HomeMy WebLinkAbout3944
RESOLUTION NO. 3 9 4 4
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
AUBURN, WASHINGTON, ADOPTING THOSE ECONOMIC
DEVELOPMENT STRATEGIES CONTAINED IN THE CITY OF
AUBURN ECONOMIC DEVELOPMENT STRATEGIES
BROCHURE
WHEREAS, the City brought together a representative group of local
residents, business owners, and community leaders, and
WHEREAS, this group of concerned citizens collaborated with the Mayor
and City staff to identify areas within the City of Auburn capable of sustaining
economic development, and
WHEREAS, this dedicated group continued to work in partnership to
propose strategies and actions intended to stimulate economic development
opportunities within the City of Auburn, and
WHEREAS, those areas and strategies developed by those
representative of the economic development interests in the Auburn community
are contained in the Economic Development Strategies document, and
WHEREAS, it is deemed to be in the public interest to officially adopt the
Economic Development Strategies and undertake actions in the future to bring
them to fruition.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF AUBURN,
WASHINGTON, IN A REGULAR MEETING DULY ASSEMBLED, HEREWITH
RESOLVES THAT:
Resolution No. 3944
November 17, 2005
Page 1 of 3
Section 1. Adoption. The City Council of the City of Auburn hereby
adopts those Strategy Areas, Strategies and Logistics contained in the
Economic Development Strategies document dated November 14, 2005
attached hereto marked as Exhibit "A" and incorporated herein by this
reference.
Section 2. Utilization. The adopted Economic Development Strategies
Document is to provide direction to the City of Auburn for economic
development activity in the future.
Section 3. Effective Date. This Resolution shall take effect and be in
full force upon passage and signatures hereon.
DATED and SIGNED THIS d I ~ DAY OF ~ ~~, 2005.
-
.
PETER B. LEWI
MAYOR
Resolution No. 3944
November 17, 2005
Page 2 of 3
ATTEST:
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Da . lie E. Daskam,
City Clerk
iel B. Heid,
City Attorney
Resolution No. 3944
November 17, 2005
Page 3 of 3
City of Auburn
ECONOMIC
DEVELOPMENT
STRATEGIES
At/bt/m: lvlore Thall 11J1/ lmagimd.
Economic Development Strategy Areas
. fargct LOC;ltiollS
. Ar\.,\ El~(HH,mi~ D..:n:~II)pllll'l\t SrraTC"_gil'S
. 1.llgi..tical Implementation
Dale: 11./14/05
I Page 2
Questions? Call: 253 931 3090 I
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Mayor Pete Lewis
INTRODUCTION
Auburn has great potential. That refrain has been heard for as long
as anyone around here can remember. Unfortunately, most of
what Auburn has had has been potential. That unrealized potential
has been as ethereal as the dreams it surrounded.
However, today, that is no longer true. Auburn's untapped potential
is turning into opportunity. More importantly, it is turning into re-
sults. Private sector development, coupled with public sector invest-
ment. is beginning to flow into the downtown. Auburn Regional Medical Center has expanded
and is now planning to expand once again. There is a new Justice Center and new commuter
rail station and transit hub in the downtown. After years of effort, Green River Community Col-
lege will now locate in downtown Auburn.
Safeway has located its new, state of the art regional distribution facility in Auburn. Zones, the
software reseller, has located its corporate headquarters here. Dozens of smaller, less heralded
businesses, have opened their doors in Auburn, providing jobs for our citizens and generating
revenue to support the community's government and the services it provides.
Yet, there is more work to be done and we as a community can not rest on our laurels. Eco-
nomic development is essential for our community. It provides the jobs people need, the reve-
nue our government must have to operate and the local access to the goods and services our
citizens want.
Other communities also want these jobs and revenues. The larger communities around us are
in the planning stages for new and impressive projects. Auburn must take the initiative now or
be prepared to continue to dream about its potential.
As a first step. we have brought together a focus group of diverse business and community in-
terests in Auburn. A group of people that have a stake in Auburn turning its potential into results
and the ability to provide the leadership needed to turn potential into reality. This group has
identified four Economic Development Strategy Areas in our community that need our attention
now. Combined with these four areas are recommended economic development strategies and
the actions needed in order to effect necessary change. The implementation of these strategies
provides our community with the ability to unleash that potential that we have all heard so
much about for so long.
The following pages detail the Strategy Areas, Targets within the Strategy Areas. the economic
development strategies for those areas and the steps for implementation. Now is the time to
get onboard, the time to get involved. If we are all willing to work together, we can turn underde-
veloped areas into the kinds of areas we all want to have and redevelopable areas into areas in
which we want to work, play, shop and live. It's really up to all of us. We have the potential.
City of Auburn
Page 3
Table of Contents
Mayor's Message 2
Table of Contents 3
North End Strategy Area 4
Robertson Property
Airport
Emerald Downs Drive
I Street Corridor
Auburn Way North
North End Strategy Area Map 5
Golden Triangle Strategy Area 6
Golden Triangle Strategy Area Map 7
Urban Center Strategy Area 8
Urban Center Strategy Area Map 9
15th St. 5W & C 51. 5W Strategy Area 10
SuperMall
Boeing & General Services Administration
West Valley
15th 51. 5W & C 5t 5W
Overarching Strategies 10
15th St. SW & C St. SW Strategy Area Map 11
A Street SE Corridor Strategy Area 12
A Street SE Corridor Strategy Area Map 13
AEP Green Zone Strategy Area 14
AEP Green Zone Strategy Area Map 15
Front COl'cr
In this Circa 1914 phnrogr;tph, an unknown rider <.;t.mds atop;1 r~ljIrCJ;td car in Auburn's ;'\iorthl..'rn P;lcific Rail yard. 111 the b;tck-
uround is the Northern P.lcific Viaduct, ;1 woodell bridge whi<.:h ....panned thl..' rail yard with .lcn'ss at 6th Street SE and somewhere
het\Vcl..'n 15th St. 5\\7 and 14th S1. S\\-'.
Included "moot{ the recommendations 011 page () i.. rec"lo.lhlishing the corridor over the rail yard.
Page 4
Questions? Call: 253 931 3090l
NORTH END STRATEGY AREA and
TARGET AREAS
STRATEGY AREA
The North end Economic Development Strategy Area Is bordered on the north by 277th Street, on the south by 15th Street Northwest, on
the west by West Valley Highway and on the east by I Street. Within that large and diverse area, the City has Identified 5 distinct target
areas, each requiring an Individual course of action.
ROBERTSON PROPERTY
STRATEGY
Attract People from Surrounding Communities as well as
Auburn.
logistics
. High-end Casual Dining.
. Bookstores.
. Stores Selling Electronics.
. Music Stores.
. Retail and Office Space.
AIRPORT
STRATEGY
Create an Environment that Attracts Businesses to the
Area.
Logistics
. Mod-Price Restaurant.
. Airport Related Services.
. Office Space at the SW Corner of the Airport.
. Aerospace Related Lighl Manufacturing Retail and Office
Space.
EMERALD DOWNS DRIVE
STRATEGY
Capitalize on Daytime Volumes.
Logistics
. Mod-Price Restaurant.
. Enhance Daytime Populalion with Commercial/Industrial
Uses.
I STREET CORRIDOR
STRATEGY
Coincide Logistics with I Slreel Extension.
Logistics
. Lunch Cafes and Services.
. Enhance the Daytime Population with Commercial Uses.
AUBURN WAY NORTH
STRATEGY
Redevelopment of Underutilized Properties on Key Parcels.
Logistics
. Identify Compatible Uses.
Among the additional actions that have been suggested to impact the influence of the I Street expansion are:
. Auburn Way to go one direction and I Street the other at Harvey Road
. Zone the east side of I Street in a manner that promotes the development of residential, office. and retirement homes. Creating a
buffer for residential development to the east.
Suggestions that have also been offered to improve the airport are:
. A new Main Entrance to the Airport
. The possibility of extending the runway to allow for the take-off of heavier aircraft.
. The possibility of an instrument approach in the future.
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GOLDEN TRIANGLE STRATEGY AREA
STRATEGY AREA
The Golden Triangle Economic Development Strategy Area Is bordered on the north by Highway 18, on the south and west by Auburn
Way South, and on the east by Dogwood. To promote economic development within that area, the City has Identified 4 strategies to be
coupled with a series of logistical efforts Intended to reinvigorate the area's business climate.
GOLDEN TRIANGLE
STRATEGIES
AUract Pass Through Commulers.
Cluster Complimentary Businesses and Services.
Establish a Cenlral Commercial Area.
Enhance Les Gove Park
Logistics
. Partnering Between the Public and Privale Sector.
. Strategic Plan for the Area.
. Participation of Existing Business in Implementation and
Business Recruitment.
. Re-establlshment of an Elevated Corridor Over the Rail
Yard, Possibly Between 61h St. SE and 15th St. SW.
. Promote New Businesses- such as a First Class Hotel,
Grocery Store, Bowling Alley.
. M Street Underpass Development.
. Utilize Les Gove Park as the Community's "Central Park".
. Expand Les Gove Park out to the boulevard, making it
more accessible.
Among lhe addilional actions thaI have been offered 10 impaclthe Golden Triangle Strategy Area are:
. Creation of a zoo at Les Gave Park.
. The use of inclusionary zoning to disperse low.income housing and avoid clustering.
. Better access to Les Gove Park from the East side of the park.
Auburn Way South provides a thoroughfare for thousands of commuters each day. This "pass through" traffic represents thou-
sands of potential customers for the businesses in this area. The challenge is to create an area that encourages potential consum-
ers to take the time to patronize the businesses in this area, either through stopping during their commute or returning during lei.
sure time hours.
In addition to traffic volumes, the community does have several notable assets. An enhanced Les Gove Park has the potential to
attract a variety of people from throughout the community. An improved park could also serve as a catalyst for the redevelopment
of several properties. One significant benefit of an enhanced park would be the encouragement of the development of high-end.
owner occupied homes, which could also provide a stable customer base for businesses in the area.
Since the area encompasses a variety of commercial and residential zoning it is well positioned to take advantage of the strategies
proposed for the improvement of the area.
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Page 7
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Questions? Call: 253 931 3090
URBAN CENTER STRATEGY AREA
STRATEGY AREA
The Urban Center Strategy Area Includes the downtown area, roughly bordered by 3rd Street on the north, Highway 18 on the south, H
Street Northwest on the west and F Street on the east while also Including the North Auburn Business District. The North Auburn Busi-
ness District abuts the downtown area and 15 more or less bordered by 15th Street Northwest on the north, the BNSF tracks and C
Street on the west and Auburn Way North on the East side.
URBAN CENTER
STRATEGY
Attract Consumers 10 lhe Downtown by Serving as a Place
10 Congregate.
Logistics
. Quality Restaurants/Outside Dining.
. A Place to Congregate in the Downtown.
. Specialty Shops Decide and Focus on What is the Auburn
"Brand."
. Night-time Aclivilies,
. Hospital- Community Partnerships.
. Parking Needs, Parking Garages Included In Planned
development.
. Bring together Disparate Groups with an Interest in
downtown Resurgence.
. Consolidate and Redevelop Properties where Possible.
. Extend the City Hall Plaza at the intersection of Main and
Division to create a community gathering place and
downtown reference point.
Among the additional actions that have been suggested to enhance the Urban Center Strategy Area Business Environment are:
. Enough Uses to attract people and have them spend time.
. Something that causes people to gather in the Urban Center.
. Eliminate parking requirements in the downtown.
. Induce the multiple property owners of a block to collaborate on redeveloping the block.
. Draw Traffic on 18. Auburn Way and 167 into the Urban Center.
. Use the model Tacoma has developed to merge education and the arts in Auburn.
. The City to collaborate with another Government entity to acquire properties in the Urban Center and take the risks associated
with redevelopment.
. Where possible, the City should look at the acquisition of property for downtown redevelopment.
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1. Consolidate Property, whole blocks where
possible,
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b. Key Bank Block
c. Noth of J,C,Penney Apts
2. Expand bus service between GRCC and
downtown
3, Keep college in mind when developing
language services
4, Quamy reslaurentsloutside dining
5. Quamy restaurents and place to congregate
in the downtown
6. Specia~y shops decide and focus on what is
the Aubum "Brand"
7. Night - timeactivities
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9, Parking needs, parking garages included in
pi' nned development
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Questions? Call: 253 9313090 I
15TH ST. SW & CST. SW STRATEGY ARE1\ and
TARGET AREAS
STRATEGY AREA
The 15th Street South West and C Street South West Economic Development Strategy Area represents a large area that Is economi-
cally diverse with differing land uses. The area Is bordered by 15th Street South West on the north, on the south by Boundary Boule-
vard, 1st Avenue North and Ellingson Road, and on the west by West Valley Highway as well as Perimeter Road. To promote economic
development within that area, the City has Identified four target areas In conjunction with four strategies and a series of logistical
efforts Intended to augment the area's business climate.
SU PERMALL
STRATEGY
Enhance the SuperMall Area,
Logistics
. Develop a Mall Parking Garage.
. Zone Both Sides of 15th Street SW Commercial.
. Improve Highway 18 and C Street Intersection.
. Target Businesses Such as Kohl and Target.
. A Mid-range Restaurant, Such as Olive Garden.
logistics
. Manufacturing Rather Than Warehousing for Boeing/GSA
Space.
BOEING & GSA
STRATEGY
Attract New Businesses to the Area.
WEST VALLEY
STRATEGY
Develop the area with uses Creating an Administrative,
Professional and Residential Environment.
Logistics
. Office, Professional and High Density Housing along West
Valley Highway.
15TH ST. SW & CST. SW
STRATEGY
Redevelop the Area Wilh Producllve Uses that Improve the
Area and Offer New Opportunities.
Logistics
. Focus on the Area at C Slreet and 8th Streel SW.
OVERARCHING STRATEGIES
Several overarching strategies have been suggested that would be applicable to all the economic strategy areas, these include:
. Reduce parking requirements If a development will do structured parking.
. Bring together bankers and developers 10 facilitate financing surrounding potential projects.
. The economic strategy decisions made that will affect the Auburn community must take place within the nexl18 - 24
months.
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. Strategy: Attract: New Businesses.
logistics: 1. Enhance the SuperMall Area
a. Develop a Mall Parting Garage
b.Zone Both Sides of 15th St. SN Commercial
c.Jrnprove Hwy. 18 alld C St. inter.iedion.
d.TGrget businesses such as Kohl, TarQet
e.Mid-range restaurant, like Olive Garden.
2. Manufacturing rather ttJan warehousing for
Boeing/GSA area
3. Olfa, professional and high density housing
along West Valley.
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Questions? CalL' 2539313090 I
A ST. SE CORRIDOR STR1\TEGY AREA
STRATEGY AREA
The A Street Southeast Economic Development Strategy Area represents a large area that Includes office, retail and Industrial uses.
The area Is bordered by Highway 18 on the north, on the south by the City's municipal boundary, on the east by 0 Street SE extended
to the City's southern most boundary and on the west by the railroad yard and the boundaries of other local Jurisdictions. To promote
economic development within that area, the City Is proposing several meaningful Initiatives Including: neighborhood Involvement,
strengthening residential areas, expanding commercial areas and unincorporated area annexation.
A STREET SOUTHEAST CORRIDOR
STRATEGY
Enhance the economic vitality of the A Streel Southeast
corridor.
A Slreel is a largely commercial corridor with the west side
dominated by the rail yard. The east side is dominated by
commercial and residential uses of mixed quality. ;
Recognizing that A Street is already a high volume traffic
corridor, additional traffic should not be used as a rationale
to preclude development. Traffic mitigation efforts should
be focused on the enhancement of safety along lhe
corridor, not capacity.
logistics
. Protect the area's interior residential neighborhoods
using: buffers, traffic calming and cul-de-sacs of
residential streets.
. Engage the neighborhood in a collaborative effort to
determine where the dividing line should be for existing
residential and commercial/industrial uses and future
commercial development.
. Enhance the commercial vitality of the area through
changing the zoning and comp plan designations for the
RMHP zoned area and portions of the industrial area to
one supporting mult~family and town homes.
. Promote the creation of a landscape buffer and trail
corridor along the A Street right of way.
. Deal wilh the traffic congestion along the corridor.
. Advocate the commercial redevelopment of properties
along the A Street Southeast corridor.
. Change the heavy Industrial zoning to heavy commercial.
. Encourage the commercial development of the south end
of the rail yard.
. Facilitate and expedite the sale of any property the
railroad wishes to sell for commercial development.
. Encourage a concentrated expansion of the commercial
node In the vicinity of 61h St. and A St. SE.
. Separate the commercial development of Terrace View
from the residential portion of the area.
. Annex those areas and islands along the corridor that
should be within the City to provide unified planning.
. Investigate obtaining the right of way needed to transform
the Segale Haul Road Into a secondary arterial and/or
trail when the usefulness of the road has ended.
. Prioritize the commercial development of Terrace View.
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Page 13
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Questions? Call: 253 931 3090 J
AEP GREENZONE STRATEGY AREL\
STRATEGY AREA
The Auburn Environmental Park Greenbelt Strategy Area represents a large area that Includes office and environmentally sensitive
Industrial uses. Roughly, the area Is bordered on the north by a line from the end of Clay Street to the Rail Road tracks, a line from
Western to Clay. and West Main to 167, on the south by Highway 18, H Street on the East wIth 167 and the Auburn Environmental
Park on the West. To promote economic development within that area, the City Is proposing changes In the area's Industrial zoning
requirements that would result In an atmosphere Inviting environmentally compatible uses.
ENVIRONMENTAL PARK GREENBELT
STRATEGY
Create an economically enhanced area that complements
the Auburn Environmental Park and sustains
environmentally sensitive industries.
Logistics
. Bring AEP improvements out to the Boulevard, enabling
the community and visitors to be aware of the AEP.
. Change residentially zoned areas to industrial.
. Initiate design slandards making new development
compatible with the AEP.
. Structure lhe M-l zoning requirements for the district to
encourage the aUraction of environmentally sensitive
industries while making existing development non-
conforming.
. Extend Main Street improvements to the area. including:
Street Improvements
Landscaping
Trail Corridor
. Upgrade the infrastructure of the area.
. Manage the area's drainage using a regional
methodology.
. Prepare for a second phase in more densely developed
but underutilized areas adjacent to AEP Greenbelt
Strategy Area,
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Greenzone Strategy Area
I City of At/burn
Page 15
*
CITY OF * ..
AtJRB-!tN
WASHINGTON
.
City of Auburn
Primary Business Address
25 West Main
Auburn, WA 98001
Contact: The City of Auburn Department of Planning
Phone: 253-931-3090
Fax: 253-804 - 3114
Email: ahlcks@auburnwa.gov
AUBURN * MOltE THAN YOU IMAGINED