HomeMy WebLinkAbout10-10-2013 Items submitted at Les Gove Community Campus Meeting o 10/10/2013 LGCC 10/10113 Pgs 13
III A Business Plan
Submitted by DF
Auburn Community
and Event Center
DRAFT
Business Operations Plan
October 203.3
AUBURN
001, MAN YOU'AMGINEO
1
A
it
Stephanie Bower Archtn,Mral IIIUS"fian
INTRODUCTION
The purpose of the draft operations/business plan is to outline a strategy for the successful
development, construction and operation of the Auburn Community and Event Center.
For over 20 years various committees have been exploring the feasibility of designing, building and
maintaining a Community Center that would both bring the diverse community together as well as
create revenues to assist in offsetting the cost of operations in an effort to meet the needs of our
changing population.
The Community Center Business Operation Plan lays out an action plan to which goals are identified
and matched with specified resources.
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EXECUTIVE SUMMARY
Project Description
The City of Auburn is without a dedicated gathering space for a population of over 73,000 people.
According to the 2005 Auburn Parks, Recreation and Open Space Plan, the City of Auburn should
have one Community Center available per 40,000 people and is deficient in this type of facility.
The new Community Center will serve the entire community and be open year-round. It would be
used for various health and wellness programs; multi-generational and multi-cultural events; special
events; family programs; art, craft and music; community education and specialty classes; expanded
youth and pre-school programs; meetings and corporate events; and wedding receptions.
The Auburn Community Center will be approximately 21,750 sf. The facility will feature a spacious
and welcoming lobby and a large community gathering space for up to 450 persons. It will feature a
large patio area opening up to the park. The facility will also provide space for the Parks, Arts &
Recreation administrative offices.
In addition the City would partner with various non-profits such as Veterans Services to provide
programmable meeting space to meet the communities needs.
Benefits of the Project
• Contribute to community pride
and foster a sense of
community—createa I �F o
community gathering place for
neighbors, family and friendsI
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Offer abroad range of _° L � a
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activities promoting social
interaction, especially with " of
new residents of Auburn
• Provide maximum flexibility xQ
and multiple uses through
design; adaptable to changing
interests n
i
financially ally feasible, affordable
participants,
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for and can v I
generate revenue to offset a ®,L�
portion of operating costs -
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LES GOVE PARK IS A LL
CENTRAL GATHERING AURUR Y POINT IN AUBURN
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HISTORY
Studied for over 30 years
Concepts of what should be built have been modified due to other facilities built in the last years.
In 1989 a bond issue to construct a community center received a 58% favorable vote but failed to gain
the super majority needed.
Subsequent to the vote, the city constructed the Senior Center and the Auburn Library in the Les
Gove Campus.
In 2001 a Citizen committee (chaired by Councilperson Lynn Norman and Gary Mastertohn) again
discussed the need for a community center.
Conclusions included
1. Auburn lacks adequate community facilities to serve current and future needs.
2. there is significant community need, interest and support for exploring the development of a
community center
3. there exists strong citizen support for using public funds to build a community center
The City partnered with the YMCA in 2001 to assist in meeting the health and fitness needs of the
community.
In 2004 a new task force was formed facilitated by ARC Architects. Again the lack of a "large
gathering place" and activities for Teens were the prime unmet need voiced by the citizen group.
In 2005 a citizen survey of 400 homes was conducted by Leisure Vision. Construction of a
Community Center as well as improvements to neighborhood parks where the two highest ranked
priorities from the survey.
Based on years of studies, the designs of the facility and key components to be included were
developed and the firm of BLRB was hired to provide design services.
Tours of numerous community centers have occurred and the best features of each have been
recommended for this project.
In 2010, the Community Center, designed by BLRB was put out to bid. Bids were opened and it was
determined that due to the financial position of the City as well as the economic situation of the region
the project would be postponed.
In 2011, a Les Gove Community Campus Committee was formed to continue the vision of completing
the Les Gove Campus to include a Community Center
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Les Gove Park and Community Campus
The Les Gove Community Campus is located in the area between 9th Street SE and 12th Street SE
in Auburn, WA. It is a central gathering point in the community. At nearly 21 acres, Les Gove Park is a
recreational and educational campus serving the entire community. The cluster of amenities in this
campus includes the King County library, Parks and Recreation Administration Building, Senior
Activity Center and White River Valley Museum. The campus also includes the popular Rotary Spray
Park, Discover Playground, public art, bocce courts, and two softball fields. A half-mile paved trail
encircles an attractive bermed and treed area. The City of Auburn offers a diverse population of
73,000 residents. The Les Gove neighborhood is an area with a diversity of land uses and a diversity
of people. The area adjacent to the Community Center includes single-family neighborhoods, multi-
family areas, and a retail (commercial) area.
Population Demographic Diversity (2010 Census)
1952: 7,000 13% Hispanic/Latino
1982: 28,000 66% White (77% in 2000)
2012: 73,000 10% Asian/Pacific Islander
2040. 100,000 5% Black/African American
3% Native American
3% Other JJ
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Auburn Community and Event Center Preliminary Program Models
• Community/Multi-purpose Room
A large 3-bay community room (multi-purpose space) designed to accommodate events for
approximately 384 people (banquet seating) 550 (theater seating)will address some of the need
for meeting and banquet space in Auburn. Space will feature modern technology for training and
workshops intended for Community, Veteran and Human Service advancement in the community.
Physical support spaces include storage as well as a catering kitchen which is sized relative to
the meeting room space. Will also be used for recreation/enrichment classes.
• Classrooms
2 multi-use and program specific classrooms are included in the facility design based on existing
programs, anticipated programming space needs. Classrooms will accommodate lecture space
for up to 30 participants, recreation, education and enrichment classes, martial arts, birthday
parties, senior classes, and also will be available for rental. Examples of classroom activities
include: Aerobics, Pilates, Yoga; Tai Chi and Karate; Dance and Movement classes; Art and
Music; Community Education/Specialty Classes; Parent/Child (Baby) classes and community
rental opportunities.
• Facility Rentals for Large Gathering Area & Classrooms:
• Service club events and programs
• Meetings and corporate events
• Conferences and campus wide conferences
• Community events,gatherings, debates, and other special meetings
• Trade Shows and campus wide trade shows
Wedding Receptions
• Special Events
• Parties and special celebrations
• Other Rentals
• Programming for Large Gathering Area & Classrooms
• Expanded pre-school programs:Arts, Dance,Tumbling, Crafts
• Computer Training
Art&Craft classes:Watercolor, Painting, Pottery, Specialized crafts
• Community Education Classes
• real estate, foreign language,sales skills,financial planning,etc.
• Enrichment Classes: Cooking,fitness,art, music, dance,etc.
• Options for homeschooled youth: physical education,art,music, band,etc.
Programs and events for families with a focus on multi-generational activities
• Cultural Programming for Large Gathering Area & Classrooms
• Through a joint effort between Community Services and Parks,Arts&Recreation,coordinate cultural
meetings and events
• Providing cart space for cultural groups and service groups who use the facility as an ongoing meeting
space.
Increase recreation and enrichment programs to increase service to culturally diverse population.
• Lobby/Lounge Area
The lobby/lounge area will serve all populations for social gathering, informal activities, waiting for
transportation as well as registering for seminars, training, activities and rentals.
• Friendship/Storage Area
The Friendship area will be set-up to allow for outside organizations to set-up and develop their
events/activities in a dedicated/secure classroom/storage area.
• Office Space
The majority of the Recreation and Arts staff currently located at the Parks and Recreation
Administration Building will operate out of the new Community Center. This will allow for the
development of a renovated Teen Center in the existing Administration Building. In addition office
space may be available for internal and external Community and Human Service organizations.
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AREA SUMMARY- COMMUNITY CENTER
Space Description S uare Feet
Parks and Recreation Office Suite incl. circulation & walls 4,263
Large Gathering (450 people x approx.18 sf/person)
3 subdivisions, 36 x 76 8,208
General Storage 280
Table and Chair Storage 220
2 Meeting Rooms with storage & sinks 900 sf ea. 1,800
1 Friendship materials storage 900
Public Lobby and Reception Desk casual seating for 8-12 1,350
Warming Kitchen 400
Mechanical - Fire riser room - electrical MDF room 600
Custodial/Central Receiving 300
Public Restrooms - near gathering 580
Walls and Internal Circulation 2,851
TOTAL - COMMUNITY CENTER 21,752
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APPENDIX II
Projected Income
Area Revenue Projected Basis of Projection
Opportunities Revenue
Activity Rooms Preschool 320 participants @ $35 each
1 & 2 Classes $11,200 e.g. Nutritious & Delicious, Come
Learn With Me, Tiny Stars
Preschool $2,560 128 Participants @ $20 each
Workshops e.q. Storybook Theater, At the Ho
128 participants @ $50 each
Youth Classes $6,400 e.g. LEGO Fundamentals,Canvas
Painting, Young Ladies & Gentlemen
192 participants @ $60 each
Adult Classes $11,500 e.g. Watercolor, Home Food
Preserving, Creative Writing
Specialized 255 participants @ $12 each
Recreation $3,060 e.g. Nifty Knitters, Fitness Fun Fridays,
Classes What's Cooking?, Square Dancing
Specialized $3,000 600 participants @ $5 each
Recreation YGC e.g. Dine Out, Dances, Talent Shows
Family 128 participants @ $20 each
Instructional $2,560 e.g. Guitar Lessons, Theater
Classes
Activity Rooms
1 & 2 Totals $40,280
Preschool Dance
Banquet & Gymnastic $11,840 320 participants @ $35 each
Rooms 1, 2 & 3 Classes e.g. Ballerina Enchantment,Tumbling
Preschool 128 participants @ $35 each
PeeWee Sports $4,480 e.g. Let's Play Sports, Pee Wee
Classes Sorts
Youth Dance & 192 participants @ $50 each
Gymnastic $9,600 e.g. Baton, Tumbling, Gotta Dance
Classes
Adult Fitness $15,360 256 participants @ $60 each
Classes e.g. Noon Time Fitness, Boot Camp
Adult Wellness $15,360 256 participants @ $60 each
Classes e.g. Pilates, Yoga, Tai Chi
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Adult Dance $3,840 64 participants @ $60 each
Classes e.g. Beltydance, Country Western
Breakfast With
Santa $1,800 300 participatns @ $6 each
Daddy Daughter $5,600 140 participants @ $40 each
Date Night
Ladies & Lil $2,500 100 participants @ $25 each
Gents
Banquet
Rooms 1, 2 & 3 Totals $70,380
Grand Total for $110,660 x 80% Includes an industry standard rate of
all Rooms =$88,530 20% cancelation rate
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Auburn Community and Events Center Maintenance/Operations Expenses (20,000 sq. ft.)
Type of Expense Service Expense Amount
Direct Contracted Janitorial $3,000 mo $36,000
Utilities-Electricity, Gas, Water, Sewer ($1.97 ft.) $39,400
Shared Cost-Facilites/Maintenance/Repairs
Building Supplies & Services ($2.40 ft.) $48,000
Total Direct Expenses:
Indirect Property Insurance $7,000,000 @ .1575 $11,025
Grand Total: Direct & Indirect Expenses: $134,425
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Auburn Community Center Operating Pro-Forma
Fiscal Years 2014 - 2023
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Revenues
Recreation Programs(new revenues) 88,530' 92,957 97,604 102,485 107,609 112,989 118,639 124,571 130,799 137,339
Rentals(new revenues) 71,760 75,348 79,115 83,071 87,225 91,586 96,165 100,974 106,022 111,323
Misc. Revenue(linens, kitchen fees, liquor fees) 10,000 10,500 11,025 11,576 12,155 12,763 13,401 14,071 14,775 15,513
Existing Program Revenue Transfer(cannibalization) (22,135) (23,242) (24,404) (25,624) (26,905) (28,250) (29,663) (31,146) (32,703) (34,339)
Existing Rental Revenue Transfer(cannibalization) (7,180) (7,539) (7,916) (8,312) (8,727) (9,164) (9,622) (10,103) (10,608) (11,139)
Total Revenues 140,975 148,024 155,425 163,196 171,356 179,924 188,920 198,366 208,284 218,698
Program Expenditures
Program Wages/Benefits 26,558 27,355 28,175 29,021 29,891 30,788 31,712 32,663 33,643 34,652
Program Supplies 6,640 6,772 6,908 7,046 7,187 7,331 7,477 7,627 7,779 7,935
Contracted Services 13,943 14,640 15,372 16,141 16,948 17,795 18,685 19,619 20,600 21,630
Total-Program Expenditures 47,140 48,767 50,455 52,207 54,026 55,914 57,874 59,909 62,022 64,217
Administrative Expenditures
Front Desk 1 0 FTE(wages/benefits) 56,025 57,706 59,437 6.1,220 63,057 64,948 66,897 68,904 70,971 73,100
Temp front desk&facility attendant wages/benefits 35,000 36,050 37,132 38,245 39,393 40,575 41,792 43,046 44,337 45,667
Facility M&O 134,425 138,458 142,611 146,890 151,297 155,835 160,510 165,326 170,286 175,394
Minor Equipment 8,000 8,160 8,323 8,490 8,659 8,833 9,009 9,189 9,373 9,561
Total-Administrative Expenditures 233,450 240,374 247,503 254,845 262,405 270,191 278,208 286,465 294,967 303,722
Total Expenditures 280,590 289,141 297,958 307,052 316,431 326,105 336,082 346,373 356,989 367,939
Net Cost to City (139,615) (141,117) (142,533) (143,856) (145,075) (146,181) (147,162) (148,007) (148,705) (149,240)
Note the follownng assumption were made in calculating the protect operating budgets. 1)3%annual increase in salaries due to inflation
2%annual increases in supplies and minor equipment
DRAFT Community Center & Event Center Fee Schedule
Core Operating Hours
8:00 a.m. — 9:00 p.m., Monday through Friday
Rental Hours may vary
Resident Non- Auburn other Approved Auburn Veterans
Resident Non-Profit Non-Profit Auburn Senior Bldg.
Cultural Activity (resident
Groups Center rate)
(providing (resident)
free public
activity)
Full Banquet
Friday:5pm-11 pm $120/hour $150/hour $90/hour $115/hour $90/hour $80/hour
Saturday: 9am-11 pm
(lull lacdity from Qpmalosmg)
Sunday: gam-11 pm
1/3 Banquet
M-F: 8am-9pm $50/hour $65 1hour $38/hour $50/hour $38/hour $20/hour $30/hour
Sat/Sun: 9am-11 pm
(available wthm 30 days or
less)
Activity Rooms
(can be booked up to six $25/per $30/per $20 1per $25/per $15/per $151hour
months in advance) room room room room room
Mon-Thurs: 8am-9pm
Fridays: 5pm-11 pm $40/both $45/both $35 1both $35/both $30/both
Saturday: 12pm-11 pm rooms rooms rooms rooms rooms
Sunday gam-1 1 pm
REVENUE
Activity Room 1 Friday 32 weeks x 3 hrs x$25 per hour= $2,400
Saturday 32 weeks x 8 hrs x$25 per hour= $6,400
Sunday 32 weeks x 6 hrs x$25 per hour= 14 800 Total $13,600
Activity Room 2 Friday 32 weeks x 3 hrs x$25 per hour= $2,400
Saturday 32 weeks x 8 hrs x$25 per hour= $6,400
Sunday 32 weeks x 6 hrs x$25 per hour= 4 800 Total $13,600
Full Banquet Friday 16 weeks x 3 hrs x$120 per hour= $5,760
Saturday 16 weeks x 8 hrs x$120 per hour= $15,360
Sunday 12 weeks x 6 hrs x$120 per hour= 8 640 Total $29,760
1/3 Banquet Friday 16 weeks x 3 hrs x$50 per hour= $3,600
Saturday 16 weeks x 8 hrs x$50 per hour= $6,400
Sunday 16 weeks x 6 hrs x$50 per hour= 14 800 Total $14,800
Grand Total $71,760
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ESTIMATED PROJECTED COST
O Construction Cost Estimate:
• Community Center Building Area: 20,250 SF 2009 2013
• Building Construction Cost:
Community Center: [20,250 SF x $250/SF]............. $5,062,500 $6,075,000
> 2013 estimate [20,250 SF x 300/SF factor of 20%]
• Site Development Costs
> Community Center Site Work [i.e., earthwork,
utilities, parking lots,sidewalks, plazas,
landscaping, lighting, etc.]........................................ $750,000 $862,500
• Off-Site Improvements Allowance [frontage
improvements on 12t" Street S.E.] ............ ........ .......... $175,000 $192,50 0
ACTUAL BID PRICE APRIL 16, 2009 $6,002,445 $7,130,000
O Project Development (Soft) Cost Estimate:
• Architectural/Engineering Fees
> Architectural Programming .. .. ... . .. . .. .......... .. 35,000.00 complete
> Basic Serv. per WA State Fee Sch (8.0%)BLRB..... 699,000.00 ($200,000
> Civil Engineering .. ... .. .. .......... ................ . 78,000.00 Contt. admin.)
> Landscape Architect.................................... ............ 40,000.00 complete
> Acoustical Engineer ................................................. 30,000.00 complete
> Food Service Consultant ... ...... .. ..... .. .. . 8,000.00 complete
> Cost Estimating............................ ..................... ... 30,000.00 complete
> Hazardous Material Abatement......................... .. ... 30,000.00 complete
> Traffic Engineering Consultant......................... .. . 12,000.00 complete
> Supplemental Construction Admin Services............ 110,000.00 complete
• Geotechnical Engineering. .. .. .. .. .. ..... 15,000.00 complete
• Site Survey 35,000.00 complete
• Commissioning Consultant............... .......................... .. 30,000.00 $30,000
• Additional Consultant Fees (Allowance).................... .... 70,000.00 $50,000
• City of Auburn Project Management Costs (.5FTE) 100,000.00 $50,000
• Printing/Reproduction Costs........................................... 75,000.00 complete
• Permitting Fees... .... . ... ...... ... ....... .. ........ .. ..... ... .. 100,000.00 Waived by COA
• Construction Inspection and Testing (BLRB) .. 50,000.00 $40,000
• Phone System/Fibar Optics........................................ ... 50,000.00 $40,000
• Construction Contingency($7,130,000 x 5%)................ 525,000.00 $356,500
• F. F. & E. Budget(Long Estimate). .. .. . .. . 437,000.00 $225,000
• Staff Planning & Moving Costs....................................... 25,000.00 $25,000
• WA State Sales Tax ($7,130,000 x 9.5%).......... ........... 769,000 $677,350
• Overall Project Contingency (BLRB)................. .......... 150,000.00 $100,000
PROJECT DEVELOPMENT(SOFT) COST TOTAL $1,7,93,850
O TOTAL PROJECT COS T..................................................................................... $8,923,850
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