HomeMy WebLinkAbout06-20-2019 Minutes /-
EXPLfRE
Auburn Tourism Board Meeting
Olifith* (eta June 20, 2019- 10:00 AM
Room 3, 2nd Floor
EXPLOREAUBURN.COM MINUTES
CALL TO ORDER
The meeting was called to order at 10:00am by Chairman Roberts.
Board Members present: Chairman Ron Roberts; Vice Chair McAlister; Kacie
Bray; Edgar Vidal; Malia Dale;Julie Kruger
Staff Present: Doug Lein, Economic Development Manager; Lorraine
Chachere,Tourism Coordinator;Tanya Carter, Economic Development
Coordinator.
II. APPROVE MAY MEETING MINUTES
Vice Chair McAlister motioned to approve the May meeting minutes. Board
Member Dale seconded the motion.
MOTION PASSES UNANIMOUSLY 6-0.
III. OLD BUSINESS
Tourism Updates
a. Emerald Downs Partnership Update — Coordinator Chachere
reported that the agreement was executed, an Explore Auburn
page has been added to the Emerald Downs site. Prior to the
meeting Coordinator Chachere emailed Board Members the
newsletter and other Emerald Downs communiques on tourism to
their customer base as outlined in the Sponsorship agreement.
b. Auburn Adventure Film Festival Update - Preliminary flyer for
festival is being circulated. Volunteers can be provided by the
Auburn Downtown Association, a non-profit. The ADA has also
agreed to continue with running the concession stand. The
positions for the film festival will be restructured to allow for a
festival programmer and a publicist position that must meet City
requirements.
c. White River Amphitheatre Concert Season Update—Harlow's
will be offering bus service from Emerald Downs parking lots to
the White River Amphitheatre in an effort to enhance the visitor
experience, mitigate traffic, and encourage concertgoers to visit
Emerald Downs afterwards to enjoy two tourism attractions in
one day. Coordinator Chachere will run a digital ad campaign
and communicate with hotels to relay this information of this
service so they in turn can share it with their guests.
d. Fortune Cookie Promotion—Coordinator Chachere will be
tabling at summer events to drive new users to the
ExploreAuburn.com website,generate awareness of Auburn
attractions and businesses via the tourism map, wheel of fortune,
and giveaways. A cost effective fun resource will be fortune
cookies that feature eleven whimsical messages about a tourism
attraction and a call to action to utilize the ExploreAuburn.com
website for Auburn information and events.
e. Summer Coaster Promotion—Last year,the possibility of a coaster
promotion was explored. Coordinator Chachere has done some
research with multiple vendors for a "Coast into Summer"
promotion
a. April Financial Report—The financials were presented by Coordinator
Chachere.
IV. NEW BUSINESS(ACTION ITEM)
TOURISM MAP REPRINT PROPOSAL
Coordinator Chachere indicated there were only 200 tourism maps left from
the printing of them a year ago. Coordinator Chachere secured $528.43
from the BIA Rate Payer Board towards the map reprint. The total cost
would be$1,056.86 from the previous printer for 5,000 maps with the
updated images, which should last a year. Board Member Krueger motioned
to allocate$528.43 to fund the tourism map reprint. Vice Chair McAlister
seconded the motion.
MOTION PASSES UNANIMOUSLY 6-0.
V. NEXT MEETING
The July meeting is on Thursday,July 18th at 10AM in Council Chambers, City
Hall.
VI. ADJOURNMENT
There being no more business to discuss,the meeting was adjourned at
10:52AM.
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RON ROBERTS, CHAIR LORRA E CHACHERE,TOURISM COORDINATOR