HomeMy WebLinkAbout04-14-2014PCOC 4114114 Pg 5
I,B.1. ADA Laura W
Submitted by:
Auburn Downtown Association
Laura Theimer Lama Westergard
Board President Ex Live Direct.
A Presentation for the
City of Auburn
Planning & Community Development
Committee
April 14, 2014 1 One Main
AUBURN
Mission Statement
The mission of die Auburn Downtown
Association is to promote, improve and
preserve Downtown as die heart and soul
of die community.
History and Finances
The Business Improvement Area (8111) in Auburn was
formed in 1988, RCW 6097. The Auburn Downtown
Association, established with By -laws, is comprised of
a Board of Directors and paid Executive Director
The Auburn Downtown Association is a 501(c)3
Receives BIA monies which the City collects when
businesses pay for their business licenses.
Actively seeks B&O Main Street Tax Credit Incentive
contributions from businesses in Auburn.
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4/14/2014
Board of Directors
President: Laura Thelmer, Farmers Insurance
Past President: Allison Vandenberg, Washington Federal
Vice President: Amy Dais, Tribeca Spa
Secretary: Open
Treasurer: Open
Stephanie Gibson, The Pink Peom, Spa
Henry Dehoog, The Home plate Pub
Darren Jones. AgnShop /Ace Hardware
Robert Smith, Auburn Dance and Music Center
Hancy Wyatt, Auburn Area Chamber of Commerce
Elizabeth Chamberlain, City Planning Development, Ea -OHldo
Gordon O'Dell, Auburn School District, Ea- Officio
Commander Mike Hinman, Auburn Police Dept., Ea -Officio
&WMdve Director, Laura Westergard
Main Street Four Point Approach•
As a unique economic development tool, the
Main Street Four -Point Approach• is the
foundation for local initiatives to revitalize
their districts by leveraging local assets -
from cultural or architectural heritage to
local enterprises and community pride
The four points of the Main Street Approach
work together to build a sustainable and
complete community revitalization effort
Main Street Four Point Approach
Design - Three New Initiatives in 2014
I. Auburn Streetscape An Store Front Program S
• Instill at One Main on the lower level
• Imiall coming soon: The Aubum Avenue Theakr c3
2. Fatade Improvement Program �AS.u.
• RemaR Really grant im
• ton Giovanni Ristorame
• SI,50g kit to grant
3. 'Restore the Doom
e Community wide fund raising event to restore front doors of
two historic (registered) buildings in downtown
N'laiu S I I V v I it Yuiul Approach e
Economic Development
Economic development streny hens our community's
existing economic assets while diversifying its economic
base.
This committee
oversees the publishing of the Downtown Business Guide -
the 2014 edition is in the works
is working with Doug Lein and Nancy Wyatt to conduct
focus groups for the downtown area
keep status on number /locations of business vacancies
Is looking forward - how could we move people
downtown? One idea is a trolley system to move people
quickly from one area to another.
Main Street Four Point Approach t
Organization
Organization establishes consensus and
cooperation by building partnerships among
various groups that have a stake in the
downtown business area.
The committee oversees public relations, fund
raising, and staffing /volunteer development.
This committee will have its first meeting in April,
2014.
Main Street Four Point Approach •
Promotion
Coupon Booklet - Winter and Spring 2014
Downtown Event Schedule inside
Events
Targeted events, i.e. Girls' Nights Out and East End
Block Parry
Special Marketing /Advertising Methods
Washington Wine Guide
ValPakn mailings for WAM and other collaborative
events such as the Auburn Art Walk S Wine Tasting
Promotion drawings /campaigns such as Easter Bunny
and candy drawing - rewarding patrons
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3
Events Which Draw i
C
3 No Networking
Meeting Other Business Owners /Managers
Building friendships and community within
the business community
Connecting common ideas, projects, and
events
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Goals
Internally
Develop the four committees to strengthen our
downtown core of 150 + businesses
Develop the Board of Directors: filling all open
positions and cultivate growth
Continue to work on B&O Main Street Tax Credit
and other fund raising knowledge and methods to
develop more support for fa4ade grants, events,
and projects
Continue to create a more authentic store front
facades with our businesses
Goals
Externally
Continue to partner with e9simr.bints to live or mission and meet
goals of downtown district
Use input from focus groups to help shape our goals and abategies
Nselop fundraising methods for program goals
Continue to draw /recruit new businesses to downtown Auburn.
Work with property owners /managers to fill vacant space with an
Build up Me downrewm community, it's image, and presence as the
City Center - work With the City as It prepares to use downtown
grant monies to enhance Main Street district
Thank You for This Opportunity
Questions?
Ideas?
po...�siwm hmta
AUBURN
PCDC 4114/14 Pg 1
1 B.1. ADA
Submitted by: Laura W.
Ladies Garden Party
at
Agri*Shop Ace Hardware
Featuring:
Thursday
May 1, 2014
6:00 -8 :30 pm
Proceeds Benefit
Auburn Valley Humane
Society
Local restaurants and businesses
• Wine tasting
• Meet a cute furry friend from the Humane Society!
• Tickets (Requested donation) are $15.00:
AgriShop /ACE Hardware, Auburn Downtown Association,
222 E. Main ST Suite A, and Auburn Wine and Caviar,
2402 A Street SE
Thursday, May 1, 68:30 pm
at Agrishop Ace Hardware
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Admittance $15 Donation
Purchase Early!
AgriShop Ace Hardware
308 W. Main ST.
(253) 833 -0870
www.agrishopinc.com
PCDC 4/14/14 Pg 7
1.8.2. Econ Dev
Submitted by: Doug Lein
"What's Happening in Auburn"
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Auburn By The Numbers
151 Quarter 2014
r 1
Single Family 92 9S
Single Family value $21,404,890.00 $20,830,400.00
Commercal 160 126•
Commercial Value 125,763,175.00 581,81,845.00'
1
New Business Licenses 73 52
Real Estate Fxase Tax 5 470.000,00 f 360,000.00
Sales Tax Revenue $4,000,000.00 $3,400,000.00
'These figures Include I permit Issued for the Auburn Nigh School
modernization project which has a value of $66,090,1109. The adjusted
IlliiiiiiiiIye subtraeOng the school is 515,731.645.
Project Update
f Trek Apartments - Units available 1 a Qtr. 2015
r
4/14/2014
Project Update
outlet Collection
90 % complete
1 !1
THEOUTLET
COLLECTION
Project Update
Orion Industries - Completion March 2014
7L, A
4/14/2014
2
4/14/2014
Project Update
Hinshaw's Indian
Motorcycle
Project Update
r Xfinity Comtast Retail Store Expansion
Project Update
Schilling Cider Plant Expansion to Park 277
i
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4/14/2014
Project Update
DCT LLC - New Building in Park 277
Project Update
J & K Manufacturing - Building 2 completed
Building 3 under construction
"
Project Update
J & K Manufacturing - Building 2 completed
Building 3 under construction
r.,
4/14/2014
Project Update
Jimmy John's Completed March 2014
Project Update
� Saar's Market - North Auburn Way
Project Update
GRCC
Student Life Center
Trades Building '�
Project Update
North Auburn Way I OK Retail Spec Building
Business Assistance & Retention
Marketing for small conventions with Tourism
r Business License Data Update
1 3No networking event every Thursday
r Video Library Programming
Import Export Forum
• Occupational Health
Energy and your Business
The Internet
Facebook 101
Bank and Banker Relationships 101
Affordable Health Care
1 It Qtr.. 2014 Strategies
Expanding efforts with our Retail clusters
Updating Planning strategy areas
Outreach to non licensed businesses
Moving forward with our IPZ
working sub committees
• State Wide Administrator Committee
Funding
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"What's Happening in Auburn"
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Implement 3 Hour Parkin
Inventory existing parking signs
Confirm parking sign design
—
- - - - - --
Put up updated parking signs
Conduct outreach for 3 -hour parking
Develop temporary day pass program
Expand Residential Parking Zones RPZs
Revise ACC 10.36 - Stopping, Standing, and Parking for 3 Hour
Parkin + Admin. Authority
Confirm buy-in from Mayor
Departmental review of revised ACC 10.36
Council Committees
City Council
te Web
Update Website
Revise Downtown e
Include Downtown parking as nick -link
Upload revised Downtown parking ma
Develop and insert interactive Downtown parking ma
Identify City Contact for Parkin
Set up parking email address
Identify parking stakeholders - internal
Identify parking stakeholders - external
-
Conduct outreach for City parking contact
Define res nsibilties
Short Term Recommended Actions
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