HomeMy WebLinkAbout04-28-2016 Agenda
LODGING TAX ADVISORY COMMITTEE - WORKSHOP
Agenda
April 28, 2016 9:00 AM – 4:00PM
25 West Main Street City Hall, Council Chambers
Part I: Informational Program
9:00 – 9:10 Review of the Day’s Events
Doug Lein, Economic Development Manager, City of Auburn
9:10 – 9:40 The Importance of a well-defined Plan and Budget
10 YR Economic Development Plan Update
Jeff Marcell, Senior Partner, TIP Strategies
9:40 – 10:00 Regional and Local Lodging Market Conditions & Area Outlook
Thomas P. Kennedy, CHA, Kennedy & Mohn, P.S.
10:00 – 10:15 Break
10:15 – 11:30 Tourism Branding
Comparing Media Buys to other Similar Markets
Jill Boltmann, Business Development and Account Manager, Apex Media
Case Study
Eric Christenson, Principal, Apex Media
11:30 – 12:00 Rate, Finance, Reporting Process & Required Documents
Bob Brooks, Financial Planning Manager, City of Auburn
Part II: Workshop
12:00 – 1:00 Lunch (provided)
1:00 – 4:00 Hands on Work *Breaks as needed*
Review 2007 Business Plan
Create/Approve 2016 Business Plan, Including 2016 Budget
Prepare & Approve document to forward Existing Funds
2017/2018 Budget
Possible consolidation of LTAC & Tourism Boards
Review/Approve FTE and Draft Job Description(s)
Vision for Tourism Manager and/or Tourism Support Staff