HomeMy WebLinkAboutBonneville SeattleFebruary 17th, 2009
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~ To: Kristy Pachciarz
City of Auburn
Fr: Cathy Cangiano Darby Reed Jenette Warne
Marketing Director Promotion Director Promotion Director
Bonneville Seattle News Talk 97.3 KIRO FM 770 KTTH The Truth
Re: 2009 City of Auburn Veterans Day Parade
Bonneville International Corporation ("Bonneville") operates News Talk 97.3 KIRO FM
("KIRO") and 770 KTTH The Truth ("KTTH"). The Stations are excited to join with the
City of Auburn for the 2009 Veterans Day Parade (the "Parade"). Once signed by both
parties, this memorandum sets forth the terms of the agreement between Bonneville
and the City of Auburn in connection with the promotion of the Parade.
1. Description:
The Parade will be held November 7th, 2009 in Auburn, Washington. The Stations will
be the exclusive radio stations sponsoring the Parade and will promote the Parade with
live and produced promotional announcements as described in Attachments A and B.
2. Exclusivitv:
The Stations will be the exclusive radio stations sponsoring the Parade. In addition, no
other commercial radio stations (other than Bonneville-owned radio stations) or on-air
talent employed by any other non-Bonneville radio station will have any sponsorship
arrangement with the City at or in connection with the Parade. Any presence of a non-
Bonneville radio station that is known to the City of Auburn and is requested at the
event (this includes any on-site presence, recognition or exposure at the event and
excludes general media coverage of the event) will be approved by Bonneville Seattle.
3. Insurance•
Notwithstanding anything to the contrary contained in this Section, the below
mentioned insurance and self-insurance requirements of this Section 3 may be met by
the City's membership in the Washington Cities Insurance Authority ("WCIA"), a
municipal insurance pool. So long as the City is providing the insurance required
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hereunder through the WCIA, the City will not be required to provide policies or
certificates of insurance, and will not be required to name the Stations as an "additional
insured", "additional named insured", "named insured," "loss payee," or any similar
designation. The City shall, prior to the Commencement Date, and subsequently upon
the Statiori s request therefore, provide reasonable evidence of the City's continued
participation from time to time thereafter in the WCIA. The coverage afforded the
Stations shall not be reduced or diminished by reason of the use of such self insurance
program. During the Parade (including set-up and break-down), the City of Auburn
shall maintain, and pay for commercial general liability insurance in an amount no less
than $1,000,000 per occurrence naming "Bonneville International Corporation and its
affiliated companies" as additional insureds. The above policy must be underwritten
by a reputable insurance carrier rated A-VIII or better by the A.M. Best Company. A
certificate evidencing coverage must be delivered to Bonneville at least two (2) weeks
prior to the Parade. The failure to deliver a certificate of insurance will in not relieve
the City of Auburn from its obligations hereunder. In addition, the City of Auburn
shall maintain Worker's Compensation insurance covering all of its respective
employees working at the Parade as required by state law.
4. 2010 Parade:
If the City of Auburn intends to conduct a Veterans Day Parade in 2010 (the "2010
Parade"), the City of Auburn agrees to negotiate exclusively with Bonneville in good
faith in connection with the commercial radio presenting sponsorship for the 2010
Parade. If the parties have not signed an agreement for the 2010 Parade by January 31,
2010, the City of Auburn may negotiate with other radio stations, but the City of
Auburn will not enter into any agreement with any third party radio station or group
for the 2010 Parade without first giving Bonneville the right to match the material
terms of any competing offer within ten (10) business days of the City of Auburri s
notification to Bonneville of the material terms of the alternate offer. If Bonneville
agrees to match the materials terms of the alternate offer, Bonneville and the City of
Auburn will enter into a new agreement under the same general terms as the alternate
offer. If Bonneville does not agree to match the material terms of the alternate offer, the
City of Auburn will not accept any offer less favorable to the City of Auburn than the
terms previously presented to Bonneville without giving Bonneville another
opportunity to match the materials terms of the alternate offer under the same
conditions and procedures set forth above. In addition, Bonneville and the City of
Auburn will discuss sponsorships for Veterans Day Parades beyond 2010.
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5. Other Terms:
This memorandum is the entire agreement between the parties with respect to
sponsorship of the Parade. The parties intend to be legally bound by this
memorandum and the signatories below represent that they have the authority to bind
and act on behalf of their respective entities. No changes may be made to this
memorandum except in writing and executed by both parties. This memorandum
shall be construed in accordance with the laws of the State of Washington. If any party
waives any provision of this memorandum on any one or more occasions, the waiver
shall not be deemed to be a waiver of that provision or any other provision on any
other occasion.
CITY OF AUBURN
BONNEVILLE INTERNATIONAL
CORPORATION
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ATTACHMENT A
SPONSOR BENEFITS AND COMMITMENTS - KIRO
Contact Information:
Darby Reed
1820 Eastlake Ave E
Seattle, WA 98102
dreed@bonneville.com
206-726-7087
News Talk 97.3 KIRO FM would be pleased to provide the following promotional support to
the City of Auburn Veterans Day Parade on November 7th, 2009.
KIRO to provide:
■ Thirty five (35) :30 pre-produced promotional announcements (to air three weeks
prior to the Event).
■ Five (5) LNE mentions regarding the Parade during "The Ron and Don Show" (M-F
3-7pm).
■ Exposure on www.mXnorthwest.com with logo/hotlink for three weeks prior to
Event in conjunction with 770 KTTH, The Truth
■ Distribution of Event materials at all non-competing News Talk 97.3 KIRO FM
events during the month of October (pending event approval).
• Logo to be used on banners and print materials created by the City of Auburn for
the parade.
■ Station banners/signage for display along parade route, pending City approval.
■ Complete recap of sponsorship support no later than December 15th, 2009.
• News Talk 97.3 KIRO FM's "Ron and Don" to act as emcees/Host of Parade,
pending talent availability anci talent fee to be mutually agreed upon by both
parties.
■ (1) News story regarding the Parade (pending programming approval) and
(Number TBD) PSAs regarding the Parade (pending availability).
City of Auburn to provide:
■ Copy points for promos and website, including official parade logo (due to station
by Sept. 21St, 2009).
■ Inclusion of News Talk 97.3 KIRO FM's logo and mention of sponsorship on all
print materials related to the Event (must be pre-approved by KIRO prior to
production).
■ Talent fee for Ron Upshaw and Don O'Neill, pending talent participation
confirmation.
ESTIMATED PROMOTIONAL VALUE FOR THIS PACKAGE: $18,750
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ATTACHMENT B
SPONSOR BENEFITS AND COMMITMENTS - KTTH
Contact InformaHon:
jenette Warne
1820 Eastlake Ave E
Seattle, W A 98102
iwarne@bonneville.com
206-726-7046
770 KTTH The Truth would be pleased to provide the following promotional support to the
City of Auburn Veterans Day Parade on November 7th, 2009.
KTTH to^provide:
■ A minimum of (75) :30 pre-produced promotional announcements (to air two (2) weeks
prior to the Parade).
■ (5) Live mentions regarding the Parade during "The David Boze Show" (M-F, 3pm - 6
pm).
■ Exposure on www.mYnorthwest.com with logo/hotlink for three weeks prior to Event
in conjunction with KIRO.
■ Distribution of Parade materials at all non-competing KTTH events during the month
of October (pending event approval).
■ KTTH banners (a minimum of one (1) 3' x10' banner) to hang along Parade route,
pending approval by the City of Auburn.
■ Inclusion in (1) Email to the KTTH listener database (pending the New Media
Department).
■ The KTTH promotions team will be on-site for the Parade with a staffed 10 x 10
promotions tent and an on-site activity (pending the availability of the KTTH
Promotions Department).
■ The official KTTH station vehicle included in the Parade (penaing the availability of the
KTTH Promotions Department).
■ Logo for banners and print materials created by the City of Auburn for the Parade.
■ Complete recap of sponsorship support no later than December 15th, 2009.
■ (Number TBD) PSAs on 770 KTTH regarding the Parade (pending availability).
City of Auburn to provide:
• Copy points for on air and website, including official Parade logo (due to station by
September 21St, 2009).
■ One (1) 10'x10' booth space along the Parade route, location to be mutually agreeable,
including access to a power outlet, at no charge to KTTH, for a minimum of two (2)
hours prior to the Parade and during the Parade (pending).
• Mention on the City of Auburn website with logo and link to www.MyNorthwest.com
for a minimum of two (2) weeks prior to the Parade.
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■ Opportunity for KTTH to distribute promotional materials and prizes during the
Parade, materials to be pre-approved by the City of Auburn, which approval will not be
unreasonably conditioned, delayed or withheld.
■ All entrance fees waived.
■ Parking pass for the KTTH vehicle (if applicable).
■ Inclusion of KTTH logo and mention of sponsorship in all print materials related to the
Parade (must be approved by KTTH prior to print).
■ Opportunity for a mulimum of (1) KTTH banner along the Parade route, exact location
TBD.
■ Opportunity for the KTTH vehicle to "appear" as a Parade entry (pending).
■ KTTH will be recognized as co-sponsor and receive all benefits associated with sponsor
level.
ESTIMATED PROMOTIONAL VALUE FOR THIS PACKAGE: $23,250
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