HomeMy WebLinkAbout08-15-2019 Agenda Packet
Auburn Tourism Board Meeting
Thursday, August 15 2019
10:00 -11:30AM
COUNCIL CHAMBERS
AGENDA
I. CALL TO ORDER
Roll Call
II. APPROVE July 18th MEETING MINUTES
III. GUEST ATTENDEE
Diane Witt, Holiday Inn, potential tourism board candidate
IV. OLD/ONGOING BUSINESS
1) Tourism Updates (Hotels, Membership…)
2) 2019 Tourism Marketing Initiatives
i. Seattle Sports Commission (membership?)
ii. Emerald Downs Partnership Update
iii. Auburn Adventure Film Festival Update
iv. Coast into Summer Promotion
v. June Financial Report
vi. Q4 Football Fan Promotion
vii. 2019 Tourism Summit
1. Tuesday, October 29, 2019 12:30PM – 4PM
V. NEW BUSINESS
1) Tourism Coordinator Position
i. Is posted & city is actively looking
ii. Tanya will be interim liaison
VI. NEXT MEETING
Next ATB Meeting:
Thursday, September 19 at 10AM in Council Chambers
VII. AROUND THE TABLE
VIII. ADJOURNMENT
Auburn Tourism Board Meeting
July 18, 2019 – 10:00 AM
Council Chambers
MINUTES
I. CALL TO ORDER
The meeting was called to order at 10:06 am by Chairman Roberts.
Board Members present: Chair Ron Roberts; Vice Chair Rachael McAlister;
Edgar Vidal; Julie Kruger; Lacey Katz.
Board Members Excused Absence: Kacie Bray; Malia Dale
Staff Present: Doug Lein, Economic Development Manager; Lorraine
Chachere, Tourism Coordinator; Tanya Carter, Economic Development
Coordinator.
II. APPROVE JUNE MEETING MINUTES
Board Member Krueger motioned to approve the June meeting minutes.
Vice Chair McAlister seconded the motion.
MOTION PASSES UNANIMOUSLY 5-0.
III. GUEST SPEAKER - Ralph Morton, Executive Director, Seattle Sports
Commission
Mr. Morton explained that the Seattle Sports Commission is a regional
organization in the Sports market in the Puget Sound Region focused on
the regional approach of sports on area residents and the local economy.
Mr. Morton emphasized that large sports events that the organization
bids to host can have regional impacts in terms of development. Also that
sports venues have economic impact and with the pending arrival of
Fieldhouse USA, will have a robust presence in the area.
Mr. Morton discussed possible roles for entering a partnership with the
Commission. Chair Roberts thanked Mr. Morton, indicated the Board
would discuss further and invite him back to ask questions.
IV. OLD BUSINESS
Tourism Updates
Membership Updates- Coordinator Chachere welcomed Board Member
Katz. The confirmation vote by City Council took place the Monday
before the meeting and Coordinator Chachere thanked her for attending
the meeting. Coordinator Chachere introduced Phil Hernandez to the
Board who had submitted his interest and application in serving on the
Tourism Board. Mr. Hernandez is a new resident in Auburn and works at
Green River College.
Hotel Updates – The Holiday Inn Express is now taking reservations on
and after August 18th, so their Grand Opening is just around the corner.
Coordinator Chachere reported that the previously planned Wyndham
hotel property will no longer take place due to costs of construction.
That site will become a gas station. Coordinator Chachere indicated that
City has requested an hotel absorption study and the results should be
available by the next Board meeting.
1. 2019 Tourism Marketing Initiatives
a. Emerald Downs Partnership Update – Board Member Vidal
provides the updates to ensure terms are being met. He
offered that the page directing to the Explore Auburn website
can be updated with pictures to the Board’s liking.
b. Auburn Adventure Film Festival Update – The job descriptions
are nearly completed. Coordinator Chachere applied for a
Port of Seattle Spotlight grant for Q4 that if selected, would
generate awareness of the AAFF with locals traveling for work
or leisure, as well as out of town guests.
c. White River Amphitheatre Concert Season Update – While
Harlow’s is now offering bus service from Emerald Downs to
White River Amphitheatre yet ridership numbered at two
concertgoers. Harlow’s is working to develop an online
booking page to assist with getting the word out about this
service.
d. Fortune Cookie Promotion – They have arrived and are ready
to be distributed at summer events at the Tourism table.
e. Coast into Summer Promotion – ACTION ITEM
Being that the 2500 coasters have been distributed in just ten
days in what was hoped to be a two month promotion,
Coordinator Chachere is requesting from the Board more
funds for a summer coaster reprint, as outlined by the
proposal.
Board Member Krueger motioned to fund a second round of
the summer coaster promotion reprint not exceed $5,000
which would be funded from the 2019 Marketing budgeted
line item. Board Member Vidal seconded the motion.
MOTION PASSES UNANIMOUSLY 5-0.
f. Tradeshow and Travel Trade Collaboration Report Tracker –
Will be provided at next meeting or before then.
a. May Financial Report - The financials were presented by
Coordinator Chachere.
V. NEW BUSINESS (ACTION ITEM)
1) Dog Patch – Doug Lein
Manager Lein shared that at an Economic Development recent trip to Dublin
that there is an Irish government initiative to encourage businesses to
expand overseas operations by providing stipends for the businesses to travel
and research possibilities. Manager Lein sees this as an opportunity to
securing extended hotel stays at Auburn hotels. Chair Roberts encouraged
Manager Lein to inform the hotels.
2) Q4 Football Fan Promotion – DISCUSSION
While Coordinator Chachere was researching Sounder train schedules for
service during Seahawks football home games, she learned of a local business
who is organizing several huge events for the Seahawks vs. Saints game.
Being that all Sunday games will offer Sounder transit service, the idea is to
hone in on the visiting team’s fan base to encourage them to stay at an
Auburn hotel, take the train to Seattle for the game, visit local restaurants
and businesses during their time here. Coordinator Chachere floated the idea
with other business groups, the Auburn Downtown Association (ADA), the
Business Improvement Area Board (BIA) who enthusiastic about the prospect
of bringing visitors to Auburn during this time, and even offered suggestions
of how their business might participate. Coordinator Chachere has already
alerted the City’s Creative Committee for a possible ad buy and development
of the creative. Manager Lein is in support of such a tourism marketing
initiative. Coordinator Chachere will research more details and come up
with a proposal for the next meeting.
3) SAVE THE DATE: 2019 Tourism Summit
On October 29th from 12:30pm – 4pm Auburn Tourism will be hosting the
2nd Annual Auburn Tourism Summit at the Auburn Community and Event
Center.
The Auburn Tourism Summit is designed for the Tourism Board to share
highlights of 2019 tourism initiatives, give a preview of 2020 tourism goals.
Additionally, there is a business training component, learning labs, designed
to inspire and connect tourism stakeholders and business partners. In
addition to a presentation from the Washington Tourism Alliance (the state
tourism marketing agency), there will be a panel of Auburn businesses that
excel in community collaborations to engage and attract new customers, and
that succeed in cross-promotion collaborations with other Auburn tourism
assets. These Auburn businesses and business support entities will serve as a
panel of stakeholders to provide attendees with valuable industry
knowledge, practical skills they can use to strengthen local partnerships with
Auburn businesses while generating new customers, and retaining existing
ones.
2) NEXT MEETING
The next meeting is on Thursday, August 15th at 10 AM in Council
Chambers. City Attorney Gross has been invited to speak to the Board to
advise Board members of their responsibilities on an advisory committee.
He might have to attend a conference that day, and if he is unable to
make it, City Attorney Gross will be at the September meeting, reported
Coordinator Chachere.
3) ADJOURNMENT
There being no more business to discuss, the meeting was adjourned at
11:35AM.
________________________________ ____________________________________
RON ROBERTS, CHAIR TANYA CARTER, ECONOMIC DEVELOPMENT SPECIALIST
Project Deadline Liaison Contact Details Where Left Off Next Steps Follow Up Completed Notes
ATB Ongoing Tourism Completed July Meeting
Minutes and transition
discussion and training
with Tanya;
Tanya to follow up: Steve on Aug or
Sept agenda; Membership: Diane (HI
Express) to submit application, and
Phil Hernandez moving forward with
background check and consideration
by Council; Edgar and Lacey to
complete online training and
communicate to Shawn who was cc'd
when completed; Develop August
Agenda, send to Ronnie and Rachael
for review; send Agenda Packet one
week in advance, calendar invite two
weeks in advance.
8/15/2019 NO
LTAC Ongoing Tourism Lorraine to send an email
update
Next Meeing November ; Monthly
Communications
10/1/2019 NO
Seasonal
Poster
Quarterly Creative Committee Reprint of Summer and
Distribution; Picked up by
IPS to distribute 7/30
Call Out for Autumn Content of
Events Due Date 8/10
8/2/2019 NO
Q4 Football
Fan Hotel Stay
Promotion
Q3-Q4 Tanya - ADA - Jeremy, Geaux BrewingDisucssed at Tourism
Board Meeting
Identify Football Fan Clubs based on
Sunday home game schedule; Have
creative made; Ad buy ;
8/1/2019 NO
Seattle Sports
Commission
Pending Ronnie Roberts, Chair of ATB;
Rachael McAlister, Vice Chair of
ATB;
ron@gosankochocolate.comrmcaliste
r@auburnwa.gov
Ralph made presentation
at July 18th meeting
about possible
collaboration with Auburn
Tourism
Ronnie says Board will have
questions, invite Ralph back to a
future meeting. Ralph(SSC) wants to
get to know Auburn more. August
agenda item?
8/10/2019 NO
Emerald
Downs
Marketing
Collaboration
June - December Edgar Vidal Edgar Jason Vidal |
Emerald Downs Racetrack & Casino
Director of Sales and Marketing
Direct: 253.288.7704 | Cell:
425.247.4900
EdgarV@emeralddowns.com
Already Paid in Full
$5,000; Monthly
monitoring of fulfillment of
Marketing Collaboration
agreement.
Monthly monitoring of fulfillment of
Marketing Collaboration agreement.
8/15/2019 NO
Coast into
Summer
Promotion
July - September Tourism ATB approved $5,000 for
additional coasters.
Creative Committee to
determine images.
Creative updated and
orders placed on 7/25 for
a total of $4,847.35
Tanya to receive and distribute
Coasters as outlined in Tracker
Sheet. Anticipated delivery date of
order: 8/15
8/15/2019 NO
Hospitality
FAMS
Monthly Tourism Hiatus for July - August.
Resume in September
Contact Orion Archery for future
event; Identify other Auburn
businesses for monthly FAMs.
9/30/2019 NO
Hopsitality
Newsletters
Monthly Tourism Lorraine to complete
August one
Determine if this resource to be
continued.
9/1/2019 NO
Tourism Projects & Initiatives
Page 2 of 4
Project Deadline Liaison Contact Details Where Left Off Next Steps Follow Up Completed Notes
Tourism Projects & Initiatives
Concierge
Directories
Quarterly Tourism Lorraine to update all
existing ones and to
provide a hotel version to
HI Express
Next Update in November 2019 11/30/2019 NO
Summer Event
Tabling
Summer 2019 Tourism Tables secured at these
events. Tamya unable to
attend. Seek volunteers.
Auburn Fest - August 10 ; August
11th Auburn Int'l Farmer's Market
with Community Services; Tourism
Table at Seattle Parrot Expo
September 28th and 29th; Order new
Explore Auburn banner from
Multimedia.
9/9/2019 NO
New Teacher
ASD
Orientation
Pending AACC
Communication
Kacie Need 120 folders; Use
Explore Auburn folders,
include attratactions,
resident resource guide;
Pending AACC
Communication for
stuffing event - Needed
by 8/20/19
Connected Tanya with Kacie to
coordinate date for stuffing folders
with tourism items. Multimedia
prepped to create welcome letter,
Multimedia order placed.
8/15/2019 NO
2019 Tourism
Summit
29-Oct-19 Clarissa - ACEC; Mike Moe - WT;
Brittiany, Kacie, Kristi
Fieldhouse Case Study:
Pending; WTA
presentation - Confirmed;
Business Panel
Confirmed
Tanya to coordinate. Create
marketing collateral; get ADA, BIA,
AACC; GRC support and business
attendance; order lunch from ASD
Culinary program; send
reminder/reach out email to panelists
by October 1st
10/1/2019 NO
2020 AAFF 21-Feb-19 Tourism Ad in Autumn edition
Showcase magazine
secured. Lorraine
provided rundown on
7/31.
Tanya to handle all further
coordination.Need to post job
descriptions; received discounted
rate with commitment to purchase
additional ad in Winter edition,
September deadline. Coordinate with
ADA for marketing, volunteer and
concession management.
2/21/2020
Q4 POS
Spotlight
Grant
Application
Pending Selection Gail Mueller; POS Tourism Project
Specialist; 206.787.3377
Mueller.G@portseattle.org
Pending Selection Creation of Ad in consulattion with
Creative Committee; Submitting it to
Devil Dog Installation (port vendor)
for installment
9/1/2019 NO
Auburn
Magazine
Quarterly Kalyn Summer edition
completed
Create Autumn Content 8/30/2019
Social Media:
Facebook &
Instagram
Ongoing Tourism Lorraine to add several
scheduled posts through
mid- August
Identify who will maintain and update
content
8/1/2019 NO
Explore
Auburn
website
Ongoing Tourism All calendar events
populated through end of
year, and summer
itineraries.
Update hero images; Develop pages
for meetings; Create autumn
itinerary; Identify who will update and
maintain it
8/5/2019 NO
Page 3 of 4
Project Deadline Liaison Contact Details Where Left Off Next Steps Follow Up Completed Notes
Tourism Projects & Initiatives
Lodging Tax
Grants
Q4 2019 Tourism Remaining recipients to
occur/be reimbursed:
Korean American Sports
Festival; Hops & Crops;
Seattle Parrot Expo;
Veteran's Day Parade
KASF is overdue on deadline,
pending further clarification of proper
documentation requested; remaining
events have until two weeks after the
event to submit the After Event
report to be able to be submitted for
reimbursement.
9/9/2019 NO
Visit USA
(Australia)
Membership
Ongoing Profile Completed Annual Tradeshow in Australia,
membership allows for participation.
9/9/2019 YES
Washington
MPI
Membership
Pending Discussion Tabled until Tourism
Coordinator position is
filled.
10/1/2019 NO
Washinton
Tourism
Allisance
Annual Paid prorated at
beginning of year, annual
billing system; ED to
provide Learning Lab at
Tourism Summit
12/1/2019 NO
Visit Seattle
Membership
Annual Free membership for
municipalities;
Educational and
networking events
resume in Fall
9/15/2019 NO
Travel Tacoma Pending
Approaching New
ED
Previous ED did not want
to work with COA
Set up meeting and see if
partnership can be made. At the very
least, able to put a link to Explore
Auburn website on their Places to
See section on their website.
10/1/2019 NO
Active
America China
Pending Discussion Participation in
September 2019 show
declined, ossibility of
March 2020 participation?
2/1/2020 NO
NW Events
Show
11/13/19-11/14/19 Paid $25 fee to attend as
buyer, not supplier
Not refundable. Determine attendee 11/13/2019 NO
U.S. China
Summit
9/18-9/19/19 Sent Doug details in calendar invite
7/22
Invitation request
completed and accepted.
Event is by invite only,
organized by Brand USA.
Ideal to attend to learn
about current status of
Chinese inbound
travelers so as to
determine further
participation in the Active
America summits.
Doug to attend 9/18/2019 NO
Page 4 of 4
Project Deadline Liaison Contact Details Where Left Off Next Steps Follow Up Completed Notes
Tourism Projects & Initiatives
Go West
Trade Show
March 24 - 27, 2020 Sent Doug details in calendar invite 7/2Invitation request
completed and accepted.
Event is by invite only,
organized by Brand USA.
Ideal to attend to learn
about current status of
Chinese inbound
travelers so as to
determine further
participation in the Active
America summits.
Determine attendee; Have collateral
created; Set appointments with travel
trade prior to arrival.
3/24/2020 NO
Tab 2 - Trend City of Auburn, WA+Currency: USD - US Dollar
City of Auburn
For the Month of June 2019
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2017 2018 2019 2017 2018 2019
This Year 48.0 56.7 60.2 58.4 66.4 73.7 77.1 78.6 72.8 60.9 56.5 55.6 52.3 61.9 63.0 59.1 69.8 85.2 65.3 60.6 65.2 65.5 62.5 66.1
Last Year 57.2 64.9 62.8 62.6 65.2 79.4 80.1 76.7 69.7 58.2 52.6 49.0 48.0 56.7 60.2 58.4 66.4 73.7 64.0 65.3 60.6 66.3 65.5 62.5
Percent Change -16.2 -12.6 -4.2 -6.8 1.9 -7.1 -3.8 2.4 4.5 4.7 7.3 13.3 9.0 9.2 4.6 1.2 5.2 15.6 2.1 -7.3 7.6 -1.3 -4.6 5.7
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2017 2018 2019 2017 2018 2019
This Year 81.93 88.01 92.66 92.01 98.31 114.18 119.45 122.21 103.91 89.18 86.57 82.56 87.22 93.46 93.79 91.01 93.55 106.51 88.72 95.83 95.13 90.46 98.31 99.11
Last Year 74.94 79.85 85.45 84.58 88.26 112.09 114.53 120.15 99.42 87.23 85.60 80.25 81.93 88.01 92.66 92.01 98.31 114.18 80.88 88.72 95.83 84.99 90.46 98.31
Percent Change 9.3 10.2 8.4 8.8 11.4 1.9 4.3 1.7 4.5 2.2 1.1 2.9 6.5 6.2 1.2 -1.1 -4.8 -6.7 9.7 8.0 -0.7 6.4 8.7 0.8
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2017 2018 2019 2017 2018 2019
This Year 39.29 49.91 55.79 53.72 65.29 84.18 92.08 96.02 75.67 54.35 48.89 45.88 45.59 57.86 59.06 53.77 65.35 90.74 57.94 58.05 62.02 59.26 61.46 65.48
Last Year 42.90 51.83 53.68 52.98 57.52 89.01 91.75 92.16 69.31 50.76 45.04 39.35 39.29 49.91 55.79 53.72 65.29 84.18 51.75 57.94 58.05 56.38 59.26 61.46
Percent Change -8.4 -3.7 3.9 1.4 13.5 -5.4 0.4 4.2 9.2 7.1 8.5 16.6 16.0 15.9 5.9 0.1 0.1 7.8 12.0 0.2 6.8 5.1 3.7 6.5
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2017 2018 2019 2017 2018 2019
This Year 17,329 15,652 17,329 16,770 17,329 16,770 17,329 17,329 16,770 17,329 16,770 17,329 17,329 15,652 17,329 16,770 17,329 16,770 101,391 101,179 101,179 204,615 204,219 204,035
Last Year 17,391 15,680 17,360 16,800 17,360 16,800 17,360 17,360 16,800 17,360 16,800 17,360 17,329 15,652 17,329 16,770 17,329 16,770 101,541 101,391 101,179 204,765 204,615 204,219
Percent Change -0.4 -0.2 -0.2 -0.2 -0.2 -0.2 -0.2 -0.2 -0.2 -0.2 -0.2 -0.2 0.0 0.0 0.0 0.0 0.0 0.0 -0.1 -0.2 0.0 -0.1 -0.2 -0.1
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2017 2018 2019 2017 2018 2019
This Year 8,311 8,876 10,433 9,791 11,510 12,365 13,358 13,616 12,212 10,560 9,470 9,629 9,057 9,691 10,913 9,909 12,104 14,288 66,217 61,286 65,962 134,038 127,676 134,807
Last Year 9,955 10,179 10,905 10,523 11,314 13,341 13,907 13,316 11,712 10,102 8,840 8,513 8,311 8,876 10,433 9,791 11,510 12,365 64,965 66,217 61,286 135,843 134,038 127,676
Percent Change -16.5 -12.8 -4.3 -7.0 1.7 -7.3 -3.9 2.3 4.3 4.5 7.1 13.1 9.0 9.2 4.6 1.2 5.2 15.6 1.9 -7.4 7.6 -1.3 -4.7 5.6
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2017 2018 2019 2017 2018 2019
This Year 680,914 781,196 966,758 900,846 1,131,493 1,411,780 1,595,601 1,664,005 1,268,961 941,782 819,845 795,017 789,953 905,690 1,023,525 901,806 1,132,367 1,521,790 5,874,521 5,872,987 6,275,131 12,125,443 12,551,226 13,360,342
Last Year 745,989 812,760 931,871 890,001 998,534 1,495,366 1,592,753 1,599,975 1,164,430 881,213 756,718 683,150 680,914 781,196 966,758 900,846 1,131,493 1,411,780 5,254,329 5,874,521 5,872,987 11,544,651 12,125,443 12,551,226
Percent Change -8.7 -3.9 3.7 1.2 13.3 -5.6 0.2 4.0 9.0 6.9 8.3 16.4 16.0 15.9 5.9 0.1 0.1 7.8 11.8 0.0 6.8 5.0 3.5 6.4
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Census Props 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8
Census Rooms 559 559 559 559 559 559 559 559 559 559 559 559 559 559 559 559 559 559
% Rooms Participants 96.2 96.2 96.2 96.2 96.2 96.2 96.2 96.2 90.0 90.0 90.0 90.0 90.0 90.0 90.0 90.0 90.0 90.0
A blank row indicates insufficient data.
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Year To Date Running 12 Months
Year To Date Running 12 Months
Year To Date Running 12 Months
Year To Date Running 12 Months
Year To Date Running 12 Months
Year To Date Running 12 Months
2018
2019
2019
2019
2019
2019
2019
2019
2018
2018
2018
2018
2018
2018
Census %
ADR
Demand
RevPAR
Revenue
Occupancy (%)
Supply
-20
-15
-10
-5
0
5
10
15
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Monthly Percent Change
Occupancy ADR RevPAR
-2.0-1.00.01.02.03.04.05.06.07.08.09.0
Year To Date Running 12 Months
Overall Percent Change
Occupancy ADR RevPAR