HomeMy WebLinkAbout09-20-2018 9-20-2018 Minutes . 1
CITY OFw
� Auburn Tourism Board Meeting
SEPTEMBER 20, 2018— 10:00 AM
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..w,.a WASHINGTON Auburn City Hall, COUNCIL
CHAMBERS MINUTES
CALL TO ORDER
The meeting was called to order at 10:01am by Chairwoman Frisch.
Board Members present: Chairwoman Rebecca Frisch; Board Members
Ronnie Roberts; Malia Dale; Karrie Schofield; Rachael Mc Alister;Julie
Krueger; Lara Mae Chollette.
Staff Present: Lorraine Chachere,Tourism Coordinator;Tanya Carter,
Economic Development Coordinator;Steve Gross, City Attorney.
II. APPROVE AUGUST MEETING MINUTES
Vice Chair Schofield motioned to approve the August meeting minutes. Board
Member Mc Alister seconded the motion.
MOTION PASSES UNANIMOUSLY 7-0.
III. OLD BUSINESS
1) Tourism Updates
• Membership Updates
New Board Member Chollette was welcomed to the Board.
• Elect New Vice Chair
With Board Member Mohoric's vacancy,a new Vice Chair is needed. Board
Member Roberts nominated Board Member Schofield for the role of Vice
Chair. Board Member Dale seconded the motion.
MOTION PASSES UNANIMOUSLY 7-0.
El Auburn Adventure Film Festival
Film Festival Director Etheredge introduced himself and offered a
vision of the festival that is different from other film festivals by
providing packages with activities to match blocks of programming.
Hotels were asked if film festival packages would be a possibility to
keep track of overnight guests and to lure filmgoers over 50 miles
away. It is hoped that local businesses, especially those in Downtown,
will participate in themed activities to highlight the film festival.
,
E Budget Update
The financials through July 2018 were presented.The August
financials were provided that morning by Finance and will be
presented at the next meeting.
▪ Tourism Marketing Campaign Update—A Q4 2018 and 012019 ad
campaign along the I-5 corridor is set to launch approximately the 5th
of October that highlights winter activities.
• Review of August STR Hotel Performance Report—The inventory has
increased in South Seattle thus impacting room rates at Auburn hotels
to secure bookings. Overall in the Seattle DMA, hotel bookings are
lower this year than last.The Holiday Inn Express is now slated to
open in January 2019.
2) Auburn Tourism Summit—Camila Clark, Sr. Director Corporate
Communications for Brand USA has been confirmed as guest speaker. Brand
USA is based in D. C. and is the destination marketing organization for the
United States, Brand USA's mission is to increase incremental international
visitation, spend,and market share to fuel the nation's economy and
enhance the image of the USA worldwide.
It was suggested that the name of the event be changed from 'Summit'to
Open House with all Board Members present in agreement.
IV. NEW BUSINESS
• City Council Presentation—An annual tradition of making a report to
City Council has been scheduled for Monday, October 8th at 5:30pm.
Request for assistance and delivery of presentation was made.
V. NEXT MEETING
Next ATB Meeting:Thursday,October 18th at 10AM in Council Chambers.
VI. ADJOURNMENT
There being no more business to discuss,the meeting was adjourned at
11:32AM.
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KARRIE SCHOFIELD,VICE C IR LORRAINA • ,TOURISM ••RDINA • '