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Home My WebLink About07-19-2018 Items Submitted at the 7-19-2018 Meeting exploreaubum.com SCOPE OF WORK MEfTING PLANNERS SECTION Project ' ..:, _ , , � GOAL To have a section on the Ex�loreAuburn.com site tailored to the audience of the meeting planners, groups/reunions, unique weddings on the smaller side so tha.t this resource is accessible and available to them during their research phase and they Have an idea of who we are and what we offer before they make first contact. MESSAGING Aubum Tourism's aim is to attract smaller conferences and groups that still need to meet without the hefty Seattle hotel room rates. Whethernon-profits br companies with links to businesses in the Puget Sound Region, Auburn is affordable. We are fortunate to have large city amenities with the feel of small town hospitality and pleasantness. We are Authentically Auburn. Auburn is one of the oldest cities in Washington, yet has a variety of modem attractions. We take great pride in our history and traditions. And we haye a lot of fun, too! PAGES TO BUILD OUT Main Landing page that will contain the links to the other relevant pages Top Ten Reasons to to hold your meeting in Auburn Frequently Asked Questions What ExploreAuburn can do for you RFP Submission Forin Meeting Venues Page (List of venues and features of each) Featured Hotels Team Building and Entertainment Unique Wedding Settings ELEMENTS TO INCLUDE • A map showing Auburn being in the halfway point to Seattle andTacoma plus Sea.tac. • GrapHical elements to support the stories • RFP Form submission COSTS We estimate the project being in the 40-60 hour range. Cost being in the $4000 to $5000 That would give us enough of a budget to do it right and have something we can all be proud of. Sincerely Chris Raines Cevado / Earth and Sky Studios chris@cevado.com 509-670-4898 �u�e�N M � �TIIVGS � USIN �SS PL�4N 1. VISION Meetings presents a large market oppoRunity for various Auburn venues,hotels as they attendees stay�overnighE, restaurants,and retail. Auburn offers a varfetgof unique yenues to dater to the small and medium sized conferences,as well as Jibrant opportunities for team buflding�and socializing fo�conference attendees. 2. STRATEGIES ❑ Increase visibility wfth presence at key tradeshbws locally and in the region. ❑ Cultivate relationships with key decision makers,meeting planners. ❑ Curate unique visitor eiperlences fo support meeting planner obJedives. ❑ Develop resources to faciptate information for meetings and groups. ❑ Collaborate with partner stakeholders to bolster Auburn offerings. ❑ Enhance.communicationsfo�accessibility 3. INITIATIVES ❑ Creatlon of compendium of collateral. ❑ Development of online resources geared for meeting planners. ❑ Tradeshow Participation. ❑ Digital�Marketing In Planners sites FOR TIMELINE SEE NEXT PAGE , *e�� Pron�ot� r�g I�ee�ongs in Auburn �� u � � Meetinp�s Timeline *WASHINGTON b )uIy/Aug. September October November December � ' iNeetings Collateral Tradeshow Outreach Evaluate/Plan Tab ■ ��'e>bsite • Meeting Ga�ide • NN'6vent Strategic o�it�rach Assess efforts. plan Resources bv and Folders to be Show, Oct. !6'�' to non-pr•o�ts, fqi-20/9 Cevado. created in—house, at WSCCS tr�adeshow follotiv Venue prinzed bv erternal � up. � vendor. Adi�ertising in Rouncl�able fn Meeting Aug. or Sept. • Small Meetings Publicntions Corifei�ence, 9/23 - 9'l.i � sr.meg�. luh'pl8 O Approved HOTEL/MOTEL TAX FUND 2018 BUDGET YTD YTD as of 2018 Comparison 5/31/2018 w/BA#5 5/31/2017 Revenues: Hotel/Motel Excise Tax $38,627 $38,650 $113,300 Investment Income $535 $1,349 $400 Total Revenues $39,162 $39,999 $113 700 Expenditures: Administration Tourism Mana�er Salary $17,311 $23,661 $46,125 Marketin� Consultant $0 $3,000 $10,300 Travel $0 $0 $1,030 Dues $0 $0 $515 Conference Fees $60 $490 $515 Meetin�s $35 $40 $515 Printing/Promo Supplies $464 $590 $2,800 Subtotal $17,870 $27,781 $61,800 Marketing $2s,219 Media Buy,Trade Shows, Digital*�� $0 $1,558 $134,595 Web Site $0 $375 $2,575 Multi Media $0 $250 $1,030 Subtotal $28,219 $2,183 $138,200 Community Grant Program $0 $3,500 $10,300 Subtotal $46,089 $33,463 $210 300 Total Ex enditures YTD $46 089 $33 463 2018 Year End Budgeted Ending Fund Balance as of May 2018* $183 495 � Restricted Reserves** $42,060 Unrestricted Reserves $141,435 `G'udgeted.2moun: �9ctuols/�vallabie by July 2018 once state has mmpleted audit **Restricted reserves shou/d equo/20%of budgeted annual expenditures. J � ,�Olt�/llt1�.0� _r�--�'� = E V E N T - _ � ��_�-�.�_--a � � ,� � t, `1 _� _ . _ � � � � #NWES201 8 �- " - -� AT-A- GLANCE �:��` ` � _ „ WHERE INNOVATORS & INFLUENCERS CONNECT �' " The largest trade show in the Pacific Northwest tor Meeting& Event Planners. � � - �.: Join 2,500+attendees and over 250+ezhibitors for an action-packed day of education, networking, new � � . technology and much more!This is your chance as a partner to connect,face-to-face,with thousands of � ��- "-�---� ----.— meeting and event professionals from across the Northwest! . . . ._.� New This Year.Curated events,technology demonstretions,eduwtional sessions,vendor workshops&more! �^�'------.<�� - • 2,500+ 250+ �oo,000+ 25+ Qualified Meeting �,��__�� Square Feet Years of � � & Event Pros s Exhibit Hall Expeiience �� 2�500+ A�ttend erevw Attend bePof Ev enear How T�heW Heaed About SSlS 7 or more per year 50% Email Blast 21% 3-4 per year 24% Friend or Co-worker 12% 5-6 per year 19% Attended in the past �9% 1-2 per year 2% Social Media 2% Web _�. 3% Other Attendees Types of Events What Attendees By City of Origin Attendees Plan Want to See 14% 98052 Retlmontl 30% Meetings,Events,Eta 55% New Trends S Ideas 9.6% 96101 Seattle(D� 20A Team Building 22% New Vendors 5.7% 98104 Seattle(South-SoDo) 20% Conferences 10% Networking �3% 96109 Seaqle(Oueen Anne) 9% Retreats 8% New Products � 98�21 SeattlepNaterfront) 8% Funtlraisers 59'i EveMhing! �2% 98004 Bellevue 5% Banquets 2.2"L 98119 Seattle(Interbay) 4% Golf Toumaments Planner Attendanee 1.9% 98144 Seattle(Madrona) 4% O[hcr 69% Prior Attendee 177 98033 Kirkland 31% First time attentice The Northwest Event Show is produced by Butler Events,formerly known as 8&E. Butler Events publishes the annual Event Resource Guide as well as the annual Weddicg Resource Guide, the Puget Sound's go-to guide for all thln�s evenis � . � � • • • • � • • EXPLORE EXp � ORE C./Z�G(/�� ' � � � .' : , �' � W A S H I N G T O N (- L[ �i " ��1�(117`� �;�'-ti1 �.. � �%`� � � . � � ; � • - : EXPLORE ��°�� AUBURN �� W A S H I N G T O N W A 5 H I N G T O N E�cP�ORF �xU�'a�e -;,�, AU�URN AUBURN W G S H I N C T 0 N WA O f�'T C�l�i�� JAUBURN � X � � � � ap � = � � �AU�URN ,� W EIfPLOREAUBURN.COM WASHINGTON i�� XP *� RF %Xp1.ORE � RN� �UBU 11i . AV ABi,V7 o N�- R �_ _,%'/'� EXPLOREAUBURN.COM � BURN AREA CHAMBER OF COMMERCE Aubui-, Afgona P4GiFi[ All A es and � `a�. � g August 18 & 19 Skill Levels ' - At tne oudet collection seattle Age 8 - Pro Elite �� , 11D1 Outlet Collection Way, Aubum, WA 98001 , .. - , '� , �- � _ � . , ; - � ��,,. -- - � �� .^ ` � � ;,��,% r � , t �... , 1 �� ; , � .; � � �-� _. � . - � 'r-- . _ _ _ � � : , . , . . . ��r� r� �� 3 ON 3 BASKETBALL � � � � ,� � ��TNREE MENTOR � �0� � � www. sl ickwattsclassic . com Benefiting workforce development and youth mentoring programs throughout our region Contact number (253)-833-0700 orjjordan@auburnareawa.org � . � 7/19/2018 /� The Case for Having an '��r�� Auburn Film Festival �Promotes Tourism when we need it most--shoultler season. Aubum Adventure Film Festival � •A boost to Aubum restaurants,retail, and ihe Downtown core. G¢aking a Legacy Ev¢n!to Cukivate Tou�ifm •Natural Complement to Existing Auburn Arts Scene LornN�Chachan Teu.Lm Ceerdlnata. The Case for Having an Auburn Film Festival Date Possibilities �Ties in nicel with Tourism Marketin �7he Aubum Performing Ans Y 9 Cen�ar is full messaging:CYOA — �TheAuburnAVETheataronly — �Exisling Anchor SIFF draws 14Q000 e — has avallabiliry� _ (ilmgoers;SFI � �Samrday 1l5—Sunday �Aligns with the Purpose of ATB Ord.6fi34 1/6 277.010 Creation �SaW rtlay 1/12— �The ba2rtl Shall serve�In an advisorv CapaCity�0 Sunday i113 Ih<m2Yor anC cliy muncil,antl to tfie lotlgin9 tax � Satu�tlrv 1119— ativisory commillue for th[�purpose of planning Su�v 77Z0— and promofin9 rou�ism relatetl a<bvilies. Location Possibilities � Auburn Marketing •Dependent on Festival Dates � Opportunities •Aubum Performing Arts — Center „_ � •The Aubum AVE Theater only � -° °^� has availabiliry tluring desired �cmmN timeframe. .o,,,, " •Potentlal Sateilite Downtown "'"" locations ��,x � 1 �,9�2a,$ Division of Work �j� Costs ��1 - �.: '�� Venue Fees are for hvo days , � '.�. °^^ '`L0 "^0C .Some Creative Services in -s,��_y,�,_� u..mc Smarthouse column Could � M°"°""° potentially be done in house. ��-�� °"'�'";'"B tlependingoncisl. L 3 Ile,� �il�"�5�'� 53tl500 � -„ �z'�""'°'° P� ��„ "e°9 ' -Miscellaneous exDenses � � � T(�L 51 2]3 515,000 3]_`l)] Timing of Festival Revenues In Tandem with another hi h �Revisetl to$20 Submisslon Fee, 9 saan� no walvers.Aubum rasitlents, proflle event aimed at Muokloshoot trlbal mam6are incroasing traHic to Down�own `"°'.s'�°'�'°°`""' frea. leedlnq up Ihe Fllm Fes�ivel and � s;�,�;,�i�o„,,,,.,, �Revlsotl Tiokel Revenue to coincides with IC rao s��,.�n��, �e0uc1 venue and reallstia tloket Auburn Restaurant Week pncefarcommuniry �Anlicipatetl mmaining costs'. rorn� sa.soo $22.832 Possible Corporate , Possible Community Sponsors Sponsors �REI •Columbia Sportswear •Starbucks •Muckleshoot Indian Tribe ,BOe1�9 � •4Culture •Delta Aidines •Aubum Auto Dealerships �AlaskaAitlines •Board Relationships �Lindblad Expeditions 2 � . , 7/19/2018 Film Festivals Flourish-What does it mean forAuburn? � �_ _ � 1,400 film feslivals in 2009 _ •Close to 3,000 flm festivals globally �Film Festivals resWt a measura6le economic impact,boost civic pride,and increases exposure for Auhurn 3 .:,: _ _ . � . . - � �� w'`- t��sr�R��r��r� ,. _ . SEAJTLE ' Fnrm . �9� Green Riuer "— TS ^' 167 p,�� '80ti'�COGrae , Auburn Municipai; . - Airpart � . ,-... . ; -ii�,,., �7 . ,,; � . ". .. . • „�,t�,�� . . . • •, • - � � I � � Isaac Evans Park � � Emereld �� -�' ' :t Pacific - Downs ''!': Raceways � . .� -.+- ' Clarion Inn � ' — � - � .. � CtllntOrt Inh�- _.. . ..._. , � . ... - � Iron Horse Casino - ' Green River �,{ " Rea no�, �n" I� College Auburn Auburn u��eWB ��" � Environmental Avenue Theater Flisforic � Park Oowntown • . Auburn La Ouinta ��w�� ' � �..� �8 _ :��`y J,� � ... �:_�. Aubum � _ ' �'� • - � Motel `�_ �eParkve Sound Transit � Flaming Geyser P��z� � ` ��'� Mucklesha n� � State Park W� .„. Casina ,sion � The OuYlet � a��"�!',°� !" � Collection, ' ' Comm�r�i�8�G Evenhs4�em�er �"�� f�5 � _.,,� ; "�3: �z-. . �, ' �Ahi�e i�iver ... _ ' � aphdl�h�� : 7AG�MA �� u..a Game^Fa � White River Wilderrr�; Park , . ,. - � " _ ^ k'8!'rrv�3n�^ema�r. � •y• '�- � � � � Mt Rainier � , 1 � � � �+.� . = � Scan Me ♦ � � 1 � 1 1 1 � � � � � � � �o p � > /' / � ;�� ; � STH Sf NE r i�mmrf PApKpVENUE.-�"'�" � 2 I � N I �.�� :' on�srNe _ _ . , r ,., � � ___. �-- ,,.. 3RD5{ i �� ':'��' }�� 3FOSTNE Z .y 1 � h. w O� � 2NDSTNW � ?NOSfNE � �,/ � y � . _ ��_ O ...�_ �� I � � -_ 1ST Sf NW - �� v �_' N •• � � .. . � � �i � � �I 0 a pv � 2 V �� 'r�� Q� � ` . W M41N n �� • � E MAIN Si � A ,.�_. _ �.�.�.. +rwi m--_. ai� ' r,1 �� ,� �+�,� �I �rS,� �rs, � �� ,nnN, I �y� I V1 Z �S � � m +�� O� 2NDSTSW 2NDSf5E yWj w H w Y '.�� F .... �, � � N 1� / .. � �+ . W W LL U I - 3FDSTSw � N rij z o w -�� ,� } � � � < a N �� V �I � �� -. . 4THSTSE � �� I ��_ � I I I � �s �� - ,,,.�� --- _ � I' � . �_ - � i ` � .,.. .. �� , � �T � ��' FOOD �� FOOD �SHOPPING ��ARTS & CULTURE 1.Battle(ield Co�fee House i8.5punky Monkey Bar&GriLL 28.A Litt�e Knitty 37.Auhurn Performing Arts Center 2.BigPool Java 19.Starting Gate Restaurant 29.Comstock's Bindery&Bookshop 38.Auhurn Ave Theater 3.Donut 8 Multin Factory 20.Sunbreak Cafe 30.CrystaUi L.Garcia's Mexican Restaurant and Cantina p�.Sushido 31.Hills of Comics 5.Gcaux Brewing 22.Vinifera Wine Bar&Bistro 32.Mando's Disc Gotf Pro Shop 6.Gor Gai Thai 23.Zola's Cate 33.Main Street ThriR Shop 7.Gosanko Chocolate Factory 34.Nelson's Jewelry&Gifts 8.Gosanko Chocalate-One Main 35.Shoe Forest&More 9.Herfy's Burgers M,H EALTH & 36.Washington Pianos 10.Happy Express Sushi,Wok&Teriyaki 11.J's Teriyaki 12.KampoCuisine WELLNE S OTHER SERVICES � * 13.Mazatlan Restaurant 24.Corestar Pilares r ) l /� 74.Oddfellas Pub&Eatery 25.Longevita PilatesandYoga Foradditional Downtown .L�l ��` �C� * 15.The�uarters Scudio businesses,please visit the -��,U B U R N 16.Rainbow Cafe 26.Tummg PoiM Studios Downtown Association at 17.Rail Hop'n Brewing Company 27.MultiCare Auburn Medical Auhurndl.org Center • WASHINGTON � . . . � . � . � � � � � - i ► � � � • - . , r "I � � _ �= ��4 � �O•i.� , . r�.L.'�. '.,: AUBURN '°r�°^�° `: ExploreAuburn.com T � .�" � �heck out aur wlendar of q • � events, I�m vahaYs �ew in _ � ; Aubu�n.and get heFpfuF + ; t ,�@AuburnWATourism � @Ex uburn � � �eke it a staycation ite �River cnncert! Cb I � - � .� t- ( �i , ,� ��A;, � . ,; ,s;,x y . .. � , .;. , ., . ' LD� . — A s�ay atel.and �`�:- rtcert! �� 4:[OnCfrt 0!Ihp WIII OffPr S:dy 5 AI2y lCfvifo �Y�i�)< � � - e�ew�.•�,�:w� AUBURN 'RED: 'MounWinvmwnuburnlnn �=+��menaa. �r !LION! �� ol connrts,wsit .(25i196]7600 e�o�oreaubamcom