The URL can be used to link to this page

Home My WebLink AboutITEM VII City of Auburn ECONOMIC DEVELOPMENT STRATEGIES \ AtlbtlrJl: l\iore Than l"Òtl In¡agined Economic Development Strategy Areas Pago 2 Questions? CalL' Holfy Ryan at 2538043101 Mayor Pete Lewis INTRODUCTION Auburn has great potential. That refrain has been heard for as long as anyone around here can remember. Unfortunately, most of what Auburn has had has been potential. That unrealized potential has been as ethereal as the dreams it surrounded. However, today, that is no longer true. Auburn's untapped potential is turning into opportunity. More importantly, it is turning into re- sults. Private sector development, coupled with public sector invest- ment, is beginning to flow into the downtown. Auburn Regional Medical Center has expanded a~d is now planning to expand once again. There is a new Justice Center and new commuter rail station and transit hub in the downtown. After years of effort, Green River Community Col- lege will now locate in downtown Auburn. Safeway has located its new, state of the art regional distribution facility in Auburn. Zones, the software reseller, has located its corporate headquarters here. Dozens of smaller, less heralded businesses, have opened their doors in Auburn, providing jobs for our citizens and generating revenue to support the community's government and the services it provides. Yet, there is more work to be done and we as a community can not rest on our laurels. Eco- nomic development is essential for our community. It provides the jobs people need, the reve- nue our government must have to operate and the local access to the goocls and services our citizens want. Other communities also want these jobs and revenues. The larger communities around us are in the planning stages for new and impressive projects. Aublñ'n must take the initiative now or be prepared to continue to dream about its potential. As a first step, we have brought together a focus group of diverse business and community in- terests in Auburn. A group of people that have a stake in Auburn turning its potential into results and the ability to provide the leadership needed to turn potential into reality.This group has identified four Economic Development Strategy Areas in our community that need our attention now. Combined with these four areas are recommended economic development strategies and the actions needed in order to effect necessary change. The implementation of these strategies provides our community with the ability to unleash that potential that we have all heard so much about for so long. The following pages detail the Strategy Areas, Targets within the Strategy Meas, the economic development strategies for those areas and the steps for implementation. Now is the time to get onboard, the time to get involved. If we are all willing to work together. we can turn underde- veloped areas into the kinds of areas we all want to have and redevelopable areas into areas in which we want to work, play, shop and live. It's really up to all of us. We have the potential. Cïty qf Auburn Page 3 Table of Contents Mayor's Message 2 DR)~FT Table of Contents 3 North End Strategy Area 4 Robertson Property Airport Emerald Downs Drive ! Street Corridor Auburn Way North North End Strategy Area Map 5 Golden Triangle Strategy Area 6 Golden Triangle Strategy Area Map 7 Urban Center Strategy Area S Urban Center Strategy Area Map 9 15th SI. SW & C SI. SW Strategy Area 10 SupeIMall , Boeing & GSA West Valley 15th SI. SW & C SI. SW Overarchlng Strategies 10 15th SI. SW & C SI. SW Strategy Area Map 11 Front Cover Page 4 NORTH END STRATEC;Y AREA 'f¡\RGET AREAS STRATEGY AREA Questions? CalL' Hof!y Ryan at 253804 3101 DRAFT The North end EconomIc Development Strategy Area Is bordered on the north by 277th Street, on the south by :l5th Street Northwest, on the west by West Valley Highway and on the east by I Street. Within that large and diverse area, the City has Identified 5 distinct target areas, each requiring an Individual course of action. ROBERTSON PROPERTY STRATEGY Attract People from Surrounding Communities as well as Auburn, , - -- AIRPORT STRATEGY Create an Environment that Attracts Businesses to the Area. Logistics · High-end Casual Dining. · Bookstores. · Stores Selling Electronics. · Music Stores. · Retail and Office Space. I Logistics · Mod-Price Restaurant. · Airport Related Services, · Office Space at the SW Corner of the Airport. · Aerospace Related Light Manufacturing Retail and Office Space, EMERALD DOWNS DRIVE STRATEGY Capitalize on Daytime Volumes. Logistics · Mod·Price Restaurant. · Enhance Daytime Population with Commercial/Industrial Uses. I STREET CORRIDOR STRATEGY Coincide Logistics with I Street Extension. , Logistics · Lunch Cafes and Services, · Enhance the Daytime Population witt. Commercial Uses. AUBURN WAY NORTH STRATEGY Redevelopment of Underutllized Properties on Key Parcels. Logistics . Identify Compatible Uses. Among the additional actions that have been suggested to impact the influence of the I Street expansion are: · Auburn Way go one direction and i Street the other at Harvey Road · Zone the east side of J Street in a manner that promotes the develop"ment of residential, office, and retirement homes. Creating a buffer for residential development to the east. Suggestions that have also been offered to improve the airport are: · A new Main Entrance to the Airport · The possibility of extending the runway to allow for the take-off of heavier aircraft. · The possibility of an instrument approach in the future. Cïry of Auburn Æ.!L fNW n I th 5ì ST 7T '" ~ '" " !i' ). ; , , 4 th W (S 285TH ST) '" '" I~ " ¡;; \- ¡¡ ., \ ~ 3'llh 'T ,., ~ ~ ., '" " l' v: ::> .,ii ?:!} :,¡ . l, ~ & 1'- '" - .J £-..tLDDOoOIN$t>R11o'E 5I"t'V\lI c.pI..... 01\ D.....". Vd....., ~ .., .... '" OJ l~""'~.t"'.nh.....I's_.lr>\Itolco>ctl;im.d"".. , ......rn4tI'l...popuI.olionwlhoanmo«iol!l;¡,N 1rIcb~"1 ~~"" .'H ffll )2nd ST !Oth ST ~ ~ ~ 29tb STN~ o " .., " ~ ~ OJ ~. 0' Q 9 i I'" I U> 2?7lh ///-/'/~ / '"f77/ ~,ø ~__I ROBERt$OtlAlCf'BtTl i SI'..<9,'.:~='Z¡,.o"'.."'................œ.¡<"".....,o;.... ~ ~ z lo;'llio>'..~.<>d<o"..Id<,;"II'ul........'.booIu''''''" """"on;, "",,,,",,,i,,lor..,..t~l.nd"'lI« ~. , ~~/ :;¡ :5 '" ¡:( ~ 42nd ST I ¡QREPC"'"ll'0' "",,,,.., "',",,,,, c_"" ",;'hst""".",,,;on L·"-1'·'" z ;¿J ) tIT NW '" 35th " ~ 2, cr, z: .. :¡" '" " ~,í o::¡n " m~' !o»..t9"tO..I..n"".."""".....~....II<".....r.o"..,o,""..... ""'4 ~ '<»'<.;n,oÆ..~..,...!:W........oI'f.~_. _.Ro'I........... ,o¡.P<tt,oIt"d..,*" Ao,o"'.,,,,.¡..odl<jl<"'....,¡.d....nç(_.hKlo) r Nl: ilTHtI~: .. '" '!; ~ t.>¡ ~ ¡! ~ <:> I " q ji AUBUJ N ~ MUN/CIPI ~ 2i,~ :OlRPOR ~ . o '" ':J [¡; i@ 6th S .. 1.. ~ ~ It: ií "'Ii " , il 'th .., z .. '" ... .., NORTH AUBURN Page 5 Page 6 Questions? CalL' Holfy ~yal1 at 2538043101 GOLDEN TRIANGLE STRATEGY AREA DRA'FT STRATEGY AREA The Golden Triangle Economic Development Strategy Area is bordered on the north by Highway 18, on the south and west by Auburn Way South, and on the east by Dogwood. To promote economic development within that area, the City has id,entlfled 4 strategies to be coupled with a series of logistical efforts intended to reinvigorate the area's business climate. ------------..--.------...------------ ___.._______________m.. GOLDEN TRIANGLE STRATEGIES 'Þ..ttract Pass Through Commutp.rs. Cluster Complimentary Businesses and Services. Establish a Central Commercial Area. Enhance Les Gove Park Logistics · Partnering Between the Public and Private Sector. · Strategic Plan for the Area. · Participation of Existing Business in Implementation and Business Recruitment. · Reestablishment of an Elevated Corridor Over the Rail Yard, Possibly Between 6th 51. SE and 15th St. SW. · Bring in Businesses- such as a First Class Hotel, Grocery Store, Bowling Alley, · M Street Underpass Development. · Utilize Les Gove Park as the Community's "Central Park", · Bring Les Gove Park out to the bOlUlevard, making it more accessible. , Among the additional actions that have been offered to impact the Golden Triangle Strategy Area are: · Creation of a zoo at Les Gove Park. · The use of inclusionary zoning to disperse low-income housing and avoid clustering. · Better access to Les Gove Park from the East side of the park. Auburn Way South provides a thoroughfare for thousands of commuters each day. This "pass through" traffic represents thou- sands of potential customers for the businesses in this area. The challenge is to create an area that encourages potential consum- ers to take the time to patronize the businesses in this area, either through stopping during their commut4;:: or returning during lei- sure time hours. In addition to traffic volumes, the community does have several notable assets. An enhanced Les Gave Park has the potential to attract a variety of people from throughout the community. An improved park could also serve as a catalyst for the redevelopment of several properties. One significant benefit of an enhanced park would be the encouragement of the development of high-end. owner occupied homes, which could also provide a stable customer base for businesses in the area. Since the area encompasses a variety of commercial and residential zoning it is well positioned to take aclvantage of the strategies proposed for the improvement of the area. o ·-.------------- ----- \ ,-~" -I"''' "' "E) NEË'l__ ~I -~ \ \ - j ') r" .~Ii. ~".,: I" _1_"b.E~. IT-"t~.~_,- Ä\7',;= I ,t'RN' :lrT'{z-:?' ~ -;.,r"J~ 1;1- ":;;.;~ ~ rVLN~, ;:1':;1 P:f¡^ r..!:Œ. \1 \~ ,l -:g\ ,;31:1 <\ fI: t:Õ'¡.~. '~Y' ¡:¡?TE;;:'~;·;. - 7fE1~R f'<h'[-r'b~ ';~,' "'" '-"\")"1 ~ --",-;" ». S ::¡.&, ~ ~-M¿'MOR1,1L "'~~~ ~!i"Ll:l ~ ~ ",,: ~1 ''\ "'--"""')1 5 b ~...~ !!!! :?:T NE -PAR~ ^Vfl!;ARA:': "" r.J 4th _~- Y _---1'l..!;_ ~ ~ 3 ::: fr - <L -0: a¡!<J _1ih t- ST_I~3 z~?-: e- ~ e- ~ld NE~~~~'~0t.=.~ ~" """""'- ,~":'.: ~ 0.' "UDURN ~ " ",. õ; ro v_ .,,, ~~ . "iI) -~ '1. ''', I" " ~ .,. ---"'-'- ~ ;;:; W 2n "E e- r - ,I R*'" :' ,,," ~ HIGH" z , - 1st N ," lol..nrœ-1 \ "" '"' ~~;;j' ~'< -Ã -".:;:. -'iT N~~E -SCHOOL ~ h'~" 7,[ 01 ¡:~ 1'-~' IñÞU~~~ ".,,,,- :)-....,L_~.-<r ht co' __lE ----,'!:fAIN:::>1 ~ I.'!"'í /!:i ~""- - cjìA:;,;~I"-~'"~I;t;':e':;¡-:..'''.~~ ...~:T~- :~~ \ 'I' =ê 2n' r T+_u ~ _~, ~I ~i : ?u.d..sJ'",' ~o;~J ' .................. 'I I" if. :!!~_ 4:.~",.:",;1 ~'"~;~~: ~ m ~.T "" ~1~lil~~~l:~..~. "":c=--=-'-- I '."''J!r!~_~~~ ni;Rr.iN I--- -,,~ .-cl<c'l'oN "\~f,~ ;11 WHfTE --,,- 'C_c'o~~>",~~~~~ ~1 ;LASl[ 10t.h I 13TH l..:!:th ~ 15th "'" . \ Potential I::;;>~rclal Potential MIT Development llLh - >;; 23rd S'I' 22nd ST 23rd ST '" 24th ST SR "-,- ~CENIC :;¡rlt~~~~ " r;:; 15th < U~_ 1" .....,""t ,:,\^."i~~' ._'P. ? ,$'€'----- ../..l.J.IL ,'1Ü'-':5 __' f-< >~ ,- .$!._ ", ( lAth t',.. êi '. >;; Õ; ~c ::J1 "I, '!iib -- ~~ ~¡ ~~~~, Iñ '---...... -J't-9J!?:Ü <34L~ SE -< S'I' SE T SE~ C1!:LJAJ~ - LANES E '" ~nh Sl",sE '" PAR} """ .. "-< i! ~OLDEN TRIANGLE 26th SE Sttaœg.,.: Attract pass through commuters. D ~ - Ouster complementary businesses and 5e1V1ces. creating a < 91.h ST central CXllTlmel'Clal area to attract South East $hoppers and those from adjacent communities. 25th ST SE ~ f n,. ÇI'P: Logistics: Partnerina between public and private sectnrs "I Strategic Pian for' the area " ì- ----= ParUdpatfon of exl$ting business In Implementation ~"!'~~~ h-fillJ] 0= 1 'C¡ ~I "~ ~:g;~~~::~d." h_, liJ. t/-~ --Z~ ~l'n 36TH '!: ~1~.t... :::-~---.--- .... 1Y~"'~ :;;::- f..-r, :J7lh - 8T::;E ___~_.:::~ WD'?"ï·___-->:::::- -J GOLDEN TRIANGLE 1@B~ * Note: MIT is an acronym for Mucldeshoot Indian Tribe Development URBAN CENTER STRATEGY AREA " STRATEGY AREA DRAf:T The Urban Center Strategy Area Includes the downtown area, roughly bordered by 3rd Street on the north, HII,hway 18 on the south, H Street Northwest on the west and F Street on the east while 81so Including the North Auburn Business District. The North Auburn Busi- ness District abuts the downtown area and Is more or less bordered by 15th Street Northwest on the north, the BNSF tracks and C Street on the west and Auburn Way North on the East side. ORBAN CENTER STRATEGY Attract Consumers to the Downtown by Serving as a Place to Congregate. Logistics · Quality Restaurants/Outside Dining. · A Place to Congregate In the Dowrltown. · Specialty Shops Decide and Focus on What Is the Auburn "Brand." · Night-time Activities, · Hospltal- Community Partnershllls. · Parking Needs, Parking Garages Included In Planned Development. · Bring together Disparate Groups with an Interest In Downtown Resurgence. · Consolidate and Redevelop Propelrtles where Possible. " Among the additional actions that have been suggested to enhance the Urban Center Strategy Area Business Environment are: · Enough Uses to attract people and have them spend time. · Something that causes people to gather in the Urban Center, · Eliminate parking requirements in the downtown. · Induce the multiple property owners of a block to collaborate on redeveloping the block. · Draw Traffic on 18, Auburn Way and 167 into the Urban Center. · Use the model Tacoma has developed to merge education and the arts in Auburn. · The City to collaborate with another Government entity to acquire orpoerties in the Urban Center and take the risks associated wnh redevelopment. · Where possible, the City should look at the acquisnion of property for downtown redevelopment. 16th ST ~ ~ r-:¡ \ Lo&lIliCf: I. COQIIoJiditePnlpeny. \IÚ~blocl'nwrnp...tl.e I-JOWhofSitJllayloc.... b,lCtyB.d¡:Bwd¡ ç,t-brtlofJ.C,I'mII!fApll. l~bllllliniœbelwtmORCCfmd~ 3.Ke.pcdle8eiDDÍD1\JU¡devllq¡q1lnplge -~ '_Qalily~awide,bi"8 5ÇuiliLy~_¡taœ1o~ill.the - 6.!!peçiåtyob3pldecidemdlbcuo<:l>1Ibiti.the AIbInI"'tnad,· 7.N.gt.wœac:livili.. 8.~c:œmL1IÍtypar1ll!obpo g Padci....-..,.-,.....in'h>dodinpJ_ ...- IO,Blirlgto¡Sbll"di..,.u.IJU"I'·9oiIbmialamtin --......... URBANCE>IŒR StnI.fII!t A~toIIfiI.IIII!nl.olbedo\l;Uombylf!'9Ì!lg.lI¡iaceto - ~ F Pý it t 51 VETERAlI MEMORIA PARK E-< (/J A[ j ~ . Z u SC S ... ~ MA ~ r-:¡ ¡¡¿ E-< (/J U. (/J ø E-< ... E- 3rd u ~ c. HWY !5TH ST. SW & CST. SW STRATEGY AREA TARGET AREAS DRAFT " STRATEGY AREA The 15th Street South West end C Street South West Economic Development Strategy Area represents a large area that Is economl· cally diverse with differing land uses. The area Is bordered by 15th Street South West on the north, on the south by Boundary Boule- vard, 1st Avenue North and Ellingson Road, and on the west by West Valley Highway as well as Perimeter Road. 'ro promote economic development within that area, the City has Identified 4 target areas In conjunction wtth 4 strategies and a series of logistical efforts Intended to augment the area's business climate. SUPfRMALL STRATEGY Enhance the SuperMall Area, logistics · Develop a Mall Parking Garage. · Zone Both Sides of 15th Street SW Commercial. · Improve Highway 18 and C Street Inte"lectlon. · Target Businesses Such as Kohl and Target. · A Mid-range Restaurant, Such as Olive I~arden. logistics · Manufacturing Rather Than Warehousing for BoeingtGSA Space. BOEING & GSA STRATEGY Attract New Businesses to the Area. WEST VALLEY STRATEGY Develop the area with uses Creating an Administrative, Professional and Residential Environment. logistics · Office, Professional and High Density Housing along West .. Valley Highway. 15TH ST. SW & CST. SW STRATEGY Redevelop the Area With Productive Uses that Improve the Area and Offer New Opportunities. logistics · Focus on the Area at C Street and 8th Street SW. OVERARCHING STRATEGIES Several overarchlng strategies have been suggested that would be applicable to all the economic strategy areas. these Include: · Lessen parking requirements If a development will do structured parking · Pull together bankers and developers to facilitate financing surrounding potential projects, · The economic strategy decisions made that will affect the Auburn community must take place within the next 18 - 24 months. \ ~' "~4' / //j 1;/ "::= ,,0---'---' --C'/ 1/1 ¿. 0,,'''''''''' ~'~"''''''' "J'<.--... 'I \ 'VJ·ò >~~~~" . ~_ ) ',_, / t '\." /' I \ / \:~- ~< '\ ~--- {^/ ).J-\ .. .. / ,,' /?.... /1>" / #.4 J" ". /1// (~ I 8UPERMALL /I¡? /;! 11 / II/PI 'I·./·~--)_ //(' 2 __/ 1-~'---StJPERI'MI,1. \fAY / f " <; h / f--< ~'r ';;1 o i '. I _1<t , if" '.' I /if-') ·1 f / / ~i " , / / If Il fl~.~~~-CJ AVE ~ N I 10th~ AVE ~ N I . fHh ;f AVE; ~ -------0--- r=.¡ S ¡;¡ 8th -0:; ,\VEt) \\ \ 7th AVE: ~_~s;j ST!\1'E ~- ". ;1 ¡ I §I !1;:. .. "'I -~ I \ \ \ 1 , 8 :...N "' ~g; o¡~ ;0:---- "¡10th " ~' w I NN ~ I BROAD_Ie- --, fN1U8TRI L II -E..- ~ '" I~AV I ~15th' , ~ ~\ ~ ÆJE¡.A\~-- co I ~ . ~I._- \ -"rd~AVE N ~~ 2nd ~ \II: : \ ~ \ '" ~ ::J ~ ,. ~ .j t/ 1/ ,if ~gnN f' -" SUPERMA/1JIIOEI St>-otogy:_NewBusl......., I i I , " ( ~) LogIstics; 1, Enhanœ the SUpeIMaI .... e. Develop 8 MItff PBrktnq Garage b.Zone Both Skies of 1,5111 st. SW Commen:lal c.1~Hwy. 18 and Cst. ~1b:!~1. d Target bUSInesses such as Kohl, Tarvet e.HIcI"f'8ftøe resl:a1ulIInt. like Olive Garden. 2. Manufad:umg rather than warehousing ror BoeIng/GSA area 3. Offtce, professional -and high density housing along West Valley. I ON ¡p' ".1 SUPERMALL, BOEING, GSA ,1,ct sw -~\~*-.i\, ~r'~q~'-'f .e"'--' Y",~ /} --" I! ¡r¡ _1!J.-· '- :-.: ' '<f \' _ '~t.>, ~1 ¡¡jr, ~-~->'~:.;;. ~ - ,: / I', .' i¡/ f- f' G..1! 8th S I v;'f- r /2 il ~ I, ,~ i , Þ Ll' ~ J.' HWY - AeœIllÞl..oðot. . " I J3)V "",POTENTIAl. DISPOSAL BOEINC G Ii ~ I~ ~ \ \ ~ ....--. '" ,. ~ co /;; ¡¡ ~ a. ./ "'-, ,> ;e:"-' -:;>; 4THN I i ~I 1 ;' ii il [1 I 1! 124 "' 1" Ii ~ '-! t\ ~,~ 1J~ +\¡- .: I ." 1::1 ~ i ¡ I~ III) i :;r ~~ - \ .. CIt\ of ^lIbwll Primary Business Address 25 West Main Auburn, WA98001 Contact Holly Ryan, Economic Development Manager Phone: 263-804-3101 Fax: 253·288-3132 Emall: hl).an@cf.aubum.wa.us AuBURN * MORE THAN YOU IMAGINED