HomeMy WebLinkAbout05-17-2018 minutes.
�cr��� c>r � • Auburn Tourism Board Meeting
U �U���1 �! May 17, 2018 —10:00 AM
�ti'�11f 11 N(; iOh Auburn City Hall �ouncil Chambers
MINUTES
CALL TO ORDER
Roll Call — The meeting was called to order at 10:03 AM.
Board Members present: Chair Rebecca Frisch, Vice Chair Ashley Mohoric, Rachael
McAlister, Jim Wilson. Julie Krueger, Tonia Jones.
Excused absence: Ting Phonsanam, Kacie Bray, and Ronnie Roberts.
Staff Present: Lorraine Chachere, Tourism Coordinator; Josh Arndt, Economic
Development.
II. APPROVE APRIL MEETING MINUTES
Board Member Wilson motioned to approve the April meeting minutes. Vice Chair
seconded the motion.
MOTION PASSES UNANIMOUSLY 6-0.
III. OLD BUSINESS
Tourism Map — BIA approved up to $4,000 for the creative design of
a downtown insert as well as printing of the two sided map for the
remainder of the year prior to the peak summer months. A local
printer will be used.
Hotel and Events Updates — La Quinta was just sold to a new owner.
We are grateful of Satpal Sohal's longstanding service contributions
as an LTAC member.
- The Clarion Inn will soon have their Grand Opening as it has
been under renovation from its previous rendition. Coordinator
Chachere will send the event details to everyone.
- White River Concert A Hotel Shuttle. For the 2018 Concert
Season, Live Nation has doubled the amount of concerts to be
offered at the White River Amphitheatre and the season
extends into October. With a lineup of 24 major names and
popular bands coming to Auburn, here is an opportunity to
capitalize and secure hotel guests thru October 12`h, 2018.
Coordinator Chachere is working with interested hotels in a
possible Stay & Play package that Tourism would assist with
marketing.
Budget Update — An update of up to March 2018 was provided.
Tourism Logo Options—The initial draft of the logo options received by
Smarthouse were not favorably received by the group. The colors used
are redundant and commonly found. There was discussion of attaching
our brand to the logos provided and to Mt. Rainier. Feedback will be
given to Smarthouse and a request for new designs.
IV. NEW BUSINESS
■ Emerald Downs Request for Sponsorship — Vice Chair Mohoric submitted a
proposal the day before the meeting requesting $15,000 for the 2018 July
3�d Fireworks event. Annually, 14,000 people come. Advertising
opportunities that come with this sponsorship would be modified as the
season has already started. Possible examples could be tagging Auburn
Tourism on emails, program ads, social media, email blasts (12,000 on email
list). Chair Frisch who works and represents a sister property, as well as Vice
Chair Mohoric would have to recuse themselves from the vote. There is no
quorum to be able to vote on it at this meeting.
Smarthouse Creative Film Festival Proposal — A proposal for a film festival
to take place during the shoulder season. The theme would be consistent
with marketing campaigns, get coverage for Auburn in the news, grow to
become an annual tradition. The various elements of logistics, sponsorship
opportunities, locations, time of the year were discussed and weighed by
the Board. Ms. Davis and Mr. Wilke offered their insight, previous and
current professional experience working on and with film festivals in the
region. The possibility of a tactical donation to support the arts locally was
suggested. Concerns on Coordinator's capacity, having a short turnaround of
prospective dates were brought up as needing to be addressed. Additional
research of prospective dates and venues will be made. Smarthouse can go
ahead and present the possibility of a film festival in a vague manner with
SIFF attendees and planners.
V. NEXT MEETING
The next meeting will be on Thursday, July 19t'' at 10AM in Room 3(second floor) at City
Hall.
VI. ADJOURNMENT
There being no more business to discuss, the meeting was adjourned at 11:46AM.