HomeMy WebLinkAbout26771
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
11.2
19
20
21
22
23
24
25
261
OR101 I �., � � � I
RESOLUTION NO. 2 6 7 7
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF AUBURN,
WASHINGTON, APPROVING THE PROPOSED BUSINESS IMPROVEMENT AREA
BUDGET AMENDMENT.
WHEREAS, City of Auburn Ordinance No. 4293, approved July
5, 1988, established the Auburn Central Business District
Business Improvement Area (BIA) and set in place a mechanism
for collecting and depositing BIA assessments in a special
fund reserved for BIA use; and
WHEREAS, Ordinance No. 4686 reaffirmed the establishment
of the BIA; and
WHEREAS, Section 4 of Ordinance No. 4293, as required by
RCA 35.87A, requires that the BIA budget be approved each year
by the City Council; and
WHEREAS, the City and the Washington SuperMall Interests
L.P. entered into an agreement on December 21, 1994; and
WHEREAS, SuperMall Interests agreed to pay a sum of
$194,600 to assist the Auburn Downtown Association over a
period of five years for enhancement of the Downtown as a
mitigation; and
WHEREAS, the first year's installment of $57,720 has been
received by the City; and
WHEREAS, the BIA Committee of Ratepayers has prepared a
proposed budget, agreed upon by the SuperMall Interests, the
City, and the Auburn Area Chamber of Commerce; and
Resolution No. 2677
November 14, 1995
Page 1
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
WHEREAS, City Council conducted a public hearing on the
proposed budget on November 20, 1995.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF AUBURN,
WASHINGTON, IN A REGULAR MEETING DULY ASSEMBLED, HEREWITH
RESOLVES AS FOLLOWS:
Section 1. The proposed amended 1995/96 budget of the
Auburn Central Business District Business Improvement Area
(BIA), also known as the Auburn Downtown Association (ADA), is
hereby approved by the City Council of Auburn. A copy of said
budget is attached hereto, denominated as Exhibit "All and
incorporated herein.
Section 2. The Mayor is hereby authorized to
implement such administrative procedures as may be necessary
to carry out the directives of this legislation.
DATED and SIGNED this 20th day of November, 1995.
Resolution No. 2677
November 14, 1995
Page 2
CITY OF AUBURN
CHARLES A. BOOTH
MAYOR
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
ATTEST:
Robin Wohlhueter,
City Clerk
APPROVED AS TO FORM:
City Attorney
Resolution No. 2677
November 14, 1995
Page 3
Attachment A
SuperMall Funds
1st Installment Allocation
1995 -96
DESIGN
Design Assistance Program ........ $ 7,000
BUSINESS RECRUITMENT
PACKAGE ................... $10,000
BUSINESS RETENTION/
ENHANCEMENT ............... $ 6,000
PROMOTIONS $11,500
DOWNTOWN IMAGE BUILDING ... $ 7,220
PART -TE%IE STAFF ............. $12,000
ANNUAL REPORT & INFO PIECES. $ 2,000
OFFICE EQUIPMENT
Computer ................... $ 2,000
TOTAL $57,720
Exhibit "A"
Resolution 2677
Attachment B
SUPERMAI.L /AUBURN DOWNTOWN ASSOCIATION
1st Installment Allocation
r ••
DESIGN BOOK $7,000
BUSINESS SURVEY $7,000
MARKETING PIECE $12,000
Total $26,000
Exhibit "A"
Resolution 2677
REVISED
DESIGN
- Design Assistance Program $7,000
BUSINESS RECRUITMENT
PACKAGE $10,000
BUSINESS RETENTION /
ENHANCEMENT $6,000
Total $23,000
Benefits:
- Upgrade facdes
- Design Assistance
- Provide direction for business owner/
operator
- Attractive package for recruiting targeted
businesses
- Education, consulting, needs analysis,
BEFORE
PROMOTIONS
Sidewalk Sale
-Music
-T- shirts
- Advertising
- Posters
Total
Christmas
- Entertainment
- Banners
- Advertising
- Lights
Total
Halloween
- Entertainment
- Candy. -
- Advertising
Total
Good Or Days
-ADA Promotion
1st Installment Allocation cunt.
$2,000
$850
$3,500
$500
$6,850
$1,000
$4,500
$2,000
$70
$7,570
REVISED
PROMOTIONS
Sidewalk Sale
- Advertising
Christmas
- Advertising
- Lights/Decorations
ttt
$2,000
$6,000
Total $8,000
Recommendations:
- Downtown needs to look and feel more festive during
the holiday season to encourage additional shoppers.
-White fights for "gateways" to downtown (A Street/
Auburn Ave; Auburn Way, East and West Main St.)
Halloween
$400 -none allocated
$200
$200
$800
$2,500
DOWNTOWN IMAGE BUILDING
-None allocated
Exhibit "A"
Resolution 2677
Good or Days
-ADA Promotion $2,500
DOWN'T'OWN IMAGE BUILDING
- Future promotions, eg Spring Festival
- Farmers' Market expansion
-Image Campaign Development first
year
-Image Campaign Implementation 2 -5
Total $7,220
1st Installment Allocation cunt.
BEFORE
PART -TIME STAFF $ 12,000
NEWSLETTER $2,000
OFFICE EQUIPMENT
-None allocated
WISH LIST
-None allocated
Total $57,720
Exhibit "A"
Resolution 2677
REVISED
PART -TIME STAFF $ 12.000
ANNUAL REPORT AND INFORMA-
TIONAL PIECES
$2,000
-Friend of Downtown Program
- Association window stickers
OFFICE EQUIPMENT
- Computer $2,000
WISH LIST
- Winter banners 0
- Speaker system with in
downtown 0
Total $57,720
Attachment C
Program Improvements
Using SuperMall Funds
1995 -96
DESIGN:
Design Assistance Program
Modeled after similar programs throughout the country, the Design Assistance funds
will be used to assist business and property owners to upgrade the facades of their
buildings. Matching funds will be provided for uses such as paint, signage, and
awnings.
BUSINESS RECRUITMENT PACKAGE:
The ADA has been very successful throughout the past year in recruiting new
businesses. They also serve as an information source to potential new businesses
concerning available properties. There is a need for a concise and competitive package
to inform prospective businesses about the unique qualities of downtown Auburn. The
envisioned Business Recruitment Package will provide detailed demographic and
marketing information that businesses need to make relocation decisions.
BUSINESS RETENTION and ENHANCEMENT:
These funds will be used to directly benefit our existing businesses by offering
opportunities for further education, and consulting on issues relative to downtown. An
example of this might be informing small businesses of their opportunity to compete
globally on the Internet.
PROMOTIONS:
The Promotions Committee has identified the need for our streets to look and feel more
festive during the holiday season to create a greater sense of pride in our community
and encourage additional shoppers. The majority of the first year's promotions funds
will be dedicated to purchasing winter season banners and holiday lights. Other funds
will be used for established promotional events such as the Sidewalk Sale and Good Ol'
Days.
DOWNTOWN IMAGE BUILDING:
In the first of the five years of payments by the SuperMall developers, the ADA will
work to develop a five year image building campaign. This might encompass
identifying and employing specialized advertising techniques, new promotions, and
expansion of existing promotions to draw greater exposure for all downtown
businesses.
Exhibit "A"
Resolution 2677
PART -TIME STAFF:
There has long been a need for clerical support for the ADA Executive Director. This
staff member will take over many of the day to day tasks, and will enable the staff and
volunteers to direct more of their time toward member services and community
outreach.
ANNUAL REPORT, INFORMATIONAL PIECES and OFFICE EQUIPMENT:
Purchase of a new computer will enable the staff to produce in -house many of the
documents that must now be produced elsewhere. The funds will also be used to
generate interest in the Friends of Downtown program which is designed to increase
membership and contributions to our efforts.
Exhibit "A'.'
Resolution 2677