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1 RESOLUTION NO. 2 6 7 7
2
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF AUBURN,
3 WASHINGTON, APPROVING THE PROPOSED BUSINESS IMPROVEMENT AREA
BUDGET AMENDMENT
4
5 WHEREAS, City of Auburn Ordinance No 4293 , approved July
6 5, 1988 , established the Auburn Central Business District
7 Business Improvement Area (BIA) and set in place a mechanism
8 for collecting and depositing BIA assessments in a special
9 fund reserved for BIA use; and
10 WHEREAS, Ordinance No 4686 reaffirmed the establishment
11 of the BIA, and
12 WHEREAS, Section 4 of Ordinance No 4293 , as required by
13 RCA 35 87A, requires that the BIA budget be approved each year
14 by the City Council; and
15 WHEREAS, the City and the Washington SuperMall Interests
16 L P entered into an agreement on December 21, 1994 ; and
17 WHEREAS, SuperMall Interests agreed to pay a sum of
18 $194 , 600 to assist the Auburn Downtown Association over a
19 period of five years for enhancement of the Downtown as a
20 mitigation; and
21 WHEREAS, the first year' s installment of $57 , 720 has been
22 received by the City; and
23 WHEREAS, the BIA Committee of Ratepayers has prepared a
24 proposed budget, agreed upon by the SuperMall Interests, the
25 City, and the Auburn Area Chamber of Commerce; and
26
Resolution No. 2677
November 14. 1995
Page 1
1 WHEREAS, City Council conducted a public hearing on the
2 proposed budget on November 20, 1995
3 NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF AUBURN,
4 WASHINGTON, IN A REGULAR MEETING DULY ASSEMBLED, HEREWITH
5 RESOLVES AS FOLLOWS
6 Section 1. The proposed amended 1995/96 budget of the
7 Auburn Central Business District Business Improvement Area
8 (BIA) , also known as the Auburn Downtown Association (ADA) , is
9 hereby approved by the City Council of Auburn A copy of said
10 budget is attached hereto, denominated as Exhibit "A" and
11 incorporated herein
12 Section 2 . The Mayor is hereby authorized to
13 implement such administrative procedures as may be necessary
14 to carry out the directives of this legislation.
15 DATED and SIGNED this 20th day of November, 1995.
16
17 CITY OF AUBURN
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20 l �2,
21 CHARLES A BOOTH
MAYOR
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Resolution No 2677
November 14 1995
Page 2
1 ATTEST
2
4 Robin Wohlhueter,
City Clerk
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7 APPROVED AS TO FORM:
8
9
10 MichaeliJ •eynolds,
City Attorney
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Resolution No. 2677
November 14, 1995
Page 3
Attachment A
SuperMall Funds
1st Installment Allocation
1995-96
DESIGN
Design Assistance Program $ 7,000
BUSINESS RECRUITMENT
PACKAGE $10,000
BUSINESS RETENTION/
ENHANCEMENT $ 6,000
PROMOTIONS $11,500
DOWNTOWN IMAGE BUILDING $ 7,220
PART-TIME STAFF $12,000
ANNUAL REPORT & INFO PIECES $ 2,000
OFFICE EQUIPMENT
Computer $ 2,000
TOTAL $57,720
Exhibit "A"
Resolution 2677
Attachment B
SUPERMALL/AUBURN DOWNTOWN ASSOCIATION
1st Installment Allocation
BEFORE REVISED
DESIGN BOOK $7,000 DESIGN
-Design Assistance Program $7,000
BUSINESS SURVEY $7,000
BUSINESS RECRUITMENT
MARKETING PIECE $12,000 PACKAGE $10,000
Total $26,000 BUSINESS RETENTION/
ENHANCEMENT $6,000
Total $23,000
Benefits:
-Upgrade facdes
-Design Assistance
-Provide direction for business owner/
operator
-Attractive package for recruiting targeted
businesses
-Education, consulting, needs analysis,
Exhibit "A"
Resolution 2677
1st Installment Allocation cont.
BEFORE REVISED
PROMOTIONS PROMOTIONS
Sidewalk Sale Sidewalk Sale
-Music $2,000 -Advertising $1,000
-T-shirts $850
-Advertising $3,500
-Posters $500
Total $6,850
Christmas Christmas
-Entertainment $1,000 -Advertising $2,000
-Banners $4,500 -Lights/Decorations $6,000
-Advertising $2,000
-Lights $70 Total $8,000
Recommendations:
Total $7,570 -Downtown needs to look and feel more festive during
the holiday season to encourage additional shoppers.
-White lights for"gateways"to downtown(A Street/
Auburn Ave;Auburn Way,East and West Main St.)
Halloween Halloween
-Entertainment $400 -none allocated
-Candy $200
-Advertising $200
Total $800
Good 01'Days Good 01' Days
-ADA Promotion $2,500 -ADA Promotion $2,500
DOWNTOWN IMAGE BUILDING DOWNTOWN IMAGE BUILDING
-None allocated -Future promotions, eg Spring Festival
-Farmers' Market expansion
-Image Campaign Development first
year
-Image Campaign Implementation 2-5
Total $7,220
Exhibit "A"
Resolution 2677
1st Installment Allocation Cont.
BEFORE REVISED
PART-TIME STAFF $12,000 PART-TIME STAFF $12.000
NEWSLETTER $2,000 ANNUAL REPORT AND INFORMA-
TIONAL PIECES
$2,000
-Friend of Downtown Program
-Association window stickers
OFFICE EQUIPMENT OFFICE EQUIPMENT
-None allocated -Computer $2,000
WISH LIST WISH LIST
-None allocated -Winter banners 0
-Speaker system with in
downtown 0
Total $57,720
Total $57,720
Exhibit "A"
Resolution 2677
Attachment C
Program Improvements
Using SuperMall Funds
1995-96
DESIGN:
Design Assistance Program
Modeled after similar programs throughout the country, the Design Assistance funds
will be used to assist business and property owners to upgrade the facades of their
buildings. Matching funds will be provided for uses such as paint, signage, and
awnings.
BUSINESS RECRUITMENT PACKAGE.
The ADA has been very successful throughout the past year in recruiting new
businesses. They also serve as an information source to potential new businesses
concerning available properties. There is a need for a concise and competitive package
to inform prospective businesses about the unique qualities of downtown Auburn. The
envisioned Business Recruitment Package will provide detailed demographic and
marketing information that businesses need to make relocation decisions.
BUSINESS RETENTION and ENHANCEMENT:
These funds will be used to directly benefit our existing businesses by offering
opportunities for further education, and consulting on issues relative to downtown. An
example of this might be informing small businesses of their opportunity to compete
globally on the Internet.
PROMOTIONS:
The Promotions Committee has identified the need for our streets to look and feel more
festive during the holiday season to create a greater sense of pride in our community
and encourage additional shoppers. The majority of the first year's promotions funds
will be dedicated to purchasing winter season banners and holiday lights. Other funds
will be used for established promotional events such as the Sidewalk Sale and Good 01'
Days.
DOWNTOWN IMAGE BUILDING:
In the first of the five years of payments by the SuperMall developers, the ADA will
work to develop a five year image building campaign. This might encompass
identifying and employing specialized advertising techniques, new promotions, and
expansion of existing promotions to draw greater exposure for all downtown
businesses.
Exhibit "A"
Resolution 2677
PART-TIME STAFF
There has long been a need for clerical support for the ADA Executive Director This
staff member will take over many of the day to day tasks, and will enable the staff and
volunteers to direct more of their time toward member services and community
outreach.
ANNUAL REPORT, INFORMATIONAL PIECES and OFFICE EQUIPMENT:
Purchase of a new computer will enable the staff to produce in-house many of the
documents that must now be produced elsewhere. The funds will also be used to
generate interest in the Friends of Downtown program which is designed to increase
membership and contributions to our efforts.
Exhibit "A"
Resolution 2677
Gib'of
��- CITY ADMINISTRATION
CHARLES S A. BO TH, M 25 WEST MAIN, AUBURN, WA 98001-4998 AllibUrn CHARLES A. BOOTH, MAYOR
(206) 931-3041
4sh ;
STATE OF WASHINGTON)
ss
COUNTY OF KING
I , Robin Wohlhueter, the duly appointed, qualified City
Clerk of the City of Auburn, a Municipal Corporation and Code
City, situate in the County of King, State of Washington, do
hereby certify that the foregoing is a full, true and correct
copy of Resolution No. 2677 of the resolutions of the City of
Auburn, entitled "RESOLUTION NO "
I certify that said Resolution No 2677 was duly passed by
the Council and approved by the Mayor of the said City of Auburn,
on the 20th day of November, 1995
Witness my hand and the seal of the City of Auburn this 19th
day of December, 1995
Robin Wohlhueter
City Clerk
City of Auburn