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Home My WebLink About08-16-2018 Agenda � � . u�oF -� • Auburn Tourism Board Meeting � August 16, 2018— 10:00 AM ;�`°'�� 4yp��y�r�� Auburn City Hall, Room 3 (2"d Floor) AGENDA I. CALLTOORDER Roll Call II. APPROVE JULY MEETING MINUTES III. ULD BUSINE55 1) Tourism Updates ■ Membership Updates a Tourism Budget Update=June 2018 • Tou�ism Logo m Tourism Map Final � Tou�ism Marketing Campaign 2) Auburn Adventure Film Festiv.al Update 3) Auburn Tourism Summit- November 7th 9am—11am ACTION ITEM 4) Meetings/Groups Strategy Plan • Meeting Planner Engagement on Tourism Website Proposal IV. NEW BUSINESS V. NEXT MEETING • Next ATB Meeting:Thursday, September 21st at lOAM in Council Chambers VI. ADJOURNMENT � � �` cnvQe. " ,� ^ Auburn Tourism Boacd Meeting ,� JULY 19, 2018— 30:00 AM �_.,,�'` wyp$�j��p�; Auburn City Hall, Room#3 MINUTES I, CALL TO ORDER The meeting was called to order at 10:09am by Vice Chairwoman Moho�ic. Board Members present:Vice Chair Ashley Mohoric (via phone); Bo.ard Members Kacie Bray; Rachael Mc Alister;Julie Krueger, Ronnie Roberts; Malia Dale; Karrie Schofield; Chantelle Herburger Excused absencei CHair Rebecca Frisch;Jim Wilson Staff Present: Lorraine Chachere,Tourism Coordinator, Sarah St. George, M Multimedia Specialist. II. APPROVE JUNE MEETING MINUTES Board IVlember Schofield motioned to approve the June meeting minutes. Board Member Kruegerseconded the motion. MOTION PASSES UNANIMOUSLY 8-0. III. OCD BUSINESS 1) Tourism Updates � Budget.Update The financials through May 2018 were presented.The financials for the month of June have not become available fFom Finance yet. • Tourism Logo Discussion Specialist St. George presented a draft of logos based on Board feedback Coordinator Chachere presented her, all previous logo drafts provided by Smarthouse, preferred logos of otFier destinations presented by some Board Memb.ers and Coordinator Chachere of how the logo best reflectsthe destination. The top two logo candidates were selected. Specialist St. George inquired if a third option was desired, none was offered. Within the next two weeks, mock ups with color would be provided to the Board via email to Coordinator Chachere well in advance of the August meeting. • Tourism Map Coordinator Chachere shared the updated draft that Smarthouse Creative came up with. There are still edits that need to be made.The map will have some color and icon updates, spacing corrections, addition of more relevant businesses,a GIS review with regards to the placement of streets, as well as the inclusion of The Downtown Association logo are among the changes in the next round. Specialist St. George will make the final round of edits to ensure it is aligned with brending and messaging before going to print. 2) Film Festiyal Proposal The proposal for an Auburn Adventure Film Festival was revisited with discussion and concerns around the time of the year of the event; hotel slow season/occupancy, cost, likelihood of sponsorships, cross partnerships and promotions, cost benefit, and having a unique event to Auburn to bring another demographic to the city. Board Member Herburger motioned to authorize up to$22,000 to finance the event. Board Member McAlister seconded the motion,. MOTION PASSES 7-0-1. IV. NEW BUSINESS 1) Slick Watts Sponsorship Request from Auburn Area Chamber of Commerce Dustin Henderson, Communications and Events Director for the AACC requested a $1,000 Sponsorship from Tourism for the inaugural Slick Watts 3 on 3 event to be held at The Outlet.Collection on August 18—19.The Board explained community grants are allotted at a specific time of the year;and encouraged the Chamber to apply fo.r a Lodging Tax Grant for 2019. The merits of having a Tourism table at the event was weighed and dependent on Coordinator Chachere's capacity and cost. Board Memb'er Bray will provide those details to Coordinator Chachere. 2) Meetings/Groups Business Plan Coordinator Chachere presented a Q3 and Q4 business plan and strategy on Meetings and Groups which comprised of developing the necessary collateral, partner stakeholder engagement,tradeshow participation,and website development of online resources. Based on her research, Coordinator Chachere requested funds for participation in the Small Market Meetings Conference September 23—25, with a focus on second tier cities, small to medium markets. Aside from Bellevue, Auburn would be the orily other destination in the PNW represented. There would be fhe opportunity to have one-on ones with meeting planners for corporate, government, non-profit,faith travel groups. Additionally, Coordinator Chachere identified the NW Event Show—October 16 as a strategic event to develop poten4ial leads in the Seattle DMA. Board suggestions of focusing on just one show for the full preparation, mechanisms to lure conference goers 4o Auburn Tourism, sharing the cost of a booth were discussed. Board Member Schofield motioned to approve the cost of the enfrance to the NW Event show for $3,195 and for Coordinator Chachere to return with a proposal items needed for participation at a future meeting. Board Member Bray seconded the moti.on. MOTION PASSES UNANIMOUSLY 8-0: V. NEXT MEETING Next ATB Meeting;Thursday,August 16"'at lOAM in Room#3,2nd Ploor VI. ADJOURNMENT There being no more business to discuss,the meeting was adjourned at 12:04PM. ` • � � • • � � � � �. ,�� I '�� ± ///� �STNSTNE � I� _ I/ �� w ' PAPK A / � I I �� N / s 4TH ST NE i � �.� �� Sq0 3 � � . ._ 3P,.�.�ST_NE.=2e- _. x �, l'. o I � ' ! �� «?� �� 2NOSTNW y m � �- �� ND ST NE � � ,_ � � � �� ,_ .y � LL �� ,IS��STNW O .__ �� i_ � � �/ � � �y � sy. . W MATN�_ , y� _K�V+��L� I� _[��! � FyC�L.� �, LL ' ' �J --_ _—_ " ..:..5 �[w�� / O . I`�y I� I �ii: ��+' _ i5T5T5Vy.. . �� I '� r' � � � � 2NDSTSW 2NOSTSE . � �__—'" � W w ' _ ,—_.....� . . N . , � . ' � � ..._ _ ' � „ � �y H U N SRDSTSW N�� N h � �+n.,.�__ ." h O O w I �- � Q: „ � � � SE , �s' ' `�� _�--- � r � �-- �,� �; ; �� r . , � �� :��, ;! FOOD �SHOPPING � HEALTH & �Batdefield Coffee House a r Kampo Cuisine ��A Little Knitty � WELLN E55 �BigFoot Java m�Mazatlan Restaurant �j Comstock's Bindery& p�j Corestar Pilates �Donut&Muffin Factory rr Oddfellas Pub&Eatery Bookshop a�j Longevita Pilates ►;j Gystalli and Yo a Studio Q Garcia's Mexican Restaurant µ}j The Quarters � Hills of Comics g and Cantina �T.Rainbow Cafe � K�'/Turning Point Studios Geaux Brewin rT�. Mando's Disc Golf Pro Shop ��j MultiCare Aubum '�' g �Rail Hop'n Brewing �Main Street Thrift Shop Medical Center Q Gor Gai Thai Company Q Gosanko Chocolare Factory r�,�Spunky Monkey Bar&Grill �' Nelson's Jewelry&Gifts Q Gosanko Chocola[e- q=j Starting Gate Restaurant m Shoe Forest&More "�". oo°,°�ow� OneMain E�WashingtonPianos `=.. .=^ss°°;a�'�^ m�Sunbreak Cafe Lookin for more �Herfy's Burgers +y�Sushido 9 � downtown businesses. a�:Happy Express Sushi, rra Vinifera Wine Bar& Bistro ARTS & Visit the Aubum Wok&Teriyaki �_�Zola's Cafe Downtown Association r��'sTeriyaki — CULTURE ata�bur�dt.oro �Auburn Performing ArtsCenter �� < �Auburn Ave Theater qU B U R N - . . . - - - - � I� SEATTLE Soos Creek � . 8otanical • � Historic Mary Garden Olson Farm 1 . . •, Aubum � Golf Course i I Paciflc � Isaac Evans Raceways � Parks � k - Auburn � :�:• '�z» Em Mu�iciPal Airport �. _ _ ._, �. . � mMwmixx I � � o�rsixw '.--. � �Iron Horse Casino ��• EnviAronmental � ncauox woew�xiMw Aubum �� • ��• ��'SPOKANE Park Auburn Ave r Performing ... Theater �Center . � '� �" � I � � a • • w � �� Green'River � ��ashington � • College Natlonal � S . Golf Course � Tra - • iPlaz3: .. �,.-. . .. �rt;:;^'- ucuix�a �� - �� . �"M�Rtlt� N" . Auburn �� °R� � i � �� Les� �:r Community& ' ' �- p� .�� nter . Neely The Outlet White River "MoiEx Events Ce ��Q�� II Collection Valley Museum � - i � . Fy,, �� IGuCkl�co� $�` 1 -�iln,�.7 Casino �� - Muckleshoot Flaming Geyser - -'��Q--'� State Park � � � ��I �.� .�.. Game Farm�� .. .. ._ . . .. . . _ Wilderness Park � �:_ . � I ; m':� � �� Lakeland Town Center �� i i R � r�1 �'_. .vi,:�_ _.:.i.:�T,j}, ., '- _' .�''z_.- . -_ _. .�`°"�_�",�. exploreauburn.com I #exploreauburn I #chooseyourownadventure exotoreaubum.com SCOPE OF WORK MEETING PLANNERS SECTION Project GOAL To have a section on the ExploreAuburn.com site tailored to the audience of the meeting planners, groups/reunions, uriique weddings on the smaller side so that this resource is accessible and available to them during their research phase and they have an idea of who we are and what we offer before they make first conta.ct. MESSAGING Auburn Tourism's aim is to attract smaller conferences and groups that still rieed to meet without the hefty Seattle hotel room rates. Whether non-profits or companies with links to businesses in the Puget Sound Region, Auburn is affordable. We are foriunate to have large city amenities with the feel of small town hospitality and pleasantness, We are Authentically Auburn. Auburn is one of the oldest cities in Washington, yet has a variety of modern attractions, We take great pride in our history and traditions. And we have a lot of fun, too! PAGES TO BUILD OUT Main Landing page that will contain the links to t$e other relevant pages Top Ten Reasons to to hold your meeting in Auburn Frequently Asked Questions Wliat Expl6reAuburn can do for you RFP Submission Form Meeting Venues Page (List of venues and features of each) Featured Hotels Team Building and Entertainment Unique Wedding Settings ELEMENTS TO INCLUDE • A map showing Auburn being in the halfway point to Seattle and Tacoma pius Seatac. • Graphical elements to support the stories • RFP Form submission COSTS We estimate the project being in the 40-60 hour range. Cost being in the $4000 to $5000 That would give us enough of a budget fo do it right and have soinething we can all be proud of. Sincerely Chris Raines Ceva.do / Earth and Sky Studios ehris@cevado.com 509-670-4898