agreed this is a low priority focus and that it wasn't a large benefit to partake in a lot of auctions. • Brainstorming Itineraries -this topic will be reviewed at the August meeting. 4. Information: • Strategic Plan -discussion took place around who should receive this binder. The City Council and Tourism Board have already received them. For now the binder will be kept for Tourism Board members until further discussion. There were a few questions regarding keeping it as a working document and putting it on-line for members to access. • City Calendars -the City produces a community calendar every year; there were 40,000 calendars printed for 2007. The 2008 calendar theme is going to focus on tourism. • City Booth(s) -there will be information regarding tourism at all the City booths this summer season during local community events. Volunteering was encouraged among the group. • ATB PowerPoint Presentation -a CD id available upon request. • Next Meeting: July 19th next meeting at the Supermall Other Business: Tourism Fact Sheet Review - Brainstorming categories were discussed and compared to the fact sheet: Summer -Emerald Downs, Raceways, White River Amphitheater. Fall -orchestra, BRAVO; Winter -BRAVO; Spring -BRAVO, Emerald Downs, Raceways, White River Amphitheater; All Seasons -theater, airport, performing art center, courts, disk golf, skate, trails and parks, fishing and golf. Until the Tourism Coordinator is hired, Duanna will update the Fact Sheet. Anytime the fact sheet is updated it will need to be distributed to board members. Snoqualmie Falls should be added. The meeting was adjourned at 3:00 p.m.