HomeMy WebLinkAbout04-18-2019 Minutes E ( PLURE
Auburn Tourism Board Meeting
04114611/14 April 18, 2019 — 10:00 AM
® Council Chambers
EXPLOREAUBURN.COM MINUTES
CALL TO ORDER
The meeting was called to order at 10:01am by Vice Chair McAlister.
Board Members present: Vice Chair Mc Alister; Board Members Ron Roberts;
Kacie Bray; Edgar Vidal; Malia Dale.
Excused Absence: Board Member Julie Kruger
Staff Present: Doug Lein, Economic Development Manager; Lorraine
Chachere, Tourism Coordinator.
II. APPROVE APRIL SPECIAL MEETING MINUTES
Board Member Dale motioned to approve the February meeting minutes.
Board Member Roberts seconded the motion.
MOTION PASSES UNANIMOUSLY 5-0.
III. OLD BUSINESS
1) 2019 Marketing Initiatives
The summary of the 2019 Goal Planning Session Summary that took
place at the January meeting was presented. The 2019 Marketing
Calendar and marketing budgeted were also presented. Coordinator
Chachere asked for direction from the Board towards marketing goals for
the remaining 2019 year. It was requested of Coordinator Chachere to
have a projected list of expenses of projects, tradeshows to determine
how to make recommendations for the marketing budget.
Discussion centered on the possibility of cross promotional
collaborations with a couple of Board Members expressing an interest
for visitors at an attraction to see what is at other Auburn tourism assets
such as signage on the walls at The Outlet Collection, backdrops unique
at each location, in turn encouraging a visitor to tag the location and
build a greater online presence for Explore Auburn. A strategic
collaboration to yield a larger ROI such as to partner with Emerald Downs
with smaller dollar amounts to a more qualified audience was also
discussed.
2) Emerald Downs Marketing Collaboration Proposal (Agenda
Modification)
Because the live race horse season begins on Saturday, the discussion of
partnering with Emerald Downs to access their 250,000 annual attendees
with Explore Auburn offerings was brought up. Manager Lein encouraged
the Board to consider a partnership with one of the three tiers of
sponsorship with Emerald Downs as presented at the last meeting as the
partnership would align with goals just stated.
Regarding the signage Board Member Bray suggested a contest centering
on visitors uploading photos with the #exploreauburn to increase
Explore Auburn hashtag and online presence. A winner would receive a
travel package. Additionally, the Board expressed a desire to be added to
the email list to view these marketing pieces to view these marketing
pieces that Emerald Downs sends.
Vice Chair Mc Alister motioned to accept the Tier 1 Level of Sponsorship
of the Emerald Downs Partnership Program with the caveat of including
one social media post per month, fifteen # posts per month. Board
Member Roberts seconded the motion.
MOTION PASSES UNANIMOUSLY 5-0.
IV. NEXT MEETING
The May meeting is on Thursday, May 16th at 10AM in Council Chambers.
V. ADJOURNMENT
There being no more business to discuss, the meeting was adjourned at
11:33AM.
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RACHAEL MCALISTER, VICE CHAIR i 'RAINE CHACHERE, TOURISM COORDINATOR