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HomeMy WebLinkAbout02-24-2014 Untitled CFIYOF „ -v�'�"'�; Municipal Services Committee AT TRT T� �r February 24 2014 - 3:30 PM v L v-R City Hall Conference Room 3 WASHINGTON MINUTES I. CALL TO ORDER Chair Peloza called the meeting to order at 3:30 p.m. in Conference Room 3 of City Hall, 25 West Main Street, Auburn, WA. A. Roll Call Members present: Chair Bill Peloza, Vice Chair Wayne Osborne and Member Claude DaCorsi. Staff present: Mayor Nancy Backus, Chief of Police Bob Lee, Assistant Chief of Police Bill Pierson, City Attorney Dan Heid, Finance Director Shelley Coleman, Parks, Arts & Recreation Director Daryl Faber, Arts & Events Manager Julie Krueger, Arts Coordinator Maija McKnight and Police Secretary/Scribe Heather Shaw. Others present: Auburn Symphony Board member Nancy Colson and Auburn Reporter representative Robert Whale. B. Announcements C. Agenda Modifications II. CONSENT AGENDA A. February 10, 2014 Minutes Vice Chair Osborne moved to accept the Minutes as presented. Member DaCorsi seconded. Chair Peloza concurred. MOTION PASSED: 3-0 III. ACTION A. Resolution No. 5041 (Faber) Parks, Arts & Recreation Director Daryl Faber briefed the committee on Resolution No. 5041 which authorizes the Mayor and City Clerk to execute an agreement between the City of Auburn and the Auburn Symphony Orchestra (ASO) for tourism promotion services. For the past several years the City has provided the ASO with financial support for concert performing arts venue's through the Parks Department budget process. Any future proposed agreement will Page 1 of 3 provide specific scope of services that outlines deliverables, services, marketing, outreach and performance measures. The committee expressed an opinion that the proposed Resolution 5041 and Agreement (Exhibit A) didn't fit a tourism contract package with the ASO. The committee recommended that a different type of agreement be created for the ASO funding mechanism. The committee commented on the following: 1) Concerned that the 13% marketing goal by ASO fell short of a robust marketing campaign and suggested that this be a higher percentage in an effort to expand the ASO attendance base; 2) Felt that the ASO web page was out of date and needed revision to attract more people to concerts; 3) A current marketing Budget is needed to compliment the ASO business plan; 4) Vertical Spreadsheet provided with concert dates and other statistics from 2010 was incomplete and needs to include current events; 5) Because of a history of not filling the Performing Arts Center (PAC) with a reasonable attendance, it was suggested that the ASO consider going to only one (1) performance on a concert weekend, in as much as the PAC has approximately 1,000 seat capacity. It is reasonable that this action will save ASO funds that can be used for other planning. ASO will review this suggestion and provide further information to the committee; 6) It was noted that past city sponsorships lacked appropriate recognition of marketing media; 7) Annual ASO Fund Raisers were requested to be held in the City; 8) Complimentary ticket distribution was requested as a marketing tool and as a method to bolster symphony culture in the community and elsewhere as needed, and 9) In the September and October time frame of each year, ASO will provide a Financial Report to the City that reflects the funds allocated to the ASO. Staff will provide a revised ASO funding agreement plan to the committee by March 17, 2014 for review prior to the scheduled Municipal Services Committee on Monday, March 24, 2014. Committee discussion followed with no further action taken. IV. DISCUSSION ITEMS A. False Alarm Prevention Program (Lee) Bill Pierson, Assistant Chief (AC) of Police, reported on the False Alarm Prevention Program. Each year the Auburn Police Department responds to hundreds of false alarm calls. As a result, the City enacted Ordinance No. 6216 in 2009 to address this issue and help reduce these types of calls. Since implementation of this Ordinance, the City has issued a total of 8,430 alarm permits. Of this total, 466 alarm permits have been suspended due to non-payment or excessive false alarms. Between 2008 and 2013, false alarm calls have decreased by 63.0 percent. Chair Peloza remarked that a citizen inquired about the possibility for the City to consider changin Page Tof 3 to one false alarm per year. AC Pierson commented that one of the benefits to this Ordinance is that it holds citizens accountable for maintaining their alarm equipment. The policy is a reminder to citizens about the importance of having an alarm system and maintaining communication with the alarm company in order to avoid false alarm charges. Committee discussion followed and concluded that the False Alarm policy will remain "as is". B. AVHS Board Review / Animal Control Licensing Program (Coleman) Finance Director Shelley Coleman provided a review on the Animal Control Licensing Program. Figures through January 2014 show an increase in License sales over the same period in 2013. It is anticipated that we will receive more licensing revenue this year over 2013 because of familiarity of the city animal shelter and the removal of the Rabies Certification requirement. Additionally, Director Coleman requested at last week's AVHS Board meeting that AVHS include a 'licensing clinic' at all of their community events in order to promote pet licensing. Mayor Backus inquired about moving the monthly report on Animal Control Licensing to a quarterly report. Committee discussion followed and it was agreed that the written report for the animal control licensing program be provided quarterly. However, all statistical data will be provided monthly to the committee for tracking purposes of License sales for measuring the rabies certification policy change. C. Project Matrix The following change was identified for the Project Matrix: Item 41: Review date updated. NOTE: The Municipal Services Committee will not meet on March 10, 2014. V. ADJOURNMENT The meeting was adjourned at 4:55 pm. The next regular meeting of the Municipal Services Committee is scheduled for Monday, March 24, 2014 in Conference Room 3 of City Hall, 25 West Main Street, Auburn, WA. Signed this day of March, 2014. �fl I Bill Peloza, Cmair fblZ-Heather aw, Po ce Secretary/Scribe Page 3 of 3