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HomeMy WebLinkAbout5502 RESOLUTION NO. 5502 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF AUBURN, WASHINGTON, APPROVING THE LODGING TAX GRANT DISBURSEMENTS RECOMMENDED BY THE AUBURN LODGING TAX ADVISORY COMMITTEE WHEREAS, the City of Auburn ( "City") has businesses within its corporate limits that collect lodging tax dollars in accordance with Chapter 67.28 of the Revised Code of Washington (RCW); and WHEREAS, the City has established a Lodging Tax Advisory Committee ("LTAC") in accordance with RCW 67.28.1817, and codified in Chapter 2.77 of the Auburn City Code (ACC); and WHEREAS, the LTAC is obligated by ACC 2.77.060 to make recommendations to the City Council on tourism promotion and tourism related issues; and WHEREAS, at its February 26th and April 10th, 2019 meeting, the LTAC considered proposals for the expenditure of taxes collected pursuant to Chapter 67.28 RCW; and WHEREAS, the LTAC has recommended the award of lodging tax dollars as grant funds to certain businesses; and WHEREAS, the City Council finds that the LTAC's recommendation will enhance the economic development of the City of Auburn. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF AUBURN, WASHINGTON, RESOLVES as follows: Resolution No. 5502 February 25, 2020 Page 1 of 2 Rev.2020 Section 1. Adoption of Recommendations. The City Council adopts the expenditure of lodging tax dollars in accordance with the LTAC's recommendations as shown on the LTAC's resolution, attached as Exhibit A. Section 2. Implementation. The Mayor is authorized to implement those administrative procedures necessary to carry out the directives of this legislation. Section 3. Effective date. This Resolution will take effect and be in full force on passage and signatures. Dated and Signed: March 16, 2020 CITY OF AUBURN ANCY B , MAYOR ATTEST: APPROVED AS TO FORM: Sav QCle Campbell, MC, City rk endra Comeau, City Attorney Resolution No. 5502 February 25, 2020 Page 2 of 2 Rev.2020 RESOLUTION NO. 5502 EXHIBIT A 2020 Lodging Tax Grants 2/20/2020 Motion number 1 of 2: Committee Member Faltenberger motioned to recommend to City Council to approve the listed funding requests. Committee Member Fraser seconded the motion.Motion passes unanimously. Approved Amount Event: Veterans Day Parade $5,000.00 Amount Requested: $5,000.00 • Funds for digital marketing on social media throughout the state focusing on Veterans, supporters of Veterans,active military,the military base cities outside of a 50+ mile radius. • Event to be held November 7,2020. • Previous parades with 25,000 people in attendance and 6,000 parade participants. • Puts heads in beds from parade participants and band competition. Approved Amount Event: Petpalooza $6,000.00 Amount Requested: $6,000.00 • Anticipated attendance 16,500 • Event is on May 16,2020. • Funds are for advertising event via social media and pet related publications. • This beloved Auburn annual event puts heads in beds. Approved Amount Event: Valley Cities Geocaching Adventure/GeoTour $1,000.00 Amount Requested: $1,000.00 • Anticipated attendance is 600.The GeoTour includes Kent and Auburn. • Event is on May 22-30 2020. • Funds will be used for costs of materials for the event and food for the launch of the event. • Niche event in which geocachers tend to travel to collect coins. Event: Hops & Crops Music & Beer Festival Approved Amount $3,000.00 Amount Requested: $3,000.00 • Anticipated attendance: 700-900 • This event,which is in its eleventh year,will be held on September 12,2020. • Funds will be used towards marketing to potential overnight guests via Facebook ads. • This Auburn annual event has a loyal following,and attendance has increased 50%in the last four years. 2/20/2020 Motion number 2 of 2: Committee Member Fraser motioned to recommend to City Council to approve the listed funding requests. Committee Member Faltenberger seconded the motion. Motion passes unanimously. Event: 2020 Auburn Symphony Orchestra Season Approved Amount Amount Requested: $5,000.00 $3,500.00 • Anticipated 2020/2021 attendance is 3,000 • ASO plans to expand to 13 events in 20/21 • Funds will be used to expand the digital marketing to outside of 50 miles • The goal is to expand the number of hotel nights sold in Auburn • ExploreAuburn.com will be added to promote all local hotels Event: Barkfest & Rover Romp Approved Amount Amount Requested: $2,500.00 $1,500.00 • Anticipated attendance: 500 • Funds will be used to expand the digital marketing to outside of 50 miles • ExploreAuburn.com will be added to all print posters and ads 2020 Total Grants Recommended by the LTAC: $20,000.00 2020 Budget Allocated to Community Grants: $20,000.00