HomeMy WebLinkAboutPacific Public Affairs k I Co 11
AUBURN
WASHINGTON
Agreement for Services
This Agreement is made effective as of November Z 1, 2011 by and between PACIFIC PUBLIC AFFAIRS,
LLC("PPA')and the CITY OF AUBURN ("CITY"). The parties agree as follows:
1. DESCRIPTION OF SERVICES. PPA agrees to provide marketing assistance services for downtown
development and redevelopment to help build market awareness and demand for CITY owned properties and
downtown Auburn as a whole as set forth in Exhibit A.
2. PAYMENT The CITY will pay a fee to PPA for services provided in the amount of$20,000, for services
delivered as described in the Scope of Work. PPA shall on a monthly basis submit an invoice for services
performed to CITY with appropriate supporting documentation evidencing type of work performed, person who
performed work, billable hourly rate of the person performing said work and other direct and indirect expenses.
Notwithstanding its rate and payment provisions contained in its proposal for services, PPA understands and
agrees that payments must go through City Council authorization at a regularly scheduled Council meeting and as
such, payment shall only occur after this authorization has been received.
3. EXPENSE REIMBURSEMENT PPA shall pay all out-of-pocket' expenses, and shall not be entitled to
reimbursement from the CITY except for specific services, items or activities listed in the Scope of Services as
reimbursable goods or services.
4. TERM/TERMINATION.
A. This Agreement is effective upon both party's signature, and expires at 11.59 p.m. on December 31
2012 or when all services have been provided, unless extended by mutual agreement prior to the completion of all
services.
B. Either party may terminate the Agreement by notifying the other party in writing within seven (7)
days of the intent to terminate. If this Agreement is terminated, CITY shall pay PPA for all work performed as of
the date of termination.
5. RELATIONSHIP OF PARTIES. PPA is an independent contractor with respect to the City of Auburn, and
not an employee of the CITY The CITY will not provide fringe benefits, including health insurance benefits,
paid vacation, or any other employee benefit, for the benefit of HMA.
6. EMPLOYEES. The provisions of this Agreement shall also bind PPA employees who perform services for
the CITY under this Agreement.
7 INDEMNIFICATION/HOLD HARMLESS. PPA shall defend, indemnify and hold the CITY its officers,
officials, employees and volunteers harmless from any and all claims, injuries, damages, losses or suits including
attorney fees, arising out of or resulting from the acts, errors or omissions of PPA in performance of this
Agreement, except for injuries and damages caused by the sole negligence of the City The CITY shall defend,
indemnify and hold PPA, its officers, officials, employees and volunteers harmless from any and all claims,
injuries, damages, losses or suits including attorney fees, arising out of or resulting from the acts, errors or
omissions of the CITY in performance of this Agreement, except for injuries and damages caused by the sole
negligence of PPA.
S. INSURANCE. PPA shall procure and maintain for the duration of the Agreement, insurance against claims
for injuries to persons or damage to property which may arise from or in connection with the performance of the
work hereunder by PPA, its agents, representatives, or employees.
Page 1 of 3 AUBURN * MORE THAN YOU IMAGINED
A. Minimum Scope of Insurance, PPA shall obtain insurance of the types described below.
1 Automobile Liability insurance covering all owned, non-owned, hired and leased vehicles.
Coverage shall be written on Insurance Services Office (ISO) form CA 00 01 or a substitute
form providing equivalent liability coverage. If necessary the policy shall be endorsed to
provide contractual liability coverage.
2. Commercial General Liability insurance shall be written on ISO occurrence form CG 00 01
and shall cover liability arising from premises, operations, independent contractors and
personal injury and advertising injury The CITY shall be named as an insured under PPA's
Commercial General Liability insurance policy with respect to the work performed for the
CITY
3. Workers' Compensation coverage as required by the Industrial Insurance laws of the State of
Washington.
4. Professional Liability insurance appropriate to PPA s profession.
B. Minimum Amounts of Insurance: PPA shall maintain the following insurance limits:
I Automobile Liability insurance with a minimum combined single limit for bodily injury and
property damage of$1,000,000 per accident.
2. Commercial General Liability insurance shall be written with limits no less than $1,000,000
each occurrence, $2,000,000 general aggregate.
3. Professional Liability insurance shall be written with limits no less than $1,000,000 per claim
and $1,000,000 policy aggregate limit.
C. Other Insurance Provisions: The insurance policies are to contain, or be endorsed to contain, the
following provisions for Automobile Liability Professional Liability and Commercial General
Liability insurance:
1 PPA's insurance coverage shall be primary insurance as respect to the CITY Any insurance,
self-insurance, or insurance pool coverage maintained by the CITY shall be excess of PPA's
insurance and shall not contribute with it.
2. PPA's insurance shall be endorsed to state that coverage shall not be cancelled by either
party except after thirty (30) days prior written notice by certified mail, return receipt
requested, has been given to the CITY
D. Acceptability of Insurers: Insurance is to be placed with insurers with a current A.M. Best rating of
not less than A. VII.
E. Verification of Coverage: PPA shall furnish CITY with original certificates and a copy of the
amendatory endorsements, including but not necessarily limited to the additional insured
endorsement, evidencing the insurance requirements of PPA before commencement of the work.
9. ASSIGNMENT PPA's obligations under this Agreement may not be assigned or transfered to any other
person, firm,or corporation without the prior written consent of the CITY
10. NOTICES. All notices required or permitted under this Agreement shall be in writing and shall be deemed
delivered when delivered in person or deposited in the United States mail, postage prepaid, addressed as follows:
Page 2 of 3
IF for PPA. IF For the CITY
Richard Milne Kevin Snyder
Pacific Public Affairs Planning and Development Director
1403 Third Avenue, Ste. 300 25 W Main Street
Seattle, WA 98101 Auburn, WA 98001
Such address may be changed from time to time by either party by providing written notice to the other in the
manner set forth above.
11. ENTIRE AGREEMENT This Agreement contains the entire agreement of the parties and there are no
other promises or conditions in any other agreement whether oral or written. This Agreement supersedes any
prior written or oral agreements between the parties.
12. AMENDMENT This Agreement may be modified or amended if the amendment is made in writing and is
signed by both parties.
13. SEVERABILITY If any provision of this Agreement shall be held to be invalid or unenforceable for any
reason, the remaining provisions shall continue to be valid and enforceable. If a court finds that any provision of
this Agreement is invalid or unenforceable, but that by limiting such provision it would become valid and
enforceable, then such provision shall be deemed to be written, construed, and enforced as so limited.
14. WAIVER OF CONTRACTUAL RIGHT The failure of either party to enforce any provision of this
Agreement shall not be construed as a waiver or limitation of that party s right to subsequently enforce and
compel strict compliance with every provision of this Agreement.
15. APPLICABLE LAW This Agreement shall be governed by the laws of the State of Washington. Venue for
any court action shall be in King County Washington.
The undersigned ha e read the above statements, understand them and agree to abide by their terms.
Signed: _ Signed: �� ✓/?' —
Date: NOV 3 0 2011 Date: /2-1
4r
Address: 25 West Main Street Address: 1403 Third Avenue, Ste. 300
Auburn, WA 98001 Seattle, WA 98101
Phone: 253-931 3041 Phone: 206-682 5066
Page 3 of 3
Exhibit A
Summary:
Pacific Public Affairs (PPA) will work to help the City of Auburn reach out to and
attract potential developers for its downtown redevelopment planning efforts.
The focus will be primarily on the four-block area known as Auburn Junction but
will also include the larger downtown.
Scope of Services:
Subject to the limitations of the budget for this contract and discussions with City
officials, services to be provided under this contract include the following:
Task 1 Downtown Brochure & Marketing Preparation
Fee: $7,500.00
Develop a new brochure/prospectus to describe the City and the attributes that
make the Auburn Junction project and downtown attractive opportunities.
Assist the City in creating a marketing packet that includes the aforementioned
brochure/prospectus and utilizes complementary City materials.
Task 2 Downtown Focused Web Site Preparation
Fee. $1,500.00
Prepare pages for a stand-alone Downtown focused web site utilizing materials
noted above and more detailed information as needed and available.
Task 3 Facilitated Meetings with Developers
Fee: $1,000
Facilitate planning and convening meetings with developers hosted by the
Mayor and other appropriate government officials to discuss downtown
Auburn opportunities.
Task 4 Targeted Web and Print Advertising
Fee. $5,000
Produce and place web and print advertising targeted to specific audiences,
including development-related firms and individuals and families that may be
attracted to Auburn as a desirable a place to live.
Task 5 Earned Media Coverage
Fee: $1,000
Seek earned media coverage of events and stories that promote Auburn as a
desirable place to invest in, work and live.
Task 6. Strategic Assistance and Coordination
Fee. $4 000
Coordinate outreach activities with appropriate City officials and consultants,
attend meetings, and provide strategic advice and updates on activities.
The maximum cumulative budget for all tasks to be performed is $20,000
Assumptions:
1. -Consultant shall provide senior level staff to work on this project.
2. City has a maximum budget amount of$20,000 for the project that is inclusive
of all costs and fees for the project.This fee shall not be exceeded without prior
City authorization.
3. Consultant shall be authorized to hire sub-consultants, provided that no mark
up charges shall be passed onto the City by having invoices submitted directly
to the City as specified below
4. All external communication efforts by the Consultant shall be coordinated with
City staff prior to their occurrence.Any written products to be distributed to
the media, developers and other interested parties shall be first reviewed and
approved by the City
5. Any and all media inquiries shall be coordinated through the City unless prior
City authorization is provided.
6. All meetings involving City staff shall be coordinated first with City staff prior
to scheduling with other parties to minimize potential conflicts.
Schedule:
All services are to be performed between the effective date of the executed
contract following signature by both parties and December 31, 2012. PPA and the
City shall jointly develop a detailed schedule for the conduct of each task and its
associated deliverables.
Costs:
PPA will bill the City for the services it performs under this contract on an hourly
basis according to the following rate schedule:
Jim Kneeland $285.00
Sandy McCullough 225.00
Gary Moore 225.00
Richard Milne 200.00
Nancy Hammond 195.00
Ashley Bach 140.00
Support Services 50.00
Richard Milne will be the lead for PPA on this contract. Jim Kneeland, Nancy
Hammond and Ashley Bach may also be utilized to provide strategic advice and
assist with media outreach, document review and other tasks.
Expenses
Expenses incurred in the course of this work on behalf of the City will be itemized
on monthly invoices. PPA does not charge for mileage within Western
Washington, meals, internal copies or faxes.
As needed, PPA will work with appropriate graphics services and related providers
to assist in the design and production of materials. PPA will enable the City to pay
invoices submitted by any such service provider directly to avoid a 5 percent
markup.
Pacific Public Affairs
Pacific Public Affairs was founded in June 1989 with the belief that
businesses, government and organizations need more from their
communications consultants than an occasional press release and a
brochure.
Decision-making in both the public and private sectors was changing
then and continues to evolve. Today neither business nor government
can get anything done without understanding and planning for how their
actions will be perceived by the media, special interest groups and the
public.
With this in mind, company founder Jim Kneeland has assembled a core
team of experienced public affairs veterans who work with PPA s clients
to develop and implement innovative communications strategies that
will educate and motivate key decision-makers and target audiences.
PPA strives to be totally involved in a client's overall goals so that the
communications strategy melds with the organizations initiatives,
rather than standing alone or detracting from them.
This philosophy has paid off, as PPA principals have been involved in
assisting clients on many of the most significant issues facing our region
and our state.
From the beginning, our commitment has been to limit our size and take
on only a number of clients that allows principals to be directly involved
with the work.
Today Pacific Public Affairs consistently represents many of the nation's
leading businesses on major issue challenges. Current clients include
Kohlberg Kravis Roberts &Co. several major health care organizations, a
number of top legal firms, and other private and public sector interests.
Our areas of expertise include strategic planning and execution,
government relations, media relations, crisis management, social media
and grassroots organizing.
The Principals
Jim Kneeland founded Pacific Public Affairs in June of 1989 Jim and PPA
specialize in major and emerging issues for business and government Business
and government leaders frequently call on Jim for his ability to develop effective
external communication strategies, including media relations, and his ability to
understand political and government decision making.
Prior to the formation of Pacific Public Affairs, Jim was a partner at another leading
Seattle public affairs firm. He also previously worked for more than a decade in
state government, including serving as Governor Booth Gardner's first press
secretary
Sandy McCullough is co-founder of Pacific Public Affairs. Sandy's areas of
expertise include developing and implementing targeted communication plans to
impact local communities and the media. Sandy also has significant experience
writing, editing and producing effective written and video communication tools.
Before joining PPA, Sandy served as a senior associate at another consulting firm,
as a congressional press secretary an information officer in state government and
in television news production for a Seattle network affiliate. Sandy is a University
of Washington graduate.
Richard Milne joined Pacific Public Affairs in September 1997 Richard is PPA s
project manager with the responsibilities of creating, editing and producing
written materials for various clients. Richard served for five years as
Communications Manager for the Puget Sound Regional Council, directing all
internal and external communications for the four-county growth management
and transportation planning agency
Richard worked for state government for more than 10 years, including four years
as Gov Booth Gardner's press secretary He also worked for the Legislature,the
state Department of Community Development, and as a reporter for two daily
newspapers in Washington. Richard graduated from Western Washington
University with a degree in journalism.
Nancy Hammond joined Pacific Public Affairs in January 2001. Prior to joining
PPA, Nancy was vice president of another leading public affairs consulting firm.
Nancy has extensive experience in public affairs work including internal and
external communications, media relations and media training, strategic planning,
government affairs and grassroots-support programs.
Nancy takes the lead on many of the firms communication training workshops.
She has worked with a number of top-level executives on improving their
communications skills. Nancy graduated summa cum laude from the University of
Denver with a Masters degree in Public Administration.
Gary Moore.joined PPA in 2004 after 29 years of work in Olympia. He served as
Washington s first Director of Labor Relations and as the director of two state
agencies: the Department of Labor and Industries and the Department of
Employment Security Gary also had an extended tenure with the Washington
Federation of State Employees, where his last post was executive director Gary
also served in several high level positions in the Governor's office.
Gary has an encyclopedic knowledge of state government and the respect of
decision-makers from both political parties. At PPA, Gary focuses primarily on
regulatory challenges and labor issues. His experience on both sides of the
negotiating table makes him an invaluable resource for those seeking to resolve or
avoid labor issues. Gary earned a bachelor's degree in political science from the
University of Washington and master's degree in public administration from the
University of Wisconsin.
Ashley Bach is PPA s newest member joining the firm in 2008. Ashley came to
PPA from The.Seattle Times, where he worked for six years as a political reporter
and general assignment reporter In addition to his local and state political
coverage, Ashley reported on environmental issues and demonstrated a flair for
translating complicated information into readable stories and analysis.
Prior to The Times, Ashley worked for several years at. The Arizona Republic in
Phoenix as member of the newspaper's statehouse team covering the Legislature
and political issues, and also wrote feature stories. Ashley is a graduate of the
University of Oregon and, with additional newspaper experience at major dailies in
Chicago, Denver and Eugene, he brings a strong knowledge of local and regional
media and an ability to produce strong writing in a timely manner to PPA.
Client 'Snapshots
Air Washington. PPA was retained by the Greater Seattle Chamber of
Commerce to build public support for airport expansion in the Puget Sound
region, including a new runway at Seattle-Tacoma International Airport.
Community education initiatives, political and decision-maker contact
strategies and media exposure helped result in approval of expanded air
transportation capacity
The Everett Clinic: The Everett Clinic is the states largest medical clinic
with more than 300 physicians and 1,900 employees. PPA helps this
organization identify public policy priorities and work with state and federal
policymakers. PPA also assists TEC in developing effective internal and
external advocacy programs.
Kohlberg Kravis Roberts & Co. PPA is responsible for public and
community affairs in Washington for this nationally known investment firm.
KKR controls more than $60 billion in U.S. and international assets. Recently,
PPA assisted KKR and its companies with such issues as investor relations,
employment security legislation and labor relations. PPA is also active in
managing KKR's relations with public pension funds, primary sources of KKR's
investment capital.
Northwest Energy Systems Company LLC (NESCO) - PPA has worked
with NESCO on development, regulatory approval, community outreach and
related issues involved with building and operating alternative energy power
plants in Washington and Oregon. NESCO has been a leader in setting new
environmental standards in the independent power industry
Sabey Corporation. PPA has worked for Sabey Corporation on a variety of
projects, from activities surrounding a shopping mall in Spokane, to a contract
dispute with Seattle City Light, to the purchase of a portion of the Providence
Hospital campus in Seattle for a medical and biotech facility
Washington Dental Service Foundation. Our work with the Foundation
has focused on two primary areas- helping the Citizen s Watch campaign build
greater public and policymaker awareness of oral health issues and promoting
other activities of the Foundation and the programs it supports. A primary
goal has been to help the Foundation strengthen its advocacy activities.
Washington Forest Protection Association PPA was initially
retained to develop a communications strategy and facilitate media
outreach and editorial board visits to garner support for the landmark
Forests and Fish Report. PPA continues to work with WFPA on a variety of
related efforts.
• Washington Roundtable PPA has worked with the Roundtable in
raising the profile of the importance of the regions business climate and its
effects on the economy in enhancing support for K 12 education
improvement, and in working for improvements to the state's
transportation system.
Client References
Phil Bussey Rick Cooper
President&CEO Chief,Executive Officer
Greater Seattle Chamber of Commerce The Everett Clinic
1301 Fifth Ave. Suite 2500 3901 Hoyt Avenue
Seattle,WA 98101 2611 Everett,WA
206/389-7200 425/339-5460
Rob Andrews Laura Smith
President President& CEO
Northwest Retail Associates Washington Dental Service Foundation
1904 Third Ave. Suite 608 9706 Fourth Avenue NE
Seattle,WA-98121 1126 Seattle,WA 98115
206/343-9204 206/528-7388
Dave Sabey
President&CEO
Sabey Corporation
12201 Tukwila International Blvd.
Tukwila,WA 98168-5121
206/281-8700
PPA Clients. 1989-2011
• Agricultural Equity Inc. • Honeywell Inc.
• Air Washington • Hylebos Waterways
• ALCOA • IBM
• Alliance Working for Antibiotic Resistance • Indigo Real Estate
Education (AWARE) • Intel
• American Fisheries Act Coalition • International Pacific, Inc.
• American Forest Resources Council • John Wolfe
• Anheuser-Busch Companies • Jeld-Wen
• ASARCO • Kaiser Aluminum
• Association of Washington Business • Kennewick General Hospital
• AT&T Wireless • Kiewit
• Baker Commodities • King County Airport
• Battle Mountain Gold Company • Kohlberg Kravis Roberts & Company
• Betts Patterson Mines • Land Recovery Inc.
• Birmingham Steel • Lewis County
• Boeing Company • Light Green Advisors
• Boise Cascade Corporation • Manke Lumber Company Inc.
• Bonneville Power Administration • Maritime News Bureau
• Cascadia Development Corporation • Maveron
• Channel One • McConkey.Development Co.
• Citizens for Sound Transit • MFR Law Group°
• City of Auburn • Microsoft Corporation
• City of Everett • Miles Sand and Gravel Company
• City of Lake Stevens • Montgomery Watson
• Clark College • Nexstar
• Coalition for Affordable Healthcare • No on 1-695
• Cogeneration Coalition • Norsat
• Columbia Pacific • Northwest Aluminum Group
• Costco • Northwest Energy Systems Company LLC
• Davis Wright Tremaine (NESCO)
• DAW Forest Products, Inc. • Northwest Forestry Association
• Dawn Mining • Northwest Power Alliance
• Development Associates, Inc. • Northwest Retail Associates
• Echo Bay Minerals Company • Northwest Telecommunications, Inc.
• Everett Downtown Association • Office of the Governor
• Everett Clinic • Office of Minority and Women s Business
• Federal Home Loan Bank of Seattle Enterprises (OMWBE)
• Flagstar Corporation • Optimum Energy
• Foster Pepper • Overton Company
• Fred Meyer Inc. • OXIS International, Inc.
• General Electric • PacifiCare
• Gordon Thomas Honeywell • Partnership for Learning
• Governor's Office of Financial Management • Pentzer Corporation
• Group Health Cooperative • People for Chris Gregoire
• Gryphon Investors • Pierce Commercial Bank
• Hall Equities • Pharmaceutical Research and
• Hecla Mining Company Manufacturers of America
• HMA Yakima • Port Blakely
Port of Bellingham • Washington Mutual
• Port of Olympia • Washington Roundtable
• Port of Seattle • Washington State Automobile Dealers
• Preston Gates& Ellis Association
• Providence Health &Services • Washington State Department of
• Providence St. Peter Hospital Corrections
• Psychiatric Institutes of America • Washington State Department of Health
• Public Facilities District of Everett • Washington State Department of Social and
• Publishers Clearing House Health Services
Puget Sound Energy • Washington State Hospital Association
• Red Lion Hotels and Inns, Inc. • Washington State Public Works Trust Fund
• Reed McClure • Washington State Speaker of the House of
• Regence BlueShield Representatives
• Rainier Jockey Club • Washington State Treasurer
• Roosevelt Development • Washington State University
• Sabey Corporation • Weyerhaeuser Real Estate Corporation
Safeway Inc. • Whatcom County Economic Development
Saint Cabrini Hospital of Seattle Council
• Salvation Army • WIDCO Waste Management, Inc.
• Seattle Area Hospital Council • WP Energy Company
• Seattle Cyberknife
• Seattle Mariners Baseball Club
• Security Pacific Bank of Washington
• Swedish Medical Center
• Taco Bell
• Tatoo Media
• Telecommunications Resource Group
• Tenaska
• The Celadon Group, Inc.
• The City of Tukwila
• The Seattle Times
• The Semiahmoo Company
• Thrift Recycling Management
• Todd Shipyards
• Unemployment Insurance Tax Equity
Coalition
• United General Hospital
• Unified Financial Lobby
• US Timberlands
• VIGOR Industrial LLC
• Virginia Mason Medical Center
• Wal-Mart Stores Inc.
• Washington Alliance for a Competitive
Economy (Washington ACE)
• Washington Alliance for Tobacco Control &
Children s Health (WATCH)
• Washington Bankers Association
• Washington Beverage Association
• Washington Dental Service Foundation
• Washington Forest Protection Association