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HomeMy WebLinkAbout04-11-2019 Agenda PacketBusiness Improv ement Area Committee of Rate Payers April 11, 2019 - 1:00 P M City Hall Council Chambers A GE NDA I .C AL L T O O RD E R Roll Call I I .AP P RO VAL O F M INUT E S A .March 14, 2019 Minutes I I I .F INANC I AL RE P O RT A .Financial Report through February 2019 I V.O L D B US I NE S S A .Marketing and Branding B .B I A Newsletter C.Update on Priority Projects Presented to City Council 1. A dditional security lighting 2. Christmas decorations 3. Banners D.Update on 2019 Facade Grant P rogram E .Heritage Building Update V.NE W B US I NE S S A .2019 A uburn Downtown A ssociation Funding B .Unpaid B I A Fees C.Q&A with P arks, A rts & Recreation D.Discuss Meeting Every Other Month V I .AUB URN D O WNT O WN AS S O C IAT IO N UP D AT E V I I .T O URIS M B O ARD UP D AT E V I I I .AD J O URNM E NT Ag en d a s a n d min u tes are a va ila b le to th e public a t the C ity C lerk's O ffice, on th e C ity website Page 1 of 13 (http://www.auburnwa.gov), and via e-mail. C omplete agenda packets are available for review at the C ity C lerk's O ffice. Page 2 of 13 BIA Committee of Rate Payers Meeting March 14, 2019 – 1:00 PM Auburn City Hall Council Chambers MINUTES I. CALL TO ORDER The meeting was called to order at 1:00 pm by Chairman DiQuattro. Roll Call: Committee Members present: Chairman Giovanni DiQuattro; Members Kelly Gordon, Darren Jones, Bob Klontz, Ronnie Roberts, John Rottle Committee Members absent: Ruth Neil-Stover, Megan White City staff present: Jeff Tate, Director of Community Development; Josh Arndt, Senior Economic Development Officer; Holly Ferry, Committee Secretary ADA Board Members present: Brittiany Karlson II. APPROVAL OF MINUTES Committee Member Klontz moved and Member Gordon second to approve the February 14, 2019 meeting minutes. MOTION CARRIED UNANIMOUSLY. 4-0 Member Roberts arrived after the minutes had been approved. III. FINANCIAL REPORT Senior Economic Development Officer Arndt reviewed the data on the Financial Report with the Committee. Member Jones arrived after the Financial Report was reviewed. IV. OLD BUSINESS A. Disbursement of BIA Funds There was no discussion. B. Marketing and Branding There was no discussion. C. BIA Newsletter Page 3 of 13 A copy of the March newsletter was provided. Secretary Ferry will provide analytics at the April meeting. D. Update on Priority Projects Presented to City Council 1. Additional Security Lighting Economic Development Senior Officer Josh Arndt reported that PSE will begin working on the security lighting on March 22 in the following locations: the alley between the Auburn Ave Theater and the old Post Office building; the B Street parking lot; the alley between B Street and Auburn Way North; the alley between Bank of America and the law office and the old church; and the D Street parking lot just west of Geaux Brewing. Ten lights in total will be changed from high-pressure sodium to LED, and some will be changed to provide more direct light or a larger portion of light throw. The lights on the B Street Plaza are City-owned poles and required a separate contract. Some test lights were purchased. There were some needed changes to the bracketing on the poles and also some wiring to add a receptacle to ensure that what was done was temporary because this was a test, and if the Committee was to decide that it didn’t want to go through with the project, they needed to be able to be restored to their original structure. The custom brackets for the wiring and the new receptacle would have to be manufactured. For two lights, the installation cost would be $2300. It was also mentioned that City lights cannot shine down on private property; therefore, consideration would have to be given to ensure that it will light up the areas that need extra light. 2. Christmas decorations The snowflakes down Main Street have been removed and replaced with the banners. The City has approved leaving the rope lighting up and maintaining them year-round. Because the existing lights are a residential-grade, there was discussion about buying commercial-grade lighting. The topic of speakers for the purpose of playing seasonal music in the downtown area was revisited. A response from the City attorney is pending. 3. Banners This topic was covered under the Christmas decorations discussion. E. Update on 2018 Façade Grant Program Officer Arndt reported that, after the new fiscal year’s funds were added to the budget, Director of Community Development, Jeff Tate, estimates that there is around $118,000 available to work with. The question was raised as to why more businesses are not participating in the Grant Program. Members agreed that it is a lack of awareness that the program exists and also that people may not understand how the program works. It was suggested that including before and Page 4 of 13 after pictures of projects in the BIA and ADA newsletters could be helpfu l to spread awareness, as well as providing a link to the City’s website pages that explains the program and shows time lapse of the projects. Officer Arndt wanted to clarify that it may have previously been mentioned that the City was going to hire someone to manage the program, but that is not the case, as the City does not have the capacity to do that. Director Tate stated that a business owner has to go through a design process and come up with a concept. Outside of the $100K a year, the City has additional funds to help an applicant get their design to a more mature stage so they can actually get awarded the money to do the project; however, that depends upon what the project is. F. Heritage Building Update Office Arndt reported that the owner is proposing to redevelop the property on her own. She has submitted some design concepts, which have been approved. Director Tate explained the stipulations in the City’s agreement with the owner, as well as an overview of the process. G. BIA Representation on Chamber Board Janice Nelson from Trillium Employment Services has agreed to represent the BIA on the Chamber Board. She will attend the April meeting. H. Update from Community Development Director Jeff Tate Director Tate reported on the status and amenities of the current and upcoming building projects in the BIA. The question was asked if there would be any parking within the buildings, and Director Tate stated that the re is a parking requirement that amounts to a little over one parking stall per dwelling unit. There is a little less of a parking requirement in a building that is so close to a transit station. V. NEW BUSINESS A. Cabinet Wrap Selection Committee No Committee member had an interest in participating on the selection committee. IV. AUBURN DOWNTOWN ASSOCIATION UPDATE Brittiany Karlson, ADA President, reported that there was a change on the board in January, when Jeremy Hubble stepped down as president and she was voted in as president. There is currently an open seat for secretary. Kristina Driessen and she are sharing the responsibilities of the roles of secretary, treasurer and president until a new secretary is found. There have been a lot of new people attending the meetings and volunteering. A new executive assistant was hired in January to help with business outreach and contacting people. Page 5 of 13 An update of activities planned for the downtown area was given. They are still looking for an event planner for some of the larger events. The contract between the ADA and the City is in the works. A plan for funds needed by the ADA will be provided at the next BIA meeting in April. There was a suggestion given to open up the position of cabinet wrap selection committee BIA representative to a member of the ADA. President Karlson thought she could get one of the ADA board members to agree to represent the BIA on the selection committee. She will let Secretary Ferry know who has agreed to volunteer. V. TOURISM BOARD UPDATE There was no Tourism Board Update. VI. ADJOURNMENT There being no further business to come before the Committee, the meeting adjourned at 2:05 pm. APPROVED this 11th day of April, 2019. ________________________________ ________________________________ Giovanni DiQuattro, Chair Holly Ferry, Committee Secretary Page 6 of 13 AGENDA BILL APPROVAL FORM Agenda Subject: Financial Report through February 2019 Date: April 10, 2019 Department: Administration Attachments: Financial Report through February 2019 Budget Impact: Current Budget: $0 Proposed Revision: $0 Revised Budget: $0 Administrativ e Recommendation: Background Summary: Rev iewed by Council Committees: Councilmember:Staff: Meeting Date:April 11, 2019 Item Number: Page 7 of 13 Business Improvement Area Financial Report through February 2019 Please see the estimate for the BIA fund balance through Februar y below:  2019 beginning fund balance is not official until the conclusion of the annual financial audit. What’s presented here is the unaudited equity balance for 2018. We don’t expect this to change, but please be aware that it is subject to change.  Books are only closed through February 2019.  Estimated fund balance through February is approximately $147k; expenditure authority for 2019 is currently $90,000. Page 8 of 13 AGENDA BILL APPROVAL FORM Agenda Subject: BIA Newsletter Date: April 10, 2019 Department: Administration Attachments: April 2019 BIA News letter March 2019 News letter Analytics Budget Impact: Current Budget: $0 Proposed Revision: $0 Revised Budget: $0 Administrativ e Recommendation: Background Summary: Rev iewed by Council Committees: Councilmember:Staff: Meeting Date:April 11, 2019 Item Number: Page 9 of 13 April 2019 Auburn Business Improvement Area (BIA) Newsletter An update from the Auburn Business Improvement Area (BIA) Rate Payer Committee Regular Meeting Dates The BIA Committee of Rate Payers regular meeting will take place the second Thursday of each month at 1:00 PM. The next regular meeting will be Thursday, April 11 at City Hall Council Chambers (25 West Main St.). All are welcome to attend! View minutes from March 14, 2019 meeting (PDF) Agenda I. CALL TO ORDER Roll Call II. APPROVAL OF MINUTES March 14, 2019 Minutes USEFUL NEWS & INFORMATION Auburn's Buy Local Program Be sure to update your business listing in our new searchable database! Create your account here and add your business description, contact information, website and more. Help us help you! Visit the searchable database here and let us know what you think. The Auburn Downtown Association To stay up-to-date on The Auburn Downtown Association’s events, news and ways to get involved, click on the link to visit their website. auburndt.org Page 10 of 13 III. FINANCIAL REPORT IV. OLD BUSINESS A. Marketing and Branding B. BIA Newsletter C. Update on Priority Projects Presented to City Council 1. Additional security lighting 2. Christmas decorations 3. Banners D. Update on 2019 Façade Grant Program E. Heritage Building Update V. NEW BUSINESS A. 2019 ADA Funding B. Unpaid BIA Fees C. Q&A with Parks, Arts & Recreation D. Discuss Meeting Every Other Month VI. AUBURN DOWNTOWN ASSOCIATION UPDATE VII. TOURISM BOARD UPDATE VIII. ADJOURNMENT CITY OF AUBURN 25 WEST MAIN ST AUBURN WA 98001 Questions for the City? Contact Us STAY CONNECTED: SUBSCRIBER SERVICES: Manage Preferences | Unsubscribe | Help Page 11 of 13 City of Auburn - Bulletin Detail Report Subject:Auburn Business Improvement Area (BIA) Newsletter Sent:03/13/2019 11:54 AM PDT Sent By:bdohse@auburnwa.gov Sent To:Subscribers of BIA Business Owners 157 Recipients Email SMS Facebook Twitter RSS 94% Delivered 0%Pending 6%Bounced 37%Open Rate 3%Click Rate Minutes Cumulative Attempted 3 95% 5 95% 10 95% 30 95% 60 96% 120 96% Email Delivery Stats 157 Total Sent 148 (94%)Delivered 0 (0%)Pending 9 (6%)Bounced 0 (0%)Unsubscribed Delivery Metrics - Details 91 Total Opens 55 (37%)Unique Opens 6 Total Clicks 5 (3%)Unique Clicks 14 # of Links Bulletin Analytics Page 12 of 13 These figures represent all data since the bulletin was first sent to present time. Progress % Delivered Recipients # Delivered Opened Unique Bounced/Failed Unsubscribes Email Bulletin Delivered 94.3%157 148 55 / 37.2%9 0 Digest n/a n/a 0 0 0 / 0.0%0 0 SMS Message Delivered 0.0%0 0 n/a 0 n/a Delivery and performance Link URL Unique Clicks Total Clicks https://content.govdelivery.com/attachments/WAAUBURN/20…4 4 https://licenses.auburnwa.gov/login/?next=/license/1 2 http://www.auburnwa.gov 0 0 http://www.auburnwa.gov/contact 0 0 https://www.instagram.com/cityofauburnwa 0 0 http://www.facebook.com/auburnwa 0 0 http://www.twitter.com/auburn_wa 0 0 http://www.youtube.com/user/watchauburn 0 0 https://public.govdelivery.com/accounts/WAAUBURN/subscri…0 0 https://subscriberhelp.govdelivery.com/0 0 http://twitter.com/auburnupdates 0 0 http://public.govdelivery.com/accounts/WAAUBURN/subscrib…0 0 http://www.buylocalauburn.com/0 0 Page 13 of 13